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Galilee Export to expand avocado, mango programs

Galilee Export to expand avocado, mango programs

As the export arm of Milouot, Galilee Export has established itself as one of the two largest exporters of avocados & Citrus in Israel. They’re now looking to build on that success and expand both their mango and avocado operations.


Tamir Porat

Out of the vacuum left by the liquidation of Agrexco, Galilee was formed as a cooperative to help growers ship their products to other markets. Through expanding acreage and the addition of new growers to the cooperative, Galilee cemented their position as one of the top exporters of fruits mainly Avocado. Currently, they sell about 17,000 tons of avocados to foreign buyers every year, and not wishing to rest on their laurels, Dror Eigerman, Galilee’s new CEO, is looking to build on that success by increasing the volume of fruit they handle.

“This year we signed an agreement with ZEMACH that will bring us extra avocados,” said Eigerman. The deal could boost Galilee’s annual exports to 23,000 tons, and it will also bring an added benefit of increasing the volume of mangos they sell. Currently, Galilee exports around 1,600 tons of mangos annually, but the new production they’ve acquired could yield an additional 3,000 tons of mangos per year. The area in which Galilee’s new partner grows its avocados also means they’ll have fruit earlier in the season, which could allow them to reap the better prices often seen at the start of the export season.

Galilee is also looking to bring more aspects of their mango operation in-house. The vertical integration would give them a better command of the process, would be more cost-efficient and would allow Galilee to stay on top of evolving market trends.

“Ready-to-eat is the future with avocados, so we’re investing in ripening rooms in France,” explained Eigerman. “Supermarkets are asking for 12-month supplies, so it makes sense to invest in ripening rooms that will help guarantee supplies and guarantee us a place on the shelf. So I’d prefer to be the one leading.” The ripening rooms will be located in the southern part of France, where Israeli shipments can quickly reach Europe. Once there, avocados can be ripened and efficiently distributed throughout Europe via France. Eigerman noted that they need the kinds of advantages this move will bring in light of increasing competition from Chile. While Spain is their biggest rival in Europe when it comes to avocados, Chile is making big strides in Europe.

“Chile is the one we’re colliding with on Hass avocados, and they’re growing,” said Eigerman. “As long as Chile continues to develop, we’ll be in a competitive market. At the moment we have an advantage in quality, volume and ability to deliver, but they are coming with volumes later and later in the season.” South Africa & Peru still ships avocados to Europe when Israel begins their export season, but at that point, Israeli growers only have Ettinger avocados, which are sold mainly domestically, so Israeli exporters don’t really compete with South Africa.

Eigerman sees mangos and medjool dates as products they can grow their market presence with. Aside from the additional mango production from ZEMACH, he wants to bring additional growers into the fold. But he noted that new growth needs to be balanced in order to preserve the unique character they’ve built so far.

“Coming from Mehadrin, the difference between there and Galilee has been that Mehadrin was like an armada and Galilee is like a commando unit,” said Eigerman. “This company was started with avocado and citrus, and later on growers brought in mangos and sharon fruit. So we’re getting more products in, but only the ones we choose. One product I believe in is the medjool date. It has a good shelf life, we have a good area behind us now, it’s easier to grow than avocados and I think it will keep growing.” He mentioned optical sorting machines as a way to make their date program more efficient, though they’ve not yet installed those machines.

While they don’t have the advantages with dates and mangos that they do with avocados, Eigerman said they’ll proceed in a growth pattern that prioritizes control. Much like the in-house ripening they’re building in France, integrating all aspects of the export program for each commodity is key to retaining control over the things that can be controlled.

“The biggest threat we face is the rising costs of water, electricity and labour,” said Eigerman. “It’s nothing critical at the moment, but it is a problem. The currency, it’s strong, but I would prefer a better currency situation. But we can’t control it.” The exchange rate with the Russian ruble has made it so that Russian importers, who are suffering under a ban on European goods, are looking to Israel in greater numbers for fresh produce, but they often can’t offer the competitive prices needed to secure that produce. So Eigerman doesn’t think they’ll expand into that market. In the future, he mentioned Asia as a possibility for expansion, but Chinese phytosanitary regulations must first be dealt with at the government level.

But those challenges can definitely be dealt with, noted Eigerman, especially given their company make-up and strong ties to growers. Because they’re small and nimble, they can adapt quickly, and the fact that they’re actually a cooperative of growers also helps.

