EaseMyTrip Expands into Real Estate, Finance, Beauty, and Hospitality with Rs 514 Crore Investment
Mumbai-based online travel platform EaseMyTrip has announced its largest diversification move yet, with five strategic investments totaling ₹514 crore. According to recent regulatory filings, EaseMyTrip will fully acquire AB Finance Pvt. Ltd. and take significant stakes in Three Falcons Notting Hill (50%), Javaphile Hospitality (49%), Levo Beauty (49%), and SSL Nirvana Grand Golf Developers (49%). All these transactions are structured through share swaps, signaling a long-term commitment to expansion beyond core travel bookings into sectors such as finance, hospitality, real estate, and lifestyle.
EaseMyTrip envisions building a comprehensive ecosystem that spans travel, hospitality, wellness, lifestyle, and finance to deepen customer engagement and capture more value across related verticals. These investments will build upon its already strong footprint in online travel bookings, hotel stays, holiday packages, and ancillary services, with the aim of solidifying its position as a diversified consumer brand offering seamless experiences beyond just ticketing.
Financially, EaseMyTrip has demonstrated impressive growth. It posted a record gross merchandise value (GMV) of ₹8,691.6 crore in FY25, with key sectors like hotels and holidays jumping 189% year-on-year in Q4 FY25. Operating revenue for the year stood at ₹587.3 crore, accompanied by an EBITDA of ₹161.2 crore, reflecting 26.7% margins. The company’s profit after tax in FY24 was ₹215 crore with a 16% increase over FY23.
EaseMyTrip recently underwent key leadership changes to support its growth and diversification plans. Founder Nishant Pitti was appointed Chairman and Managing Director, steering the company’s long-term strategy around innovation, business expansion, and stakeholder value creation. Co-founder Prashant Pitti has stepped back from daily management to focus on entrepreneurial and social ventures, while retaining his role as a promoter. Vikas Bansal has been inducted as a Whole-time Director, marking a strengthened leadership team aligned with future goals. The company also announced key leadership changes: Sankalp Kaul has been appointed as CTO, and Manmeet Ahluwalia as CMO.
EaseMyTrip’s move to acquire stakes in complementary businesses across finance, hospitality, beauty, and real estate represents a strategic pivot to build a holistic lifestyle and travel ecosystem, increasing revenue diversification and customer touchpoints. Backed by strong financial performance and a focused leadership transition, the company is positioning itself to thrive in India’s evolving consumer landscape. Its multi-pronged growth approach, leveraging synergistic sectors, will likely make EaseMyTrip a formidable player well beyond traditional travel bookings.
