For the fifth year in a row, California Giant Berry Farms has participated in the local NBC Affiliate KSBW holiday event called ‘Share Your Holiday.’ Each year the station has a telethon-style event throughout the central coast of California over an eight-hour time period encouraging the community to donate food, clothing, toys and cash to support the local chapters of the Salvation Army.
During the Dec. 12 event, California Giant employees — along with TV Anchor Brittany Nielsen — greeted hundreds of locals in the community as they dropped off more than 900 toys, hundreds of pounds of canned food, blankets, clothing and cash donations. In addition to sponsoring the drop location, California Giant donated 100 toys for kids in need to ensure they had something under the tree from Santa and 500 frozen turkeys to make sure each family had Christmas dinner.
As a whole, the event (held at five different locations) raised more than $ 162,000, which is 30 percent over the previous year’s record. The event also raised 10,704 pounds in non-perishable food; 1,753 pounds of clothes; and 9,928 toys (a 16 percent increase over last year).
“The staff was proud to participate again and be part of such a positive program to support our local community,” Bill Moncovich, president and chief executive officer, said in a press release. “It was inspirational to see so many people come out to our cooler in Watsonville to donate and share in the spirit of giving” says . (pictured above with TV Anchor Brittany Neilsen/KSBW and Santa)