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Specialty crop grant earmarked by IEOOC for export market expansion

A $ 40,000 specialty crop grant from the Idaho State Department of Agriculture is being used by the Idaho-Eastern Oregon Onion Committee’s export committee to seek additional outlets for Spanish Sweets in foreign markets.

IEOOC’s federal marketing order represents more than 300 growers and 36 shippers in the Treasure Valley area of Idaho-Eastern Oregon, and currently 22 shippers are exporting Spanish Sweets to foreign markets.exporttrademission2IEOOC Export Committee Vice Chair Joe Standage (right) meets with an importer/distributor during an early November trade mission to Brazil. (Photo courtesy of Idaho Department of Agriculture Markets Division) The export committee members are Joe Farmer, Fort Boise Produce, chairman; Logan Skeen, Skeen Farms, secretary/treasurer; Joe Standage, Standage Produce, vice chair; Tim Gluch, Golden West Produce; Bill Hartman, Hartman Farms; and Weston Schulties, Schulties Farms.

The grant was approved earlier in 2014, and IEOOC Executive Director Candi Fitch said it has expanded the export committee’s capacity for promotions in Mexico as well as for trade missions to Central America and South America over a two-year period.

“It has really increased our budget,” Fitch said in mid-November, shortly after a trade mission to Brazil had provided members of the committee insight into that South American country’s foodservice marketplace.

Standage told The Produce News the trip to Brazil, which was his inaugural trade mission, was eye-opening both to him and to the importers and distributors in that country.

“We went there primarily to inform buyers about our larger onions, the colossals and super colossals,” Standage said. “We hope to educate them at the foodservice level about our onions, and we were also seeing first-hand the volume of onions they go through. Brazil is a big consumer of onions, and they do grow them there in different growing regions much like we have in this country. What we want to impress upon them is that we are an outlet to fill gaps in their crop and also that we have something that no one else does: our big Spanish Sweets.”

Standage went on to say that Brazil’s middle class is increasing, which in turn will lead to an increase in restaurant dining and more demand for foodservice onions.

Fitch said another trade mission to Colombia is scheduled for February, and Standage will accompany members of the Western U.S. Agricultural Trade Association on that trip.

As the committee continues making inroads into Latin markets — a yellow onion program is increasing awareness in Mexico’s retail markets for the Spanish Sweets — Canada remains the number one buyer of IEOOC exported product.

“We are always looking for new opportunities to build our export markets, and Canada is not only our largest but also a market that continues to grow,” Fitch said.

The committee has implemented a number of steps to reach out to offshore buyers, including shipper directories in Brazilian Portuguese, Spanish and French Canadian. All of the directories are downloadable from usaonions.com.

“And we want buyers to know that while our focus has traditionally been on North America, Central America and South America, our export shippers send onions worldwide. We’re not limited to any area, and we ship to wherever phytosanitary regulations allow us to ship,” she said.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Specialty crop grant earmarked by IEOOC for export market expansion

A $ 40,000 specialty crop grant from the Idaho State Department of Agriculture is being used by the Idaho-Eastern Oregon Onion Committee’s export committee to seek additional outlets for Spanish Sweets in foreign markets.

IEOOC’s federal marketing order represents more than 300 growers and 36 shippers in the Treasure Valley area of Idaho-Eastern Oregon, and currently 22 shippers are exporting Spanish Sweets to foreign markets.exporttrademission2IEOOC Export Committee Vice Chair Joe Standage (right) meets with an importer/distributor during an early November trade mission to Brazil. (Photo courtesy of Idaho Department of Agriculture Markets Division) The export committee members are Joe Farmer, Fort Boise Produce, chairman; Logan Skeen, Skeen Farms, secretary/treasurer; Joe Standage, Standage Produce, vice chair; Tim Gluch, Golden West Produce; Bill Hartman, Hartman Farms; and Weston Schulties, Schulties Farms.

The grant was approved earlier in 2014, and IEOOC Executive Director Candi Fitch said it has expanded the export committee’s capacity for promotions in Mexico as well as for trade missions to Central America and South America over a two-year period.

“It has really increased our budget,” Fitch said in mid-November, shortly after a trade mission to Brazil had provided members of the committee insight into that South American country’s foodservice marketplace.

Standage told The Produce News the trip to Brazil, which was his inaugural trade mission, was eye-opening both to him and to the importers and distributors in that country.

“We went there primarily to inform buyers about our larger onions, the colossals and super colossals,” Standage said. “We hope to educate them at the foodservice level about our onions, and we were also seeing first-hand the volume of onions they go through. Brazil is a big consumer of onions, and they do grow them there in different growing regions much like we have in this country. What we want to impress upon them is that we are an outlet to fill gaps in their crop and also that we have something that no one else does: our big Spanish Sweets.”

