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Keynote breakfast a highlight of NEPC expo

NEWPORT, RI — The keynote breakfast Thursday morning, Sept. 11, was just one of the many highlights at the New England Produce Council’s 2014 Produce & Floral Expo.

NEPC President Bob McGowan of Northeast Produce Sales welcomed everyone to the breakfast, beginning with a moment of silence in remembrance of the terrorist attacks on the United States back on Sept. 11, 2001.

He noted that 2014 represents “our 15th annual NEPC expo,” adding,nepc1535Krista Neher “We really appreciate the support of all our sponsors.”

Krista Neher, author, social media pioneer and chief executive officer of Boot Camp Digital, delivered the keynote address, focusing on the role of social media and how businesses can utilize this expanding phenomenon.

Social media “is about the people you want to connect with,” she said, and retailers “can use social media as well.” There is an “inherent trust in brands [that] people have heard of,” so “get in front of them,” she said. “We like people and products the more we see them.”

nepc1547CeCe Krumrine was honored at the NEPC 2014 Produce & Floral Expo as the New England Person of the Year. Shown with her were her husband, Mike (right); her daughter and son-in-law, Nicci and Chris Rheault; and her granddaughter, Chase. (Photo by Gordon M. Hochberg)She said that a key to success is getting out a message that is really useful and creative, not simply a static one.

Following the keynote address, CeCe Krumrine was announced as the New England Person of the Year. Krumrine has been a merchandiser for a number of commodity boards during her career, and she co-founded the New England Produce Council back in 1995.

“I love this industry,” said Krumrine, who was moved to tears by the award, especially as members of her family gathered around her. “You have all been mentors to me. Wow.”

The trade show, set up outside under tents, followed the keynote breakfast.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Keynote breakfast a highlight of NEPC expo

NEWPORT, RI — The keynote breakfast Thursday morning, Sept. 11, was just one of the many highlights at the New England Produce Council’s 2014 Produce & Floral Expo.

NEPC President Bob McGowan of Northeast Produce Sales welcomed everyone to the breakfast, beginning with a moment of silence in remembrance of the terrorist attacks on the United States back on Sept. 11, 2001.

He noted that 2014 represents “our 15th annual NEPC expo,” adding,nepc1535Krista Neher “We really appreciate the support of all our sponsors.”

Krista Neher, author, social media pioneer and chief executive officer of Boot Camp Digital, delivered the keynote address, focusing on the role of social media and how businesses can utilize this expanding phenomenon.

Social media “is about the people you want to connect with,” she said, and retailers “can use social media as well.” There is an “inherent trust in brands [that] people have heard of,” so “get in front of them,” she said. “We like people and products the more we see them.”

nepc1547CeCe Krumrine was honored at the NEPC 2014 Produce & Floral Expo as the New England Person of the Year. Shown with her were her husband, Mike (right); her daughter and son-in-law, Nicci and Chris Rheault; and her granddaughter, Chase. (Photo by Gordon M. Hochberg)She said that a key to success is getting out a message that is really useful and creative, not simply a static one.

Following the keynote address, CeCe Krumrine was announced as the New England Person of the Year. Krumrine has been a merchandiser for a number of commodity boards during her career, and she co-founded the New England Produce Council back in 1995.

“I love this industry,” said Krumrine, who was moved to tears by the award, especially as members of her family gathered around her. “You have all been mentors to me. Wow.”

The trade show, set up outside under tents, followed the keynote breakfast.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Keynote breakfast a highlight of NEPC expo

NEWPORT, RI — The keynote breakfast Thursday morning, Sept. 11, was just one of the many highlights at the New England Produce Council’s 2014 Produce & Floral Expo.

NEPC President Bob McGowan of Northeast Produce Sales welcomed everyone to the breakfast, beginning with a moment of silence in remembrance of the terrorist attacks on the United States back on Sept. 11, 2001.

