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Turkish citrus exports up, shift east

Turkish citrus exports up, shift east

Short lemon crops in South America and South Africa has generated good opportunities for Turkish citrus exporters this season. Total lemon exports have been up this year, and prices have been good – though decreasing demand from Europe means more of Turkey’s exports are going to the Middle East and Asia.
 
“Our lemons have enjoyed high demand and good prices all over the global market,” said Ayse Ozler of Ozler. “Demand from the Middle East, Europe and Asia has been quite good, higher than in previous seasons, in fact.” Turkish lemon suppliers typically start exporting their fruit during September, about a month and a half before Spanish lemons edged them out of Europe. While prices at the beginning of that export window typically start at 0.70 Euro, prices this season were around 1.20 Euro at the outset of the season.
 
“Volumes from the Southern Hemisphere were low this year because of a frost in Argentina that cut their volumes by about 40 percent,” explained Ayse. “South African supplies of lemons also ran out early, so the gap in supplies was big, and prices for Turkish lemons were the highest we’ve seen.” Last year’s Turkish lemon crop was also affected by frost, so local demand was already strong when the export window came around, further driving up prices. The early boon resulted in 30 percent more lemon export volume out of Turkey, when compared to the previous season.
 
The situation is now different, with Spanish and Italian supplies driving Turkish citrus out of Europe for the year and bringing down prices. But Ayse explained that the importance of Europe is diminishing for Turkish growers. Competition from Spanish fruit and tightened regulations concerning maximum residue limits has steadily decreased the amount of fruit that Turkish exporters ship to Europe. Russia used to be a big market, but problems there, both recent and long-standing, have made it an unattractive destination for Turkish traders. The major areas of expansion are now the Middle East and Asia.
 
“Demand from Europe is reducing, which could be due to prices and the promotion that Spanish fruit gets,” said Ayse. “But the Middle East and Asia have been accepting of this and are curious about our citrus, so the demand there has been increasing as they are happy with the quality of our fruit.”

For more information:


Ayse Ozler
Özler Ziraat
Tel: +90-322-454-77-41
Email: [email protected]
www.hasat.net
 

Author: Yzza Ibrahim / Carlos Nunez


 

Publication date: 12/12/2014
Author: Yzza Ibrahim
Copyright: www.freshplaza.com


FreshPlaza.com

South Africa doubles citrus exports to the East

South Africa doubles citrus exports to the East

This year has been difficult in most markets for South African citrus producers, particularly the EU, with the CBS issue. Justin Chadwick, of South Africa’s Citrus Growers Association, explains that “we’ve had to implement a series of measures that are making citrus shipping to the EU more difficult and costly and people are already considering alternatives.”

Justin says that “fortunately, the eastern markets are starting to grow with volumes almost doubling this year. This includes China, which has strict requirements, but where we are shipping a lot of oranges and other citrus fruits, but some soft citrus and lemons are sensitive to cold treatments which limits what we can send.” He affirms that “there seems to be a shortage in the supply of lemons all around the world, and in China they are in high demand, so we’ve had an amazing year overall, we probably could have sold our lemon crop twice.”


Justin Chadwick at China FVF(right), with Anton Rabe, HortGro and Richard Owen, PMA

Meanwhile, at the other side of the scale, grapefruit continues to disappoint. Justin believes that “consumers don’t currently favour that kind of fruit. The only exception is South Korea, where our exports have considerably increased, from 60,000 cartons last year to 400,000 this year.”

Regarding oranges, South Africa has achieved a record crop this year, reaching 15.2 million 15kg cartons. The market conditions have been very difficult, firstly in the EU but also the US had a large crop.

According to Justin, “the main issue is that we ship 45 million cartons a year to the EU, and there’s no market that will take that sort of volume; the EU also demands very specific sizes and quality, which the eastern markets don’t want, so finding alternative markets is not easy.”

He states that a couple of weeks ago, export figures to the EU were 14% down, and production from its competitors in the Southern Hemisphere, like Australia and South America, is also on the rise. “Competition in the U.S. market, for example, based on quality and service, is huge, but it also offers opportunities for us all to expand.”

Publication date: 11/25/2014
Author: Nichola Watson
Copyright: www.freshplaza.com


FreshPlaza.com

South Africa doubles citrus exports to the East

South Africa doubles citrus exports to the East

This year has been difficult in most markets for South African citrus producers, particularly the EU, with the CBS issue. Justin Chadwick, of South Africa’s Citrus Growers Association, explains that “we’ve had to implement a series of measures that are making citrus shipping to the EU more difficult and costly and people are already considering alternatives.”

Justin says that “fortunately, the eastern markets are starting to grow with volumes almost doubling this year. This includes China, which has strict requirements, but where we are shipping a lot of oranges and other citrus fruits, but some soft citrus and lemons are sensitive to cold treatments which limits what we can send.” He affirms that “there seems to be a shortage in the supply of lemons all around the world, and in China they are in high demand, so we’ve had an amazing year overall, we probably could have sold our lemon crop twice.”


