Go Colors Opens New Flagship Store in Mumbai, Expanding Retail Presence
Women’s bottomwear brand Go Colors has strengthened its retail presence in Mumbai with the opening of a new flagship store on Bandra’s Linking Road. Spanning 2,400 sq ft, the outlet is the brand’s largest in the city and adds to its existing network of 64 stores in Mumbai.
The launch follows the introduction of similar large-format flagship stores in Chennai and Bengaluru, as Go Colors continues to invest in experience-led physical retail. The Bandra store was inaugurated by actor and digital creator Prajakta Koli, who is also the face of the brand.
Designed to offer a more immersive shopping experience, the new flagship features dedicated category zones, curated collections, and expanded trial rooms. The store houses Go Colors’ complete bottomwear range, covering a wide variety of fabrics, fits, sizes, and colour options.
“This flagship store marks a key milestone in Go Colors’ physical retail journey,” said Gautam Saraogi, Founder and CEO of Go Colors. “After the success of our large-format stores in Chennai and Bangalore, Mumbai’s Linking Road was a natural next step. The store reflects our long-term vision of building deeper, experience-led retail across India.”
The outlet also prominently showcases the limited-edition MostlySane collection, developed in collaboration with Koli. Commenting on the partnership, Vatsal Koolwal, Chief Marketing Officer at Go Colors, said the collection reflects the evolving needs of Indian women who seek comfort, confidence, and style across different aspects of their lives.
At the store opening, Koli interacted with customers and shared her favourite picks from the collection. She said the new store reflects the brand’s inclusive and relatable positioning, adding that the layout and design are centred on practical, everyday needs.
Go Colors has positioned itself as a specialist in women’s bottomwear and currently operates more than 800 exclusive brand outlets across over 200 cities. The company plans to add 80–90 net new stores each year as it continues to expand its footprint, with a focus on design, innovation, and enhanced in-store experiences.
