HoABL Expands Branded Plots with Strong Investor Demand
The House of Abhinandan Lodha (HoABL), a leading real estate firm based in Mumbai, is set to expand its footprint into new cities such as Varanasi, Shimla, and Amritsar with the launch of new plotted projects. This strategic move is driven by the company’s expectation of strong demand for this segment in 2026-27.
HoABL has already made significant inroads into several new locations, including Nagpur, Vrindavan, and Khopoli (Mumbai Metropolitan Region). The company specializes in branded land development and offers plots ranging from 1,200 sq ft to 5,000 sq ft, priced between ₹25 lakh and ₹5 crore, depending on the size and location.
“Our approach remains straightforward. Wherever strong infrastructure development, improved connectivity, and growing economic momentum begin to shape a region’s growth story, HoABL aims to establish an early presence and create branded land developments that cater to both end-users and investors,” said chairman Abhinandan Lodha.
In recent years, the plotted sales segment has witnessed robust growth, with both sales and prices on the rise. This has attracted many mainstream real estate developers to enter the market. According to Lodha, the average ticket size for HoABL’s plotted developments is currently around ₹97 lakh per plot, with the average plot size being approximately 1,500 sq ft. This represents a significant shift from 2021, when the average ticket size across the company’s projects was close to ₹10 lakh.
Projects located in high-demand leisure or cultural destinations such as Alibaug, Goa, Ayodhya, and Vrindavan command premium pricing. HoABL was one of the first movers in India’s branded plotted sales space, carving out a niche by developing premium developments with amenities. The company’s buyer base includes professionals, top company executives, entrepreneurs, business owners, and celebrities.
“Many of these buyers view plotted developments as both a lifestyle and investment opportunity—whether it is to build a second home, secure land for future use, or diversify their long-term asset portfolio,” Lodha added.
In the financial year 2025-26, HoABL recorded sales of approximately ₹2,100 crore and expects a 25% growth in FY27. Despite signs of tapering in home sales, the demand for the company’s plotted sales business continues to grow at around 25%.
With stronger balance sheets, disciplined underwriting, and a clearer demand outlook, developers committed long-term capital to land in 2025, acquiring thousands of acres across key metros and emerging corridors. According to Anarock Research, total land transaction volumes in 2025 exceeded those in 2024. The Mumbai Metropolitan Region (MMR) led the activity in 2025, with 32 deals spanning over 500 acres of land.
“Importantly, land buying was not limited to luxury residential projects—integrated townships, plotted developments, industrial parks, data centers, and mixed-use formats also dominated acquisition strategies in 2025,” said Anarock Group chairman Anuj Puri.
Beyond its core plotted development business, HoABL has ventured into ‘vertical development’ that includes regular residential and commercial projects. Last year, it launched its first affordable housing project in Naigaon in MMR, in collaboration with Mittal Builders. The first phase of the project, which included 1,419 apartments, received 8,838 applications and sold out in less than two weeks of the launch.
Going forward, HoABL’s vertical development strategy will focus on building more affordable housing projects backed by demand from first-time homebuyers and young families. The company is planning to launch the second phase of the project this year.
The company is also developing premium and super-luxury projects in prime locations. It is currently working on a 66,000 sq ft commercial real estate project near Churchgate in south Mumbai and a 48,000 sq ft super-luxury residential project near Girgaon Chowpatty.
“We are also looking for more vertical development opportunities in MMR,” Lodha added.