Justin Chadwick at China FVF(right), with Anton Rabe, HortGro and Richard Owen, PMA

Meanwhile, at the other side of the scale, grapefruit continues to disappoint. Justin believes that “consumers don’t currently favour that kind of fruit. The only exception is South Korea, where our exports have considerably increased, from 60,000 cartons last year to 400,000 this year.”

Regarding oranges, South Africa has achieved a record crop this year, reaching 15.2 million 15kg cartons. The market conditions have been very difficult, firstly in the EU but also the US had a large crop.

According to Justin, “the main issue is that we ship 45 million cartons a year to the EU, and there’s no market that will take that sort of volume; the EU also demands very specific sizes and quality, which the eastern markets don’t want, so finding alternative markets is not easy.”

He states that a couple of weeks ago, export figures to the EU were 14% down, and production from its competitors in the Southern Hemisphere, like Australia and South America, is also on the rise. “Competition in the U.S. market, for example, based on quality and service, is huge, but it also offers opportunities for us all to expand.”

Publication date: 11/25/2014
Author: Nichola Watson
Copyright: www.freshplaza.com


FreshPlaza.com

South Africa doubles citrus exports to the East

South Africa doubles citrus exports to the East

This year has been difficult in most markets for South African citrus producers, particularly the EU, with the CBS issue. Justin Chadwick, of South Africa’s Citrus Growers Association, explains that “we’ve had to implement a series of measures that are making citrus shipping to the EU more difficult and costly and people are already considering alternatives.”

Justin says that “fortunately, the eastern markets are starting to grow with volumes almost doubling this year. This includes China, which has strict requirements, but where we are shipping a lot of oranges and other citrus fruits, but some soft citrus and lemons are sensitive to cold treatments which limits what we can send.” He affirms that “there seems to be a shortage in the supply of lemons all around the world, and in China they are in high demand, so we’ve had an amazing year overall, we probably could have sold our lemon crop twice.”


Justin Chadwick at China FVF(right), with Anton Rabe, HortGro and Richard Owen, PMA

Meanwhile, at the other side of the scale, grapefruit continues to disappoint. Justin believes that “consumers don’t currently favour that kind of fruit. The only exception is South Korea, where our exports have considerably increased, from 60,000 cartons last year to 400,000 this year.”

Regarding oranges, South Africa has achieved a record crop this year, reaching 15.2 million 15kg cartons. The market conditions have been very difficult, firstly in the EU but also the US had a large crop.

According to Justin, “the main issue is that we ship 45 million cartons a year to the EU, and there’s no market that will take that sort of volume; the EU also demands very specific sizes and quality, which the eastern markets don’t want, so finding alternative markets is not easy.”

He states that a couple of weeks ago, export figures to the EU were 14% down, and production from its competitors in the Southern Hemisphere, like Australia and South America, is also on the rise. “Competition in the U.S. market, for example, based on quality and service, is huge, but it also offers opportunities for us all to expand.”

Publication date: 11/25/2014
Author: Nichola Watson
Copyright: www.freshplaza.com


FreshPlaza.com

Polish apple growers focus on Far and Middle East

Polish apple growers focus on Far and Middle East

The Russian ban on European goods has made it tough for Polish apple exporters. The of those exporters, Elpa Fruit, will look to weather the tough situation by diverting some of the fruit that was destined for the Russian market to the Far East.

 

“It will be a difficult year with a lot of challenges,” said Michal Grodzki, manager for Elpa Fruit. “It will be very difficult for Polish growers who sent their apples to Russia, and I’m especially worried for smaller growers, for whom bankruptcy is a very real possibility.” About 60 to 70 percent of the apples grown in Poland go to Russia and Belarus during normal years, so a huge part of this year’s crop will need to go elsewhere. The domestic market only takes five percent of production, so it’s not likely it can absorb much of what used to go to Russia. Western Europe has plenty of fruit of its own, so the competition there doesn’t make that market a realistic option. But the Far and Middle East and North Africa are good options.


“Most Polish companies will focus on markets where they’ve already sent fruit,” said Grodzki. “You’re always trying to find new markets, but we’ve already exported to the Netherlands, France, Italy, United Arab Emirates, Egypt,Tunisia and Scandinavia around 20% while 10% of our production to the domestic market.”


Serbia, Romania, Kuwait, India and China are all examples of new markets that could take additional fruit in the future, but the difficulty of securing new contacts and building an export program in a new territory means most exporters will focus on the Middle East.


“There are a lot of possibilities, but it’s not easy to establish a new market. It takes a lot of time and a lot of work to find and work with new customers,” explained Grodzki. “So at the moment the main targets are the Emirates and Egypt, because they know our apples.” He noted that consumers in that region are familiar with their varieties and prefer red apples, like Royal Gala, Gloucester, Red Jonaprince, Golden Delicious and Ida Red varieties. Those apples are favored because consumers there know those varieties through their dealings with Western European brokers. But introducing new varieties may be an option, as consumers in the region simply aren’t aware of most other varieties.

