Big FM Ventures into Real Estate with Big FM Realty in Bahraich
Big FM, operated by Reliance Broadcast Network, has announced its entry into the real estate sector with the launch of a new vertical, Big FM Realty. This strategic move marks a significant diversification for the company, which has long been known for its strong presence in the media and radio industry.
The company has acquired around 80 acres of land on the Lucknow–Bahraich Road in Bahraich, Uttar Pradesh, for its first real estate project. This project is projected to generate an estimated Rs 1,200 crore in revenue. Over the next three years, Big FM Realty aims to achieve cumulative revenues of Rs 3,500–4,000 crore from its foray into real estate.
The proposed development will be a mixed-use township, encompassing plotted developments, group housing, and commercial and retail spaces. This comprehensive approach is designed to meet the diverse needs of residents and businesses, creating a vibrant and sustainable community.
The location of the project is expected to benefit from significant infrastructure upgrades, including the four-laning of NH-927. This improvement will enhance connectivity between Lucknow and the Nepal border, making Bahraich an attractive location for both residential and commercial investments.
Commenting on the launch, a spokesperson for Big FM Realty said, “The launch of Big FM Realty marks a defining chapter in our journey of growth and transformation. Having built a strong national identity rooted in trust, authenticity, and scale through our media heritage, we are now extending that same commitment to excellence into real estate. We aim to deliver thoughtfully designed, high-quality developments that blend innovation with practicality, ensuring lasting financial and lifestyle benefits for our customers. Bahraich, with its promising growth developments and strategic location, represents an exciting high-potential opportunity, and this project serves as the strong foundation for our wider vision in shaping modern urban living across India.”
Big FM stated that the new vertical marks a diversification beyond its core radio and media operations, signaling the company’s ambition to explore new avenues for growth and value creation. This move is expected to leverage the company’s existing strengths and brand equity to establish a strong presence in the real estate market.
The project in Bahraich is just the beginning, and Big FM Realty is poised to expand its footprint across other strategic locations in India, further solidifying its position as a leading player in the real estate sector.
