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Crunch Pak to debut new products at PMA Fresh Summit

Crunch Pak, a sliced apples specialist, will debut several items at the 2014 PMA Fresh Summit in Anaheim.

Crunch Pak’s booth (No. 3084) will highlight the variety and scope of the company’s products available and feature its newest items, including the NBA Fit Snacker, which will be sold in Walmart stores this basketball season.CP-Flavorz short-box mockup

NBA Fit Snackers contain sliced fresh apples, cheese and pretzels and feature several of the league’s most popular players such as John Wall, Derrick Rose and Kevin Durant on the label. The suggested retail price is $ 2.49.

Crunch Pak is working with the NBA to feature Fit Snackers at events throughout the season and at the featured players’ personal appearances.

The relationship with the NBA is the second professional sports league to engage Crunch Pak. The company’s sliced apple snacks are sold at Yankee Stadium in New York and packages with the Yankees logo are sold in select markets in the Northeast.

Also at PMA, Crunch Pak will introduce FlavorZ in a box, a snack item for kids that has been in test markets since August. The FlavorZ box is made for grab-and-go snacking convenience with a handle for easy portability; in addition the box is reusable after the contents are gone with families being able to use the box featuring popular Disney characters to store things like crayons and toys for kids.

Two FlavorZ boxes will be introduced at PMA, grape and strawberry-vanilla crème.  

Finally, the company will unveil its first-ever variety-specific peel-and-reseal bag at PMA, featuring limited quantities of fresh sliced Honeycrisp, Gala and Piñata apples.

“Our shoppers are apple savvy; they know what they like and they look for their favorite varieties in store,” Tony Freytag, senior vice president of sales and marketing, said in a press release. “We created the peel-and-reseal bag based on shopper feedback; consumers tell us they want to use one bag multiple times.”

The Crunch Pak booth will also include a dedicated display area for its co-branded product line with Disney and licensing agreement partners Marvel Worldwide and the New York Yankees and Major League Baseball.

“This is our opportunity to showcase what we’re doing to meet consumer demand for healthy, fresh convenient food,” Freytag said.  “This year we’re excited to highlight our multiple licensing partners as we keep moving the product line forward through innovation.”

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Single-Serve Cinnamon Toast Crunch Recalled for Salmonella Risk

Minnesota-based General Mills has issued a voluntary recall of 168 cases of single-serve reduced-sugar Cinnamon Toast Crunch because the product has the potential to be contaminated with Salmonella.

The problem was discovered when a supplier notified General Mills that an ingredient used in the Cinnamon Toast Crunch product had tested positive for the bacteria.

The cereal subject to the recall was distributed to food service such as cafeterias and restaurants, said the company in its recall announcement.

No other types of Cinnamon Toast Crunch or General Mills cereal are affected by the recall.

No illnesses have been linked to the recalled product, according to the food company.

The recalled cereal packages are marked with one of two “Better if used by” dates : either 31AUG2013 or 02SEP2013.

Food service operators who purchased the recalled product is urged to dispose of it and to call General Mills for a replacement.

Food Safety News

Radio Disney Indianapolis and Crunch Pak encourage the magic of healthy living

This fall Crunch Pak joined with Radio Disney Indianapolis to reach active and engaged families through “TRYit!” events hosted at local Kroger stores in Louisville, KY.

Disney-Produce-leafRadio Disney Indianapolis held events at Kroger locations to engage kids and families with activities that address why it’s important to “Get up, Get outside, Get Active and TRY something new.”

The Radio Disney Indianapolis Road Crew was set up outside of the stores and entertained families with interactive entertainment, fun prizes and music while also driving them inside to the Crunch Pak sampling area.

Inside the stores, kids and adults interacted with the crew, trying new activities and sampling Crunch Pak Flavoz at each event. Consumers also had a chance to enter to win a $ 100 Kroger gift card and Crunch Pak coupons were distributed.

