Blog Archives

Earth Fare providing food ‘fortunes’

Natural and organic chain Earth Fare is providing coupons and discounts through a new game that tells a user’s “food fortunes.”


CONNECT WITH SN ON TWITTER

Follow @SN_News for updates throughout the day.


Visitors to fortunegiver.com can play by either entering a code provided at their Earth Fare store or by clicking food choices on the screen. The clicks reveal a “fortune” — a code that will unlock a variety of free items and discounts available by email.

Shoppers can also receive one free game card per visit at their local store.

Earth Fare said 100 contestants will be notified of winning a $ 10 Earth Fare gift card; and 10 will be notified of winning a $ 100 Earth Fare Gift Card. One winner will be notified of winning a $ 1,000 Earth Fare gift card.

Suggested Categories More from Supermarketnews

Supermarket News

Grocers go green with Earth Day tweets

Supermarket companies took to Twitter on Tuesday to wish their customers a happy Earth Day, with tweets ranging from practical tips for energy conservation to descriptions of their own stores’ green credentials, to humorous asides.


CONNECT WITH SN ON TWITTER

Follow @SN_News for updates throughout the day.


Of course, companies like Whole Foods Market, Sprouts Farmers Market and Earth Fare had plenty to say about Earth Day, but many of the conventional operators were also active on social media this year. Several chains offered simple, “How will you celebrate Earth Day?” tweets, while others, such as Kroger’s seafood video posts, focused largely on a single sustainability issue.

Lunds and Byerly’s opted for posting helpful tips, with posts like this one on energy conservation:

Grocery Outlook took a similar tack with a post on home gardening, with an added marketing push urging customers to buy the needed materials at their local store:

Likewise Weis Markets suggested going meatless as a sustainability measure, and offered a link to its own Spinach Lasagna Rollatini:

In addition to Kroger, other companies that highlighted their own sustainability efforts included Safeway, Food Lion and Meijer:

And more than a few chains injected some humor into the occasion, such as this tweet from Lucky’s Market, which pointed out that it was also National Jelly Bean Day (#notconnected):

A few other humorous tweets, including a poem from Publix and a “selfie” from Acme:

Suggested Categories More from Supermarketnews

Supermarket News

An Earth Day Suggestion to Protect our Planet, Farmworkers and Families

(This was published April 22, 2014, on The Hill’s Congress blog and is reposted here with permission of the author.)

Each Earth Day, we are inundated by advertising and other pronouncements with ways to help protect our planet. But one step – curbing the use of toxic and harmful pesticides in agriculture – would help protect the environment, farmworkers and our families.

The dangers that pesticides present to the environment are well-documented and widely discussed. Outrage and concern have grown over the depletion of bee populations due to pesticide spray. In big agribusiness states such as Florida and California, the chemicals endanger dozens of fish and bird species.

But the careless use of these toxic chemicals such as chlorpyrifos and phosmet also has dangerous effects on our food system – for both farmworkers and consumers.

Pesticide exposure causes farmworkers to suffer more chemical-related injuries and illnesses than any other workforce in the country, including manufacturing. The U.S. Environmental Protection Agency (EPA) estimates that as many as 20,000 workers are affected annually. The real number is likely much higher, as many workers have no access to medical attention.

Many farmworkers don’t receive adequate training about pesticide hazards, so they might not even realize their symptoms are due to pesticide exposure. And farmworkers who lack legal work authorization – the majority are undocumented immigrants – are less likely to report violations of workplace safety for fear of losing their jobs or being deported.

Consequences of pesticide exposure range from stinging eyes, rashes and blisters to blindness, nausea, dizziness, headaches, coma and even death. Infertility, neurological disorders and cancer are also common. Farmworkers’ family members sometimes are similarly affected. Pesticide exposure is credited with causing birth defects, developmental delays, leukemia and brain cancer among farmworker children. Many of these children also attend schools and live in homes that are dangerously close to fields using these chemicals.

The dangers don’t stop in the fields. The U.S. Centers for Disease Control and Prevention has found disturbing levels of pesticide exposure in consumers. In their 2013 study, 93 percent of all Americans tested were rated positive for metabolites of chlorpyrifos, banned in households due to the danger posed to children, yet still permitted for agricultural use. In the same study, 99 percent tested positive for DDT degradants, a pesticide that has not been used in nearly 40 years, primarily because of its well-known harms.

As we look for solutions to environmental dangers this Earth Day, it is clear that progress toward curbing the risks of pesticides is achievable. For example, EPA is currently considering changes to the Worker Protection Standard, the federal regulation designed to protect farmworkers from risks such as pesticide exposure.

Our planet and the nation’s farmworkers deserve to be protected from the deadly nature of pesticides. All consumers deserve to know what is in their food and whether it is safe.

To learn more about the harmful effects of pesticides, read Exposed and Ignored: How Pesticides are Endangering Our Nation’s Farmworkers or visit www.farmworkerjustice.org.

Food Safety News

Earth Fare Debuts EDLP Campaign

Earth Fare, the Fletcher, N.C.-based natural food chain, said it is rolling out everyday low prices on “hundreds of items.”


CONNECT WITH SN ON TWITTER

Follow @SN_News for updates throughout the day.


Prices have been reduced on many of the most frequently purchased items in the store, the company said, including such “market basket basics” as organic milk, bread, eggs, cereal, lunch meat and other products. The chain is promoting the new prices with “Get Real Low” shelf signage and other media, including the “Get Real Low… With a Giant!” video below.

