Birla Estates Achieves Rs 1800 Crore Sales Milestone in Gurugram
The project comprising 492 units has been fully sold out within 24 hours of its launch, marking a significant milestone for the brand and further reaffirming its strong growth momentum in the NCR market. This rapid sell-out is a testament to the high demand for well-designed and premium residential properties in the region.
Spread across 5.075 acres (approximately 20537.79 Sq.M), Birla Pravaah offers a seamless blend of expansive open greens and thoughtfully designed residential towers. The project is a perfect example of modern living, combining luxury with a green, sustainable environment.
KT Jithendran, MD & CEO at Birla Estates, said, “Birla Pravaah is a one-of-its-kind development. Every detail has been meticulously crafted to create homes that inspire and elevate the everyday lives of modern families. Our legacy continues to strengthen with every project we deliver. The overwhelming response underscores the increasing demand for premium, well-designed residences in NCR. With this milestone, Birla Estates further deepens its presence in one of India’s fastest-growing real estate markets.”
Aditya Birla Real Estate, formerly known as Century Textiles and Industries, was established in 1897. It is the holding company of Birla Estates, a premium player in the residential and commercial real estate segment with a fast-expanding presence in key markets such as MMR, NCR, Bengaluru, and Pune. The company has a diversified portfolio spanning cotton textiles, pulp & paper, and real estate.
Despite the recent financial challenges, Birla Estates continues to showcase strong market performance. The firm reported a consolidated net loss of Rs 15.74 crore in Q2 FY26 compared with a net profit of Rs 2.58 crore in Q2 FY25. Total income dropped 58.94% year on year (YoY) to Rs 113.23 crore in the quarter ended 30 September 2025. However, the successful launch and rapid sell-out of Birla Pravaah highlight the company's resilience and market appeal.
The counter fell 1.83% to Rs 1627 on the BSE, reflecting the current market dynamics. Nevertheless, the positive response to Birla Pravaah indicates that Birla Estates is well-positioned to continue its growth trajectory in the Indian real estate sector.
