The National Cooperative Grocers Association said Tuesday it is changing its name to National Co+op Grocers to better represent its role as a business-services cooperative.
The group, founded in 1999 and based in Iowa City, Iowa, said it has 143 members and associate co-ops operating more than 190 units in 38 states with combined annual sales exceeding $ 1.7 billion.
“NCG is not a typical trade association, which often focuses on public relations,and network services for its members,” said CEO Robynn Shrader. “We do provide these services, but we also negotiate purchasing contracts, execute national promotional strategies and offer a wide range of development services.
“Although the name, look and feel is new, our commitment to being a dynamic and transparent organization with clear and meaningful ways for our co-ops to participate remains the same. Our role is really more that of a virtual grocery chain.
“Whether advocating for food policies in Washington D.C. or helping the banking community understand the cooperative business model, identifying as National Co+op Grocers helps us better reflect our relationship to our coops and our shared purpose.”
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