Blog Archives

Jump Your Bones Brand Kangaroo Meat Pet Treats Recalled for Salmonella Risk

Jump Your Bones, Inc. of Boca Raton, FL is recalling Jump Your Bones brand name “Roo Bites (Cubes)” due to potential Salmonella contamination. The pet treat product is made from dehydrated kangaroo meat.

Salmonella can sicken animals that eat contaminated products. Humans are at risk of contracting illness from handling contaminated pet products, especially those who do not thoroughly wash their hands after touching the products or any surfaces that touch the products.

The affected lots of Jump Your Bones Pet Treats were distributed to retail pet food stores nationwide and through pet food retailers and distributors, as well as online stores.

The recalls affects all products bearing the following UPC:

  • 63633010041 for 80g. / 2.82oz. including samples of .32 oz.
No illnesses have been associated with the recalled product. However, due to the time required to trace an illness back to a specific food product, it is impossible to say whether or not any illnesses have occurred.

Symptoms of Salmonella infection in humans include nausea, vomiting, diarrhea, abdominal cramping and fever.

Pets with Salmonella infections may be lethargic and have diarrhea or bloody diarrhea, fever, and vomiting. Some pets will have only decreased appetite, fever, and abdominal pain.

Infected but otherwise healthy pets can be carriers and infect other animals or humans. If your pet has consumed the recalled product and has these symptoms, please contact your veterinarian.

Consumers who have purchased the recalled pet treats are urged to stop feeding them to pets and either dispose of the product return it to the place of purchase for a full refund.

Food Safety News

Happy Apple Brand Caramel Apples Recalled for Possible Listeria Risk

Happy Apple Company of Washington, MO, has issued a voluntary recall of Happy Apple Brand caramel apples with a best use by date between Aug. 25 and Nov. 23, 2014, because they have the potential to be contaminated with Listeria monocytogenes.

Happy Apple caramel apples are sold in single pack, three packs, four packs and eight packs, and each package will have a best use by date on the front of the label.

The apples were available for retail sale through grocery, discount and club stores, generally in the produce section, and were distributed to retailers in the following states: Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Louisiana, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Utah, Washington and Wisconsin.

The company has been working with the Food and Drug Administration (FDA) in its investigation of the current outbreak of Listeriosis, which has been associated with caramel apples. Happy Apple recently received notice from Bidart Brothers, one of its apple suppliers to the company’s California facility, that there may be a connection between this outbreak and the apples supplied to that facility.

As has been reported in the news, the Centers for Disease Control (CDC) has noted 29 illnesses in 10 states linked to the outbreak, and the agency has advised consumers not to eat commercially produced, pre-packaged caramel apples until more is known.

Happy Apple ceased operations at the end of October as part of its normal, seasonal shutdown, and the caramel apples produced are no longer available in stores. However, the company is recommending that consumers follow the advice of CDC and remove any caramel apples in storage and dispose of them in a secure container to avoid potential contamination in animals.

Consumers who have any of the product may return it to the store where purchased or dispose of it per the advice of the CDC. Consumers with questions may contact Happy Apple at 800-527-7532, Monday through Friday during normal business hours, or via email to [email protected].

Listeria can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Although healthy individuals may suffer only short-term symptoms such as high fever, severe headache, stiffness, nausea, abdominal pain and diarrhea, Listeria infection can cause miscarriages and stillbirths among pregnant women.

Food Safety News

Idaho potatoes continue to strengthen brand nationally, expand it internationally

Idaho is known for potatoes. Idaho continues to lead the nation in potato production, as it has done for many years, and more than 96 percent of the Idaho Potato Commission’s target audience identify Idaho as the state best known for growing potatoes.

Internationally, people also associate the Idaho name with potatoes, as Frank Muir, president of the IPC, has observed on many occasions, and Idaho now ships fresh potatoes to more than 20 export markets.IPC-Frank-MuirFrank Muir

But “even though we are the No. 1 brand in potatoes, we are not resting on our laurels,” Muir said, in an interview with The Produce News Nov. 17. “We continue to grow our strength,” building the Idaho brand both nationally and internationally.

When The Produce News talked to Muir, he and other IPC staff members had just returned from a trade mission to Chile and Brazil. “We had a very successful trip, especially regarding dehy,” he said. “So I think we will be shipping dehydrated potatoes down to both countries shortly.” With fresh potatoes, “we’ve got a few more challenges there, particularly with Brazil, but hopefully we will be able to work some of those things out and ship Idaho potatoes fresh down south.”