Standage went on to say that Brazil’s middle class is increasing, which in turn will lead to an increase in restaurant dining and more demand for foodservice onions.

Fitch said another trade mission to Colombia is scheduled for February, and Standage will accompany members of the Western U.S. Agricultural Trade Association on that trip.

As the committee continues making inroads into Latin markets — a yellow onion program is increasing awareness in Mexico’s retail markets for the Spanish Sweets — Canada remains the number one buyer of IEOOC exported product.

“We are always looking for new opportunities to build our export markets, and Canada is not only our largest but also a market that continues to grow,” Fitch said.

The committee has implemented a number of steps to reach out to offshore buyers, including shipper directories in Brazilian Portuguese, Spanish and French Canadian. All of the directories are downloadable from usaonions.com.

“And we want buyers to know that while our focus has traditionally been on North America, Central America and South America, our export shippers send onions worldwide. We’re not limited to any area, and we ship to wherever phytosanitary regulations allow us to ship,” she said.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Specialty crop grant earmarked by IEOOC for export market expansion

A $ 40,000 specialty crop grant from the Idaho State Department of Agriculture is being used by the Idaho-Eastern Oregon Onion Committee’s export committee to seek additional outlets for Spanish Sweets in foreign markets.

IEOOC’s federal marketing order represents more than 300 growers and 36 shippers in the Treasure Valley area of Idaho-Eastern Oregon, and currently 22 shippers are exporting Spanish Sweets to foreign markets.exporttrademission2IEOOC Export Committee Vice Chair Joe Standage (right) meets with an importer/distributor during an early November trade mission to Brazil. (Photo courtesy of Idaho Department of Agriculture Markets Division) The export committee members are Joe Farmer, Fort Boise Produce, chairman; Logan Skeen, Skeen Farms, secretary/treasurer; Joe Standage, Standage Produce, vice chair; Tim Gluch, Golden West Produce; Bill Hartman, Hartman Farms; and Weston Schulties, Schulties Farms.

The grant was approved earlier in 2014, and IEOOC Executive Director Candi Fitch said it has expanded the export committee’s capacity for promotions in Mexico as well as for trade missions to Central America and South America over a two-year period.

“It has really increased our budget,” Fitch said in mid-November, shortly after a trade mission to Brazil had provided members of the committee insight into that South American country’s foodservice marketplace.

Standage told The Produce News the trip to Brazil, which was his inaugural trade mission, was eye-opening both to him and to the importers and distributors in that country.

“We went there primarily to inform buyers about our larger onions, the colossals and super colossals,” Standage said. “We hope to educate them at the foodservice level about our onions, and we were also seeing first-hand the volume of onions they go through. Brazil is a big consumer of onions, and they do grow them there in different growing regions much like we have in this country. What we want to impress upon them is that we are an outlet to fill gaps in their crop and also that we have something that no one else does: our big Spanish Sweets.”

Standage went on to say that Brazil’s middle class is increasing, which in turn will lead to an increase in restaurant dining and more demand for foodservice onions.

Fitch said another trade mission to Colombia is scheduled for February, and Standage will accompany members of the Western U.S. Agricultural Trade Association on that trip.

As the committee continues making inroads into Latin markets — a yellow onion program is increasing awareness in Mexico’s retail markets for the Spanish Sweets — Canada remains the number one buyer of IEOOC exported product.

“We are always looking for new opportunities to build our export markets, and Canada is not only our largest but also a market that continues to grow,” Fitch said.

The committee has implemented a number of steps to reach out to offshore buyers, including shipper directories in Brazilian Portuguese, Spanish and French Canadian. All of the directories are downloadable from usaonions.com.

“And we want buyers to know that while our focus has traditionally been on North America, Central America and South America, our export shippers send onions worldwide. We’re not limited to any area, and we ship to wherever phytosanitary regulations allow us to ship,” she said.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Specialty crop grant earmarked by IEOOC for export market expansion

A $ 40,000 specialty crop grant from the Idaho State Department of Agriculture is being used by the Idaho-Eastern Oregon Onion Committee’s export committee to seek additional outlets for Spanish Sweets in foreign markets.

IEOOC’s federal marketing order represents more than 300 growers and 36 shippers in the Treasure Valley area of Idaho-Eastern Oregon, and currently 22 shippers are exporting Spanish Sweets to foreign markets.exporttrademission2IEOOC Export Committee Vice Chair Joe Standage (right) meets with an importer/distributor during an early November trade mission to Brazil. (Photo courtesy of Idaho Department of Agriculture Markets Division) The export committee members are Joe Farmer, Fort Boise Produce, chairman; Logan Skeen, Skeen Farms, secretary/treasurer; Joe Standage, Standage Produce, vice chair; Tim Gluch, Golden West Produce; Bill Hartman, Hartman Farms; and Weston Schulties, Schulties Farms.

