Bi-Lo Holdings, parent company of Bi-Lo, Harveys and Winn-Dixie grocery stores, is enhancing customers’ data security by supporting Apple Pay across its entire Southeast footprint. The new payment option will also make checkout faster and more convenient for customers.

“Customers want a shopping experience that is convenient, easy and secure, which is why we’re so pleased to announce support for Apple Pay,” Bert DuMars, vice president of digital marketing at Bi-Lo Holdings, said in a press release. “Bi-Lo Holdings is prioritizing digital mobile solutions for our customers, and Apple Pay is an exciting first step in our journey.”

Across its eight-state operating area, Apple Pay is available to Bi-Lo, Harveys and Winn-Dixie customers who carry iPhone 6 and iPhone 6 Plus. These users will be able to hold their iPhone 6 to the contactless reader at checkout and place their finger on the Touch ID to easily and safely pay.

Security and privacy are at the core of Apple Pay. When you add a credit or debit card with Apple Pay, the actual card numbers are not stored on the device nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code, instead of using the security code from the back of your card. If a customer’s iPhone is lost or stolen, they are able to use Find My iPhone to suspend or remove cards from the device.

“Data security is an increasingly important issue for all customers,” said DuMars. “We are pleased to offer a digital solution that prioritizes privacy and usability.”

Bi-Lo Holdings, parent company of Bi-Lo, Harveys and Winn-Dixie grocery stores, is enhancing customers’ data security by supporting Apple Pay across its entire Southeast footprint. The new payment option will also make checkout faster and more convenient for customers.

“Customers want a shopping experience that is convenient, easy and secure, which is why we’re so pleased to announce support for Apple Pay,” Bert DuMars, vice president of digital marketing at Bi-Lo Holdings, said in a press release. “Bi-Lo Holdings is prioritizing digital mobile solutions for our customers, and Apple Pay is an exciting first step in our journey.”

Across its eight-state operating area, Apple Pay is available to Bi-Lo, Harveys and Winn-Dixie customers who carry iPhone 6 and iPhone 6 Plus. These users will be able to hold their iPhone 6 to the contactless reader at checkout and place their finger on the Touch ID to easily and safely pay.

Security and privacy are at the core of Apple Pay. When you add a credit or debit card with Apple Pay, the actual card numbers are not stored on the device nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code, instead of using the security code from the back of your card. If a customer’s iPhone is lost or stolen, they are able to use Find My iPhone to suspend or remove cards from the device.

“Data security is an increasingly important issue for all customers,” said DuMars. “We are pleased to offer a digital solution that prioritizes privacy and usability.”