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SweeTango crop continues to grow with 18 percent increase over 2015

Members of the Next Big Thing Growers’ Cooperative, a 45-member cooperative of family growers headquartered in Lake City, MN, released their estimates for the 2016 crop of SweeTango, the apple that was developed by the University of Minnesota to feature the best characteristics of the Honeycrisp and Zestar! apple varieties.sweetang

The projected crop yield is 450,000 standard 40-pound boxes, which is an 18 percent increase over last year’s crop of 380,000 and 9 percent larger than the 2014 harvest of 413,000 boxes.

Preliminary projections estimated a yield of 465,000 boxes for 2016, however severe storms on July 8 in northern Michigan produced hail up to two inches in diameter that caused extensive damage to the crop in that region, thereby reducing the overall estimate. Other growing regions across the United States and Canada have not been adversely affected by weather to date.

The timing of the harvest varies by growing region, as orchards are spread across differing climates in locations like Washington, Minnesota, Wisconsin, Michigan, New York and Nova Scotia. Washington will begin harvest first in early August, which means SweeTango will start appearing in the market around Labor Day.

As the SweeTango apple crop has continued to grow over the past decade, so does the length of the season. Once a hyper-seasonal fruit due to limited yields from a relatively small number of young orchards, SweeTango’s season is now expected to extend from early September to late December. This is great news for SweeTango’s enthusiastic and loyal consumer following.

Theron Kibbe, executive director of Next Big Thing Growers’ Cooperative noted, “We are looking forward to a good size SweeTango crop of excellent quality, with sizes that retailers are successful with. We have a robust marketing program in place that will drive shoppers to stores with SweeTango apples on their lists. We also will be partnering with retailers with in-store activities designed to increase trial and introduce new shoppers to SweeTango’s tangy-sweet flavor and exceptional crunch.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

DOJ Food-Safety Enforcement Role to Continue in 2015

When producers of such staple foods as beef, eggs, and peanut butter found they were the targets of federal criminal prosecution, it became a top food-safety story of 2014. But is it likely that food-safety enforcement will continue to rely on these U.S. Department of Justice-led (DOJ) criminal cases in 2015?

You can bet on it. Not only is it going to take 2015 and maybe beyond for the courts to fully adjudicate the cases that are underway, it’s likely we will see a new case or two involving criminal charges filed in the new year.

One additional possible criminal case we know about — and usually DOJ can prevent disclosure about a case until charges are actually filed — involves the 2006-07 Salmonella Tennessee outbreak caused by contaminated Peter Pan and Great Value peanut butters.

We know something might be stirring in that case because DOJ began contacting outbreak victims under the Crime Victims Rights Act last August, and also because Omaha, NE-based ConAgra Foods Inc. disclosed in its 10-K filing with the Securities and Exchange Commission (SEC) that a federal criminal misdemeanor stemming from the eight-year-old tainted peanut-butter incident remains possible.

The peanut-butter brands were produced by the $ 17.7-billion food conglomerate at a plant in Sylvester, GA. That Salmonella Tennessee outbreak, which ran from Aug. 1, 2006, to Feb. 16, 2007, sickened 425 people in 44 states. About one in five of them required hospital care, but none died.

When tainted peanut butter turned out to be the source of another Salmonella outbreak originating in Georgia, the manufacturer would not be so lucky. Nine deaths were attributed to the outbreak strain out of about 750 confirmed cases in that 2008-09 outbreak.

About 100 days have passed since a jury in U.S. District Court for the Middle District of Georgia found Peanut Corporation of America executives guilty of nearly 100 criminal charges. Post-trial action has included motions for directed verdicts of not guilty, or, as an alternative, motions for new trials.

For reasons not entirely clear or known, evidentiary hearings have been held in secret, and numerous motions made in the past 14 weeks were sealed by the judge. One possible reason for the post-trial secrecy could be defense attorney concerns that some jurors may have used the Internet to do their own research on PCA’s history during the course of the trial.