“At the moment, we are slim, and we have to keep it like this,” said Eigerman. “Our future is bright because our strength is that we are growers. Growers understand what clients need and then we have the strength to give them what they need.”

For more information:
Dror Eigerman
Galilee Export
Office:+972-3-6539012
Mobile: +972-52-4475506
Fax: +972-3-6539026
[email protected]
www.galilee-export.com

Publication date: 11/17/2014
Author: Carlos Nunez / Sander Bruins Slot
Copyright: www.freshplaza.com


FreshPlaza.com

Local PMA Fresh Summit ideal for California Avocado Commission

The California Avocado Commission is putting plans in place for the Produce Marketing Association Fresh Summit that will be held in CAC’s “backyard” at the Anaheim Convention Center Oct. 17-19. With the venue so close to California avocado groves, CAC expects many local growers to attend the show and will have a grower in its booth to answer attendee questions about the growing practices of the fruit.

CAC’s Fresh Summit Booth No. 2438 will focus on the care and craftsmanship that goes into cultivating California avocados and everything the new California avocado label represents.Michelle-Dudash-large-horizMichelle Dudash The label was introduced this year to help consumers distinguish the origin of the fruit at point of purchase. Consumer videos titled “A Look Behind the Label” and valuable avocado category data will be presented to existing and potential California avocado customers at the venue.

“CAC welcomes retailers and other Fresh Summit attendees to visit the California avocado booth to sample delicious avocado dishes, learn about the California avocado ‘fresh to market advantage’ and get a preview of our 2015 plans,” Jan DeLyser, CAC vice president of marketing, said in a press release.

Michelle Dudash, a registered dietitian nutritionist and author, will be in CAC’s Fresh Summit booth to share delicious, nutritious dishes featuring California avocados.

Dudash is an award-winning nutritionist and Cordon-Bleu-certified chef who is a frequent guest on television and radio shows. She is a best-selling author, whose three principles for everyday food choices, “clean, fresh, and fast,” were the foundation for her book, “Clean Eating for Busy Families.” Dudash, a fan of California avocados, has served as a commission nutrition spokesperson for the past three years.

CAC also will be active on social media in advance of and during PMA Fresh Summit, leveraging event activities to connect with California avocado fans.

“CAC has participated in PMA’s Fresh Summit for more than 30 years and has experienced the benefits from strengthening connections and making new ones through networking and events,” said DeLyser. “The California Avocado Commission team is really looking forward to continuing that experience this year in our own backyard.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

As California avocado crop winds down, Mexico gearing up to fill demand

With a total crop volume at only 60 percent of a year ago, the California avocado season is winding down as Mexico gears up to fill demand.

Ron Araiza, director of sales for Mission Produce Inc. in Oxnard, CA, told The Produce News Aug. 20 that California was expected to send around 6 million cartons of fruit to market this week and reduce its volume by around 1 million cartons per week for the next several weeks. That means California would send around 4 million cartons to market during the Labor Day week of Sept. 1.

That’s a far cry from the typical demand of about 35 million cartons per week.

“During September, we [avocado shippers] are going to be looking to Mexico to provide 25 [million] to 28 million cartons per week,” he said.

The total California crop is expected to come in somewhere around 300 million pounds when all is said and done, which is 40 percent less than last year’s volume of close to 500 million pounds.

Phil Henry, president of Henry Avocado Corp. in Escondido, CA, said that by mid-August, California growers were at about 273 million pounds. He anticipated shipments throughout September, albeit at a relatively low level.

“Three hundred million is possible,” he said. “We may get there.”

Like most of the industry, Henry Avocado sources from many different countries of origin and attempts to fill the orders of its customers relatively seamlessly. While there is a market price differential depending upon origin, the key is simply to fill demand.

As August turns into September, there will still be some Peruvian avocados being sold from inventory and Chile is expected to have a very limited volume of avocados for sale within the United States by early September.

Henry said Mexico will supply most of the country, while most shipments of California avocados will stay close to home to fill the Golden State’s cavernous demand for the fruit.

One California area gearing up for that September time slot is the Morro Bay avocado deal from California’s Central Coast, marketed under that name. Over the last couple of years, growers in California’s furthest avocado-producing region have been creating a niche market for their fruit, which they claim has superior taste because climatic conditions require the fruit to stay on the tree almost twice as long as other areas.