The EDLP rollout follows the introduction of a rewards-points program called Tomato Bank that allows shoppers to earn discounts based on making specific purchases and other behaviors, such as bringing in their own shopping bags.

Suggested Categories More from Supermarketnews

Supermarket News

Spread of crop pests threatens global food security as Earth warms

Sep. 1, 2013 — A new study has revealed that global warming is resulting in the spread of crop pests towards the North and South Poles at a rate of nearly 3 km a year.

The study, published in the journal Nature Climate Change and carried out by researchers at the University of Exeter and the University of Oxford, shows a strong relationship between increased global temperatures over the past 50 years and expansion in the range of crop pests.

Currently 10-16% of global crop production is lost to pests. Crop pests include fungi, bacteria, viruses, insects, nematodes, viroids and oomycetes. The diversity of crop pests continues to expand and new strains are continually evolving. Losses of major crops to fungi, and fungi-like microorganisms, amount to enough to feed nearly nine percent of today’s global population. The study suggests that these figures will increase further if global temperatures continue to rise as predicted.

The spread of pests is caused by both human activities and natural processes but is thought to be primarily the result of international freight transportation. The study suggests that the warming climate is allowing pests to become established in previously unsuitable regions. For example, warming generally stimulates insect herbivory at higher latitudes as seen in outbreaks of the Mountain pine beetle (Dendroctonus ponderosae) that has destroyed large areas of pine forest in the US Pacific Northwest. In addition, the rice blast fungus which is present in over 80 countries, and has a dramatic effect both on the agricultural economy and ecosystem health, has now moved to wheat. Considered a new disease, wheat blast is sharply reducing wheat yields in Brazil.

Dr Dan Bebber from the University of Exeter said: “If crop pests continue to march polewards as Earth warms the combined effects of a growing world population and the increased loss of crops to pests will pose a serious threat to global food security.”

Professor Sarah Gurr from the University of Exeter (previously at the University of Oxford) said: “Renewed efforts are required to monitor the spread of crop pests and to control their movement from region to region if we are to halt the relentless destruction of crops across the world in the face of climate change.”

The study used published observations of the distribution of 612 crop pests collected over the past 50 years. It revealed that the movement of pests north and south towards the poles, and into new previously un-colonised regions, corresponds to increased temperatures during that period.

ScienceDaily: Agriculture and Food News

Green Earth Produce participates in microbrewery avocado fest featuring avocado ale

Angel City Brewery & Public House, a craft brewery located in downtown Los Angeles, just one-and-a-half miles from the Los Angeles Wholesale Produce Market, held an avocado festival Aug. 24 to introduce a new light brew, avocado ale, created by Angel City brewer Dieter Foerstner.

A guacamole-inspired beer, the avocado ale is Angel City’s 100th batch in 2013.

Green Earth Produce of Los Angeles teamed up with the local brewery Angel-City-Avo-FestGahl Crane and his wife, Danielle Crane, with festival attendees at the Angel City Brewery Avocado Festival. (Photo courtesy of Green Earth Produce)for the event in order to promote the company and its products and also to promote the avocado industry’s message on the nutritional benefits and versatility of avocados, according to Gahl Crane, director of avocado sales.

“Residents of Los Angeles who attended the avocado festival sponsored by the Angel City Brewery not only got to taste the brewery’s new avocado ale but were able to delight in fresh avocados in custom-made bags handed out to the participants at the booth run by Green Earth Produce of Los Angeles,” said Crane, who operated the booth along with his wife, Danielle, and other Green Earth Produce staff members and is also a member of the Hass Avocado Board.

The day-long celebration was well-promoted and well-attended, with a couple thousand people present, exceeding the expectations of the organizers, Crane told The Produce News Aug. 26. “It was very crowded.”

While many attendees were obviously there for the brew, Crane said that they were also very interested in avocados and ready to engage in discussions about them. “It was a good opportunity to promote Green Earth and reach a lot of people with one-on-one discussions about avocados.”

Green Earth donated fresh Hass avocados for sale, with the proceeds going to charity. The company also passed out promotional materials, including stickers with the Hass Avocado Board’s slogan, “Love One Today,” which proved popular with the crowd, as well as bumper stickers.

Other exhibiters provided such products as avocado popsicles and avocado baked goods. A food truck offered sandwiches with avocados.

Festival activities included a guacamole recipe contest. Live music from an assortment of local bands and performers kept the crowds entertained.

“We held an avocado nutrition quiz, which really engaged the attendees. And with the great support of the staff of the Hass Avocado Board, we provided participants nutritional information about avocados as well as avocado slicers, recipe cards and other avocado promotional products,” sad Crane in the written statement. Green Earth’s contribution to the event was “telling the great story of this wonderful product,” he added. “Kudos to Angel City Brewery for giving the avocado category a great opportunity to increase exposure with a large and diverse audience.”

The avocado ale itself was actually made with Fuerte avocados, not Hass. According to Crane, the avocados used in the brew came from a southern California Fuerte grove owned by the brewer’s grandmother.

The Produce News | Today’s Headlines

Salt of the Earth (and the Sea)

That Himalayan trek probably won’t make it off your bucket list any time soon, but ocean waters crystallized within the Himalayas 250 million years ago are surprisingly within reach thanks to the availability of specialty salt. While table salt has been widely industrialized in the U.S., the saltshakers in other areas of the world contain artisan-quality salt that is unrefined and in many cases, harvested by hand, experts told SN. “Different regions offer unique mineral …

Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.

Already registered? to view your content.

Supermarket News