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Excellent conditions produce perfect Tasmanian cherries

Excellent conditions produce perfect Tasmanian cherries

The weather in Tasmania has been favourable leading into harvest and cooler weather has made the harvest later than previously expected for cherry producer Reid Fruits.

“Some good sunshine and warmth prior to the season commencing has allowed the fruit flavour complexity and brix to develop perfectly. We expect an increase in production but aligned with our predictions given a lighter crop last season.”

“Harvest will start in the Derent Valley in late December – around Christmas. We only produce cherries in Tasmania – currently growing only in the Derwent Valley in Tasmania but intend to plant high altitude orchards in other locations in 2015.”

The company hopes to increase its export to South Korea in particular, due to the FTA which came into effect on the 12th of December.

“China will continue to grow but we have a portfolio of over 25 countries and we see all of them playing a significant role in our marketing strategy. With the lower Australian Dollar we expect that we will re-enter several markets such as the USA and some European countries after an absence of many years due to the challenging exchange rate combined with tough economic times.“

Reid Fruits re-branded last season and is committed to producing the finest cherries for discerning cherry consumers around the world.

“Our Gold Kangaroo range of  premium packaging reflects our commitment to the consumer. To complement our premium 2kg cherry cartons we have also launched a 1kg gift pack as well for export markets.”

For more information:
Lucy Gregg
Reid Fruit
Mobile: +61 408 977725
www.reidfruits.com

Publication date: 12/17/2014
Author: Katja Watson
Copyright: www.freshplaza.com


FreshPlaza.com

Double-digit increases expected for U.S. imports of Chilean cherries

The Chilean Cherry Committee, an entity associated with the Chilean Fruit Exporters Association, expects total exports of fresh cherries from Chile to reach 100,000 tons this year. As the second-largest export market for Chile, North America anticipates a 45 percent increase in volume over the 2013/14 season.

To support this dramatic growth, the Chilean Cherry Committee is pursuing a targeted promotion campaign across the United States and Canada, with increased funding earmarked for retail promotions.

chileancherries “Thanks to an extraordinarily successful harvest, we’re going to see increased volume and promotions in North America,” Karen Brux, managing director of North America for the Chilean Fresh Fruit Association, said in a press release. “The Chilean Cherry Committee is committed to expanding the North American market for Chilean cherries, and we have promotion funding available for retailers to make that happen. We’re in the process of meeting with retailers to confirm holiday promotions.”

This year’s strong harvest is positive news for the Chilean cherry industry, which was hard hit in 2013 by a devastating freeze.

“The initial estimate for 2013-14 was 85,000 tons, but after the freeze this dropped to 68,000 tons,” Brux said in the press release. “With Chile on track to export at least 100,000 tons during the 2014-15 season, this is a significant step for the industry. It’s also great news for North American retailers, who want to offer their shoppers a beautiful, premium, great-tasting fruit over the holiday season.”

Chile is the largest cherry exporter in the Southern Hemisphere and the second-largest exporter of cherries in the world. Fresh cherries from Chile are available in December and January, with export peaks expected from weeks 49-51.

The Chilean Cherry Committee is offering holiday-themed point-of-sale merchandising materials that encourage shoppers to “bring home the cherry best.” Supporting recipes, images and other materials are available for both in-store and online marketing.

The Chilean Cherry Committee was formed under the auspices of ASOEX, which is based in Santiago, Chile. The Chilean Fresh Fruit Association is its North American counterpart and directs all marketing and promotional activities for fresh Chilean fruit in the United States and Canada.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Double-digit increases expected for U.S. imports of Chilean cherries

The Chilean Cherry Committee, an entity associated with the Chilean Fruit Exporters Association, expects total exports of fresh cherries from Chile to reach 100,000 tons this year. As the second-largest export market for Chile, North America anticipates a 45 percent increase in volume over the 2013/14 season.

To support this dramatic growth, the Chilean Cherry Committee is pursuing a targeted promotion campaign across the United States and Canada, with increased funding earmarked for retail promotions.

chileancherries “Thanks to an extraordinarily successful harvest, we’re going to see increased volume and promotions in North America,” Karen Brux, managing director of North America for the Chilean Fresh Fruit Association, said in a press release. “The Chilean Cherry Committee is committed to expanding the North American market for Chilean cherries, and we have promotion funding available for retailers to make that happen. We’re in the process of meeting with retailers to confirm holiday promotions.”

This year’s strong harvest is positive news for the Chilean cherry industry, which was hard hit in 2013 by a devastating freeze.

“The initial estimate for 2013-14 was 85,000 tons, but after the freeze this dropped to 68,000 tons,” Brux said in the press release. “With Chile on track to export at least 100,000 tons during the 2014-15 season, this is a significant step for the industry. It’s also great news for North American retailers, who want to offer their shoppers a beautiful, premium, great-tasting fruit over the holiday season.”

