Aditya Birla Real Estate Surges with Rs 1,800 Crore Sales in Gurugram's Birla Pravaah
Aditya Birla Real Estate, a leading player in the real estate sector, has announced a significant milestone with its wholly owned subsidiary, Birla Estates. The company has achieved sales of over Rs 1,800 crore at its premium residential project, Birla Pravaah, located in Sector 71, Gurugram. This achievement marks a significant accomplishment for the brand and underscores its robust growth in the National Capital Region (NCR) market.
The project, Birla Pravaah, comprises 492 units and was fully sold out within just 24 hours of its launch. This rapid sell-out is a testament to the increasing demand for high-quality, well-designed residential properties in the NCR. Spread over 5.075 acres (approximately 20,537.79 square meters), Birla Pravaah offers a harmonious blend of expansive open greens and meticulously designed residential towers, providing a serene and luxurious living environment.
KT Jithendran, MD & CEO at Birla Estates, commented on the success of Birla Pravaah. 'This project is a one-of-its-kind development. Every detail has been meticulously crafted to create homes that inspire and elevate the everyday lives of modern families. Our legacy continues to strengthen with every project we deliver. The overwhelming response underscores the growing demand for premium, well-designed residences in the NCR. With this milestone, Birla Estates further solidifies its presence in one of India's fastest-growing real estate markets,' he stated.
Aditya Birla Real Estate, formerly known as Century Textiles and Industries, was established in 1897. It is the holding company of Birla Estates, a premium player in the residential and commercial real estate segment. The company has a fast-expanding presence in key markets such as MMR (Mumbai Metropolitan Region), NCR, Bengaluru, and Pune. Aditya Birla Real Estate operates in the cotton textiles, pulp & paper, and real estate sectors, making it a diversified and resilient entity in the Indian business landscape.
Despite the recent financial challenges, Aditya Birla Real Estate remains committed to its growth strategy. In the second quarter of FY26, the firm reported a consolidated net loss of Rs 15.74 crore, compared to a net profit of Rs 2.58 crore in the same quarter of the previous fiscal year. Total income also dropped by 58.94% year on year (YoY) to Rs 113.23 crore in the quarter ended 30 September 2025. However, the company's strong performance in the real estate sector, particularly with projects like Birla Pravaah, indicates a promising future.
The stock of Aditya Birla Real Estate has shown resilience in the market, with the counter falling 1.83% to Rs 1,627 on the BSE. This performance reflects the market's confidence in the company's ability to navigate challenges and capitalize on opportunities in the real estate sector.
In summary, the success of Birla Pravaah in Gurugram is a significant achievement for Aditya Birla Real Estate and Birla Estates. It not only highlights the strong demand for premium residential properties in the NCR but also reinforces the company's commitment to delivering high-quality, thoughtfully designed homes that meet the needs of modern families.
