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C.H. Robinson collaboration results in Twin Cities Food Fight

C.H. Robinson has teamed up with Twin Cities NBC affiliate KARE 11 to create a one-day food and fund drive called the KARE 11 Food Fight. The unique collaboration aims to fight hunger in Minnesota with all donations benefitting Second Harvest Heartland. During the 2013 event, more than 860,000 pounds of food was collected.chrob

The Food Fight, which takes place on Tuesday, Nov. 25 from 7:30 a.m. to 7 p.m., pits four KARE 11 anchors — Belinda Jensen, Julie Nelson, Eric Perkins and Randy Shaver — against each other in a friendly competition to see who can collect the most food.

As a co-creator of the event, C.H. Robinson staffs each location throughout the day and provides the transportation needed to collect the donations and deliver them to Second Harvest Heartland. Since 1905, C.H. Robinson has served the food industry through the company’s logistics services and produce business brand, Robinson Fresh. In addition, preventing hunger and providing food assistance are charitable priorities of the C.H. Robinson Foundation. By staffing the Food Fight, and providing employee donations and a monetary gift from the Foundation, C.H. Robinson will donate over 200 volunteer hours and more than 25,000 pounds of food for the event.

“The Food Fight is a creative, fun and festive way for local residents and companies to give back to their own community,” Angie Freeman, vice president of human resources at C.H. Robinson, said in a press release. “Each donation, large or small, allows us to take another step forward in preventing hunger, especially during the holiday season.”

As one of the nation’s larger food banks, Second Harvest Heartland serves more than 530,000 people each year, 33 percent of which are individuals younger than 18 years old. The donations from the Food Fight also lessen the economic burden of purchasing food, since 84 percent of Second Harvest Heartland clients earn less than $ 30,000 per year. For every 1.2 pounds of food donated, Second Harvest Heartland can provide one meal to those Minnesotans experiencing the stress of hunger.

The community-wide competition encourages individuals, companies, and groups to bring food and cash donations to one of the designated locations: Whole Foods in Maple Grove, Byerly’s in Minnetonka, Cub Foods in Eagan and Kowalski’s in Woodbury. Special guests and fun activities will be at all four locations throughout the day.

Individuals can also follow the progress of the event through social media by tracking the following hashtags: #KARE11FoodFight, #TeamBel, #TeamJulie, #TeamPerk and #TeamRandy. For those unable to attend the event, online donations can be made at Second Harvest Heartland’s website.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

C.H. Robinson offers new approach with Robinson Fresh

In an effort to raise visibility for its expertise in fresh produce, C.H. Robinson has created a new global business brand named Robinson Fresh that speaks to the company’s focus on fresh products and offers a clear identity within the produce industry.Robinson-Fresh-Logo

Throughout its history, C.H. Robinson has been firmly rooted in the fresh produce industry. Originally founded as a wholesale produce brokerage house in 1905, C.H. Robinson has evolved through innovative product marketing strategies, grower development, strategic acquisitions, exclusive nationally recognized brands, and proprietary seed development to become one of the larger produce companies in the world.

The launch of Robinson Fresh unifies the C.H. Robinson, FoodSource, Rosemont Farms and Timco Worldwide entities under one global business brand. Combined, Robinson Fresh is a market share leader in key consumer-driven categories such as asparagus, corn, dry vegetables, greens, melons and tropicals.

“Robinson Fresh reflects our progress over the past 100 years as a high-quality fresh product supplier and provides our customers, growers and employees with an identity closely aligned to fresh food,” Jim Lemke, senior vice president at C.H. Robinson, based in Eden Prairie, MN, said in a press release. “The launch of the ‘Robinson Fresh’ brand signifies our ability to adapt to the marketplace, raise our visibility and market our products while still leveraging all of the services provided by C.H. Robinson.”

By combining a global network of growers spanning across 36 countries with a broad portfolio of product offerings that includes exclusive licensed, proprietary and private label brands, Robinson Fresh continues to meet the demands of the fresh product market that is growing in terms of size and complexity.