Chile is the largest cherry exporter in the Southern Hemisphere and the second-largest exporter of cherries in the world. Fresh cherries from Chile are available in December and January, with export peaks expected from weeks 49-51.

The Chilean Cherry Committee is offering holiday-themed point-of-sale merchandising materials that encourage shoppers to “bring home the cherry best.” Supporting recipes, images and other materials are available for both in-store and online marketing.

The Chilean Cherry Committee was formed under the auspices of ASOEX, which is based in Santiago, Chile. The Chilean Fresh Fruit Association is its North American counterpart and directs all marketing and promotional activities for fresh Chilean fruit in the United States and Canada.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Double-digit increases expected for U.S. imports of Chilean cherries

The Chilean Cherry Committee, an entity associated with the Chilean Fruit Exporters Association, expects total exports of fresh cherries from Chile to reach 100,000 tons this year. As the second-largest export market for Chile, North America anticipates a 45 percent increase in volume over the 2013/14 season.

To support this dramatic growth, the Chilean Cherry Committee is pursuing a targeted promotion campaign across the United States and Canada, with increased funding earmarked for retail promotions.

chileancherries “Thanks to an extraordinarily successful harvest, we’re going to see increased volume and promotions in North America,” Karen Brux, managing director of North America for the Chilean Fresh Fruit Association, said in a press release. “The Chilean Cherry Committee is committed to expanding the North American market for Chilean cherries, and we have promotion funding available for retailers to make that happen. We’re in the process of meeting with retailers to confirm holiday promotions.”

This year’s strong harvest is positive news for the Chilean cherry industry, which was hard hit in 2013 by a devastating freeze.

“The initial estimate for 2013-14 was 85,000 tons, but after the freeze this dropped to 68,000 tons,” Brux said in the press release. “With Chile on track to export at least 100,000 tons during the 2014-15 season, this is a significant step for the industry. It’s also great news for North American retailers, who want to offer their shoppers a beautiful, premium, great-tasting fruit over the holiday season.”

Chile is the largest cherry exporter in the Southern Hemisphere and the second-largest exporter of cherries in the world. Fresh cherries from Chile are available in December and January, with export peaks expected from weeks 49-51.

The Chilean Cherry Committee is offering holiday-themed point-of-sale merchandising materials that encourage shoppers to “bring home the cherry best.” Supporting recipes, images and other materials are available for both in-store and online marketing.

The Chilean Cherry Committee was formed under the auspices of ASOEX, which is based in Santiago, Chile. The Chilean Fresh Fruit Association is its North American counterpart and directs all marketing and promotional activities for fresh Chilean fruit in the United States and Canada.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Double-digit increases expected for U.S. imports of Chilean cherries

The Chilean Cherry Committee, an entity associated with the Chilean Fruit Exporters Association, expects total exports of fresh cherries from Chile to reach 100,000 tons this year. As the second-largest export market for Chile, North America anticipates a 45 percent increase in volume over the 2013/14 season.

To support this dramatic growth, the Chilean Cherry Committee is pursuing a targeted promotion campaign across the United States and Canada, with increased funding earmarked for retail promotions.

chileancherries “Thanks to an extraordinarily successful harvest, we’re going to see increased volume and promotions in North America,” Karen Brux, managing director of North America for the Chilean Fresh Fruit Association, said in a press release. “The Chilean Cherry Committee is committed to expanding the North American market for Chilean cherries, and we have promotion funding available for retailers to make that happen. We’re in the process of meeting with retailers to confirm holiday promotions.”

This year’s strong harvest is positive news for the Chilean cherry industry, which was hard hit in 2013 by a devastating freeze.

“The initial estimate for 2013-14 was 85,000 tons, but after the freeze this dropped to 68,000 tons,” Brux said in the press release. “With Chile on track to export at least 100,000 tons during the 2014-15 season, this is a significant step for the industry. It’s also great news for North American retailers, who want to offer their shoppers a beautiful, premium, great-tasting fruit over the holiday season.”

Chile is the largest cherry exporter in the Southern Hemisphere and the second-largest exporter of cherries in the world. Fresh cherries from Chile are available in December and January, with export peaks expected from weeks 49-51.

The Chilean Cherry Committee is offering holiday-themed point-of-sale merchandising materials that encourage shoppers to “bring home the cherry best.” Supporting recipes, images and other materials are available for both in-store and online marketing.

The Chilean Cherry Committee was formed under the auspices of ASOEX, which is based in Santiago, Chile. The Chilean Fresh Fruit Association is its North American counterpart and directs all marketing and promotional activities for fresh Chilean fruit in the United States and Canada.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Double-digit increases expected for U.S. imports of Chilean cherries

The Chilean Cherry Committee, an entity associated with the Chilean Fruit Exporters Association, expects total exports of fresh cherries from Chile to reach 100,000 tons this year. As the second-largest export market for Chile, North America anticipates a 45 percent increase in volume over the 2013/14 season.

