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Golden Wing Mau joins hands with Bayer CropScience

Improving vegetable and fruit supply for 1M Chinese
Golden Wing Mau joins hands with Bayer CropScience

On July 3rd, 2014 Shenzhen Golden Wing Mau Enterprise Development Co., Ltd. and Bayer CropScience Vegetable Seeds signed a strategic collaboration agreement on sustainable development of vegetable production. Mr. Jason, general manager of Golden Wing Mau and Mr. Rolf Schrauwen, global head of marketing of Bayer CropScience Vegetable Seeds attended the signing ceremony at Shenzhen, China.

According to the agreement, Golden Wing Mau and Bayer CropScience will cooperate on supply chain innovations of vegetables and fruits, food safety improvement, and marketing channel development and promotion. “As experts in fresh vegetables and fruit, we are committed to servicing our million customers with premium quality vegetables and fruits every day” says Mr. Jason, general manager of Golden Wing Mau, “and by working together with Bayer CropScience Vegetable Seeds we will improve the sustainable development of our production, constantly creating new value, and creating a better life quality for consumers!”

“As the global specialist in vegetable seeds we are honoured to support the vision of Golden Wing Mau with our specialized organization, innovative varieties and expertise,” states Mr. Rolf Schrauwen, global head of marketing of Bayer CropScience Vegetable Seeds, “With our global network, and sharing innovations and insights at local level, we actively contribute to a profitable business with sustainable, healthy and tasty vegetables and fruits.”

For more information:
www.bayer.com
www.wingmau.com

Publication date: 7/30/2014


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New visual identity for Nunhems as Bayer CropScience Vegetable Seeds

Bayer CropScience’s vegetable seed business, Nunhems, will change its visual identity and be marketed under the “Bayer CropScience” brand starting in April 2014. The corresponding business unit will be called Bayer CropScience Vegetable Seeds. This specialized business unit will be responsible for all vegetable seeds activities worldwide, from research to after-sales.nunhm

The new visual identity for the “Nunhems” brand will be aligned with Bayer CropScience seeds and crop protection product brands. As a result, all relevant materials, including packaging, advertisements, brochures and Internet presences have been redesigned and will be implemented gradually from April 1 onwards.

“We will keep Nunhems as our product brand, paying tribute to the great recognition this name enjoys within our market,” Joachim Schneider, head of Vegetable Seeds, said in a press release. “But what really matters for our customers — many of whom already know that we are one company — is that we will continue to be the Global Specialist. We will continue to deliver to them high-quality and innovative products, customized to meet their needs. We will continue to work together seamlessly in our crop teams to unearth and share information and provide services that add value to their business.”

The new visual identity for the “Nunhems” brand reflects the overall company strategy of Bayer to significantly increase the value of its portfolio in fruit and vegetables.

“We are committed to enhancing world food security,” Frank Terhorst, head of seeds at Bayer CropScience, said in the press release. “To achieve this, we focus on offering crop solutions spanning seeds, chemical and biological crop protection, and extensive service and support programs. In this context, Bayer CropScience Vegetable Seeds offers a valuable contribution to our portfolio with its unique specialism and direct customer interaction.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

New visual identity for Nunhems as Bayer CropScience Vegetable Seeds

Bayer CropScience’s vegetable seed business, Nunhems, will change its visual identity and be marketed under the “Bayer CropScience” brand starting in April 2014. The corresponding business unit will be called Bayer CropScience Vegetable Seeds. This specialized business unit will be responsible for all vegetable seeds activities worldwide, from research to after-sales.nunhm

The new visual identity for the “Nunhems” brand will be aligned with Bayer CropScience seeds and crop protection product brands. As a result, all relevant materials, including packaging, advertisements, brochures and Internet presences have been redesigned and will be implemented gradually from April 1 onwards.

“We will keep Nunhems as our product brand, paying tribute to the great recognition this name enjoys within our market,” Joachim Schneider, head of Vegetable Seeds, said in a press release. “But what really matters for our customers — many of whom already know that we are one company — is that we will continue to be the Global Specialist. We will continue to deliver to them high-quality and innovative products, customized to meet their needs. We will continue to work together seamlessly in our crop teams to unearth and share information and provide services that add value to their business.”

The new visual identity for the “Nunhems” brand reflects the overall company strategy of Bayer to significantly increase the value of its portfolio in fruit and vegetables.