Domestically, Idaho’s potato production represents about one-third of all U.S. potatoes harvested each year, Muir said. The state’s 2014 harvest, which was just recently completed, yielded about 13 billion pounds of potatoes from a little over 320,000 acres. “That is enough potatoes to fill 500 football stadiums 10 feet high,” he said.

The crop size is down from what was expected earlier in the season due to cool weather in the weeks before harvest. The weather also delayed the timing of the crop, which had been expected to be early. In the end, it turned out to be about a normal-sized crop with normal timing, and “what I would call a right-sized crop for this year,” Muir said. That has been good for the markets, as prices were rising approaching the holiday period, something that they typically may not do. “I think that is a positive indication for how this year will turn out.”

Idaho has a reputation not only for being the No. 1 potato-growing state but also for having a quality product, Muir noted. “Every time we conduct research, we will ask things like what word first comes to mind when you hear ‘Idaho potatoes,’ and the No. 1 word is always quality, so Idaho has a very strong, positive imagery in consumers’ minds.”

One of the things the Idaho potato industry is doing to strengthen the Idaho brand nationally and expand it internationally is to “expand our portfolio of potato offerings,” Muir said. Traditionally, Idaho has been known for its russet potatoes, but over the past decade, growers have diversified their offerings and many of them now offer an assortment of specialty potato varieties. In fact, the No. 1 grower of fingerling potatoes in the country today is an Idaho potato grower, and “Idaho has become the No. 2 grower of reds” in the United States. It is something we as an industry here in Idaho can be very proud of.”

So popular are Idaho potatoes that many people make the assumption that whatever potatoes they see in the market are most likely from Idaho, so they may often buy potatoes they think are Idaho-grown when, in fact, they are not. For that reason, one of the major messages the IPC pushes in its consumer outreach is the importance of looking for the “Grown in Idaho” seal .”We have created this incredibly strong brand imagery,” he said, “so we have to convince folks to always be looking for the ‘Grown in Idaho’ seal in order to make sure they are getting genuine Idaho potatoes.”

For its 75th anniversary celebration three years ago, the IPC launched a big flatbed truck with a giant Idaho potato on the back on a national tour. The tour was so successful that it was sent out across the country again in 2013 and then again this year. In all, the Big Idaho Potato Truck has travelled more than 75,000 miles, and there are plans to extend the campaign at least another two years. Everywhere the truck goes, it garners press coverage and attracts TV camera crews as well as crowds of spectators. “It has been incredibly successful,” Muir said.

For the 2014 tour, the 75th Anniversary logo on the side of the truck was changed to read, “You know it’s real when you see the seal,” encouraging people to look for the “Grown in Idaho” seal.

The commission has partnered with the American Heart Association’s Go Red for Women campaign, reminding people that heart disease is the No. 1 killer of women, and that message appears on the back of the truck. “It also helps that our truck is red,” Muir said.

Idaho potatoes are certified as heart healthy by the AHA and “can bear the Heart Check Mark on all of our advertising and promotions,” he added.

Playing off of the truck’s success, the IPC has launched for the 2014-15 marketing season, a new television commercial, the third in a series portraying an actual Idaho potato farmer, Mark Coombs, lamenting that the truck and the Tater Team went out across the country and were having so much fun that they won’t come home. People loved the first ad, so last year, a new ad depicted the farmer and his dog, a bloodhound, taking off across the country looking for the truck in a red and white vintage Studebaker pickup. In the new ad, Coombs and another Idaho potato farmer, James Hoff, fly across the country in search of the truck in a red and white 1943 Stearman biplane.

The commercial, which will air on national cable television through February, has been well received, Muir said. “People love the story line.”

In its foodservice promotions, the commission continues with its February Potato Lovers Month display contest, “probably the most successful retail contest in produce in the country,” Muir said. Now in its 24th year, the contest has grown from an average of 600 participants prior to 2005 to more than 4,500 displays the past two years.

“On the foodservice side,” he said, “we continue to work with chefs in a wide range of ways to expand their use of potatoes in very creative ways.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Kroger executives tout growth in own brand

From remaking private brands with more “personality,” to burgeoning digital and natural/organic strategies, Kroger’s “to-do” list is longer than its “accomplished” list, officials of the retailer said. “That’s the thing that’s so exciting for us,” CEO Rodney McMullen said in an address to financial analysts and investors late last month in Cincinnati. “The things that we are working on are getting better, and the …

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Supermarket News

Kroger executives tout growth in own brand

From remaking private brands with more “personality,” to burgeoning digital and natural/organic strategies, Kroger’s “to-do” list is longer than its “accomplished” list, officials of the retailer said. “That’s the thing that’s so exciting for us,” CEO Rodney McMullen said in an address to financial analysts and investors late last month in Cincinnati. “The things that we are working on are getting better, and the …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Kroger executives tout growth in own brand. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.