Stewart Parnell, who owned PCA; Michael Parnell, his peanut-broker broker, and Mary Wilkerson, the quality-assurance manager at Blakely, GA, were found guilty in mid-September and have been awaiting sentencing ever since, along with two other former PCA managers who pleaded guilty before the trial in a plea agreement with the prosecution.

K. Alan Dasher, Assistant U.S. Attorney for the Middle District of Georgia, has asked to have until Friday, Jan. 2, to respond to defense motions, some filed jointly, for a new trial. Meanwhile, defense attorney Thomas G. Ledford, who represents Wilkerson, wants to introduce yet another sealed motion.

Court documents apparently do not yet include filings of Pre-Sentence Investigative Reports (PSIRs) or dates for sentencing.

An ending may be closer for 71-year-old Austin “Jack” DeCoster, his 51-year-old son, Peter DeCoster, and their Quality Egg LLC, a family trust. The sentencing hearing for the trio will begin Feb. 9 in U.S. District Court for Northern Iowa in Sioux City.

Whether there should be any kind of jail or detention, even home detention, is the major issue separating government and defense attorneys. The father and son have each pleaded guilty to individual misdemeanors and agreed to pay fines of $ 100,000 each. Quality Egg LLC pleaded guilty to bribing a federal egg inspection and agreed to pay a $ 7.8-million fine.

The government is contacting victims of the 2010 Salmonella Enteritidis outbreak about the February sentencing event.

What could be the most-watched food-safety trial of 2015 begins with jury selection on July 16 in San Francisco. Former Rancho Feeding Corporation co-owner Jesse J. (Babe) Amaral Jr., 76, will be tried alone, as other defendants in the federal criminal conspiracy case have reached plea deals with the government on charges that they conspired to sell cattle known to have eye cancers and other problems for human consumption.

Others charged in the case will likely appear at the trial, but probably as government witnesses. They are Felix Sandoval Cabrera, 55, who was the foreman of Rancho’s slaughterhouse at Petaluma, CA; Eugene D. Corda, the 65-year-old former Rancho yardman, and 77-year-old Robert Singleton, who was Rancho’s other co-owner.

Those three have entered guilty pleas to one misdemeanor count each involving the illegal distribution of adulterated, misbranded and uninspected meat.

Two other trials are scheduled in Iowa’s Halal beef cases. The Cedar Rapids-based Miramar Corporation, Islamic Services of America (ISA), and brothers Jalel Farris Aossey and Yahya Nasser Aossey are scheduled for trial on Feb. 17.

The two men are the sons of Miramar and ISA founder William B. Aossey Jr., who is scheduled for a separate trial on March 9. Both trials will take place in U.S. District Court for Northern Iowa in Cedar Rapids.

Charges of conspiracy, forgery, wire fraud, and money-laundering all stem from alleged misrepresentation of Halal beef shipments to south Asia. While the charges are not strictly food-safety related, they do involve mislabeling and violations of statutes that are usually seen as essential to food-safety enforcement.

Halal meats are prepared according to specific standards of the Muslim faith, including those for slaughter.

Food Safety News

Food-Safety Regulatory Forecast for 2015

In late November, the White House released its “Current Regulatory Plan and the Unified Agenda of Regulatory and Deregulatory Actions” for fall 2014, and it provides a helpful roadmap to 2015 food-safety regulatory actions.

The first actions on Food Safety News’ radar are the five of the seven major Food Safety Modernization Act (FSMA) rules to be finalized by the end of 2015.

The rules regarding preventive controls for human food and preventive controls for animal food will be finalized by Aug. 30, and the rules for produce safety, the foreign supplier verification program, and third-party accreditation will be finalized by Oct. 31. (The other two rules regarding sanitary transportation and intentional adulteration will be finalized by March 31, 2106, and May 31, 2016, respectively.)

Another one we’re keeping an eye on is the Veterinary Feed Directive, which will require that the use of medically important antimicrobial drugs in animal feed and water be under the supervision of a licensed veterinarian. The rule, proposed in December 2013, is slated to be finalized in April of next year.

In March, FDA is also planning to make permanent interim measures to minimize human exposure to materials that scientific studies have demonstrated are highly likely to contain the BSE (bovine spongiform encephalopathy) agent in cattle infected with the disease.