The grant was approved earlier in 2014, and IEOOC Executive Director Candi Fitch said it has expanded the export committee’s capacity for promotions in Mexico as well as for trade missions to Central America and South America over a two-year period.

“It has really increased our budget,” Fitch said in mid-November, shortly after a trade mission to Brazil had provided members of the committee insight into that South American country’s foodservice marketplace.

Standage told The Produce News the trip to Brazil, which was his inaugural trade mission, was eye-opening both to him and to the importers and distributors in that country.

“We went there primarily to inform buyers about our larger onions, the colossals and super colossals,” Standage said. “We hope to educate them at the foodservice level about our onions, and we were also seeing first-hand the volume of onions they go through. Brazil is a big consumer of onions, and they do grow them there in different growing regions much like we have in this country. What we want to impress upon them is that we are an outlet to fill gaps in their crop and also that we have something that no one else does: our big Spanish Sweets.”

Standage went on to say that Brazil’s middle class is increasing, which in turn will lead to an increase in restaurant dining and more demand for foodservice onions.

Fitch said another trade mission to Colombia is scheduled for February, and Standage will accompany members of the Western U.S. Agricultural Trade Association on that trip.

As the committee continues making inroads into Latin markets — a yellow onion program is increasing awareness in Mexico’s retail markets for the Spanish Sweets — Canada remains the number one buyer of IEOOC exported product.

“We are always looking for new opportunities to build our export markets, and Canada is not only our largest but also a market that continues to grow,” Fitch said.

The committee has implemented a number of steps to reach out to offshore buyers, including shipper directories in Brazilian Portuguese, Spanish and French Canadian. All of the directories are downloadable from usaonions.com.

“And we want buyers to know that while our focus has traditionally been on North America, Central America and South America, our export shippers send onions worldwide. We’re not limited to any area, and we ship to wherever phytosanitary regulations allow us to ship,” she said.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Specialty crop grant earmarked by IEOOC for export market expansion

A $ 40,000 specialty crop grant from the Idaho State Department of Agriculture is being used by the Idaho-Eastern Oregon Onion Committee’s export committee to seek additional outlets for Spanish Sweets in foreign markets.

IEOOC’s federal marketing order represents more than 300 growers and 36 shippers in the Treasure Valley area of Idaho-Eastern Oregon, and currently 22 shippers are exporting Spanish Sweets to foreign markets.exporttrademission2IEOOC Export Committee Vice Chair Joe Standage (right) meets with an importer/distributor during an early November trade mission to Brazil. (Photo courtesy of Idaho Department of Agriculture Markets Division) The export committee members are Joe Farmer, Fort Boise Produce, chairman; Logan Skeen, Skeen Farms, secretary/treasurer; Joe Standage, Standage Produce, vice chair; Tim Gluch, Golden West Produce; Bill Hartman, Hartman Farms; and Weston Schulties, Schulties Farms.

The grant was approved earlier in 2014, and IEOOC Executive Director Candi Fitch said it has expanded the export committee’s capacity for promotions in Mexico as well as for trade missions to Central America and South America over a two-year period.

“It has really increased our budget,” Fitch said in mid-November, shortly after a trade mission to Brazil had provided members of the committee insight into that South American country’s foodservice marketplace.

Standage told The Produce News the trip to Brazil, which was his inaugural trade mission, was eye-opening both to him and to the importers and distributors in that country.

“We went there primarily to inform buyers about our larger onions, the colossals and super colossals,” Standage said. “We hope to educate them at the foodservice level about our onions, and we were also seeing first-hand the volume of onions they go through. Brazil is a big consumer of onions, and they do grow them there in different growing regions much like we have in this country. What we want to impress upon them is that we are an outlet to fill gaps in their crop and also that we have something that no one else does: our big Spanish Sweets.”

Standage went on to say that Brazil’s middle class is increasing, which in turn will lead to an increase in restaurant dining and more demand for foodservice onions.

Fitch said another trade mission to Colombia is scheduled for February, and Standage will accompany members of the Western U.S. Agricultural Trade Association on that trip.

As the committee continues making inroads into Latin markets — a yellow onion program is increasing awareness in Mexico’s retail markets for the Spanish Sweets — Canada remains the number one buyer of IEOOC exported product.

“We are always looking for new opportunities to build our export markets, and Canada is not only our largest but also a market that continues to grow,” Fitch said.

The committee has implemented a number of steps to reach out to offshore buyers, including shipper directories in Brazilian Portuguese, Spanish and French Canadian. All of the directories are downloadable from usaonions.com.

