Casagrand Launches First Residential Project in Pune with Genelia and Riteish Deshmukh as Brand Ambassadors

CHENNAI, Jul 1: Real estate developer Casagrand has launched its maiden residential project ‘Casagrand Caladium’ in Pune and has roped in actors Genelia and Riteish Deshmukh as its brand ambassadors for the western market, a top official said on Tuesday.

In May, the city-headquartered company marked its entry into Pune by acquiring prime land parcels in the city. It had acquired land measuring 2.8 acres in Upper Kharadi and another 16 acres of land in Wagholi, Pune.

The ‘Casagrand Caladium’ is located in Upper Kharadi and will comprise 334 units of 2 BHK and 3 BHK properties priced from Rs 1.05 crore, the company said in a statement. The project will have over 110 amenities, including a 13,500 sq ft clubhouse, a 1,800 sq ft rooftop swimming pool, a gymnasium, and themed gardens.

Today marks a landmark moment in our journey as we are stepping into West India. The project is thoughtfully designed and specially crafted for the Pune market. We are delighted to join hands with Genelia and Riteish Deshmukh as they bring a rare combination of trust, reliability, strong values, and a deeply rooted connection, Casagrand Founder and Managing Director Arun Mn said.

We are certain that our association with them will help us create a milestone in the city, thereby setting new standards of urban living, he added.

Casagrand has completed over 160 projects in Chennai, Bengaluru, Hyderabad, and Coimbatore, the company said. The company is known for its commitment to quality and customer satisfaction, making it a trusted name in the real estate sector.

With the launch of ‘Casagrand Caladium,’ the company aims to cater to the growing demand for premium residential properties in Pune. The strategic location and extensive amenities are expected to attract a wide range of buyers, from young professionals to families looking for a comfortable and luxurious lifestyle.

The project's design focuses on sustainability and modern living, incorporating green spaces and energy-efficient features. This aligns with Casagrand's vision of creating sustainable and livable communities that enhance the quality of life for its residents.

Genelia and Riteish Deshmukh, known for their strong presence in the entertainment industry and their commitment to social causes, bring a sense of prestige and reliability to the project. Their endorsement is expected to boost the project's visibility and appeal to potential buyers in the western market.

For more information about ‘Casagrand Caladium’ and to schedule a site visit, interested buyers can contact Casagrand's sales team or visit their official website.