Additional FDA regulation:

Stage of Rulemaking Title RIN Date of Action
Proposed Food Labeling; Gluten-Free Labeling of Fermented,
Hydrolyzed, or Distilled Foods
0910-AH00 Jan. 2015
Proposed Registration of Food Facilities: Amendments to Food
Facility Registration Requirements
0910-AG69 March 2015
Proposed Updated Standards for Labeling of Pet Food 0910-AG09 April 2015

 

In July, the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) is planning a notice of proposed rulemaking (NPRM) for new requirements for contamination control in cattle slaughter operations. The agency is proposing to amend its regulations to require that all establishments that slaughter cattle (including calves) develop, implement and maintain written procedures to prevent contamination of carcasses and parts by enteric pathogens (e.g., Salmonella and Shiga toxin-producing Escherichia coli) and fecal material throughout the entire slaughter and dressing operation.

FSIS is also proposing to remove from the regulations the current regulatory Salmonella performance standards for beef carcasses and ground beef and the generic E. coli testing requirements for cattle.

Also in July, FSIS is expected to finalize amendments to recordkeeping regulations to specify that all establishments and retail stores that grind raw beef products for sale in commerce must keep records of the supplier of all source materials used and identify the names of those source materials.

Additional FSIS regulation:

Stage of Rulemaking Title RIN Date of Action
Proposed Affirmation of Interim Final Rule With Amendments: Control
of Listeria Monocytogenes in Ready-to-Eat Meat and Poultry
Products
0583-AD53   Feb. 2015
Final Electronic Export Application and Certification as
a Reimbursable Service and Flexibility in the Requirements for
Official Export Inspection Marks, Devices, and Certificates
0583-AD41   Feb. 2015
Proposed Requirements for the Disposition of Non-Ambulatory
Disabled Veal Calves
0583-AD54   April 2015
Proposed Addition of Namibia to the List of Countries Eligible to Export
Meat Products to the United States
0583-AD51   June 2015
Proposed Product Labeling: Use of the Voluntary Claim “Natural” on
the Labeling of Meat and Poultry Products
0583-AD30   Sept. 2015

 

Beyond the Unified Agenda, it’s difficult to predict what 2015 holds for food-safety regulation.

Perhaps FDA will move forward on finalizing its rule for the process of determining food substances as “generally recognized as safe” (GRAS) or will announce plans to address caffeine powder, but the agency definitely has its hands full finishing regulations related to FSMA.

The U.S. has filed an appeal of the World Trade Organization’s (WTO) recent decision regarding country-of-origin labeling, but Secretary of Agriculture Tom Vilsack has said that there is no regulatory fix for COOL. The new Congress may ultimately decide to remove relevant elements of the COOL laws.

And, speaking of the 114th Congress, we wouldn’t be surprised to see new versions of bills such as the Preservation of Antibiotics for Medical Treatment Act, the Preventing Antibiotic Resistance Act, the Pathogen Reduction and Testing Reform Act, and the Sugar-Sweetened Beverages Tax Act introduced next year.

Food Safety News

Vietnam to block Australian 2015 fruit imports

Vietnam to block Australian 2015 fruit imports

Vietnam will stop importing fruit from Australia from next year because of insect issues, an official from the Plant Protection Department under the Ministry of Agriculture and Rural Development confirmed Tuesday.

The department will also stop granting plant quarantine certificates for Australian fruit from January 1, 2015, according to department head Nguyen Xuan Hong.

Hong attributed the import ban to the fact that fruits in Australia have been hit by Mediterranean Sea fruit flies, which could spread to Vietnam via the imports.

Australia is among the top five largest fruit exporters to Vietnam, besides China, the U.S., New Zealand, and South Africa. Vietnam mostly imports Australian cherries, apples, oranges, and grapes.

The Southeast Asian country purchased more than 2,000 tons of fruit from Australia in the first ten months of this year, according to the agriculture ministry.

News about Vietnam’s decision to block Australian fruit shipments emerged as early as November as Vietnamese importers began informing their Australian partners that they will not be permitted to import any fresh fruit from Australia.