Jim Shanley of Shanley Farms in Morro Bay, CA, said a couple of growers are out of the deal this year because of drought issues, but he has added two other growers and should have volume similar to what the deal had last year for the eight-week shipping season. The deal was expected to kick off on Labor Day and last through October.

“It will be similar to last year, but we won’t be able to grow it this year,” he said.

Shanley is expecting get a premium for that fruit in the high $ 30s. In fact, in mid-August California fruit was selling for top dollar in the high $ 30s. Peruvian fruit was at least $ 10 less per carton than that, and Mexican avocados were somewhere in between, with that price dependent on the origin of the fruit.

As September unfolds, Mexican growers will be shipping from several different blooms depending upon the location of the trees where the crop is harvested. By the end of September, the new crop for the new season will be on the market.

Chile, which comes into the U.S. market during the fall months, is expected to have less volume this year than last, according to Henry. He said the Chilean drought is still affecting volume and Chilean shippers have several options for their fruit, including Europe and other South American countries. They are no longer so heavily dependent on the U.S. market.

While promotions from the California avocado industry will wind down after Labor Day, Mexico is increasing its visibility in the marketplace. Its first promotion of the season is sports-themed and designed to kick off the U.S. football season as well as the Mexican avocado season.

 

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

As California avocado crop winds down, Mexico gearing up to fill demand

With a total crop volume at only 60 percent of a year ago, the California avocado season is winding down as Mexico gears up to fill demand.

Ron Araiza, director of sales for Mission Produce Inc. in Oxnard, CA, told The Produce News Aug. 20 that California was expected to send around 6 million cartons of fruit to market this week and reduce its volume by around 1 million cartons per week for the next several weeks. That means California would send around 4 million cartons to market during the Labor Day week of Sept. 1.

That’s a far cry from the typical demand of about 35 million cartons per week.

“During September, we [avocado shippers] are going to be looking to Mexico to provide 25 [million] to 28 million cartons per week,” he said.

The total California crop is expected to come in somewhere around 300 million pounds when all is said and done, which is 40 percent less than last year’s volume of close to 500 million pounds.

Phil Henry, president of Henry Avocado Corp. in Escondido, CA, said that by mid-August, California growers were at about 273 million pounds. He anticipated shipments throughout September, albeit at a relatively low level.

“Three hundred million is possible,” he said. “We may get there.”

Like most of the industry, Henry Avocado sources from many different countries of origin and attempts to fill the orders of its customers relatively seamlessly. While there is a market price differential depending upon origin, the key is simply to fill demand.

As August turns into September, there will still be some Peruvian avocados being sold from inventory and Chile is expected to have a very limited volume of avocados for sale within the United States by early September.

Henry said Mexico will supply most of the country, while most shipments of California avocados will stay close to home to fill the Golden State’s cavernous demand for the fruit.

One California area gearing up for that September time slot is the Morro Bay avocado deal from California’s Central Coast, marketed under that name. Over the last couple of years, growers in California’s furthest avocado-producing region have been creating a niche market for their fruit, which they claim has superior taste because climatic conditions require the fruit to stay on the tree almost twice as long as other areas.

Jim Shanley of Shanley Farms in Morro Bay, CA, said a couple of growers are out of the deal this year because of drought issues, but he has added two other growers and should have volume similar to what the deal had last year for the eight-week shipping season. The deal was expected to kick off on Labor Day and last through October.

“It will be similar to last year, but we won’t be able to grow it this year,” he said.

Shanley is expecting get a premium for that fruit in the high $ 30s. In fact, in mid-August California fruit was selling for top dollar in the high $ 30s. Peruvian fruit was at least $ 10 less per carton than that, and Mexican avocados were somewhere in between, with that price dependent on the origin of the fruit.

As September unfolds, Mexican growers will be shipping from several different blooms depending upon the location of the trees where the crop is harvested. By the end of September, the new crop for the new season will be on the market.

Chile, which comes into the U.S. market during the fall months, is expected to have less volume this year than last, according to Henry. He said the Chilean drought is still affecting volume and Chilean shippers have several options for their fruit, including Europe and other South American countries. They are no longer so heavily dependent on the U.S. market.