Without Russia as an export destination, there’s more competition for the markets available. As a result, prices this year have been 40 to 50 percent lower than in previous years. It’s a grim market, at the moment, but one which Polish growers are doing everything they can to weather.

“Russia is such a huge market, so I don’t think we’ll be able to switch all of the fruit we sent there to other markets – I wish it were possible, but it’s probably not,” said Grodzki. “I just hope that the situation gets better in a few months.”

Contact details:

Michał Grodzki
Elpa Fruit Co. Ltd
Poland
Tel./fax: +48 48 668 00 04
Mobile : +48 +48 502 093 397
E-mail: [email protected],
[email protected]
www.elpafruit.pl
Skype: elpafruit1

Author: Yzza Ibrahim / Carlos Nunez


 

Publication date: 10/10/2014


FreshPlaza.com

Getting in the game at Expo East

My trip to Expo East this year — maybe yours, too — was highlighted in part by a gorgeous Wednesday night visiting the Baltimore Convention Center’s neighbors over at Camden Yards.

The Orioles, baseball fans know, clinched the title of the American League East just the night before, and so were warmly supported by an appreciative crowd that hadn’t seen their Birds win a division in 17 years — and waited 45 years for a clincher at home. Behind two Steve Pearce home runs, they made easy work of the visiting Toronto Blue Jays, 6-1.

In other sports news from Expo East, products marketed for athletes’ performance and those with a more general health-and-wellness appeal tended to come together on the exhibit floor.

The phenomenon was clearly evident at a booth where brothers Mark and Jon Sider were introducing Greater Than, a beverage combining the electrolyte content and bright flavors of the traditional sports drink with the healthier properties and trend of coconut water. “We wanted to make something better than Gatorade,” Jon told me, serving orange/mango, tropical fruit and pomegranite/berry flavors.

Pre-workout food was getting a similar treatment at a booth showcasing Perfect Fuel, dark chocolate squares infused with gingseng marketed as a sports energy snack. Miles Masci, whose business card calls him the brand’s “director of chocologistics” explained the product was founded by a triathlete who snacked on chocolate for the energy and gingseng to improve endurance.

The bite-sized squares can be merchandised at checkout asiles and with nutrition bars.

Other sports bar makers could be seen bringing their equity to additional categories. Quest Nutrition, which grew through protein bars marketed to bodybuilders, was showcasing new “protein chips” — whey and milk baked chips in sea salt, BBQ and cheddar flavors. Quest reps said the expansion spoke to the overarching protein trend providing an opportunity to move “beyond the bar.” 

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Supermarket News

Brazilian apples expanding to India, Russia and Middle East

Grupo Fischer
Brazilian apples expanding to India, Russia and Middle East


The Brazilian Grupo Fischer was created in 1932 by the German Carl Fischer, but only started expanding exponentially from the 1960’s with the construction of Citrosuco’s juice processing plant.
                    
The Citrosuco division, devoted to the production of orange juice, introduced the means for offshore transportation, and in 1985 it started working also with apples in Fraiburgo, Santa Catarina. Today the group is formed by both the orange juice and apple production segments.

The Apple Businesses currently owns around 2,500 hectares of apple plantations, almost 3,000 hectares of pines (for wood extraction); it produces about 1,200 tonnes of kiwis per year and another part is devoted to seeds, soya beans, corn, etc., although apples are the core of the business.

Fischer’s apple production reaches 150,000 tonnes per year; 60% Gala and 40% Fuji. “We believe that the Royal Gala in our country is the best in the world, not only in terms of colour, but also flavour. When it comes to Fuji, it has a good colour and flavour as well, although the shape is flat.  explains Wilson Passos, commercial manager of Fischer.

80% of the fruit (both Gala and Fuji) is distributed in the domestic market and 20% is exported, mostly to Europe (Finland, Sweden, Denmark, the UK, the Netherlands and Germany) and the Middle East. Wilson affirms that “we are also trying to expand to India and Russia for next year.”

Winnie Hsia , export analist, adds that “we already had some business with Russia six years ago, and it is not an easy market, as they demand cheaper fruit and big sizes. We also ask for advanced payment of 90% of the costs.” Rafael Negrini says that we are working with a government agency  APEX to find potential importers. We are also going to Moscow’s next fair in September.”

One of Fischer’s most noteworthy aspects in terms of marketing is its brand “Turma da Monica” (Monica’s gang), based on a famous character in Brazil. “We have had this brand for 20 years, and its main principle is to promote fruit consumption amongst children. All the small-sized Cat-1 fruit ranging between 150 and 216 goes directly to this brand,” affirms Wilson.


Las Manzanas “Turma da Monica”

Despite being targeted at children, the brand has however become famous amongst other segments, mainly because “the fruit is smaller and suitable for a snack and it has a great sweet taste; it can also be easily stored in the refrigerator,” explains Rafael.