To support this dramatic growth, the Chilean Cherry Committee is pursuing a targeted promotion campaign across the United States and Canada, with increased funding earmarked for retail promotions.

chileancherries “Thanks to an extraordinarily successful harvest, we’re going to see increased volume and promotions in North America,” Karen Brux, managing director of North America for the Chilean Fresh Fruit Association, said in a press release. “The Chilean Cherry Committee is committed to expanding the North American market for Chilean cherries, and we have promotion funding available for retailers to make that happen. We’re in the process of meeting with retailers to confirm holiday promotions.”

This year’s strong harvest is positive news for the Chilean cherry industry, which was hard hit in 2013 by a devastating freeze.

“The initial estimate for 2013-14 was 85,000 tons, but after the freeze this dropped to 68,000 tons,” Brux said in the press release. “With Chile on track to export at least 100,000 tons during the 2014-15 season, this is a significant step for the industry. It’s also great news for North American retailers, who want to offer their shoppers a beautiful, premium, great-tasting fruit over the holiday season.”

Chile is the largest cherry exporter in the Southern Hemisphere and the second-largest exporter of cherries in the world. Fresh cherries from Chile are available in December and January, with export peaks expected from weeks 49-51.

The Chilean Cherry Committee is offering holiday-themed point-of-sale merchandising materials that encourage shoppers to “bring home the cherry best.” Supporting recipes, images and other materials are available for both in-store and online marketing.

The Chilean Cherry Committee was formed under the auspices of ASOEX, which is based in Santiago, Chile. The Chilean Fresh Fruit Association is its North American counterpart and directs all marketing and promotional activities for fresh Chilean fruit in the United States and Canada.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Double-digit increases expected for U.S. imports of Chilean cherries

The Chilean Cherry Committee, an entity associated with the Chilean Fruit Exporters Association, expects total exports of fresh cherries from Chile to reach 100,000 tons this year. As the second-largest export market for Chile, North America anticipates a 45 percent increase in volume over the 2013/14 season.

To support this dramatic growth, the Chilean Cherry Committee is pursuing a targeted promotion campaign across the United States and Canada, with increased funding earmarked for retail promotions.

chileancherries “Thanks to an extraordinarily successful harvest, we’re going to see increased volume and promotions in North America,” Karen Brux, managing director of North America for the Chilean Fresh Fruit Association, said in a press release. “The Chilean Cherry Committee is committed to expanding the North American market for Chilean cherries, and we have promotion funding available for retailers to make that happen. We’re in the process of meeting with retailers to confirm holiday promotions.”

This year’s strong harvest is positive news for the Chilean cherry industry, which was hard hit in 2013 by a devastating freeze.

“The initial estimate for 2013-14 was 85,000 tons, but after the freeze this dropped to 68,000 tons,” Brux said in the press release. “With Chile on track to export at least 100,000 tons during the 2014-15 season, this is a significant step for the industry. It’s also great news for North American retailers, who want to offer their shoppers a beautiful, premium, great-tasting fruit over the holiday season.”

Chile is the largest cherry exporter in the Southern Hemisphere and the second-largest exporter of cherries in the world. Fresh cherries from Chile are available in December and January, with export peaks expected from weeks 49-51.

The Chilean Cherry Committee is offering holiday-themed point-of-sale merchandising materials that encourage shoppers to “bring home the cherry best.” Supporting recipes, images and other materials are available for both in-store and online marketing.

The Chilean Cherry Committee was formed under the auspices of ASOEX, which is based in Santiago, Chile. The Chilean Fresh Fruit Association is its North American counterpart and directs all marketing and promotional activities for fresh Chilean fruit in the United States and Canada.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Oppy cherries make holidays merry

Cherries have made the Oppenheimer Group’s list of top items to promote over the upcoming holiday season, joining the traditional favorites Ocean Spray fresh cranberries and Japanese mandarins.

With their festive red color and resemblance to holiday ornaments, winter cherries just might become a new tradition for many.

Import cherries are more plentiful than ever, according to Evan Myers, Oppy’s executive category director of South American imports, who noted that the increased cherry plantings in Chile and Argentina could mean the tradition is here to stay.

“We’re recommending cherries for Thanksgiving, Christmas and New Year’s promotions,” he said in a press release. “While most people see cherries as a summer item, they are even more of a special treat during the fall and winter months.”

Oppy’s first Chilean cherries of the season arrived during the last week in October — 10 days earlier than in 2013. Its Argentine cherry program begins in late November. Oppy cherries should be available at least through the third week in January.

“Our cherries are packed in the popular, eye-catching stand-up pouch bags,” Myers said in the press release. “They are a perfect impulse purchase and can be easily merchandised as a convenient, distinctive item to bring to holiday gatherings or just enjoy during this busy time of year.”

As well, Oppy plans to market Argentine cherries in Cookie Monster-themed packaging as part of the Sesame Street eat brighter! program when the fruit becomes available later this month.