While promotions from the California avocado industry will wind down after Labor Day, Mexico is increasing its visibility in the marketplace. Its first promotion of the season is sports-themed and designed to kick off the U.S. football season as well as the Mexican avocado season.

 

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Low prices for Peruvian avocado in USA

Low prices for Peruvian avocado in USA

Avocado shipments from Peru to North America for this year has nearly quadrupled the volume reached last year, which has been accompanied by lower prices compared to its competitors and last season.

From week 18 to date, Peru has exported to the US about 4 times the volume exported at the same time last year, which has had a strong impact on the prices of avocados from that origin in that market. Although prices at the beginning of the season were similar to the prices of Mexican fruit, they have dropped every week reaching a difference of between 7 USD and 8 USD per box compared to the prices of Mexico and California.

According to what was mentioned by several USA’s fruit receivers, the market is oversupplied with Peruvian fruit, especially large sizes, 48 and larger; Peru has even sent 28 size, being the only provider that has supplied that size. Large size fruit does not reach good prices, causing that average prices per box of Peruvian fruit have fallen down below those of Mexico and California. Some importers also mention that the condition of Peruvian avocado presents problems impeding that its prices reach the same prices of its competitors. The average price for Peruvian avocado this season is 3.17% lower than the previous season.

Source: iqconsulting.com

Publication date: 8/15/2014


FreshPlaza.com

Peruvian Avocado Commission plans multi-faceted marketing program

This summer, the Peruvian Avocado Commission launched its first multi-faceted marketing program, including a national summer radio campaign, strategically designed to fulfill retailers’ needs and drive consumer purchase.pac-logo-vertical

The 10-week radio campaign kicked off late in June and has been gaining momentum since the first round of spots aired in the Northeast supporting top retailers across the country.

“The availability of high-quality fruit and the uniqueness of the radio spots that incorporate retail partners’ brands coupled with tailor-made promotional opportunities is novel for the industry,” Xavier Equihua, chief executive officer of PAC, said in a press release. “Radio buys were initially scheduled in 17 markets, including the popular internet radio, Pandora. Within days of the launch, the campaign expanded to 25 markets across the country in great part because of the innovative radio spots that we are providing our retail partners.”

Unlike most radio scripts that offer a retailer tag at the end, the PAC commercials integrate the retailer into the script, strengthening the importance of the partnership and underscoring the availability of the fruit. Additionally, five-second spots call out retailer names whenever possible. This unusual but extremely valuable type of advertising is unique for the category.

More than 120 stations are airing over 25,000 Avocados from Peru spots. Each station recorded the script using a voiceover best suited for its audience, often from their well-recognized deejay. Additionally, upon request from the retailers, PAC has tailored scripts to support in-store promotions, such as “Five Avocados for Five Dollars.”

“PAC’s radio campaign has exceeded all expectations because it is extremely innovative for the avocado category,” Equihua said in the release. “We promised retailers unprecedented marketing support and we delivered that promise. For the last two months we have worked side by side with our retail partners, offering them the tools they need to assist them in selling the biggest crop of avocados from Peru ever available in the United States.”

“Demand for fresh avocados in the United States is increasing approximately 10 percent every year, and Peru is poised to meet this growing consumer demand, as we are demonstrating this summer,” Enrique Camet, PAC board chairman, said in the release.

PAC’s radio program goes beyond traditional ad buys to deliver its message. On-air radio station promotions are creating consumer interaction in 17 key markets, including on-air demos, recipe contests and prize packages.

Several radio stations, including two in San Diego and Chicago, have requested on-air demos where deejays sample dishes made with Avocados from Peru and share key messages provided by PAC while on the air. Listeners are directed to www.avocadosfromperu.com for the recipes.

To drive purchase and encourage consumption, several stations are asking listeners to send in their favorite avocado recipes. With chances to win gift cards to local retailers, this tactic has proven to be a huge success in markets such as New York, Philadelphia and Baltimore.

For stations such as KRTH in Los Angeles that want to drive listeners to their websites, PAC created an Avocados from Peru Color Kitchen Makeover with a prize package consisting of an avocado green Kitchen Aid mixer, oven mitts, wall clock and two gallons of avocado green paint. Listeners can log on to the station’s website and enter for a chance to win.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Peruvian Avocado Commission plans multi-faceted marketing program

This summer, the Peruvian Avocado Commission launched its first multi-faceted marketing program, including a national summer radio campaign, strategically designed to fulfill retailers’ needs and drive consumer purchase.pac-logo-vertical

The 10-week radio campaign kicked off late in June and has been gaining momentum since the first round of spots aired in the Northeast supporting top retailers across the country.