Supermarket News

Kroger executives tout growth in own brand

From remaking private brands with more “personality,” to burgeoning digital and natural/organic strategies, Kroger’s “to-do” list is longer than its “accomplished” list, officials of the retailer said. “That’s the thing that’s so exciting for us,” CEO Rodney McMullen said in an address to financial analysts and investors late last month in Cincinnati. “The things that we are working on are getting better, and the …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Kroger executives tout growth in own brand. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.

Supermarket News

Whole Foods launches first-ever national brand campaign

Whole Foods Market has launched its first national brand campaign to highlight its quality standards, healthy offerings and key milestones as a pioneer in the natural and organic food industry. By communicating the company’s deeper purpose and its history of celebrating food and the people who produce it, the multichannel advertising initiative is intended to demonstrate the values of “America’s Healthiest Grocery Store,” according to the company.wfm-1

At the helm of the new campaign is seasoned marketing leader Jeannine D’Addario, Whole Foods Market’s new global vice president of communications. She joined Whole Foods Market in August from Stanford Children’s Health, where she served as vice president and chief marketing officer. D’Addario also previously served as vice president of marketing for infant, toddler and preschool brands at the Walt Disney Co.

“Whole Foods Market has been subtly telling our story for decades, and now is the time to overtly communicate what we’ve spent more than 35 years creating as change agents in the food world,” D’Addario said in a press release. “We are excited to share our stories, and to have deeper conversations with our customers so they can make meaningful choices about what they decide to buy and support.”

“We founded Whole Foods Market as a group of young people who had a deep sense of purpose and a mission to make a difference,” John Mackey, co-chief executive officer and co-founder, said in the release. “It came from a very visceral desire to offer natural, organic and healthy, fresh food with a clear set of standards. We had no idea then the difference it could make. Now, 35 years later we are ‘Americas Healthiest Grocery Store’ and we’re excited to demonstrate that with this first-ever national ad campaign and with the work we do in our local and global communities.”

Using the theme “Values Matter” primarily in television, print and digital advertisements, Whole Foods Market will explain the origin and impact of its products and the standards behind them.

The company’s new “Responsibly Grown” produce ratings program is a topic of an authentic, documentary-style TV spot that will feature supplier partners, including farmers, along with Whole Foods Market customers and team members.

Whole Foods Market has been recognized by many organizations over the years for its work in creating industry-leading standards. For example, the company was among the first certified organic national grocers in the United States and was the only retailer named “America’s Healthiest Grocery Store” by Health magazine.

“Not everyone knows what makes Whole Foods Market different from other grocers, or the fact that no other retailer has standards as demanding or as transparent as ours,” D’Addario said. “This campaign will distinguish what makes our brand special, our food different and our quality superior. It’s our opportunity to reaffirm our unwavering commitments to our core values, which are at the heart of our brand.”

To complement the campaign launch, Whole Foods Market created wfm.com/valuesmatter to present visitors with more transparency and information through videos, supplier partner stories, product profiles and team member testimonials.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods launches first-ever national brand campaign

Whole Foods Market has launched its first national brand campaign to highlight its quality standards, healthy offerings and key milestones as a pioneer in the natural and organic food industry. By communicating the company’s deeper purpose and its history of celebrating food and the people who produce it, the multichannel advertising initiative is intended to demonstrate the values of “America’s Healthiest Grocery Store,” according to the company.wfm-1

At the helm of the new campaign is seasoned marketing leader Jeannine D’Addario, Whole Foods Market’s new global vice president of communications. She joined Whole Foods Market in August from Stanford Children’s Health, where she served as vice president and chief marketing officer. D’Addario also previously served as vice president of marketing for infant, toddler and preschool brands at the Walt Disney Co.

“Whole Foods Market has been subtly telling our story for decades, and now is the time to overtly communicate what we’ve spent more than 35 years creating as change agents in the food world,” D’Addario said in a press release. “We are excited to share our stories, and to have deeper conversations with our customers so they can make meaningful choices about what they decide to buy and support.”

“We founded Whole Foods Market as a group of young people who had a deep sense of purpose and a mission to make a difference,” John Mackey, co-chief executive officer and co-founder, said in the release. “It came from a very visceral desire to offer natural, organic and healthy, fresh food with a clear set of standards. We had no idea then the difference it could make. Now, 35 years later we are ‘Americas Healthiest Grocery Store’ and we’re excited to demonstrate that with this first-ever national ad campaign and with the work we do in our local and global communities.”