Wilson assures that Fischer is also constantly in touch with consumers by means of a phone number, which they can use to report problems or give suggestions. “We also frequently conduct market researches in collaboration with supermarkets when we introduce new varieties, and this is another way to be in contact with the market.”

“We are always working in the development of new varieties to improve aspects such as colour, reducing the application of agricultural pesticides, improving their resistance to pests and increasing their shelf life,” affirms Wilson.

Fischer also makes great efforts in terms of traceability, which is enforced for the entire production. Wilson assures that “we also strive to meet the requirements for every certification that our clients demand, including Global G.A.P., BRC or HACCP and the enforcement of good practices in both packing houses and plantations.” Rafael adds that “Fischer is really oriented towards sustainability and reducing waste, inspecting all processes from harvest to final sale, including sorting and transport.”
In terms of future plans, Fischer is currently researching new clones in an effort to expand its range of varieties, focusing on Royal Gala apples, aiming to increase its market share by 20-30%, both domestically and internationally and to cover the growing demand from its clients.

“Russia and India are promising markets for us in this direction. We already have a good relationship with a company in India, but the problem in that market is that there is a need of more clarity about what to include in the phytosanitary certification, as there are numerous rules in place to protect the domestic production, ” explains Wilson.

Rafael adds that “we have asked the Brazilian authorities to negotiate to make the process easier. Last season we were not able to get the necessary certifications, but next year we expect to be able to enter the Indian market.”

 “Fischer’s main philosophy is to always deliver what was committed with our customers,” concludes the commercial manager.
 

Publication date: 9/12/2014


FreshPlaza.com

Brazilian apples expanding to India, Russia and Middle East

Grupo Fischer
Brazilian apples expanding to India, Russia and Middle East


The Brazilian Grupo Fischer was created in 1932 by the German Carl Fischer, but only started expanding exponentially from the 1960’s with the construction of Citrosuco’s juice processing plant.
                    
The Citrosuco division, devoted to the production of orange juice, introduced the means for offshore transportation, and in 1985 it started working also with apples in Fraiburgo, Santa Catarina. Today the group is formed by both the orange juice and apple production segments.

The Apple Businesses currently owns around 2,500 hectares of apple plantations, almost 3,000 hectares of pines (for wood extraction); it produces about 1,200 tonnes of kiwis per year and another part is devoted to seeds, soya beans, corn, etc., although apples are the core of the business.

Fischer’s apple production reaches 150,000 tonnes per year; 60% Gala and 40% Fuji. “We believe that the Royal Gala in our country is the best in the world, not only in terms of colour, but also flavour. When it comes to Fuji, it has a good colour and flavour as well, although the shape is flat.  explains Wilson Passos, commercial manager of Fischer.

80% of the fruit (both Gala and Fuji) is distributed in the domestic market and 20% is exported, mostly to Europe (Finland, Sweden, Denmark, the UK, the Netherlands and Germany) and the Middle East. Wilson affirms that “we are also trying to expand to India and Russia for next year.”

Winnie Hsia , export analist, adds that “we already had some business with Russia six years ago, and it is not an easy market, as they demand cheaper fruit and big sizes. We also ask for advanced payment of 90% of the costs.” Rafael Negrini says that we are working with a government agency  APEX to find potential importers. We are also going to Moscow’s next fair in September.”

One of Fischer’s most noteworthy aspects in terms of marketing is its brand “Turma da Monica” (Monica’s gang), based on a famous character in Brazil. “We have had this brand for 20 years, and its main principle is to promote fruit consumption amongst children. All the small-sized Cat-1 fruit ranging between 150 and 216 goes directly to this brand,” affirms Wilson.


Las Manzanas “Turma da Monica”

Despite being targeted at children, the brand has however become famous amongst other segments, mainly because “the fruit is smaller and suitable for a snack and it has a great sweet taste; it can also be easily stored in the refrigerator,” explains Rafael.

Wilson assures that Fischer is also constantly in touch with consumers by means of a phone number, which they can use to report problems or give suggestions. “We also frequently conduct market researches in collaboration with supermarkets when we introduce new varieties, and this is another way to be in contact with the market.”

“We are always working in the development of new varieties to improve aspects such as colour, reducing the application of agricultural pesticides, improving their resistance to pests and increasing their shelf life,” affirms Wilson.

Fischer also makes great efforts in terms of traceability, which is enforced for the entire production. Wilson assures that “we also strive to meet the requirements for every certification that our clients demand, including Global G.A.P., BRC or HACCP and the enforcement of good practices in both packing houses and plantations.” Rafael adds that “Fischer is really oriented towards sustainability and reducing waste, inspecting all processes from harvest to final sale, including sorting and transport.”
In terms of future plans, Fischer is currently researching new clones in an effort to expand its range of varieties, focusing on Royal Gala apples, aiming to increase its market share by 20-30%, both domestically and internationally and to cover the growing demand from its clients.