The Oppenheimer Group complements its import cherry program with fruit grown by Orchard View Farms of The Dalles, OR, during the summer.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

“Momentous summer for English cherries”

Jon Clark – Total Cherry
“Momentous summer for English cherries”

The English cherry season came an early close after a very positive season, says Jon Clark, Director at Total Cherry. They are now importing from the North-west US, Clark says this will also come to an early end due to wet weather bringing an early finish to exports, he is expecting supply to end early to mid September, a couple of weeks earlier than normal.

This has been a momentous summer for English cherries, according to Clark, “Volumes were up on last year, although not by as much as had been predicted by some. The only slight down point for the growers was the timing, it was early so it overlapped with the Spanish Picota cherry which retails at just £1 a pack, creating a different competition on the shelf to what they have experienced before.”

“Normally the English crop is peaking at the end of July just as the Picota is coming to an end, but this year they were side by side on the shelves. Despite this though the English cherries still sold at good prices and there was phenomenal growth in demand for both English and imported cherries.”

For more information:
Jon Clark
Total Cherry
Tel: 0044 1775 717180
Email: [email protected] 
www.totalcherry.co.uk

Publication date: 8/27/2014
Author: Nichola Watson
Copyright: www.freshplaza.com


FreshPlaza.com

Summer brings cherries jubilee for some cargo carriers

Summer brings cherries jubilee for some cargo carriers

Virtually all of the phrases that incorporate the word “cherries” denote something happy and positive. That’s certainly the case this summer for cargo carriers serving the Pacific Northwest, as the banner cherry crop has been the cherry on top of the sundae.

This has been especially true for cargo carriers serving Seattle’s Sea-Tac International Airport and Vancouver International Airport in British Columbia.

Tom Green, senior manager for air cargo operations and development at Sea-Tac International Airport, says when the last cherry is picked in a few weeks, it will likely be the second strongest crop on record for the region. The crop is running ahead of forecasts and is huge compared to last year, when poor weather resulted in reduced tonnage. Cherries are the top perishable cargo shipped out of Sea-Tac.

It has been a bonanza for air cargo carriers, both those with freighters in their fleets and those who only carry the sweet fruit in their bellies. Eight cargo carriers who feature freighters have hauled cherries this summer out of Seattle, Green says. That’s in addition to belly-cargo-only carriers such as Delta.

It has become the summer of the cherry charter at Sea-Tac. China Eastern and Nippon Cargo have both added weekly charters, while Polar Air Cargo has flown three weekly charters. In addition, EVA has added three weekly flights, Asiana has added two flights, China Airlines has added six and Korean Air five weekly flights. That’s 21 flights beyond scheduled services.

Seven of the carriers with freighters serve Asian destinations while Cargolux brings Washington State cherries to Europe.

“The charters are coming in empty and filling total loads,” Green says.

This year’s crop has produced about 22 million 20-pound boxes of Washington State cherries with a couple of weeks to go in the season, says B.J. Thurlby, president of the Washington State Fruit Commission. He says 92 percent of exported cherries are shipped by air.

For Sea-Tac, the cherry cargo comes on the heels of a healthy first half of the year.

“Through June, our overall cargo tonnage is up 10 percent,” Green says. “It’s been a strong spring, certainly for exports.”

During the early weeks of the cherry season, Delta was primarily moving fruit to China and Japan. As the season has progressed, its cherry traffic also heads to Europe and Australia and will continue to do so through September. Ray Curtis, Delta’s senior vice president, global cargo sales, says Delta’s cherry business has more than doubled compared to 2013. The airline operates 10 daily wide-body flights from Seattle, including a recent expansion of its Asia schedule that added service to Seoul, Tokyo-Haneda and Hong Kong.

Air Canada is another belly-cargo carrier benefiting from the cherry bounty with flights from both Seattle and Vancouver, British Columbia. The season’s first cherries move from Seattle to Asia.

“We’ve been able to maximize dedicated reefer trucks out of Seattle connecting into our global gateways in Vancouver, Toronto and Montreal,” says Keola Pang-Ching, regional manager, cargo sales for the Western U.S. and Hawaii.

Pang-Ching says the addition of five more 777-300ers in Air Canada’s fleet has provided significant network capacity for the Northwest perishable customers. From its Vancouver gateway, Air Canada serves Narita, Incheon, Hong Kong, Beijing, Shanghai and has the only non-stop service to Sydney.  

Normally, the British Columbia cherry season begins later than the Washington State season, but an unusual amount of warm weather accelerated that process this year.

“Demand has been very strong into Hong Kong,” says Stephen Phillips, Air Canada regional manger, cargo sales for Western Canada. “We are also anticipating large volumes of cherries moving into Mainland China this year. Up until last year, British Columbia cherries were not allowed to be exported into Mainland China. As a result of trade missions and lobbying from the growers and packing houses, 2014 will be the first full season whereby we can move cherries from BC into Shanghai, Beijing and other parts of China.”