Using the theme “Values Matter” primarily in television, print and digital advertisements, Whole Foods Market will explain the origin and impact of its products and the standards behind them.

The company’s new “Responsibly Grown” produce ratings program is a topic of an authentic, documentary-style TV spot that will feature supplier partners, including farmers, along with Whole Foods Market customers and team members.

Whole Foods Market has been recognized by many organizations over the years for its work in creating industry-leading standards. For example, the company was among the first certified organic national grocers in the United States and was the only retailer named “America’s Healthiest Grocery Store” by Health magazine.

“Not everyone knows what makes Whole Foods Market different from other grocers, or the fact that no other retailer has standards as demanding or as transparent as ours,” D’Addario said. “This campaign will distinguish what makes our brand special, our food different and our quality superior. It’s our opportunity to reaffirm our unwavering commitments to our core values, which are at the heart of our brand.”

To complement the campaign launch, Whole Foods Market created wfm.com/valuesmatter to present visitors with more transparency and information through videos, supplier partner stories, product profiles and team member testimonials.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Giumarra redesigns ‘Nature’s Partner’ brand

Giumarra Cos., based in Los Angeles, announced that it has redesigned its consumer brand, “Nature’s Partner.” The company will debut the new brand in October for its fall and winter products, including Argentinean blueberries and Mexican melons.

“Nature’s Partner” was founded in 2003 as a unifying brand under which Giumarra’s family of growers could pack their produce. The founding tenets of the brand include Italian heritage, family values, growing expertise and high-quality products.

The brand’s new look builds upon the 2003 foundation and includes a renewed emphasis on service. The visuals of the brand express the foundation of the company, which stands alongside the new growth with modern, fresh colors and elements.

“Our brand refresh truly came from within the company,” Hillary Brick, senior vice president of marketing at Giumarra, said in a press release. “We surveyed our employees and growers and heard an overwhelming sense of pride in the service Giumarra represents. We feel our new look represents this visually and will inspire our stakeholders.”

Brick went on to note that the company has greatly increased in size since 2003, with a much broader product range. Additionally, Giumarra’s new technology platform is designed to be the foundation for the future as the company expands globally.

“It was time for our brand to represent both our growth and our emphasis on service,” Brick added in the press release.

Giumarra will launch the brand across company collateral on a rolling basis, highlighting its partnerships, technology, logistics and marketing.

“We look forward to introducing the new ‘Nature’s Partner’ to our industry partners in the coming weeks,” John Corsaro, chief executive officer of Giumarra, said in the press release. “We deeply appreciate the support from all of our customers and growers. The new brand represents our commitment to providing best-in-class service to our partners, mutually expanding our businesses into the future.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

A new look for the Turners & Growers brand

A new look for the Turners & Growers brand

Turners & Growers, the global grower, distributor and exporter of fresh produce, has today launched a refreshed corporate brand that signals a positive change and reflects the new direction of the company.

With 117 years of history, the company took careful consideration ensuring the heritage was retained, while acknowledging the growth of the business outside of New Zealand, and the new strategies for the future.

“In the past eight months we have created a new Purpose, new Mission, new Strategies, and new company Mindset (Values) – all with the help of our own people. By refreshing our brand we bring together all of that work under a strong new banner to unify our entire business,” says T&G Chief Executive Alastair Hulbert.

Global Marketing Manager Rosstan Mazey has been the driving force behind the corporate rebrand and sees it as an opportunity to simplify the business while strengthening the company’s position in the industry.

One significant but simple change is the move away from the full name ‘Turners & Growers’ for the subsidiaries and business units, to the shortened initials ‘T&G’.

“T&G is the term we use every day throughout our business and what many of our growers and customers use as well, so it makes sense to change the brand to the shortened form. We have a long history in the industry which we are very proud of so we didn’t want to completely change our brand – but are also focused on the next 100 years,” says Global Marketing Manager Rosstan Mazey.

“We have retained the importance of the ‘ampersand’ symbol that signifies the strong relationships we have within the industry, the koru style gives a nod to our New Zealand roots and the leaf signals our fresh produce business and growth aspirations.”

With over 30 companies and brands within the T&G Group, the refresh is an opportunity to simplify the business and move closer to one organisation. The new T&G brand name will be incorporated across the majority of divisions including ENZA (in New Zealand) which will become T&G Pipfruit and Status Produce (tomatoes) will become T&G Covered Crops.