“Russia and India are promising markets for us in this direction. We already have a good relationship with a company in India, but the problem in that market is that there is a need of more clarity about what to include in the phytosanitary certification, as there are numerous rules in place to protect the domestic production, ” explains Wilson.

Rafael adds that “we have asked the Brazilian authorities to negotiate to make the process easier. Last season we were not able to get the necessary certifications, but next year we expect to be able to enter the Indian market.”

 “Fischer’s main philosophy is to always deliver what was committed with our customers,” concludes the commercial manager.
 

Publication date: 9/12/2014


FreshPlaza.com

2014 Expo East: ShopRite to highlight SN event

Representatives of Wakefern Food Corp. and its ShopRite retailers will be on hand in Baltimore this month to receive the 2014 SN Whole Health Enterprise Award as part of an educational track hosted by SN at Natural Products Expo East.

SN’s executive director David Orgel will present Wakefern with the Enterprise Award as part of the event, titled “Driving Health and Wellness at Supermarkets,” scheduled for Wednesday, Sept. 17, from 9 a.m. to 1:15 p.m. at the Baltimore Convention Center.

A dietitian at the Morristown ShopRite coordinates community outreach efforts and helps to influence sales with monthly selections of better-for-you items.Following the presentation, Natalie Menza, manager of health and wellness for Wakefern, and Perry Blatt, director of ShopRite retailer Village Super Markets, will discuss how an emphasis on health and wellness at the corporate and store levels has transformed the company. In other sessions scheduled for the event, representatives of broker Acosta Sales and Marketing and distributor KeHe will discuss their perspectives on the potential for natural and organics in supermarkets, and what brands need to know to partner with retailers and succeed.

“Supermarket Guru” Phil Lempert will discuss the results of an exclusive survey detailing consumer attitudes about health and wellness at supermarkets. Lempert, a contributing editor to SN, will outline survey results and address how shoppers feel about the selection, service and prices of natural and better-for-you items at their local supermarkets, as well as speak to what retailers are doing right and which areas need improvement.

Executives of Food Essentials and New Hope Natural Media will review hot-selling items in health and wellness and provide a forecast for emerging trends, drawing on unique insight tools.

Additional details of the event are available at the Expo East website. Those interested need to complete Expo East registration and can attend SN‘s event with their Expo badge. Seating is limited so early arrival is encouraged.

Suggested Categories More from Supermarketnews

Supermarket News

2014 Expo East: ShopRite to highlight SN event

Representatives of Wakefern Food Corp. and its ShopRite retailers will be on hand in Baltimore this month to receive the 2014 SN Whole Health Enterprise Award as part of an educational track hosted by SN at Natural Products Expo East.

SN’s executive director David Orgel will present Wakefern with the Enterprise Award as part of the event, titled “Driving Health and Wellness at Supermarkets,” scheduled for Wednesday, Sept. 17, from 9 a.m. to 1:15 p.m. at the Baltimore Convention Center.

A dietitian at the Morristown ShopRite coordinates community outreach efforts and helps to influence sales with monthly selections of better-for-you items.Following the presentation, Natalie Menza, manager of health and wellness for Wakefern, and Perry Blatt, director of ShopRite retailer Village Super Markets, will discuss how an emphasis on health and wellness at the corporate and store levels has transformed the company. In other sessions scheduled for the event, representatives of broker Acosta Sales and Marketing and distributor KeHe will discuss their perspectives on the potential for natural and organics in supermarkets, and what brands need to know to partner with retailers and succeed.

“Supermarket Guru” Phil Lempert will discuss the results of an exclusive survey detailing consumer attitudes about health and wellness at supermarkets. Lempert, a contributing editor to SN, will outline survey results and address how shoppers feel about the selection, service and prices of natural and better-for-you items at their local supermarkets, as well as speak to what retailers are doing right and which areas need improvement.

Executives of Food Essentials and New Hope Natural Media will review hot-selling items in health and wellness and provide a forecast for emerging trends, drawing on unique insight tools.

Additional details of the event are available at the Expo East website. Those interested need to complete Expo East registration and can attend SN‘s event with their Expo badge. Seating is limited so early arrival is encouraged.

Suggested Categories More from Supermarketnews

Supermarket News

2014 Expo East: ShopRite to highlight SN event

Representatives of Wakefern Food Corp. and its ShopRite retailers will be on hand in Baltimore this month to receive the 2014 SN Whole Health Enterprise Award as part of an educational track hosted by SN at Natural Products Expo East.

SN’s executive director David Orgel will present Wakefern with the Enterprise Award as part of the event, titled “Driving Health and Wellness at Supermarkets,” scheduled for Wednesday, Sept. 17, from 9 a.m. to 1:15 p.m. at the Baltimore Convention Center.