Source: www.aircargoworld.com

Publication date: 8/1/2014


FreshPlaza.com

US: Airlines awash in international shipments of cherries

US: Airlines awash in international shipments of cherries

Cherries sure mean a lot of work at the Seattle-Tacoma International Airport, just like they do in the Yakima Valley. The number of international cargo flights — carrying everything from U.S. seafood to computer chips to customers around the globe — doubles each June and July.

“All because of cherries,” said Tom Green, senior manager for air cargo operations and development for Sea-Tac airport.

Our tender fruit, sometimes given away in Yakima Valley office lunchrooms and neighbourhood picnics, fetches up to $ 10 per pound from affluent Asian shoppers who consider it a luxurious delicacy and a perfect fit for their gift-giving culture.

To meet that sophisticated demand, airlines reroute their cargo planes to Sea-Tac’s ramps and haul the cherries in 100-ton loads to Korea, Singapore, Taiwan and — for the first time this year — Shanghai on what have been nicknamed “Cherry Charters.”

Near-perfect spring weather left growers expecting to harvest about 21.3 million 20-pound boxes of cherries, the third-highest haul ever.

Even with advances in cold storage, fresh Washington cherries must be flown to reach overseas customers before the fruit rots. The bulk reach export markets in the belly of passenger planes, right next to suitcases.

Airlines don’t reroute passenger flights just to pick up cherries when the supply spikes. They will, however, send more cargo planes.

This year, three new carriers have added Sea-Tac to their cargo plane stops for a total of 10. Some of those airlines make 10 flights a week. In total, cherries alone account for 21 extra cargo flights per week during the six to eight weeks of cherry harvest, up from 14 last year.

China Eastern Airlines joined the crowd this summer, for the first time flying cherries directly to mainland China.

The state-controlled airline ships to a handful of online retailers similar to Amazon that will deliver cherries directly to their shoppers’ doors for up to $ 10 per pound, said Keith Hu, director of export business development for the Washington State Fruit Commission, who helped set up some of the exchanges.

At those prices, it’s no wonder airlines are quick to route their cargo planes to Seattle for a load of cherries.

The cherries make it from tree to door in roughly 72 hours, often faster than they take to get to New York or Boston by truck. Cherries are never flown domestically.

Year-to-year, roughly one-third of Washington’s cherries, just like all the state’s fruit, are exported. And China is one of the fastest growing destinations.

Since 2005, China has gone from the 16th biggest international consumer to second, behind only Canada, where cherries are trucked, according to Washington Fruit Commission statistics. In 2012, one of the biggest years for cherries, Washington sent 1.14 million boxes to China for a value of $ 39.9 million.

China Eastern’s new direct flights give Yakima Valley growers and packers an extra “foot in the door,” said Howard Nager, vice president of marketing for Domex Superfresh Growers of Yakima, one of two state packers shipping on the new flights. The other is Yakima Fresh of Yakima.

Chinese customers, the ones who can afford to, often include fruit in gift baskets, Nager said. And they will pay top dollar.

“You’re talking about consumers who … are paying $ 85 for a melon,” he said.

Source: yakimaherald.com

Publication date: 7/23/2014


FreshPlaza.com

Stemilt’s Kyle’s Pick cherries raise the bar for retailers

Stemilt will kick off the second season of its premium cherry program, Kyle’s Pick, this week in Washington state, about a week ahead of last season’s timing. The company reserves the best cherries — premium varieties, largest sizes and dessert flavors — for Kyle’s Pick pouch bags in July and August to help retailers differentiate premium quality and most importantly, win over consumers, who traditionally buy cherries on impulse.KylesPickPouchCherryBag

Named after Stemilt co-owner and fourth-generation cherry grower Kyle Mathison, Kyle’s Pick cherries were widely accepted during their launch year at retail in 2013. With greater volumes and fantastic growing conditions in 2014, the stage is set for Kyle’s Pick cherries to be an even bigger hit this summer.

“Kyle’s Pick cherries are the perfect way to keep the momentum going on cherries after the big Fourth of July holiday,” Roger Pepperl, Stemilt’s marketing director, said in a press release. “The Kyle’s Pick seal on every bag is a mark to signify the high-quality cherries inside, which consumers recognize. A great cherry eating experience turns into a second great experience, and Kyle’s Pick cherries are proven to drive repeat sales during an important time for the cherry category.”

Using its state-of-the-art electronic packinglines, Stemilt can set firmness, size and sugar-level standards in order to ensure only the best cherries make it into each Kyle’s Pick pack. The company also reserves premium varieties, including Hill Bings, Sweetheart, Skeena and Staccato, for Kyle’s Pick cherries. Some widely planted prominent varieties are excluded from this brand purposely because of their consumer perception in taste panels. Stemilt will continue down its path of planting cherries that will not only fit their orchard sites, but also meet consumer flavor expectations.