The refresh will take approximately six to nine months and will roll-out across 30 sites involving signage, vehicles, uniforms, websites and other areas where the brand has a strong presence.

“It’s a great time to be part of T&G. Our people are excited and these changes will build a strong unified team and brand that will take us into the future,” says Mr Mazey.

Publication date: 9/24/2014


FreshPlaza.com

A new look for the Turners & Growers brand

A new look for the Turners & Growers brand

Turners & Growers, the global grower, distributor and exporter of fresh produce, has today launched a refreshed corporate brand that signals a positive change and reflects the new direction of the company.

With 117 years of history, the company took careful consideration ensuring the heritage was retained, while acknowledging the growth of the business outside of New Zealand, and the new strategies for the future.

“In the past eight months we have created a new Purpose, new Mission, new Strategies, and new company Mindset (Values) – all with the help of our own people. By refreshing our brand we bring together all of that work under a strong new banner to unify our entire business,” says T&G Chief Executive Alastair Hulbert.

Global Marketing Manager Rosstan Mazey has been the driving force behind the corporate rebrand and sees it as an opportunity to simplify the business while strengthening the company’s position in the industry.

One significant but simple change is the move away from the full name ‘Turners & Growers’ for the subsidiaries and business units, to the shortened initials ‘T&G’.

“T&G is the term we use every day throughout our business and what many of our growers and customers use as well, so it makes sense to change the brand to the shortened form. We have a long history in the industry which we are very proud of so we didn’t want to completely change our brand – but are also focused on the next 100 years,” says Global Marketing Manager Rosstan Mazey.

“We have retained the importance of the ‘ampersand’ symbol that signifies the strong relationships we have within the industry, the koru style gives a nod to our New Zealand roots and the leaf signals our fresh produce business and growth aspirations.”

With over 30 companies and brands within the T&G Group, the refresh is an opportunity to simplify the business and move closer to one organisation. The new T&G brand name will be incorporated across the majority of divisions including ENZA (in New Zealand) which will become T&G Pipfruit and Status Produce (tomatoes) will become T&G Covered Crops.

The refresh will take approximately six to nine months and will roll-out across 30 sites involving signage, vehicles, uniforms, websites and other areas where the brand has a strong presence.

“It’s a great time to be part of T&G. Our people are excited and these changes will build a strong unified team and brand that will take us into the future,” says Mr Mazey.

Publication date: 9/24/2014


FreshPlaza.com

A new look for the Turners & Growers brand

A new look for the Turners & Growers brand

Turners & Growers, the global grower, distributor and exporter of fresh produce, has today launched a refreshed corporate brand that signals a positive change and reflects the new direction of the company.

With 117 years of history, the company took careful consideration ensuring the heritage was retained, while acknowledging the growth of the business outside of New Zealand, and the new strategies for the future.

“In the past eight months we have created a new Purpose, new Mission, new Strategies, and new company Mindset (Values) – all with the help of our own people. By refreshing our brand we bring together all of that work under a strong new banner to unify our entire business,” says T&G Chief Executive Alastair Hulbert.

Global Marketing Manager Rosstan Mazey has been the driving force behind the corporate rebrand and sees it as an opportunity to simplify the business while strengthening the company’s position in the industry.

One significant but simple change is the move away from the full name ‘Turners & Growers’ for the subsidiaries and business units, to the shortened initials ‘T&G’.

“T&G is the term we use every day throughout our business and what many of our growers and customers use as well, so it makes sense to change the brand to the shortened form. We have a long history in the industry which we are very proud of so we didn’t want to completely change our brand – but are also focused on the next 100 years,” says Global Marketing Manager Rosstan Mazey.

“We have retained the importance of the ‘ampersand’ symbol that signifies the strong relationships we have within the industry, the koru style gives a nod to our New Zealand roots and the leaf signals our fresh produce business and growth aspirations.”

With over 30 companies and brands within the T&G Group, the refresh is an opportunity to simplify the business and move closer to one organisation. The new T&G brand name will be incorporated across the majority of divisions including ENZA (in New Zealand) which will become T&G Pipfruit and Status Produce (tomatoes) will become T&G Covered Crops.

The refresh will take approximately six to nine months and will roll-out across 30 sites involving signage, vehicles, uniforms, websites and other areas where the brand has a strong presence.

“It’s a great time to be part of T&G. Our people are excited and these changes will build a strong unified team and brand that will take us into the future,” says Mr Mazey.