A dietitian at the Morristown ShopRite coordinates community outreach efforts and helps to influence sales with monthly selections of better-for-you items.Following the presentation, Natalie Menza, manager of health and wellness for Wakefern, and Perry Blatt, director of ShopRite retailer Village Super Markets, will discuss how an emphasis on health and wellness at the corporate and store levels has transformed the company. In other sessions scheduled for the event, representatives of broker Acosta Sales and Marketing and distributor KeHe will discuss their perspectives on the potential for natural and organics in supermarkets, and what brands need to know to partner with retailers and succeed.

“Supermarket Guru” Phil Lempert will discuss the results of an exclusive survey detailing consumer attitudes about health and wellness at supermarkets. Lempert, a contributing editor to SN, will outline survey results and address how shoppers feel about the selection, service and prices of natural and better-for-you items at their local supermarkets, as well as speak to what retailers are doing right and which areas need improvement.

Executives of Food Essentials and New Hope Natural Media will review hot-selling items in health and wellness and provide a forecast for emerging trends, drawing on unique insight tools.

Additional details of the event are available at the Expo East website. Those interested need to complete Expo East registration and can attend SN‘s event with their Expo badge. Seating is limited so early arrival is encouraged.

Suggested Categories More from Supermarketnews

Supermarket News

2014 Expo East: ShopRite to highlight SN event

Representatives of Wakefern Food Corp. and its ShopRite retailers will be on hand in Baltimore this month to receive the 2014 SN Whole Health Enterprise Award as part of an educational track hosted by SN at Natural Products Expo East.

SN’s executive director David Orgel will present Wakefern with the Enterprise Award as part of the event, titled “Driving Health and Wellness at Supermarkets,” scheduled for Wednesday, Sept. 17, from 9 a.m. to 1:15 p.m. at the Baltimore Convention Center.

A dietitian at the Morristown ShopRite coordinates community outreach efforts and helps to influence sales with monthly selections of better-for-you items.Following the presentation, Natalie Menza, manager of health and wellness for Wakefern, and Perry Blatt, director of ShopRite retailer Village Super Markets, will discuss how an emphasis on health and wellness at the corporate and store levels has transformed the company. In other sessions scheduled for the event, representatives of broker Acosta Sales and Marketing and distributor KeHe will discuss their perspectives on the potential for natural and organics in supermarkets, and what brands need to know to partner with retailers and succeed.

“Supermarket Guru” Phil Lempert will discuss the results of an exclusive survey detailing consumer attitudes about health and wellness at supermarkets. Lempert, a contributing editor to SN, will outline survey results and address how shoppers feel about the selection, service and prices of natural and better-for-you items at their local supermarkets, as well as speak to what retailers are doing right and which areas need improvement.

Executives of Food Essentials and New Hope Natural Media will review hot-selling items in health and wellness and provide a forecast for emerging trends, drawing on unique insight tools.

Additional details of the event are available at the Expo East website. Those interested need to complete Expo East registration and can attend SN‘s event with their Expo badge. Seating is limited so early arrival is encouraged.

Suggested Categories More from Supermarketnews

Supermarket News

Brazil: Agrícola Famosa to start shipping melon to Middle East

Brazil: Agrícola Famosa to start shipping melon to Middle East

Agrícola Famosa will start shipping its current fruit crop to the Middle East in September. The company is based in Icapuí, in Brazil’s Ceará state, and sells approximately ten containers a week to Saudi Arabia and the United Arab Emirates. “This is the third crop we have sold to these countries,” says company partner Luiz Roberto Barcelos. The enterprise sells mostly melon and watermelon.

Sales to the Middle East still pale in comparison to Agrícola Famosa’s total weekly export volume, which is 300 containers. But Barcelos believes in the market’s potential. “We are new to this market, but it holds great promise, what with its hot weather and widespread consumption of the fruits we sell,” says Barcelos regarding melons and watermelons, more widely consumed in high temperature places.

The company first entered the Arab market by taking part in overseas promotion programs of the Brazilian Export and Investment Promotion Agency (Apex-Brasil) and via a trader in Holland who occasionally sold Agrícola Famosa fruit to the Arab countries. Barcelos believes exports to Arabs can increase to thirty 40-foot containers a week within five years.

Presently, Agrícola Famosa’s premier foreign destination is Europe, which accounts for over 90% of sales. The company sells to England, Holland and Spain. Annual output is roughly 150,000 tonnes of fruit and approximately 60% is shipped abroad. Barcelos and the company’s other founding partner, Carlo Borro, both have backgrounds in trading companies. The company currently has two other partners, Richard Müller and Marconi Lima.

For more information:
Agrícola Famosa
Tel: (+55 85) 33245038
www.agricolafamosa.com.br

Publication date: 8/20/2014


FreshPlaza.com

Brazil: Agrícola Famosa to start shipping melon to Middle East

Brazil: Agrícola Famosa to start shipping melon to Middle East

Agrícola Famosa will start shipping its current fruit crop to the Middle East in September. The company is based in Icapuí, in Brazil’s Ceará state, and sells approximately ten containers a week to Saudi Arabia and the United Arab Emirates. “This is the third crop we have sold to these countries,” says company partner Luiz Roberto Barcelos. The enterprise sells mostly melon and watermelon.

