FirstFruits Marketing donates over 350,000 pounds of apples to local food banks
FirstFruits Marketing of Washington finished its sixth annual Take a Bite Out of Hunger program at select retailers with a collective donation of 350,000 pounds of apples to local food banks. This brings the total program donation to approximately 1,600,000 pounds over six seasons.
FirstFruits created Take a Bite Out of Hunger with the goal of helping feed the underserved while bringing attention to the problem of food insecurity in the United States. In its sixth year, FirstFruits continues to partner with retailers and wholesalers to make fresh apple donations. Donations are made in a retailer’s name to local food banks with the retailer contributing the cost of freight. This year’s participating retailers and wholesalers included Ahold, Charlie’s Produce, Dave’s Marketplace, Good Food Stores, Harvey’s, McKay’s Markets, Northwest Grocers, Red Apple Markets, Roundy’s, Stater Brothers, Super 1 Foods, Thriftway and United Supermarkets.
“The Take a Bite Out of Hunger program continues to grow every year thanks to the continued support and dedication from our partners,” said Chuck Zeutenhorst, general manager of FirstFruits. “Their participation is not just about the donation, but also about engaging and educating consumers about the issues surrounding hunger.”
Hunger isn’t just about being hungry. It’s about food insecurity, or not having regular access to safe, affordable and nutritious foods. As of 2014, 14 percent of all U.S. households were food-insecure according to the USDA. Of those, households with children reported food insecurity at a higher rate than those without children — 19 percent compared to 12 percent.
The Take a Bite Out of Hunger™ program provides full retail support with campaign-themed polybags and merchandisers, point-of-sale cards and ad slicks. At the conclusion of the program, local press is invited to cover the food bank donations.