Publication date: 9/24/2014


FreshPlaza.com

Fresh Solutions Network LLC establishes ‘Side Delights’ brand

Fresh Solutions Network LLC announced the establishment of the “Side Delights” brand as a powerful new full-line player in the fresh potato category. As a result, Fresh Solutions Network will be rebranding many of its existing potato offerings to bring them under the “Side Delights” master brand, including its Steamables, Bakeables, Grillables and Gourmet Petite potato products.10lbFamilyShot

The “Side Delights” name is a result of extensive consumer testing, with the goal of maximizing consumer appeal while forging an emotional connection with shoppers that will benefit the entire potato category. The brand name is rooted in the fact that 80 percent of fresh potatoes are consumed as a side dish, while “Delights” reminds consumers of how much their family enjoys eating potatoes as well as reinforcing the quality of the products grown by the owner-operated farms of Fresh Solution Networks.

The Side Delights packaging design itself is grounded in research conducted by the United States Potato Board, which found that consumers wanted potato type, size and origin clearly identified to make their shopping easier.  In addition, consumers desired recipes and serving suggestions on potato packaging, and responded more favorably to packages that featured images of prepared potato dishes.

“Our Side Delights lineup will bring new energy to the potato category, complementing retailer brands while providing a consistent appearance with compelling graphic design across the other offerings at the potato table” Kathleen Triou, president and chief executive officer of Fresh Solutions Network, said in a press release. “In addition, the establishment of a master brand allows us to deliver stronger support to our retail customers, as it focuses all of our marketing activities around a single, memorable brand that their shoppers can look for.”

The Side Delights introduction will be supported by an extensive digital campaign, including an engaging consumer-focused website loaded with recipes, preparation suggestions and information on the farms and farming families that make up the Fresh Solution Network. The full line of Side Delight offerings will be available for shipment beginning in September, and retailers should expect to see more additions to the brand’s lineup down the road. 

“The consolidation of our existing offerings under the ‘Side Delights’ brand name is just the first chapter in this success story,” Triou said in the release. “We have a number of other innovations in our pipeline, and they will be even more effective at generating added sales for our retail customers when we introduce them as line extensions to the ‘Side Delights’ master brand.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Fresh Solutions Network LLC establishes ‘Side Delights’ brand

Fresh Solutions Network LLC announced the establishment of the “Side Delights” brand as a powerful new full-line player in the fresh potato category. As a result, Fresh Solutions Network will be rebranding many of its existing potato offerings to bring them under the “Side Delights” master brand, including its Steamables, Bakeables, Grillables and Gourmet Petite potato products.10lbFamilyShot

The “Side Delights” name is a result of extensive consumer testing, with the goal of maximizing consumer appeal while forging an emotional connection with shoppers that will benefit the entire potato category. The brand name is rooted in the fact that 80 percent of fresh potatoes are consumed as a side dish, while “Delights” reminds consumers of how much their family enjoys eating potatoes as well as reinforcing the quality of the products grown by the owner-operated farms of Fresh Solution Networks.

The Side Delights packaging design itself is grounded in research conducted by the United States Potato Board, which found that consumers wanted potato type, size and origin clearly identified to make their shopping easier.  In addition, consumers desired recipes and serving suggestions on potato packaging, and responded more favorably to packages that featured images of prepared potato dishes.

“Our Side Delights lineup will bring new energy to the potato category, complementing retailer brands while providing a consistent appearance with compelling graphic design across the other offerings at the potato table” Kathleen Triou, president and chief executive officer of Fresh Solutions Network, said in a press release. “In addition, the establishment of a master brand allows us to deliver stronger support to our retail customers, as it focuses all of our marketing activities around a single, memorable brand that their shoppers can look for.”

The Side Delights introduction will be supported by an extensive digital campaign, including an engaging consumer-focused website loaded with recipes, preparation suggestions and information on the farms and farming families that make up the Fresh Solution Network. The full line of Side Delight offerings will be available for shipment beginning in September, and retailers should expect to see more additions to the brand’s lineup down the road. 

“The consolidation of our existing offerings under the ‘Side Delights’ brand name is just the first chapter in this success story,” Triou said in the release. “We have a number of other innovations in our pipeline, and they will be even more effective at generating added sales for our retail customers when we introduce them as line extensions to the ‘Side Delights’ master brand.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Fresh Solutions Network LLC establishes ‘Side Delights’ brand

Fresh Solutions Network LLC announced the establishment of the “Side Delights” brand as a powerful new full-line player in the fresh potato category. As a result, Fresh Solutions Network will be rebranding many of its existing potato offerings to bring them under the “Side Delights” master brand, including its Steamables, Bakeables, Grillables and Gourmet Petite potato products.10lbFamilyShot

The “Side Delights” name is a result of extensive consumer testing, with the goal of maximizing consumer appeal while forging an emotional connection with shoppers that will benefit the entire potato category. The brand name is rooted in the fact that 80 percent of fresh potatoes are consumed as a side dish, while “Delights” reminds consumers of how much their family enjoys eating potatoes as well as reinforcing the quality of the products grown by the owner-operated farms of Fresh Solution Networks.