Sales to the Middle East still pale in comparison to Agrícola Famosa’s total weekly export volume, which is 300 containers. But Barcelos believes in the market’s potential. “We are new to this market, but it holds great promise, what with its hot weather and widespread consumption of the fruits we sell,” says Barcelos regarding melons and watermelons, more widely consumed in high temperature places.

The company first entered the Arab market by taking part in overseas promotion programs of the Brazilian Export and Investment Promotion Agency (Apex-Brasil) and via a trader in Holland who occasionally sold Agrícola Famosa fruit to the Arab countries. Barcelos believes exports to Arabs can increase to thirty 40-foot containers a week within five years.

Presently, Agrícola Famosa’s premier foreign destination is Europe, which accounts for over 90% of sales. The company sells to England, Holland and Spain. Annual output is roughly 150,000 tonnes of fruit and approximately 60% is shipped abroad. Barcelos and the company’s other founding partner, Carlo Borro, both have backgrounds in trading companies. The company currently has two other partners, Richard Müller and Marconi Lima.

For more information:
Agrícola Famosa
Tel: (+55 85) 33245038
www.agricolafamosa.com.br

Publication date: 8/20/2014


FreshPlaza.com

Brazil: Agrícola Famosa to start shipping melon to Middle East

Brazil: Agrícola Famosa to start shipping melon to Middle East

Agrícola Famosa will start shipping its current fruit crop to the Middle East in September. The company is based in Icapuí, in Brazil’s Ceará state, and sells approximately ten containers a week to Saudi Arabia and the United Arab Emirates. “This is the third crop we have sold to these countries,” says company partner Luiz Roberto Barcelos. The enterprise sells mostly melon and watermelon.

Sales to the Middle East still pale in comparison to Agrícola Famosa’s total weekly export volume, which is 300 containers. But Barcelos believes in the market’s potential. “We are new to this market, but it holds great promise, what with its hot weather and widespread consumption of the fruits we sell,” says Barcelos regarding melons and watermelons, more widely consumed in high temperature places.

The company first entered the Arab market by taking part in overseas promotion programs of the Brazilian Export and Investment Promotion Agency (Apex-Brasil) and via a trader in Holland who occasionally sold Agrícola Famosa fruit to the Arab countries. Barcelos believes exports to Arabs can increase to thirty 40-foot containers a week within five years.

Presently, Agrícola Famosa’s premier foreign destination is Europe, which accounts for over 90% of sales. The company sells to England, Holland and Spain. Annual output is roughly 150,000 tonnes of fruit and approximately 60% is shipped abroad. Barcelos and the company’s other founding partner, Carlo Borro, both have backgrounds in trading companies. The company currently has two other partners, Richard Müller and Marconi Lima.

For more information:
Agrícola Famosa
Tel: (+55 85) 33245038
www.agricolafamosa.com.br

Publication date: 8/20/2014


FreshPlaza.com

Brazil: Agrícola Famosa to start shipping melon to Middle East

Brazil: Agrícola Famosa to start shipping melon to Middle East

Agrícola Famosa will start shipping its current fruit crop to the Middle East in September. The company is based in Icapuí, in Brazil’s Ceará state, and sells approximately ten containers a week to Saudi Arabia and the United Arab Emirates. “This is the third crop we have sold to these countries,” says company partner Luiz Roberto Barcelos. The enterprise sells mostly melon and watermelon.

Sales to the Middle East still pale in comparison to Agrícola Famosa’s total weekly export volume, which is 300 containers. But Barcelos believes in the market’s potential. “We are new to this market, but it holds great promise, what with its hot weather and widespread consumption of the fruits we sell,” says Barcelos regarding melons and watermelons, more widely consumed in high temperature places.

The company first entered the Arab market by taking part in overseas promotion programs of the Brazilian Export and Investment Promotion Agency (Apex-Brasil) and via a trader in Holland who occasionally sold Agrícola Famosa fruit to the Arab countries. Barcelos believes exports to Arabs can increase to thirty 40-foot containers a week within five years.

Presently, Agrícola Famosa’s premier foreign destination is Europe, which accounts for over 90% of sales. The company sells to England, Holland and Spain. Annual output is roughly 150,000 tonnes of fruit and approximately 60% is shipped abroad. Barcelos and the company’s other founding partner, Carlo Borro, both have backgrounds in trading companies. The company currently has two other partners, Richard Müller and Marconi Lima.

For more information:
Agrícola Famosa
Tel: (+55 85) 33245038
www.agricolafamosa.com.br

Publication date: 8/20/2014


FreshPlaza.com

Pink Lady apple operations expand into South East Asia

Pink Lady apple operations expand into South East Asia

Exports of Australia’s most popular apple, the Pink Lady, will start a new marketing campaign for Asian markets. There’s been huge growth in Pink Lady exports across Europe and the UK.

