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Listeria outbreak prompts caramel apple recall

Two companies have announced recalls for their caramel apples as a result of the current outbreak of Listeriosis. Both companies — California Snack Foods and Happy Apples — cited Bidart Bros. as one of their apple suppliers.

The Center for Disease Control has noted 29 illnesses in 10 states linked to the outbreak, and it has advised consumers not to eat commercially produced, pre-packaged caramel apples until more is known.

“We recently received notice from Bidart Bros., one of our apple suppliers to our California facility, that there may be a connection between this outbreak and the apples that they supplied to that facility,” California Snack Foods said in a press release.

California Snack Foods’ voluntary recall is of “California Snack Foods” brand caramel apples with a best-use-by date between Aug. 15 and Nov. 28. The product was sold in single packs and three packs, and each package will have a best-use-by date on the front of the label. They were available for retail sale through grocery, discount and club stores, generally in the produce section and were distributed to retailers in Arizona, California, Nevada, Texas and Utah.

The Happy Apples recall is for product with similar best-use-by dates: Aug. 25-Nov. 23. Happy Apple caramel apples are sold in single pack, three packs, four packs and eight packs, and each package will have a best use by date on the front of the label. They were available for retail sale through grocery, discount and club stores, generally in the produce section and were distributed to retailers in Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Louisiana, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Utah, Washington and Wisconsin.

According to California Snack foods, the company used the last of the Bidart Bros. apples in the first week of November, and they should no longer be available in stores. Happy Apples ceased its operations at the end of October as part of the company’s normal, seasonal shut down, and the caramel apples produced are no longer available in stores.

“However, out of an abundance of caution and concern for consumer safety, we are recommending that consumers follow the advice of the CDC and remove any caramel apples you may have in storage and dispose of them in a secure container to avoid potential contamination in animals,” each company stated in a press release.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Happy Apple Brand Caramel Apples Recalled for Possible Listeria Risk

Happy Apple Company of Washington, MO, has issued a voluntary recall of Happy Apple Brand caramel apples with a best use by date between Aug. 25 and Nov. 23, 2014, because they have the potential to be contaminated with Listeria monocytogenes.

Happy Apple caramel apples are sold in single pack, three packs, four packs and eight packs, and each package will have a best use by date on the front of the label.

The apples were available for retail sale through grocery, discount and club stores, generally in the produce section, and were distributed to retailers in the following states: Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Louisiana, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Utah, Washington and Wisconsin.

The company has been working with the Food and Drug Administration (FDA) in its investigation of the current outbreak of Listeriosis, which has been associated with caramel apples. Happy Apple recently received notice from Bidart Brothers, one of its apple suppliers to the company’s California facility, that there may be a connection between this outbreak and the apples supplied to that facility.

As has been reported in the news, the Centers for Disease Control (CDC) has noted 29 illnesses in 10 states linked to the outbreak, and the agency has advised consumers not to eat commercially produced, pre-packaged caramel apples until more is known.

Happy Apple ceased operations at the end of October as part of its normal, seasonal shutdown, and the caramel apples produced are no longer available in stores. However, the company is recommending that consumers follow the advice of CDC and remove any caramel apples in storage and dispose of them in a secure container to avoid potential contamination in animals.

Consumers who have any of the product may return it to the store where purchased or dispose of it per the advice of the CDC. Consumers with questions may contact Happy Apple at 800-527-7532, Monday through Friday during normal business hours, or via email to [email protected].

Listeria can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Although healthy individuals may suffer only short-term symptoms such as high fever, severe headache, stiffness, nausea, abdominal pain and diarrhea, Listeria infection can cause miscarriages and stillbirths among pregnant women.

Food Safety News

USApple reporting 2014 apple crop is one of the largest on record

On Dec. 1, this year’s fresh apple holdings totaled 122.2 million bushels, a 16 percent increase from the same time last year, according to the December 2014 edition of the U.S. Apple Association’s Market News.

“Processing holdings totaled 44.6 million bushels, 3 percent above last year on Dec. 1,” said Mark W. Seetin, director, regulatory and industry affairs for the U.S. Apple Association. “The total number of apples in storage on Dec. 1 was 166.8 million bushels, 12 percent above last December’s total.”P1040068-copyPink Lady apples. (Photo by Christina DiMartino)

He added that the 2014 U.S. crop looks to be one of the largest on record, with the highest quality apples harvested in several years.

“Fresh apple supplies are quite ample, and demand has been especially strong,” said Seetin. “The December Market News reports that apples are moving to the marketplace at a record pace as of early December.”

USApple’s overview of the industry reports that the U.S. has approximately 7,500 apple producers who grow nearly 200 varieties of apples on approximately 328,000 acres.

The 2013 crop estimate, at 248.6 million bushels, was the 10th-largest apple crop since the U.S. Department of Agriculture began keeping statistics on commercial apple production. The total farm-gate revenue, or wholesale value, of the U.S. apple crop is more than $ 2.7 billion each year.

Excitement is quickly and strongly brewing in other USApple news as well. In a Dec. 5 press release titled “Apple industry unites to increase sales,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said that during the 2014 winter season, U.S. Apple Association and participating members were working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” said Wolter. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

From Dec. 1 through early spring, USApple and select members are holding monthly public relations and social media outreach initiatives to reach online fans and media. The efforts are aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers, particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, stated in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focused on encouraging consumers to “share the health” during the holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient. Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

“USApple’s offer of a social media themed toolbox that individuals can use and to adapt to their own use will help us to reach our goal of seeing between 15 and 30 social media sites all post very similar themes,” added Jim Allen, president of the New York Apple Association in Fishers, NY, which is participating in the campaign. “If we reach that goal it will create a ground swell of activity.”

“It’s an awesome tool,” he continued. “The New York Apple Association has posted a video on our website, nyapplecountry.com, and on Facebook at facebook.com/nyapples.”

On Dec. 11, Julia Stewart, spokesperson for NYAA added, “Our Facebook post of our video showing consumers how to assemble simple apple gift baskets has so far garnered more than 800 likes and reached over 110K, and still counting. Those are great numbers for a group our size.”

The plan for future campaigns is to focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.