He noted that 2014 represents “our 15th annual NEPC expo,” adding,nepc1535Krista Neher “We really appreciate the support of all our sponsors.”

Krista Neher, author, social media pioneer and chief executive officer of Boot Camp Digital, delivered the keynote address, focusing on the role of social media and how businesses can utilize this expanding phenomenon.

Social media “is about the people you want to connect with,” she said, and retailers “can use social media as well.” There is an “inherent trust in brands [that] people have heard of,” so “get in front of them,” she said. “We like people and products the more we see them.”

nepc1547CeCe Krumrine was honored at the NEPC 2014 Produce & Floral Expo as the New England Person of the Year. Shown with her were her husband, Mike (right); her daughter and son-in-law, Nicci and Chris Rheault; and her granddaughter, Chase. (Photo by Gordon M. Hochberg)She said that a key to success is getting out a message that is really useful and creative, not simply a static one.

Following the keynote address, CeCe Krumrine was announced as the New England Person of the Year. Krumrine has been a merchandiser for a number of commodity boards during her career, and she co-founded the New England Produce Council back in 1995.

“I love this industry,” said Krumrine, who was moved to tears by the award, especially as members of her family gathered around her. “You have all been mentors to me. Wow.”

The trade show, set up outside under tents, followed the keynote breakfast.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

The Lempert Report: Breakfast cereals (video)

Cold cereal makers are waking up to the all-day opportunities, an awareness that comes just in time for brands and retailers to capitalize on the trend and match any competition from fast-food joints.

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The Lempert Report: Breakfast cereals (video)

Cold cereal makers are waking up to the all-day opportunities, an awareness that comes just in time for brands and retailers to capitalize on the trend and match any competition from fast-food joints.

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.

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Publisher’s Platform: I’m having Cheerios for Breakfast

Not sure who Kirstie Foster is, but they should make her CEO of General Mills IMHO.  Here is what she said:

As has been widely reported, General Mills recently posted a revised set of Legal Terms on our websites. Those terms – and our intentions – were widely misread, causing concern among consumers.

So we’ve listened – and we’re changing them back to what they were before.

We rarely have disputes with consumers – and arbitration would have simply streamlined how complaints are handled. Many companies do the same, and we felt it would be helpful.

But consumers didn’t like it.

So we’ve reverted back to our prior terms. There’s no mention of arbitration, and the arbitration provisions we had posted were never enforced. Nor will they be. We stipulate for all purposes that our recent Legal Terms have been terminated, that the arbitration provisions are void, and that they are not, and never have been, of any legal effect.

That last bit is from our lawyers.

We’ll just add that we never imagined this reaction. Similar terms are common in all sorts of consumer contracts, and arbitration clauses don’t cause anyone to waive a valid legal claim. They only specify a cost-effective means of resolving such matters. At no time was anyone ever precluded from suing us by purchasing one of our products at a store or liking one of our Facebook pages. That was either a mischaracterization – or just very misunderstood.

Not that any of that matters now.

On behalf of our company and our brands, we would also like to apologize. We’re sorry we even started down this path. And we do hope you’ll accept our apology. We also hope that you’ll continue to download product coupons, talk to us on social media, or look for recipes on our websites.

Our legal terms? You’ll find them right on our website. You’ll also find they’re back to what they always were.

General Mills – “good on ya.”

Food Safety News

Keurig makes coffee … and breakfast

With its Nature Valley Bistro Cups Oatmeal, General Mills is the latest CPG company to capitalize on the single-cup brewing craze.

John Haugen, VP of New Business Development for General Mills, told the Wall Street Journal that by portioning the appropriate amount of oats, fruits and nuts for a 6-ounce water setting on Keurig single-cup brewing machines, the product saves even more time than microwaveable hot cereals (see demo).

Nature Valley is hopeful its K-cup breakfast will increase oatmeal consumption.

