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BJ’s taps PromoWorks for demos

TGF-FruitImageBJ’s Wholesale Club said it has selected PromoWorks, a division of Plano, Texas-based Crossmark, to manage the chain’s demo program.

“Demos and sampling are critical to a positive Member shopping experience,” said Laura Sen, president and CEO of BJ’s, in a statement. “After extensive examination of our demo and events program, we came to the conclusion that to build on BJ’s already-strong program, the company needed to add specialized expertise and resources, which is why BJ’s chose to work with PromoWorks, one of the most innovative events companies out there.”


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BJ’s, the membership warehouse-club chain based in Westborough, Mass., said its current demo/events staff, numbering about 1,400 workers, will be given priority to apply for the demo program with PromoWorks, which plans to grow the current program by more than 25%, or about 500 jobs.

“I’m confident that the enhanced program will come together quickly because it will be built on the strong foundation established by BJ’s knowledgeable and passionate demo team members,” said Jim Norred, Crossmark EVP. “Our goal is to elevate the current program from an already solid foundation, further enhancing the shopping experience for BJ’s members while creating potential career and training opportunities for BJ’s current demo team.”

BJ’s said PromoWorks expects to complete the transition of BJ’s demo program by the end of April.

Supermarket News

BJ’s names C.H. Robinson Perishable Vendor of the Year

Citing innovation, collaboration and creativity, BJ’s Wholesale Club presented C.H. Robinson Worldwide Inc. with its Perishable Vendor of the Year Award.

awardC.H. Robinson delivers BJ’s produce department a complex supply chain management and consulting program, weekly club-level pricing and quality checks, industry sales benchmarking and category reporting and analytics, according to a press release issued by C.H. Robinson, based in Eden Prairie, MN.

C.H. Robinson complements its category management and supply chain management services by supplying BJ’s with innovative packaging and product offerings in their Tropicana citrus and tropicals, Mott’s apples, Welch’s grapes, and Rosemont Farms vegetable product lines.

“For the past four years, the produce department and the quality of the product has been the number one reason people come to BJ’s to shop,” Jack MacAskill, vice president at BJ’s Wholesale, said in the press release. “The brands C.H. Robinson provides resonate with our customers that these are labels they can trust.”

In addition to its branded product offerings, C.H. Robinson assisted BJ’s in the development and delivery of the “Farm to Club” produce program, which is available in each of its 200 clubs in 15 states. The program, which provides BJ’s members with quality, fresh produce from their state’s local farms, rolled out during the spring and summer of 2012.

BJ’s commended C.H. Robinson’s commitment to community involvement and charity via the Pink Ribbon Watermelon program. The Pink Ribbon Watermelon program enables retailers to participate in a comprehensive program that includes consistent supply, in-store support and a cause-marketing component. Since 2008, the program has raised over $ 680,000 for breast cancer research.

“Collaborating with the BJ’s team allowed our organizations to develop a long-term winning strategy together,” Doug Johnson, strategic account manager at C.H. Robinson, added in the press release. “Receiving this award is a proud accomplishment for our team and one we look forward to building upon in the future.”

The Produce News | Today’s Headlines