“Skeena cherries will be the featured variety in Kyle’s Pick bags in the coming weeks. It’s a variety that likes to grow large, firm, and has incredible dessert flavors. We’ve had prime growing conditions in Washington state this summer, which will add to the exceptional quality of Skeena and other Kyle’s Pick cherries,” said Pepperl.

The timing of the Kyle’s Pick cherry program falls right in line with the time that Mathison harvests his own crop of cherries on Stemilt Hill in Wenatchee, WA. A known leader in the cherry industry, Mathison continually strives to raise the standard for cherries in order to enhance the consumer eating experience.

“He’s a visionary who will be the first to tell you that growing cherries with world famous qualities that meet the Kyle’s Pick standards is a journey and not a destination. Kyle’s Pick cherries aren’t just a testament to the quality of cherries that Kyle grows, but a way for us to share his passion with consumers and differentiate Stemilt cherries at retail,” said Pepperl.

Stemilt will pack the random-weight Kyle’s Pick pouch bag throughout the month of July and into early August. Once Mathison begins harvesting cherries atop his high-elevation orchards, called Amigos, Stemilt will pack its second pouch bag in the Kyle’s Pick program series, called Half Mile Closer to the Moon.

Moon cherries are another unique offering of Stemilt’s. The high-elevation location of the Amigos orchard allows Mathison to harvest cherries into late August. “For every 100 feet increase in vertical elevation, cherry harvest is pushed back one day,” said Mathison. “At Amigos, we’re farming cherries between 2,800 and 3,200 feet above sea level — literally a half mile closer to the moon.”

“Starting now with Kyle’s Pick cherries and then transitioning into Moon cherries in mid-August is the way to differentiate your cherry program as premium. Share the story of Kyle’s Pick cherries with your shoppers and impress them with this flavor-first program in order to boost sales,” said Pepperl.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Greek cherries extremely good this year

Greek cherries extremely good this year

The Greek cherry season at Olympic fruit is in full swing again. Just like last year Greece profits from the late Dutch and Belgian harvest because of the cold weather. “The harvest in Greece is very good, but the cherries are small this year. Especially the Tragana – which of its itself is a small variety – hardly showed itself in the Netherlands this season. In its place there are, however, sufficient other varieties. Those are sold under the combined name Pella, named after the area from where most of the Greek cherries originate and also the area where Alexander the Great was born” Andre Nieuwenhuis says.


The weather in Greece has been very good up to now, except with an occasional hail storm, which last week damaged a considerable part of the peach harvest,” the importer continues. The coming week picking will start in the mountain villages. Neaexfrut SA is the cherry specialist in Greece since the sixties and their modern warehouse is close to Edessa in the center of the cherry area. With the assistance of a very advanced machine the cherries are sorted on size and colour. As previously the larger part was sold in the Netherlands and Germany, the cherries now are also very popular with the Russians”

Olympic Fruit hope to have Greek cherries available up to and including week 29,. After that the season is extended with Belgian cherries, which are expected  in week 28.

For more infoprmation:
Olympic Fruit BV
André Nieuwenhuis
Handelscentrum ZHZ 40-A
2991 LD Barendrecht
Tel. +31 180 64 62 03
www.olympicfruit.com

Publication date: 6/21/2013


FreshPlaza.com

CMI declares July the month of jumbo cherries

Cherries from the Pacific Northwest are sizing larger than years past, with sugar levels at the top of the charts, according to Columbia Marketing International. Retailers are reporting positive feedback from consumers, but CMI anticipates that the best is yet to come.

The company has declared July the month of jumbo cherries and is setting up retail programs with its retail customers to make sure that they have adequate supplies in stores to cover consumer demand. CMI-Cherry-Shipper-at-RetaiCMI’s high-graphic cherry display ships with two boxes of red or Rainier cherries and can be set up in less than 30 seconds.

“We have an incredible opportunity with this year’s Northwest cherry crop,” Steve Lutz, vice president of marketing at CMI, said in a press release. “After low cherry production out of California this season, consumers are hungry for cherries. With our estimated 22 million-box crop out of the Northwest this year, consumers can expect great eating cherries, with larger-than-normal sizing.”

Warm, sunny days and cool, crisp nights have provided optimal growing conditions for the Northwest cherry crop this season, leading to high sugar development and great flavor. Unlike the 2013 cherry season, which was hit by several adverse weather events, 2014 is shaping up to be a huge, successful crop year with minimal rain, hail and wind events that can damage cherries in their final growing stages.

Packouts continue to be high, and this trend looks like it will continue through the end of the season, offering a great retail opportunity for stores looking to increase incremental sales in their produce section now through the beginning of August.

