Chilean Fresh Fruit Association wins Sensory Experience Contest at PMA Expo
A recipe entered by the Chilean Fresh Fruit Association won top honors at the Produce Marketing Association’s Sensory Experience Contest at this year’s PMA Foodservice Expo.
The recipe, created for CFFA by Executive Chef Don Cortes, is Chilean Fruit Medley Gazpacho with Grape, Bacon and Brie Melt, an innovative interpretation of the classic soup-and-sandwich combination. The winning recipe is described by the chef as “a duet that pleases with beautiful colors, contrasting/complimentary textures and temperatures, and delicious flavors.”
“The versatility, flavor and beauty of Chilean fruit joined with Chef Cortes’ skill and creativity to create this standout recipe,” Karen Brux, managing director of the Chilean Fresh Fruit Association, said in a press release. “We are honored to be recognized by such an impressive panel of foodservice professionals and look forward to seeing what we can create for next year’s Expo.”
A panel of 11 foodservice professionals — comprised of representatives from Brinker, Darden, Culinary Sales Support, Produce Alliance, Brinker International, Pro*Act, Fresh Point, Wendy’s, Sysco, Southern Specialties and Chick-fil-A — selected CFFA’s entry from among 10 finalists. Recipes were judged on the following criteria: produce-centric, innovative, appearance and kid-friendly. Additional considerations included a recipe name that is descriptive, health value, taste, aroma and presentation.
As first-place winner, CFFA will receive second choice of booth location at the 2015 Foodservice Produce Expo; an announcement on the show floor; and recognition in PMA’s press outreach and on PMA’s website.
Chile is the Southern Hemisphere’s largest producer of fresh fruit and North America’s top source of fruit during the winter months. The Chilean Fresh Fruit Association directs all marketing and promotional activities for fresh Chilean fruit in the U.S. and Canada.