“We believe that there are many Keurig owners that like oatmeal and would eat it more often but it’s not been convenient for them,” spokesman Mike Siemienas told SN. “[Bistro Cup Oatmeal] tastes great and are prepped with the touch of a button.”

The product launched with Amazon.com this week, and will soon be available at a limited number of Sam’s Club stores in the Northeast, said Siemienas. “We expect other mass merchandisers and grocery retailers that have well-developed Keurig businesses to begin offering the product later this year,” he said.

Suggested retails on the products are $ 5.99 for a 3-pack; $ 14.99 for an 8-pack; and $ 17.98 for a 12-pack.

General Mills isn’t advising retailers where  to merchandise the Bistro Cup Oatmeal, but when it introduced its Keurig-friendly soups last fall, Campbell Soup recommended they be placed in the coffee aisle. 

Positioned as the first Keurig-compatible snack, Campbell’s Fresh-Brewed Soup K-Cup Packs contain broth that can be brewed over a packet of dried vegetables and noodles.

Coca-Cola has also invested in the single-cup brewing trend. Earlier this year it agreed to purchase a 10% stake in Keurig Green Mountain (formerly Green Mountain Coffee Roasters). Keurig and its Keurig Cold product, which is being developed, will be the official maker of Coca-Cola’s prepare-at-home beverage.

Tom Pirko, president of Bevmark Consulting, notes that the home beverage trend will likely cannibalize traditional sales of Coca-Cola, but that it’s necessary for brands to continually reinvent products.

“You innovate or you die in this business,” he said. “Making your own soda at home flies in the face of everything Coca-Cola wants to do because all of their economics are geared to these very sophisticated bottling and retail models where they get you to buy in 20-ounces and 2-liters. So this is sort of a concession but they want to see if the trend pans out because they don’t want to be left behind.”

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Avocados From Mexico partners for winning breakfast promotion

Avocados From Mexico is partnering with the American Egg Board and Cholula Hot Sauce to create a winning breakfast for consumers.

This national all-star partnership is designed to encourage the usage of avocados for breakfast, promote nutritional benefits and increase consumption of avocados.

With avocados outpacing growth trends for other fruit and reporting double-digit volume growth across all regions, this partnership aims to leverage consumer interest in avocados. By encouraging shoppers to add Avocados From Mexico, Cholula Hot Sauce and eggs to their morning game plan, retailers can increase basket ring all month long.

Your Morning Dream Team promotion runs from March 3 to March 31, 2014. A national FSI offers consumers 1 dozen eggs free (up to $ 1.99 value) with the purchase of three Avocados From Mexico and one bottle of Cholula Hot Sauce.

Along with the FSI coupon, a consumer sweepstakes at AvocadoAllStars.com engages shoppers with the opportunity to win one of four $ 2,000 grocery gift cards.

Retailers should contact their Avocados From Mexico regional director to create a Morning Dream Team display in their produce departments. Avocados from Mexico display contests will be offered to any participating retailer with big prizes awarded for creativity.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

7-Eleven adds low-cal breakfast sandwich

7-Eleven has begun selling an egg white breakfast sandwich that contains just 180 calories.

Priced at $ 1.99, the sandwich consists of egg whites, lean Canadian bacon and cheddar cheese on a whole wheat English muffin. At select stores, customers can request to have the sandwich toasted, or the sandwich can be microwaved in store or reheated at home.


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“Our primary task was to create a great-tasting breakfast sandwich for people looking for a better-for-you alternative,” Kelly Buckley, VP of fresh food innovation, said in a press release.

“Eating away from home adds extra challenges for those looking for healthier food options. We wanted to remove that dilemma for the morning crowd who prefers a hot breakfast that is low-calorie, low-fat and high-protein,” she added.

Buckley noted 7-Eleven has been updating its prepared food offerings with healthier items like fresh-cut fruit, salads, yogurt parfaits and low-calorie sandwiches.

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