DAMAC Properties: India's Growing Influence in Dubai Real Estate

DAMAC Properties, a prominent Dubai-based real estate developer, sees India as one of its most crucial international markets. The company is committed to deepening its presence through strategic partnerships and collaborations. This commitment is evident in the launch of DAMAC Island 2, a new project that has roped in Bollywood stars Ranveer Kapoor and Alia Bhatt as brand ambassadors.

Amira Sajwani, Managing Director of DAMAC Properties, highlighted the company's focus on strengthening engagement with the Indian market through strategic outreach, investor education, and long-term relationships. The project, DAMAC Island 2, is a master community-based real estate development with around 2,500 units. These units are inspired by the world's most scenic island destinations, including the Bahamas, Maui, Mauritius, and Tahiti.

The project offers a range of luxurious properties, including six-bedroom luxury villas, five-bedroom twin villas, five-bedroom townhouses, and four-bedroom townhouses. Prices for these units start from AED 2.7 million (approximately Rs 6.5 crore). According to company officials, Indian investors have been major buyers of DAMAC properties. In 2024, Indians emerged as the largest buyers of the company's projects.

Dubai real estate continues to offer returns that are significantly stronger than many traditional Indian investment avenues. Sajwani noted that projects in Dubai provide attractive rental yields, often ranging between 6-8 percent, which is notably higher than yields in major Indian cities. To attract Indian buyers, DAMAC is offering flexible and staggered payment plans that align with financial planning cycles in India.

The choice of Ranveer Kapoor, Alia Bhatt, and singer-composer Majid al Mohandis as brand ambassadors reflects DAMAC's desire to cater to both the Asian and Arab markets. Sajwani explained, 'The reason we went with these three is that we have a huge following from both the Asian and Arab markets. We wanted to choose brand ambassadors that really represented both sides of our demand.'

DAMAC Properties' strategic focus on the Indian market and its commitment to delivering high-quality, attractive real estate projects are likely to continue driving Indian investment in Dubai. The company's innovative approach to marketing and financial flexibility is setting a new standard in the real estate industry, making it an attractive option for investors looking for strong returns and reliable investments.

In conclusion, DAMAC Properties' expansion into the Indian market, bolstered by the launch of DAMAC Island 2 and the endorsement of Bollywood stars, underscores the growing importance of Indian investors in the Dubai real estate sector. With its focus on quality, flexibility, and strong returns, DAMAC is well-positioned to continue its growth and success in both markets.