The Side Delights packaging design itself is grounded in research conducted by the United States Potato Board, which found that consumers wanted potato type, size and origin clearly identified to make their shopping easier.  In addition, consumers desired recipes and serving suggestions on potato packaging, and responded more favorably to packages that featured images of prepared potato dishes.

“Our Side Delights lineup will bring new energy to the potato category, complementing retailer brands while providing a consistent appearance with compelling graphic design across the other offerings at the potato table” Kathleen Triou, president and chief executive officer of Fresh Solutions Network, said in a press release. “In addition, the establishment of a master brand allows us to deliver stronger support to our retail customers, as it focuses all of our marketing activities around a single, memorable brand that their shoppers can look for.”

The Side Delights introduction will be supported by an extensive digital campaign, including an engaging consumer-focused website loaded with recipes, preparation suggestions and information on the farms and farming families that make up the Fresh Solution Network. The full line of Side Delight offerings will be available for shipment beginning in September, and retailers should expect to see more additions to the brand’s lineup down the road. 

“The consolidation of our existing offerings under the ‘Side Delights’ brand name is just the first chapter in this success story,” Triou said in the release. “We have a number of other innovations in our pipeline, and they will be even more effective at generating added sales for our retail customers when we introduce them as line extensions to the ‘Side Delights’ master brand.”

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Study shows traditional grocery stores receive high marks in brand equity

The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions surveyed. The EQ index examines three key factors of brand equity: familiarity, quality and purchase consideration.

This is the first time in the study’s 26-year history that Americans were surveyed about grocery retailers on a regional level using the four census regions: West, Midwest, Northeast and South. A mix of grocery retailer formats was included in the study, including traditional grocery stores (e.g. Kroger, Giant), mass retailers with grocery sections (e.g. Walmart, Target), discount grocery stores (e.g. Aldi, Food 4 Less) and club stores with grocery sections (e.g. Sam’s Club, Costco), as well as the specialty grocers Trader Joe’s and Whole Foods Markets. The study awards Brand of the Year status to regionally focused, traditional grocery store brands in the Midwest, Northeast and South regions.

“These stores put an emphasis on building a relationship with the customer, and it’s paid off with positive brand equity ” Michael Treboni, executive vice president of retail professional services at Nielsen, said in a press release.

In America’s heartland, consumers named Hy-Vee as the Midwest Grocery Store Brand of the Year. While not among the most familiar brands for the region, consumers who are familiar with the brand give strong marks for quality and purchase consideration.

“Hy-Vee has strong purchase consideration scores and very ‘connected consumers,’ meaning they have strong feelings for the brand and believe it’s a good fit for them,” Treboni said.

Also ranking above the Midwest Region Grocery Store category average were Meijer, Giant Eagle, Kroger, Whole Foods Market, Trader Joe’s, Walmart (Groceries) and Jewel & Jewel-Osco.

In the Northeast, Wegmans is Brand of the Year in the Grocery Store category. With about 80 stores, most located in New York and Pennsylvania, Wegmans has a smaller footprint than many competitors in the region.

“However, Wegmans’ exceptional quality and purchase consideration ratings make them look like a regional David among national-brand Goliaths,” Treboni said.

Trader Joe’s, Whole Foods Market, ShopRite, Hannaford Bros., BJ’s Wholesale Club (Groceries), Stop & Shop, Costco (Groceries), Price Chopper and Giant Food Stores also rank above the Northeast Region Grocery Store category average.

Stretching from Texas to Florida and up the east coast to Maryland, the South region is a sprawling patchwork of grocery retailers, and Publix is its Grocery Store Brand of the Year for 2014.

Primarily located in Florida and Georgia, Publix earns the top ranking with strong purchase consideration ratings and quality marks.

“Publix has a high level of brand advocacy, which means their consumer fan base is telling others how good they feel the brand is. That’s brand strength,” Treboni said.

Also ranking above the South Region Grocery Store category average are Walmart (Groceries), H-E-B, Trader Joe’s, Harris Teeter, Whole Foods Market, Kroger, Sam’s Club (Groceries) and Target (Groceries).