“The availability of high-quality fruit and the uniqueness of the radio spots that incorporate retail partners’ brands coupled with tailor-made promotional opportunities is novel for the industry,” Xavier Equihua, chief executive officer of PAC, said in a press release. “Radio buys were initially scheduled in 17 markets, including the popular internet radio, Pandora. Within days of the launch, the campaign expanded to 25 markets across the country in great part because of the innovative radio spots that we are providing our retail partners.”

Unlike most radio scripts that offer a retailer tag at the end, the PAC commercials integrate the retailer into the script, strengthening the importance of the partnership and underscoring the availability of the fruit. Additionally, five-second spots call out retailer names whenever possible. This unusual but extremely valuable type of advertising is unique for the category.

More than 120 stations are airing over 25,000 Avocados from Peru spots. Each station recorded the script using a voiceover best suited for its audience, often from their well-recognized deejay. Additionally, upon request from the retailers, PAC has tailored scripts to support in-store promotions, such as “Five Avocados for Five Dollars.”

“PAC’s radio campaign has exceeded all expectations because it is extremely innovative for the avocado category,” Equihua said in the release. “We promised retailers unprecedented marketing support and we delivered that promise. For the last two months we have worked side by side with our retail partners, offering them the tools they need to assist them in selling the biggest crop of avocados from Peru ever available in the United States.”

“Demand for fresh avocados in the United States is increasing approximately 10 percent every year, and Peru is poised to meet this growing consumer demand, as we are demonstrating this summer,” Enrique Camet, PAC board chairman, said in the release.

PAC’s radio program goes beyond traditional ad buys to deliver its message. On-air radio station promotions are creating consumer interaction in 17 key markets, including on-air demos, recipe contests and prize packages.

Several radio stations, including two in San Diego and Chicago, have requested on-air demos where deejays sample dishes made with Avocados from Peru and share key messages provided by PAC while on the air. Listeners are directed to www.avocadosfromperu.com for the recipes.

To drive purchase and encourage consumption, several stations are asking listeners to send in their favorite avocado recipes. With chances to win gift cards to local retailers, this tactic has proven to be a huge success in markets such as New York, Philadelphia and Baltimore.

For stations such as KRTH in Los Angeles that want to drive listeners to their websites, PAC created an Avocados from Peru Color Kitchen Makeover with a prize package consisting of an avocado green Kitchen Aid mixer, oven mitts, wall clock and two gallons of avocado green paint. Listeners can log on to the station’s website and enter for a chance to win.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Peruvian Avocado Commission plans multi-faceted marketing program

This summer, the Peruvian Avocado Commission launched its first multi-faceted marketing program, including a national summer radio campaign, strategically designed to fulfill retailers’ needs and drive consumer purchase.pac-logo-vertical

The 10-week radio campaign kicked off late in June and has been gaining momentum since the first round of spots aired in the Northeast supporting top retailers across the country.

“The availability of high-quality fruit and the uniqueness of the radio spots that incorporate retail partners’ brands coupled with tailor-made promotional opportunities is novel for the industry,” Xavier Equihua, chief executive officer of PAC, said in a press release. “Radio buys were initially scheduled in 17 markets, including the popular internet radio, Pandora. Within days of the launch, the campaign expanded to 25 markets across the country in great part because of the innovative radio spots that we are providing our retail partners.”

Unlike most radio scripts that offer a retailer tag at the end, the PAC commercials integrate the retailer into the script, strengthening the importance of the partnership and underscoring the availability of the fruit. Additionally, five-second spots call out retailer names whenever possible. This unusual but extremely valuable type of advertising is unique for the category.

More than 120 stations are airing over 25,000 Avocados from Peru spots. Each station recorded the script using a voiceover best suited for its audience, often from their well-recognized deejay. Additionally, upon request from the retailers, PAC has tailored scripts to support in-store promotions, such as “Five Avocados for Five Dollars.”