Australian broadcaster ABC News reported on November 4 that the country’s Department of Agriculture had confirmed that Vietnam “raised concerns with Australia’s fruit fly management systems and is considering suspending trade in Australian fruit.”

The Vietnamese market is worth US$ 40 million to Australia’s fruit exporting sector, according to ABC News.

Nguyen Thai Dung, deputy general director of Big C, said the supermarket chain imports a large amount of Australian fruit but has yet to be informed of the import ban. “Big C will consider importing pears, oranges and apples from alternative markets such as Japan, New Zealand and the U.S.,” he told the ministry-run newspaper.

Australian fruits are competitive with similar imports in Vietnam thanks to the close geographical proximity between the two countries.

Source: tuoitrenews.vn

Publication date: 12/19/2014


FreshPlaza.com

Vietnam to block Australian 2015 fruit imports

Vietnam to block Australian 2015 fruit imports

Vietnam will stop importing fruit from Australia from next year because of insect issues, an official from the Plant Protection Department under the Ministry of Agriculture and Rural Development confirmed Tuesday.

The department will also stop granting plant quarantine certificates for Australian fruit from January 1, 2015, according to department head Nguyen Xuan Hong.

Hong attributed the import ban to the fact that fruits in Australia have been hit by Mediterranean Sea fruit flies, which could spread to Vietnam via the imports.

Australia is among the top five largest fruit exporters to Vietnam, besides China, the U.S., New Zealand, and South Africa. Vietnam mostly imports Australian cherries, apples, oranges, and grapes.

The Southeast Asian country purchased more than 2,000 tons of fruit from Australia in the first ten months of this year, according to the agriculture ministry.

News about Vietnam’s decision to block Australian fruit shipments emerged as early as November as Vietnamese importers began informing their Australian partners that they will not be permitted to import any fresh fruit from Australia.

Australian broadcaster ABC News reported on November 4 that the country’s Department of Agriculture had confirmed that Vietnam “raised concerns with Australia’s fruit fly management systems and is considering suspending trade in Australian fruit.”

The Vietnamese market is worth US$ 40 million to Australia’s fruit exporting sector, according to ABC News.

Nguyen Thai Dung, deputy general director of Big C, said the supermarket chain imports a large amount of Australian fruit but has yet to be informed of the import ban. “Big C will consider importing pears, oranges and apples from alternative markets such as Japan, New Zealand and the U.S.,” he told the ministry-run newspaper.

Australian fruits are competitive with similar imports in Vietnam thanks to the close geographical proximity between the two countries.

Source: tuoitrenews.vn

Publication date: 12/19/2014


FreshPlaza.com

Vietnam to block Australian 2015 fruit imports

Vietnam to block Australian 2015 fruit imports

Vietnam will stop importing fruit from Australia from next year because of insect issues, an official from the Plant Protection Department under the Ministry of Agriculture and Rural Development confirmed Tuesday.

The department will also stop granting plant quarantine certificates for Australian fruit from January 1, 2015, according to department head Nguyen Xuan Hong.

Hong attributed the import ban to the fact that fruits in Australia have been hit by Mediterranean Sea fruit flies, which could spread to Vietnam via the imports.

Australia is among the top five largest fruit exporters to Vietnam, besides China, the U.S., New Zealand, and South Africa. Vietnam mostly imports Australian cherries, apples, oranges, and grapes.

The Southeast Asian country purchased more than 2,000 tons of fruit from Australia in the first ten months of this year, according to the agriculture ministry.

News about Vietnam’s decision to block Australian fruit shipments emerged as early as November as Vietnamese importers began informing their Australian partners that they will not be permitted to import any fresh fruit from Australia.

Australian broadcaster ABC News reported on November 4 that the country’s Department of Agriculture had confirmed that Vietnam “raised concerns with Australia’s fruit fly management systems and is considering suspending trade in Australian fruit.”

The Vietnamese market is worth US$ 40 million to Australia’s fruit exporting sector, according to ABC News.