Robinson Fresh is the exclusive marketer of respected consumer brands such as “Mott’s,” “Welch’s,” “Tropicana,” “Green Giant Fresh” and “Glory Foods.” In addition, Robinson Fresh offers “Melon Up!,” “Rosemont Farms,” “Happy Chameleon” and “Tomorrow’s Organics” proprietary brands to ensure quality, increase efficiency, and offer variety to give retail consumers the fresh options they demand.

“Robinson Fresh will connect our customer’s needs and desires with the collective expertise of an organization that, for over a century, has developed unique products by utilizing talent, processes and technologies that can improve business outcomes in unexpected ways,” Lemke added in the press release. “The service, value, quality and innovation customers have come to expect from all our businesses will continue to grow through Robinson Fresh.”

To complement the new branding, Robinson Fresh launched a new website, www.robinsonfresh.com, which contains downloadable content consisting of consumer trends, category insights and market data. As well, Robinson Fresh will support a LinkedIn page and Twitter feed to promote company messages, news, and videos in order to provide followers with updated relevant content.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

C.H. Robinson offers new approach with Robinson Fresh®

C.H. Robinson offers new approach with Robinson Fresh®

The launch of Robinson Fresh® unifies the C.H. Robinson, FoodSource, Rosemont Farms, and Timco Worldwide entities under one global business brand. Combined, Robinson Fresh® is a market share leader in key consumer driven categories such as asparagus, corn, dry vegetables, greens, melons, and tropicals.

By combining a global network of growers spanning across 36 countries with a broad portfolio of product offerings that includes exclusive licensed, proprietary, and private label brands, Robinson Fresh® continues to meet the demands of the fresh product market that is growing in terms of size and complexity.

Robinson Fresh® is the exclusive marketer of respected consumer brands such as Mott’s®, Welch’s®, Tropicana®, Green Giant® Fresh, and Glory Foods®. In addition, Robinson Fresh® offers Melon Up!®, Rosemont Farms®, Happy Chameleon®, and Tomorrow’s® Organics proprietary brands to ensure quality, increase efficiency, and offer variety to give retail consumers the fresh options they demand.

“Robinson Fresh will connect our customer’s needs and desires with the collective expertise of an organization that, for over a century, has developed unique products by utilizing talent, processes, and technologies that can improve business outcomes in unexpected ways,” said Jim Lemke, senior vice president at C.H. Robinson. “The service, value, quality, and innovation customers have come to expect from all our businesses will continue to grow through Robinson Fresh.”

To complement the new branding, Robinson Fresh® launched a new website, which contains downloadable content consisting of consumer trends, category insights, and market data. As well, Robinson Fresh will support a LinkedIn page and Twitter feed to promote company messages, news, and videos in order to provide followers with updated relevant content.

For more information please visit www.robinsonfresh.com.

 

Publication date: 5/15/2014


FreshPlaza.com

C.H. Robinson offers new approach with Robinson Fresh®

C.H. Robinson offers new approach with Robinson Fresh®

The launch of Robinson Fresh® unifies the C.H. Robinson, FoodSource, Rosemont Farms, and Timco Worldwide entities under one global business brand. Combined, Robinson Fresh® is a market share leader in key consumer driven categories such as asparagus, corn, dry vegetables, greens, melons, and tropicals.

By combining a global network of growers spanning across 36 countries with a broad portfolio of product offerings that includes exclusive licensed, proprietary, and private label brands, Robinson Fresh® continues to meet the demands of the fresh product market that is growing in terms of size and complexity.

Robinson Fresh® is the exclusive marketer of respected consumer brands such as Mott’s®, Welch’s®, Tropicana®, Green Giant® Fresh, and Glory Foods®. In addition, Robinson Fresh® offers Melon Up!®, Rosemont Farms®, Happy Chameleon®, and Tomorrow’s® Organics proprietary brands to ensure quality, increase efficiency, and offer variety to give retail consumers the fresh options they demand.

“Robinson Fresh will connect our customer’s needs and desires with the collective expertise of an organization that, for over a century, has developed unique products by utilizing talent, processes, and technologies that can improve business outcomes in unexpected ways,” said Jim Lemke, senior vice president at C.H. Robinson. “The service, value, quality, and innovation customers have come to expect from all our businesses will continue to grow through Robinson Fresh.”