“We are committed to enhancing world food security,” Frank Terhorst, head of seeds at Bayer CropScience, said in the press release. “To achieve this, we focus on offering crop solutions spanning seeds, chemical and biological crop protection, and extensive service and support programs. In this context, Bayer CropScience Vegetable Seeds offers a valuable contribution to our portfolio with its unique specialism and direct customer interaction.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

New visual identity for Nunhems as Bayer CropScience Vegetable Seeds

Bayer CropScience’s vegetable seed business, Nunhems, will change its visual identity and be marketed under the “Bayer CropScience” brand starting in April 2014. The corresponding business unit will be called Bayer CropScience Vegetable Seeds. This specialized business unit will be responsible for all vegetable seeds activities worldwide, from research to after-sales.nunhm

The new visual identity for the “Nunhems” brand will be aligned with Bayer CropScience seeds and crop protection product brands. As a result, all relevant materials, including packaging, advertisements, brochures and Internet presences have been redesigned and will be implemented gradually from April 1 onwards.

“We will keep Nunhems as our product brand, paying tribute to the great recognition this name enjoys within our market,” Joachim Schneider, head of Vegetable Seeds, said in a press release. “But what really matters for our customers — many of whom already know that we are one company — is that we will continue to be the Global Specialist. We will continue to deliver to them high-quality and innovative products, customized to meet their needs. We will continue to work together seamlessly in our crop teams to unearth and share information and provide services that add value to their business.”

The new visual identity for the “Nunhems” brand reflects the overall company strategy of Bayer to significantly increase the value of its portfolio in fruit and vegetables.

“We are committed to enhancing world food security,” Frank Terhorst, head of seeds at Bayer CropScience, said in the press release. “To achieve this, we focus on offering crop solutions spanning seeds, chemical and biological crop protection, and extensive service and support programs. In this context, Bayer CropScience Vegetable Seeds offers a valuable contribution to our portfolio with its unique specialism and direct customer interaction.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Bayer CropScience reveals insights into U.S. potato industry’s top needs

According to U.S. Department of Agriculture’s crop production predictions, average potato yield per acre increased during the 2013 season. In an effort to propel this upward trend into the new year, Bayer CropScience launched its Potato Perspectives Survey during Potato Expo in San Antonio Jan. 8-10, 2014.

Bayer CropScience collected insights from tradeshow attendees across the food chain to identify potato trends, opportunities and challenges as the industry prepares for the 2014 season.

Through its Potato Perspectives Survey, Bayer CropScience uncovered key issues and growth opportunities for the industry. Key findings include the following:

  • 48 percent of potato grower participants responded that early blight and white mold were the most difficult diseases to control during 2013.
  • 63 percent of potato grower participants pinpointed the reduction of yield and quality loss due to insects and disease as a critical need to ensure a successful harvest this season.
  • 37 percent of retailer participants identified solutions to enhance crop quality as a top necessity for the upcoming season.
  • 34 percent of other industry member participants cited the need for solutions to combat disease and pest-resistance issues in the field as a key need in the new year.
  • 54 percent of retailer participants cited increased price of potato production and changes in import and export patterns as the most critical concern for the upcoming season, while 33 percent and 25 percent of other industry member participants considered crop loss due to pests or disease and changes in consumptions patterns, respectfully, the most challenging issues for 2014.
  • 42 percent of grower participants, 35 percent of retailer participants and 46 percent of other industry member participants believed biotechnology may be able to expand production capabilities and crop yield for the potato market.

“Our commitment to potato innovation is driven by industry needs and demands,” Rob Schrick, Horticulture Strategic Business Lead for Bayer CropScience, said in a press release. “We continue to invest in the development of new solutions to meet the industry’s evolving needs, and insights from our Potato Perspectives Survey will aid us in providing resources to combat critical crop threats.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Bayer CropScience and UNIVEG partnership for better grape production

Bayer CropScience and UNIVEG partnership for better grape production

Bayer CropScience organized a “Grape Forum” in Nasik to discuss key trends and challenges in grape production. The event brought together representatives of the grape food value chain, industry experts, government officials, Indian exporters and grape growers. According to the National Horticulture Board of India, grapes are grown across 116,000 hectares, occupying 1.7% of India’s total cultivated area. India is also a major global exporter of grapes.

Source: articles.economictimes.indiatimes.com

Publication date: 8/26/2013


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