Nguyen Thai Dung, deputy general director of Big C, said the supermarket chain imports a large amount of Australian fruit but has yet to be informed of the import ban. “Big C will consider importing pears, oranges and apples from alternative markets such as Japan, New Zealand and the U.S.,” he told the ministry-run newspaper.

Australian fruits are competitive with similar imports in Vietnam thanks to the close geographical proximity between the two countries.

Source: tuoitrenews.vn

Publication date: 12/19/2014


FreshPlaza.com

What’s Ahead: Industry experts and SN editors make 2015 predictions

To satisfy Millennials on the hunt for local and specialty foods, traditional supermarkets will turn to internal competitions and retail dietitians to scout new products. At least that’s how SN senior content manager Julie Gallagher foresees the year ahead. For our 2015 predictions, we tapped two groups of people who know the industry inside and out: our incomparable IdeaXchange Xperts — from SN’s idea-sharing platform for expert contributors — and our own editors. …

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Supermarket News

What’s Ahead: Industry experts and SN editors make 2015 predictions

To satisfy Millennials on the hunt for local and specialty foods, traditional supermarkets will turn to internal competitions and retail dietitians to scout new products. At least that’s how SN senior content manager Julie Gallagher foresees the year ahead. For our 2015 predictions, we tapped two groups of people who know the industry inside and out: our incomparable IdeaXchange Xperts — from SN’s idea-sharing platform for expert contributors — and our own editors. …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Industry experts and SN editors make 2015 predictions. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

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Supermarket News

SN 2015 Prediction: In-store pharmacy beefs up specialty services

The pharmacy customer is a valuable one. That’s why supermarkets will do more to make them loyal to their stores. A key part of retail health and wellness offerings next year will be new pharmacy programs, products and services. One way retailers will differentiate themselves from the competition is by offering specialty pharmacy services. Specialty pharmacies help patients manage complex, chronic conditions by assigning a healthcare team to develop an individualized plan for the …

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Supermarket News

2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done. In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types. SN’s annual Center Store Survey in June of this year found that private label was a big driver in a more bullish outlook for the packaged foods business.  Asked how supermarkets can best fight rivals for Center Store sales, the biggest group of industry respondents, about 24%, said …

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Supermarket News

2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done. In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types. SN’s annual Center Store Survey in June of this year found that private label was a big driver in a more bullish outlook for the packaged foods business.  Asked how supermarkets can best fight rivals for Center Store sales, the biggest group of industry respondents, about 24%, said …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Retailers continue to innovate in private label categories. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

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Supermarket News

2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done. In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types. SN’s annual Center Store Survey in June of this year found that private label was a big driver in a more bullish outlook for the packaged foods business.  Asked how supermarkets can best fight rivals for Center Store sales, the biggest group of industry respondents, about 24%, said …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Retailers continue to innovate in private label categories. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

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Supermarket News

2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done. In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types. SN’s annual Center Store Survey in June of this year found that private label was a big driver in a more bullish outlook for the packaged foods business.  Asked how supermarkets can best fight rivals for Center Store sales, the biggest group of industry respondents, about 24%, said …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Retailers continue to innovate in private label categories. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

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Supermarket News

2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done. In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types. SN’s annual Center Store Survey in June of this year found that private label was a big driver in a more bullish outlook for the packaged foods business.  Asked how supermarkets can best fight rivals for Center Store sales, the biggest group of industry respondents, about 24%, said …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Retailers continue to innovate in private label categories. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

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Supermarket News

2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done. In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types. SN’s annual Center Store Survey in June of this year found that private label was a big driver in a more bullish outlook for the packaged foods business.  Asked how supermarkets can best fight rivals for Center Store sales, the biggest group of industry respondents, about 24%, said …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Retailers continue to innovate in private label categories. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

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Supermarket News

2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done. In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types. SN’s annual Center Store Survey in June of this year found that private label was a big driver in a more bullish outlook for the packaged foods business.  Asked how supermarkets can best fight rivals for Center Store sales, the biggest group of industry respondents, about 24%, said …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Retailers continue to innovate in private label categories. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

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Supermarket News

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.