As part of its cherry promotions this season, CMI is tooling its customers with a high-graphic instant cherry display that ships with two boxes of red or Rainier cherries. The pictured display can be assembled in less than 30 seconds. CMI has produced a brief video of how easy this shipper is to set up.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

B.C. cherries given full access for export into China

B.C. cherries given full access for export into China

B.C. Agriculture Minister Norm Letnick has issued the following statement while touring China with Federal Agriculture Minister Gerry Ritz as part of a federally led trade mission with industry and government leaders from B.C. and across Canada:

“Im pleased to report that just a few days into our mission we’re already seeing results. An agreement was signed between the Governments of Canada and China that will lead to full, unimpeded access for fresh B.C. cherries into China. As a result B.C. cherry growers stand to generate millions of dollars a year in new revenue.

“The B.C. government has worked closely with cherry growers, the federal government and Chinese importers to reach this agreement. We look forward to building on this momentum and playing the same role in helping gain access for fresh B.C. blueberries, as well as working to expand the markets for B.C. pork, wine, seafood and other products.

“I’d also like to congratulate the governments of Canada and China on the ongoing progress made on this trade mission towards fresh B.C. blueberries being approved for sale in the Chinese market. B.C. growers could be looking at up to $ 65 million worth of exports a year once the agreement is fully implemented.

“The deals we’re making on this trade mission could easily result in an increase in B.C. agrifood exports of about $ 100 million within a few years. The opportunities in China are huge. We’ve set record agrifood exports to China in each of the last four years, and we want that to grow.”

Source: kelownacapnews.com

Publication date: 6/18/2014


FreshPlaza.com

Domex Superfresh Growers launches social media promotion for cherries

Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, has launched a new photo sharing sweepstakes for cherries called Sweeten Up Your Summer.

Domex Superfresh Growers will offer a suite of in-store and online partnership opportunities including ready-to-post social content, pre-designed point-of-sale materials and co-sponsored #EATCHERRIES Twitter parties.DSG IpadHR-2-2

“Domex Superfresh Growers is focused on creating more meaningful consumer connections and building a more powerful social partnership with our retail partners both in-store and online with delicious fruit and great content,” Howard Nager, vice president of marketing Domex Superfresh Growers, said in a press release. “Through social promotions like Sweeten Up Your Summer driven by our proprietary consumer business intelligence tool we are fueling an active online dialog with our consumers, generating excitement for our categories and building a community of loyal fans. “

Sweeten Up Your Summer utilizes the Superfresh hashtag #EATCHERRIES and the company’s Twitter, Facebook, Instagram and Pinterest social properties to connect cherries with fun summer activities and celebrate what consumers love about the beloved summer treat. The photo sharing sweepstakes will start June 15 and run through July.

To enter, consumers are asked to upload an original photo to Twitter, Facebook, Instagram or Pinterest showing off their favorite summer activity, like a picnic with the family, sporting event, outdoor barbecue, or their favorite way to eat sweet Superfresh cherries. The image caption should include the hashtag #EATCHERRIES and the company should be tagged @Superfreshgrowers.

Through a random drawing held in mid-August, three winners will be announced. One grand prize winner will receive $ 1,000, one first prize winner will receive $ 500 and one second prize winner shall receive $ 250.

Retailers who would like to find out more about Sweeten Up Your Summer and other potential partnership opportunities should contact Nager at hnager@superfreshgrowers.com.

Both customers and consumers can also now watch cherry, apple and pear video orchard updates located on the “Trade” section of the Superfresh Growers website at: http://superfreshgrowers.com/retailers/superfresh-news.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Northwest cherries expected to hit 20 million-box mark

It won’t be long before cherry producers in the Pacific Northwest are picking and grinning. This year’s harvest is expected to ramp up early, and favorable conditions during the growing season are expected to translate to fruit of exceptional quality and flavor. Producers couldn’t be happier.

“Current estimates are saying that there will be approximately 20 million boxes compared to about 14 million in 2013,” said Howard Nager, vice president of marketing for Domex Superfresh Growers. OpenerShotSTEMILTConditions during the production season for Northwest cherries have been picture perfect. (Photo courtesy of Stemilt Growers LLC)This volume represents an increase of 39 percent from last season.

The Pacific Northwest is comprised of the states of Washington, Oregon, Idaho, Montana and Utah. Washington produces 75 percent of the region’s cherries, followed by Oregon at 20 percent. Production in Idaho, Montana and Utah takes up the balance of Northwest cherry volume.

Brad Fowler, president and owner of Hood River Cherry Co., is a late-season cherry producer. Looking at the region’s forthcoming crop, he said, “I think it’s not going to be a big crop, but it will be a quality crop.”

The situation is different from the 2013 season, when a series of weather events diminished overall volume in the Pacific Northwest. “Weather has been very favorable in Washington both pre- and post-bloom,” said Brianna Shales, communications manager at Stemilt Growers LLC. “We are anticipating a nice crop of cherries starting in early June.”

Growers are optimistic about crop condition and quality. “We are hoping the weather continues cooperating, and this year’s crop is very clean and free of blemishes as it’s appearing to be on the trees at this time,” said Ron Everts, head field cherry man at Borton & Sons Inc.