In 2006 Disney became the first major media company to establish nutrition guidelines, which associate its brands and characters with more nutritionally balanced foods. To date, company-wide efforts have further solidified its commitment to promoting healthier generations.

The TRYit! campaign is part of Disney’s Magic of Healthy Living, a company-wide initiative that inspires kids and families to lead healthier lifestyles by making nutritious eating and physical activity simple and fun. Through engaging content, useful tools and unique experiences, this initiative helps parents by making nutritious eating and physical activity more appealing and fun. More information is available at www.thewaltdisneycompany.com/mohl.

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Crunch Pak featuring back-to-school promotion in NYC’s Times Square

Crunch Pak, an industry leader in fresh sliced apples, is offering a back-to-school promotion via its electronic billboard in New York City’s Time Square.

Beginning Aug. 18, the electronic billboard will carry a message asking consumers to “text the word APPLES to the number 65047″ for a special offer. When consumers do so, they will be sent a link to a coupon for $ 1 off any size package of Crunch Pak sliced apples.

“It’s a lot to communicate in 15 seconds,” Tony Freytag, senior vice president of sales and marketing for the Cashmere, WA-based company, said in a press release. “We are excited to see the response and we’re fairly certain no other produce company will have this type of back-to-school promotion this fall.”

Crunch Pak is giving the digital coupon a unique number in order to track the redemption rate and measure how many people view and respond to messages on the billboard.

Marcos Menendez, chief executive officer of Momares, the company managing the electronic coupon for Crunch Pak, said mobile coupons perform very well in terms of redemption.

“Mobile sweepstakes, contests and coupons are the most effective way to build a database of mobile customers,” Menendez said in the press release. “Our mobile coupon campaigns average 10 percent redemption rates; text (SMS) coupon delivery rates are 95 percent.

“Mobile coupon program customer retention rates are 98 percent, which means there is a very low unsubscribe, opt-out rate,” Menendez added in the press release. “Mobile coupons are stored in the customer’s mobile phone and are carried with the customer to the store. Coupon code can be offered for redemption or a barcode mobile coupon shown for scanning.”

This latest promotion is part of a yearlong marketing campaign that puts Crunch Pak’s fresh apple product portfolio on display on a gigantic electronic billboard in the heart of New York City’s world-famous Times Square.

The billboard, located at 1541 Broadway, is the only bi-directional screen in Times Square with screens that measure 10 feet by 90 feet. The first Crunch Pak electronic ad started running in May and will appear more than 17,000 times over the agreement period.

On Aug. 22, Crunch Pak will be sampling its fresh product under the billboard for five hours in order to generate further consumer awareness for the company and its portfolio of products.

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Crunch Pak hires new CEO

Crunch Pak, a sliced-apples specialist, announced the hiring of Scott Sargent as its new chief executive officer.

He replaces Crunch Pak’s former CEO, John Graden, who will work side by side with Sargent through the end of the year, then become a member of the board and continue as director of raw product purchasing.

Sargent joins Crunch Pak from Atlanta-based Chick-fil-A Inc., where he was manager of supply chain purchasing Scott-Sargent-Crunch-Pak-CEScott Sargentfor the 1,700-restaurant chain. During his tenure at Chick-fil-A, the company’s revenue doubled — a similar rate of growth is what attracted him to join Crunch Pak.

“The innovation at Crunch Pak is exciting, and the fresh produce industry overall is challenging,” Sargent said in a press release. “I am thrilled to join Crunch Pak’s outstanding team and help the market leader expand even further.”

Prior to Chick-fil-A, Sargent worked for Booz Allen, a consulting firm, and Delta Airlines.  He is also a Navy veteran with five years of active duty service.

“Having Scott join our team is the next major step in the evolution of our company,” Diane Huntsinger-Carson, chairwoman of Crunch Pak’s board of directors, said in the press release. “From a host of great candidates, Scott stood alone in terms of leadership strength, directly applicable experience and a terrific record of accomplishment. The board could not be happier with this choice.”

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