“PAC’s radio campaign has exceeded all expectations because it is extremely innovative for the avocado category,” Equihua said in the release. “We promised retailers unprecedented marketing support and we delivered that promise. For the last two months we have worked side by side with our retail partners, offering them the tools they need to assist them in selling the biggest crop of avocados from Peru ever available in the United States.”

“Demand for fresh avocados in the United States is increasing approximately 10 percent every year, and Peru is poised to meet this growing consumer demand, as we are demonstrating this summer,” Enrique Camet, PAC board chairman, said in the release.

PAC’s radio program goes beyond traditional ad buys to deliver its message. On-air radio station promotions are creating consumer interaction in 17 key markets, including on-air demos, recipe contests and prize packages.

Several radio stations, including two in San Diego and Chicago, have requested on-air demos where deejays sample dishes made with Avocados from Peru and share key messages provided by PAC while on the air. Listeners are directed to www.avocadosfromperu.com for the recipes.

To drive purchase and encourage consumption, several stations are asking listeners to send in their favorite avocado recipes. With chances to win gift cards to local retailers, this tactic has proven to be a huge success in markets such as New York, Philadelphia and Baltimore.

For stations such as KRTH in Los Angeles that want to drive listeners to their websites, PAC created an Avocados from Peru Color Kitchen Makeover with a prize package consisting of an avocado green Kitchen Aid mixer, oven mitts, wall clock and two gallons of avocado green paint. Listeners can log on to the station’s website and enter for a chance to win.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Peruvian Avocado Commission plans multi-faceted marketing program

This summer, the Peruvian Avocado Commission launched its first multi-faceted marketing program, including a national summer radio campaign, strategically designed to fulfill retailers’ needs and drive consumer purchase.pac-logo-vertical

The 10-week radio campaign kicked off late in June and has been gaining momentum since the first round of spots aired in the Northeast supporting top retailers across the country.

“The availability of high-quality fruit and the uniqueness of the radio spots that incorporate retail partners’ brands coupled with tailor-made promotional opportunities is novel for the industry,” Xavier Equihua, chief executive officer of PAC, said in a press release. “Radio buys were initially scheduled in 17 markets, including the popular internet radio, Pandora. Within days of the launch, the campaign expanded to 25 markets across the country in great part because of the innovative radio spots that we are providing our retail partners.”

Unlike most radio scripts that offer a retailer tag at the end, the PAC commercials integrate the retailer into the script, strengthening the importance of the partnership and underscoring the availability of the fruit. Additionally, five-second spots call out retailer names whenever possible. This unusual but extremely valuable type of advertising is unique for the category.

More than 120 stations are airing over 25,000 Avocados from Peru spots. Each station recorded the script using a voiceover best suited for its audience, often from their well-recognized deejay. Additionally, upon request from the retailers, PAC has tailored scripts to support in-store promotions, such as “Five Avocados for Five Dollars.”

“PAC’s radio campaign has exceeded all expectations because it is extremely innovative for the avocado category,” Equihua said in the release. “We promised retailers unprecedented marketing support and we delivered that promise. For the last two months we have worked side by side with our retail partners, offering them the tools they need to assist them in selling the biggest crop of avocados from Peru ever available in the United States.”

“Demand for fresh avocados in the United States is increasing approximately 10 percent every year, and Peru is poised to meet this growing consumer demand, as we are demonstrating this summer,” Enrique Camet, PAC board chairman, said in the release.

PAC’s radio program goes beyond traditional ad buys to deliver its message. On-air radio station promotions are creating consumer interaction in 17 key markets, including on-air demos, recipe contests and prize packages.

Several radio stations, including two in San Diego and Chicago, have requested on-air demos where deejays sample dishes made with Avocados from Peru and share key messages provided by PAC while on the air. Listeners are directed to www.avocadosfromperu.com for the recipes.

To drive purchase and encourage consumption, several stations are asking listeners to send in their favorite avocado recipes. With chances to win gift cards to local retailers, this tactic has proven to be a huge success in markets such as New York, Philadelphia and Baltimore.

For stations such as KRTH in Los Angeles that want to drive listeners to their websites, PAC created an Avocados from Peru Color Kitchen Makeover with a prize package consisting of an avocado green Kitchen Aid mixer, oven mitts, wall clock and two gallons of avocado green paint. Listeners can log on to the station’s website and enter for a chance to win.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.