Pollination has been described as good, and tree bloom has been desirable. “The crop load on trees is consistent across the various growing areas but not too heavy as to impact fruit size,” said Dan Wohlford, national marketing representative for Oneonta Starr Ranch Growers. “Therefore, if the weather continues to be normal, we should have a large but orderly harvest of good-sized fruit. The information we are getting from our field department is to expect a crop similar to 2012.”

Looking at the coming harvest, Katharine Grove, a member of CMI’s marketing team, provided some insights. “The bloom period was of short duration in most orchards, which normally results in more even color development and fruit maturity,” she stated. “The projected start in the earliest district (Tri-Cities, Washington) is June 4-6 for Chelan variety dark sweets and about a week later for Bings,” she stated. “This harvest pattern will continue over the next week or so as the southern Columbia Basin and lower Yakima Valley orchards get started. Earliest orchards have variable crop loads with Chelans anywhere from two to eight tons per acre and Bings a little higher overall.”

Suzanne Wolter, director of marketing for Rainier Fruit Co., said marketplace dynamics are shifting due to a lengthened production season. As she observed, cherries return more dollars per square foot to retailers than any other produce item during July. Retailers, she went on to say, should recognize the important contributions cherry sales can make in the produce department during August. “Retailers with the most successfully executed strategy maximized sales to the very end instead of prematurely phasing out cherries from the product department to make way for other summer fruit categories,” she commented. “There is an opportunity to change the retail mindset to align with the new reality that late season is as important if not more important than peak cherry season.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Rivermaid installs new defect grader for cherries

Rivermaid Trading Co., a Lodi, CA,-based cherry and pear packer, has installed a GP Graders AirJet Defect Grader in its Lodi facility. The 40-lane cherry line is the largest ever installed by GP Graders.

Patrick Archibeque, chief executive officer of Rivermaid, and his team traveled extensively last year to evaluate all the cherry grading machines and software on the market and found the GP Graders AirJet Defect Grader with Ellips software to be the most impressive.

Commenting on the decision, Archibeque said, “Our team was most impressed by the consistent product produced by the GP Graders’ AirJet. The Ellips software accurately graded and sized the cherries with the precision we know our customer’s expect. The machine is an important tool in meeting our customer’s requirements.”

The Rivermaid team evaluated the cherry packouts intensively by size and defect, analyzing how the grader detected splits, cracks, softness, size and color, and were very impressed by what they saw.

“The installation of this line was our next step – and our most significant step – toward achieving our goal of being California’s highest-quality cherry shipper,” Archibeque added. “I think our customers, and the consumer, will be pleased with what we will be offering this season.”

The new line changes the way cherries are graded with up to 85 percent of defects detected and 97 percent sizing accuracy, which significantly reduces labor costs, increases productivity and enables the consistent execution of a strict, manageable quality standard. The line includes a twin feed submersible dumper, new style cluster cutters, hydro-cooling shower conveyors, a 40-lane defect grader and 36 exits all designed to fit within a 22,500-square-foot shed.  

As one of California’s largest cherry packers, Rivermaid plans to process 26 tons per hour at peak season.

Rivermaid Trading Co. unveiled the new line at its annual grower party April 17.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Rivermaid installs new defect grader for cherries

TGF-FruitImageRivermaid Trading Co., a Lodi, CA,-based cherry and pear packer, has installed a GP Graders AirJet Defect Grader in its Lodi facility. The 40-lane cherry line is the largest ever installed by GP Graders.

Patrick Archibeque, chief executive officer of Rivermaid, and his team traveled extensively last year to evaluate all the cherry grading machines and software on the market and found the GP Graders AirJet Defect Grader with Ellips software to be the most impressive.

Commenting on the decision, Archibeque said, “Our team was most impressed by the consistent product produced by the GP Graders’ AirJet. The Ellips software accurately graded and sized the cherries with the precision we know our customer’s expect. The machine is an important tool in meeting our customer’s requirements.”

The Rivermaid team evaluated the cherry packouts intensively by size and defect, analyzing how the grader detected splits, cracks, softness, size and color, and were very impressed by what they saw.

“The installation of this line was our next step – and our most significant step – toward achieving our goal of being California’s highest-quality cherry shipper,” Archibeque added. “I think our customers, and the consumer, will be pleased with what we will be offering this season.”

The new line changes the way cherries are graded with up to 85 percent of defects detected and 97 percent sizing accuracy, which significantly reduces labor costs, increases productivity and enables the consistent execution of a strict, manageable quality standard. The line includes a twin feed submersible dumper, new style cluster cutters, hydro-cooling shower conveyors, a 40-lane defect grader and 36 exits all designed to fit within a 22,500-square-foot shed.

As one of California’s largest cherry packers, Rivermaid plans to process 26 tons per hour at peak season.

Rivermaid Trading Co. unveiled the new line at its annual grower party April 17.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.