BJ’s Wholesale Club said it has selected PromoWorks, a division of Plano, Texas-based Crossmark, to manage the chain’s demo program.
“Demos and sampling are critical to a positive Member shopping experience,” said Laura Sen, president and CEO of BJ’s, in a statement. “After extensive examination of our demo and events program, we came to the conclusion that to build on BJ’s already-strong program, the company needed to add specialized expertise and resources, which is why BJ’s chose to work with PromoWorks, one of the most innovative events companies out there.”
BJ’s, the membership warehouse-club chain based in Westborough, Mass., said its current demo/events staff, numbering about 1,400 workers, will be given priority to apply for the demo program with PromoWorks, which plans to grow the current program by more than 25%, or about 500 jobs.
“I’m confident that the enhanced program will come together quickly because it will be built on the strong foundation established by BJ’s knowledgeable and passionate demo team members,” said Jim Norred, Crossmark EVP. “Our goal is to elevate the current program from an already solid foundation, further enhancing the shopping experience for BJ’s members while creating potential career and training opportunities for BJ’s current demo team.”
BJ’s said PromoWorks expects to complete the transition of BJ’s demo program by the end of April.