To complement the new branding, Robinson Fresh® launched a new website, which contains downloadable content consisting of consumer trends, category insights, and market data. As well, Robinson Fresh will support a LinkedIn page and Twitter feed to promote company messages, news, and videos in order to provide followers with updated relevant content.

For more information please visit www.robinsonfresh.com.

 

Publication date: 5/15/2014


FreshPlaza.com

C.H. Robinson-WGA partnership increasingly using technology for logistics

In 2007, when Western Growers Association and C.H. Robinson Worldwide inked a deal on their innovative transportation partnership, the expectation was that it would be more than just a way to fulfill the daily transportation needs of shippers.

Shannon Leigh, C.H. Robinson’s customer group representative for the western United States, based in Monterey, CA, said that expectation has been met and the services being provided are evolving every day.

In the beginning, she said CHR representatives had a clear directive to look beyond the everyday needs of the shipper community and come up with multi-modal solutions that both fulfilled current needs and anticipated future needs.

Leigh said that in the past 15 years, CHR has invested $ 1 billion in technology upgrades, which has led to the development of its proprietary Navisphere platform and allowed shippers in the CHR-WGA program to access state-of-the-art technology, literally at their fingertips.

Matthew McInerney, executive vice president at WGA, told The Produce News that this “maturing alliance” between the two organizations “has helped shippers find immediate supply chain solutions while also allowing them to adopt additional service offerings at their own pace.”

He said individual shippers can be advanced as they want to be, including tracking each truck every mile of its journey and having real time access to the temperature of that truck’s reefer. Shippers can order a truck for today by phone the old fashioned way, or through technology, plot their needs via computer as far in advance as they can accurately forecast.

“In the beginning, the WG board saw the vulnerability of shippers to the transportation part of the shipment,” said McInerney. “They wanted to devise a system that would help influence the cost, availability and type of service they could achieve. Most important, they wanted a shipper-based program that looked at the problem from the shipper point of view.”

Of course, one of the linchpins to the programs was the idea that Western Growers Association members could aggregate their freight to getter better rates and service. But McInerney said shippers did not want to have to make mandatory volume commitments nor pay a fee. Through various meeting and negotiations, the program with CHR was developed and launched in 2007.

The WGA executive said C.H. Robinson has come through in flying colors providing an increasing array of transportation tools to shippers, who can adopt and manage those tools at their own pace. As the program evolved, other shipper associations representing produce suppliers throughout the country signed on giving CHR more options, more loads and more lanes to travel to create an efficient network of movement going in all directions.

“To date, we have moved more than 40,000 loads of produce and we have more than 450 grower-shippers utilizing the service,” Leigh said.

This has allowed the program to achieve its core goal of providing improved service and better rates. But just as important, it has allowed CHR to take the movement of fresh produce to the next level.

Navisphere is available to shippers in the program free of charge and allows them to access many services, including the aforementioned real time tracking of shipments and temperature. Leigh said, in effect, that shippers can now outsource their logistics department at no cost and have access to a very sophisticated program.

She added that there is flexibility built into the program that gives each individual shipper the ability to customize the program to fit their own needs.

Leigh readily admitted that some of the 450 shippers use CHR as an old-fashioned truck broker. They have a load, they need a truck and they give them a call. Some automate the process a bit, and order that truck via computer.

Leigh said each extra technology step the shipper takes gives them more visibility of their load, enhanced service and more automation.

“With each step they take, shippers get a bigger view” of their logistics situation, she said.

And even if a shipper isn’t looking at the real-time temperature of the load, CHR representatives are. Leigh said that CHR staffs its offices on a 24/7 basis and the appropriate alert is sounded when a load deviates from its set temperature. The trucker and shipper are alerted so that problems can be avoided before they materialize.