Costco is the Brand of the Year among West Region Grocery Stores, with the highest brand equity ranking of any brand in any region.

“While Costco is an international retailer, it has its roots in the West and that strong presence resonates in their brand equity scores,” Treboni said in the press release. “Costco has a large proportion of consumers who are ‘extremely familiar’ with the brand in the West which, along with notable quality and consideration, drives the top score.”

Other brands to rank above the category average in the West Region include Trader Joe’s, Whole Foods Market, Safeway and Stater Bros. Markets.

When looking across the four regions, it is worth noting that both Trader Joe’s and Whole Foods Markets are the only national brands to rank above the category average in all four regions, with consistently strong quality and purchase consideration scores. This echoes findings from the 2012 Nielsen Store Choice Drivers study, which focused on identifying store characteristics that help build equity with shoppers. The 2014 version of Store Choice Drivers will be released in the fall with a link to key EquiTrend metrics.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Study shows traditional grocery stores receive high marks in brand equity

The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions surveyed. The EQ index examines three key factors of brand equity: familiarity, quality and purchase consideration.

This is the first time in the study’s 26-year history that Americans were surveyed about grocery retailers on a regional level using the four census regions: West, Midwest, Northeast and South. A mix of grocery retailer formats was included in the study, including traditional grocery stores (e.g. Kroger, Giant), mass retailers with grocery sections (e.g. Walmart, Target), discount grocery stores (e.g. Aldi, Food 4 Less) and club stores with grocery sections (e.g. Sam’s Club, Costco), as well as the specialty grocers Trader Joe’s and Whole Foods Markets. The study awards Brand of the Year status to regionally focused, traditional grocery store brands in the Midwest, Northeast and South regions.

“These stores put an emphasis on building a relationship with the customer, and it’s paid off with positive brand equity ” Michael Treboni, executive vice president of retail professional services at Nielsen, said in a press release.

In America’s heartland, consumers named Hy-Vee as the Midwest Grocery Store Brand of the Year. While not among the most familiar brands for the region, consumers who are familiar with the brand give strong marks for quality and purchase consideration.

“Hy-Vee has strong purchase consideration scores and very ‘connected consumers,’ meaning they have strong feelings for the brand and believe it’s a good fit for them,” Treboni said.

Also ranking above the Midwest Region Grocery Store category average were Meijer, Giant Eagle, Kroger, Whole Foods Market, Trader Joe’s, Walmart (Groceries) and Jewel & Jewel-Osco.

In the Northeast, Wegmans is Brand of the Year in the Grocery Store category. With about 80 stores, most located in New York and Pennsylvania, Wegmans has a smaller footprint than many competitors in the region.

“However, Wegmans’ exceptional quality and purchase consideration ratings make them look like a regional David among national-brand Goliaths,” Treboni said.

Trader Joe’s, Whole Foods Market, ShopRite, Hannaford Bros., BJ’s Wholesale Club (Groceries), Stop & Shop, Costco (Groceries), Price Chopper and Giant Food Stores also rank above the Northeast Region Grocery Store category average.

Stretching from Texas to Florida and up the east coast to Maryland, the South region is a sprawling patchwork of grocery retailers, and Publix is its Grocery Store Brand of the Year for 2014.

Primarily located in Florida and Georgia, Publix earns the top ranking with strong purchase consideration ratings and quality marks.

“Publix has a high level of brand advocacy, which means their consumer fan base is telling others how good they feel the brand is. That’s brand strength,” Treboni said.

Also ranking above the South Region Grocery Store category average are Walmart (Groceries), H-E-B, Trader Joe’s, Harris Teeter, Whole Foods Market, Kroger, Sam’s Club (Groceries) and Target (Groceries).

Costco is the Brand of the Year among West Region Grocery Stores, with the highest brand equity ranking of any brand in any region.

“While Costco is an international retailer, it has its roots in the West and that strong presence resonates in their brand equity scores,” Treboni said in the press release. “Costco has a large proportion of consumers who are ‘extremely familiar’ with the brand in the West which, along with notable quality and consideration, drives the top score.”

Other brands to rank above the category average in the West Region include Trader Joe’s, Whole Foods Market, Safeway and Stater Bros. Markets.

When looking across the four regions, it is worth noting that both Trader Joe’s and Whole Foods Markets are the only national brands to rank above the category average in all four regions, with consistently strong quality and purchase consideration scores. This echoes findings from the 2012 Nielsen Store Choice Drivers study, which focused on identifying store characteristics that help build equity with shoppers. The 2014 version of Store Choice Drivers will be released in the fall with a link to key EquiTrend metrics.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.