Real Estate
77Pillar Launches Zero-Broking, Data-Driven Real Estate Platform in Over 15 Cities
2026-01-19 · Geosquare
77Pillar, a prominent Indian real estate technology platform, has announced the launch of its zero-broking, data-driven property ecosystem. This innovative platform aims to empower developers, property owners, channel partners, and real estate professionals by removing traditional brokerage charges and listing fees. By enabling direct engagement with verified buyers and tenants, 77Pillar is creating a more transparent and scalable transaction framework.
Through its digital interface, 77Pillar allows developers and asset owners to display their inventory, generate qualified leads, and track real-time demand signals. This streamlined process eliminates intermediary costs, thereby enabling faster go-to-market execution and improved deal velocity for both residential and commercial assets.
Currently, 77Pillar operates in more than 15 cities, including Gurgaon, Noida, Greater Noida, Jaipur, Ahmedabad, Dholera, Kolkata, Goa, and key centers across Karnataka, Tamil Nadu, and Punjab. The company positions itself as a technology partner for both mature and emerging real estate markets. Its advanced analytics and intelligent search tools map inventory to demand based on location, pricing, asset class, and amenities, driving more informed and outcome-oriented transactions.
Beyond property discovery, the platform offers a range of features such as virtual walkthroughs, live availability tracking, comprehensive property insights, and market-level intelligence. These tools collectively support better decision-making for developers, investors, and consultants. Additionally, the system supports large-scale inventory management for institutional sellers operating across multiple regions.
Commenting on the launch, Mr. Deepak Chhabra, Founder of 77Pillar, said, “77Pillar has been built to simplify and professionalize real estate transactions in India. Our zero-broking, free-listing model empowers stakeholders with direct market access, visibility, and actionable data. We aim to be a long-term digital infrastructure partner for the real estate ecosystem, supporting growth across urban centers and emerging corridors.”
Looking ahead, 77Pillar plans to expand its developer partnerships, strengthen its analytics engine, and introduce new tools specifically designed for real estate professionals. The company is focusing on urban hubs, infrastructure-led growth markets, and future investment destinations.
Ultimately, through its commitment to transparency, cost efficiency, and technology-led solutions, 77Pillar positions itself to emerge as a strategic force in India’s rapidly digitalizing real estate landscape.