Some users plot their production and sales and schedule pickups well in advance, taking advantage of inherent efficiencies and cost savings in advanced ordering and booking. CHR is very happy to analyze a shipper’s transportation needs and the lanes where it ships, and devise a strategy that can optimize the logistics piece. Just as the produce itself typically costs less on a contracted basis, so does the transportation element.

And she said the Navisphere program can also be used for deep-in-the-woods analyses and reports. Shippers can keep track of their loads and the cost per mile on many different levels, from commodity-specific to destination-specific. They can look at wait times at origin or destination on an historical basis and better schedule the trucks’ departures and arrivals. After all, excessive wait times are inefficient and costly. The amount of information available as all the technology is utilized is almost limitless.

The bottom line, according to McInerney and WGA, is that at the end of the day freight is freight, and everything that can be done to minimize the impact that is has on the business of buying and selling fresh produce is worth the effort.

To Leigh and CHR, providing solutions to the ever-changing logistics element of the shipments, and everything they can do to minimize the shippers’ attention to that element, is their passion.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

C.H. Robinson to introduce new produce offerings and solutions at PMA Fresh Summit

happychameleonC.H. Robinson will showcase a new brand and packaging during this year’s Produce Marketing Association’s Fresh Summit in New Orleans. The new product offerings and innovative solutions are designed to drive fresh produce sales.

As an industry leader in tropicals, C.H. Robinson provides fresh products and continually expands on its portfolio of sourcing services. To unify its year-round tropical offerings, C.H. Robinson is introducing “Happy Chameleon,” a global label that encompasses pineapples, mangos and limes. The brand’s attributes are colorful and bright in order to evoke positive mood associations among consumers towards tropical produce.

“We wanted to convey a light, fresh, friendly and fun feel to the brand,” Drew Schwartzhoff, director of Marketing in sourcing, said in a press release. “‘Happy Chameleon’ was chosen as a bright and vibrant symbol whose colors change like the seasons. The stamped logo is contemporary with bright orange and green colors.”

As the exclusive marketer of “Green Giant Fresh” brand avocados, C.H. Robinson will feature new avocado packaging at the Green Giant Fresh Booth (No. 3225). The new pouch style bags hold three large Hass avocados and include an on-pack QR code used to engage consumers by providing easy mobile access to a variety of avocado recipes and storage and usage tips.

The Produce News | Today’s Headlines

BJ’s names C.H. Robinson Perishable Vendor of the Year

Citing innovation, collaboration and creativity, BJ’s Wholesale Club presented C.H. Robinson Worldwide Inc. with its Perishable Vendor of the Year Award.

awardC.H. Robinson delivers BJ’s produce department a complex supply chain management and consulting program, weekly club-level pricing and quality checks, industry sales benchmarking and category reporting and analytics, according to a press release issued by C.H. Robinson, based in Eden Prairie, MN.

C.H. Robinson complements its category management and supply chain management services by supplying BJ’s with innovative packaging and product offerings in their Tropicana citrus and tropicals, Mott’s apples, Welch’s grapes, and Rosemont Farms vegetable product lines.

“For the past four years, the produce department and the quality of the product has been the number one reason people come to BJ’s to shop,” Jack MacAskill, vice president at BJ’s Wholesale, said in the press release. “The brands C.H. Robinson provides resonate with our customers that these are labels they can trust.”

In addition to its branded product offerings, C.H. Robinson assisted BJ’s in the development and delivery of the “Farm to Club” produce program, which is available in each of its 200 clubs in 15 states. The program, which provides BJ’s members with quality, fresh produce from their state’s local farms, rolled out during the spring and summer of 2012.

BJ’s commended C.H. Robinson’s commitment to community involvement and charity via the Pink Ribbon Watermelon program. The Pink Ribbon Watermelon program enables retailers to participate in a comprehensive program that includes consistent supply, in-store support and a cause-marketing component. Since 2008, the program has raised over $ 680,000 for breast cancer research.

“Collaborating with the BJ’s team allowed our organizations to develop a long-term winning strategy together,” Doug Johnson, strategic account manager at C.H. Robinson, added in the press release. “Receiving this award is a proud accomplishment for our team and one we look forward to building upon in the future.”

The Produce News | Today’s Headlines