Apple and Pear Australia Limited (APAL) is the licensed owner of the Pink Lady variety, and its managing director for intellectual property, Garry Langford, says an office has been opened in Malaysia to oversee the new campaign.

“This approach provides us with the opportunity to bring some of the money that we otherwise might have spent within the European area to invest in the development of new markets.”

Revenue from Europe has allowed APAL to push into Asian markets closer to home.

“As an industry, we are actively re-encouraging people to export. Clearly it’s a huge opportunity for Australian product to come into South East Asia as well.”

Mr Langford says the new investment will encourage bigger export volumes into Asia.

“We feel like we can give some confidence to those in the system that want to ship out of Australia that we have a good mechanism in place.”     

Source: abc.net.au

Publication date: 8/19/2014


FreshPlaza.com

Italy: Solarelli stonefruit doing well in the Middle East

Ilenio Bastoni (Apofruit)
Italy: Solarelli stonefruit doing well in the Middle East

“After the positive test of 2013, this year we have increased the stores in the UAE that sell our Solarelli products,” explains Ilenio Bastoni from Apofruit Italia.


Promotions were carried out also throughout the Ramadan, which will end on 27th July: “in one single month, we shipped 150 pallets of stonefruit (peaches, nectarines, apricots and cherries), i.e. over 75 tons of fruit.”


“We have also increased our exports to Saudi Arabia. We currently reach these markets by air, but we are also considering shipping the medium-late varieties by sea.”


In a normal season, the 2-3 weeks needed for maritime transports should not be a problem even for perishable goods, but the bad weather this year affected shelf-life.”


“Internalisation is helping tackle the summer fruit crisis, but the fact that flight costs are high means less countries can afford them. The Middle East is a strategic market, which can guarantee interesting prices for high-quality produce, but we cannot put all our hope on that. Still, we will dedicate a lot of attention to it.”


Contacts:
Apofruit Italia

Viale della Cooperazione, 400
47522 Pievesestina di Cesena (FC)
Tel.: (+39) 0547 414822
Fax: (+39) 0547 414867
Email: [email protected]
Web: www.apofruit.it

Publication date: 7/22/2014


FreshPlaza.com

Opportunities and difficulties for exporters in the Middle East

Opportunities and difficulties for exporters in the Middle East

For the French fruit producer and exporter Blue Whale, as well as for many others, the Middle East has become an area of great interest with key trading partners. It is, however, a region with many countries in different circumstances offering various conditions for exporters.

“In the Middle East, only a few countries are able to import quantities of quality fruit and pay the right price; countries such as Saudi Arabia or the United Arab Emirates, where the situation looks stable, and there is no risk of currency crisis (as linked to US$ ), are among them,” explains Marc Peyres, of Blue Whale.

Marc affirms that, “it is difficult to assess whether economic difficulties significantly affect the fresh fruit business, as for us, the most influential factors are the fruit supply, the currency situation (Euro against US$ ) or when the stock from the Southern Hemisphere will become available.”

Naturally, both the global and the domestic situations affect the Gulf area. “Dubai, for instance, is a big regional hub, and if countries around it suffer crises, it disturbs regional business. On the other hand, if Europe’s currency offers better conditions, less fruit is imported from America and other regional markets (e.g. Iran apples etc.) resulting in a better balance between supply and demand for me,” assures Marc.

In the end, political turbulences are bad for everybody, but mostly for the local population. “Political and economic circumstances, like the weather, are always changing, so businesses need to learn to be flexible and to adapt,” concludes Marc.
For his part, a South African citrus exporter dealing with the Middle East, stated that, “all our customers are nervous about the situation in Iraq, as more than 20% of fruit re-exported out of Dubai goes to Iraq. If the Iraq conflict escalates, this business will be affected.”

Meanwhile, the Syrian conflict has been ongoing for 4 years and it has led to businesses not being able to sell on the scale that they could before. “The Syrian conflict has definitely affected the fruit/vegetable business between Turkey and the Middle East, in particular for lemons,” affirms the exporter. “The current situation in Egypt, however, has not affected its export business too much.”

The bulk of trade in the Middle East is done in Saudi Arabian Riyals (SR) and UAE Dirhams (Dhs) both of which are strong and fixed to the US$ permanently at US$ 1.00 = SR/Dhs 3.674. The Kuwaiti Dinar and the Oman/Qatar/Bahrain currencies are all very strong, as well.

In terms of logistics, transportation problems can occur when trucking, for example, from Turkey to the Middle East, as the trucks have to go through Syria, which is a risk. Likewise, trucking into Iraq entails similar risks and this increases the cost and prices of fruit.

All in all, and as stated by Marc Peyres, the Middle East is a region offering great opportunities for business, but also where companies need to be prepared to be flexible to tackle any problems that are always sure to surface.

Publication date: 7/11/2014
Author: Sander Bruins Slot
Copyright: www.freshplaza.com


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