Fairway highlights its focus on local
Fairway Market, which started as a small stand in New York City selling locally grown fruits and vegetables, has expanded over the past 80 years, but its focus is still on everything local. To celebrate this, Fairway is launching a monthly guide saluting all of its local partners and distributors, whose products can be found in its produce, fish, meat, dairy bakery, specialty departments and more throughout its stores.
The guide will provide brief descriptions of the farms, fisheries, dairies and manufacturers, easy-to-follow recipes using the products and special savings. Special emphasis is directed to how the products are manufactured, including fruits and vegetables that are grown organically.
“We know that our customers care about what they eat and where it comes from,” Bill Sanford, interim chief executive officer, said in a press release. “There is truly wonderful food being harvested and crafted by family farmers, local fishermen, small artisan food-makers, bakers and roasters right here in our own backyard. You can find the best of it in this new monthly food-lovers’ guide, and of course, in all our stores.”
He added that when buying local, “You’re not just buying the freshest and best-tasting foods available, you’re also helping save the environment and supporting your local economy.”