Aditya Birla Real Estate's Gurugram Project Achieves Over Rs 1,800 Crore Sales
The project, Birla Pravaah, comprising 492 units, has been fully sold out within 24 hours of its launch. This remarkable achievement marks a significant milestone for the brand and further reaffirms its strong growth momentum in the National Capital Region (NCR) market.
Spread across 5.075 acres (approximately 20,537.79 square meters), Birla Pravaah offers a seamless blend of expansive open greens and thoughtfully designed residential towers. The project's success underscores the increasing demand for premium, well-designed residences in the NCR.
KT Jithendran, MD & CEO at Birla Estates, stated, “Birla Pravaah is a one-of-its-kind development. Every detail has been meticulously crafted to create homes that inspire and elevate the everyday lives of modern families. Our legacy continues to strengthen with every project we deliver. The overwhelming response underscores the increasing demand for premium, well-designed residences in NCR. With this milestone, Birla Estates further deepens its presence in one of India’s fastest-growing real estate markets.”
Aditya Birla Real Estate, formerly known as Century Textiles and Industries, was established in 1897. It is the holding company of Birla Estates, a premium player in the residential and commercial real estate segment. The company has a fast-expanding presence in key markets such as MMR, NCR, Bengaluru, and Pune. It operates in various sectors, including cotton textiles, pulp & paper, and real estate.
Despite the recent financial challenges, the company's real estate arm has shown strong resilience. The firm reported a consolidated net loss of Rs 15.74 crore in Q2 FY26, compared to a net profit of Rs 2.58 crore in Q2 FY25. Total income dropped by 58.94% year on year (YoY) to Rs 113.23 crore in the quarter ended 30 September 2025. However, the success of Birla Pravaah in Gurugram is a positive indicator of the company's strategic focus and market adaptability.
The counter fell 1.83% to Rs 1,627 on the BSE, reflecting the market's cautious optimism about the company's future prospects. Birla Estates' continued success in key markets like Gurugram is expected to drive further growth and profitability for the company in the coming years.
