Blending Creativity and Data: Dhruv Shah, DGM - Digital Marketing at Hiranandani

Dhruv Shah is a dynamic business leader who brings over a decade of business and marketing expertise to his role as the DGM of Digital Marketing at Hiranandani. Here’s a little sneak peek into his workday, leadership mantra, and advice to young professionals.

The best part of my job is blending creativity with data to build meaningful digital experiences and content in the Real Estate sector. Seeing insights translate into impactful campaigns and measurable business growth makes the work both exciting and deeply rewarding.

My leadership mantra is to create clarity, trust the team, and stay curious. I believe in empowering people with the right direction and freedom, encouraging experimentation and innovation, and fostering continuous self-learning in an evolving digital landscape in the Real Estate industry.

In an alternate timeline, I would have been a travel storyteller or a Pro-E-sports Gamer—exploring new places and perspectives and following my interests and improving skills. These passions have always driven me to seek new experiences and challenges.

Movies that have influenced me include ‘The Social Network’, ‘Moneyball’, and ‘Wolf of Wall Street’. These films offer valuable perspectives on brand building and long-term strategy, which are crucial in the fast-paced world of digital marketing and real estate.

On weekends, I recharge by spending time with family, catching up with friends, and binge-watching a good series. Sometimes, a weekend stay at a new place helps me reset and recharge, ready to tackle the challenges of the upcoming week.

A recent ad campaign I liked is Adani Group’s ‘Hum Karke Dikhate Hain’. The brand film’s bold storytelling and fulfilling narrative reframed the brand’s essence beyond products, creating emotional resonance and long-term trust. This is something real estate brands can emulate by connecting their vision with lived experiences.

Hiranandani, a leading name in the real estate sector, has a rich history of developing innovative and sustainable projects. As the DGM of Digital Marketing, Dhruv Shah plays a crucial role in leveraging digital platforms to enhance brand visibility and customer engagement. His approach to blending creativity with data-driven insights ensures that Hiranandani remains at the forefront of the industry.

For young professionals entering the field of digital marketing, Dhruv’s advice is to stay curious, embrace continuous learning, and be open to new ideas. The digital landscape is ever-evolving, and the ability to adapt and innovate is key to success. By fostering a culture of creativity and data-driven decision-making, aspiring professionals can make a significant impact in their careers.