“And we want buyers to know that while our focus has traditionally been on North America, Central America and South America, our export shippers send onions worldwide. We’re not limited to any area, and we ship to wherever phytosanitary regulations allow us to ship,” she said.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Intergrow Greenhouses expansion ready for winter production

Intergrow Greenhouses Inc., based in Albion, NY, has nearly completed its recent expansion and addition of growing lights in the greenhouse for winter production. The expansion will increase Intergrow’s total acreage to approximately 80 acres of greenhouse under glass in the Northeast region.intelog

Intergrow installed approximately 9,000 light fixtures in the greenhouse for its winter production. The addition of lights will enable Intergrow to supply its customers with locally grown tomatoes 12 months of the year without the need to source from other regions or countries.

A new Cogeneration-CHP generator will be added to assist in the electrical demand for the growing lights. The packinghouse facilities are also upgraded with new automated systems to handle the increased production.

“The demand for year-round locally grown produce justified the substantial investment needed to grow tomatoes during the winter months in New York,” Kris Gibson, vice president of sales and marketing for Intergrow, said in a press release. “Warm weather and sunlight are in limited supply during the Northeast winters, but with the addition of lights we can now create optimal growing conditions year-round. Our customers will be able to have locally grown tomatoes on the vine and beefsteak tomatoes delivered within 24 hours of harvest providing the freshest tomatoes possible, even in the middle of winter.”

Intergrow Greenhouses Inc. is one of the larger greenhouse tomato producers in the Northeast, located in New York state along the shores of Lake Ontario. Founded in 1998, Intergrow ships across the Northeast and Midwest with its own fleet of reefer trailers, reducing food miles for retailers and distributors.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Intergrow Greenhouses expansion ready for winter production

Intergrow Greenhouses Inc., based in Albion, NY, has nearly completed its recent expansion and addition of growing lights in the greenhouse for winter production. The expansion will increase Intergrow’s total acreage to approximately 80 acres of greenhouse under glass in the Northeast region.intelog

Intergrow installed approximately 9,000 light fixtures in the greenhouse for its winter production. The addition of lights will enable Intergrow to supply its customers with locally grown tomatoes 12 months of the year without the need to source from other regions or countries.

A new Cogeneration-CHP generator will be added to assist in the electrical demand for the growing lights. The packinghouse facilities are also upgraded with new automated systems to handle the increased production.

“The demand for year-round locally grown produce justified the substantial investment needed to grow tomatoes during the winter months in New York,” Kris Gibson, vice president of sales and marketing for Intergrow, said in a press release. “Warm weather and sunlight are in limited supply during the Northeast winters, but with the addition of lights we can now create optimal growing conditions year-round. Our customers will be able to have locally grown tomatoes on the vine and beefsteak tomatoes delivered within 24 hours of harvest providing the freshest tomatoes possible, even in the middle of winter.”

Intergrow Greenhouses Inc. is one of the larger greenhouse tomato producers in the Northeast, located in New York state along the shores of Lake Ontario. Founded in 1998, Intergrow ships across the Northeast and Midwest with its own fleet of reefer trailers, reducing food miles for retailers and distributors.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

To-Jo increases production, completes facility expansion

To-Jo Mushrooms Inc., a family-owned-and-operated grower-shipper of fresh and prepared mushrooms based in Avondale, PA, has recently expanded its farm production through the securing of an additional 200,000 square feet of mushroom-growing capacity. These new growing beds will be dedicated to both white and brown mushroom production and will enable To-Jo to harvest an additional 8 million pounds of product annually to better serve its customer base.

The increase in production coincides with the completion of an 8,000 square foot expansion of its Avondale headquarters that includes a new state-of-the-art fresh mushroom receiving area, additional cold-storage capacity and a new pre-cleaned mushroom processing area.

The expansion is in line with the company’s strategic vision, and will enable To-Jo to keep pace with the growing demand for mushrooms in both the foodservice and retail divisions of its business.

“By continuously improving our facilities and increasing our production capacity for our customers we will ensure that only the freshest, highest-quality products will be delivered out from our facilities on a daily basis,” To-Jo President Tony D’Amico said in a press release. “These improvements will help keep To-Jo at the forefront of an ever-expanding mushroom category.”

To-Jo services and collaborates with many of the larger retailers, restaurant chains and foodservice distributors across the country. The company distributes its full line of fresh mushrooms through its company-owned fleet of vehicles and offers its value-added lines of products nationally through a wide network of distribution partners.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

To-Jo increases production, completes facility expansion

To-Jo Mushrooms Inc., a family-owned-and-operated grower-shipper of fresh and prepared mushrooms based in Avondale, PA, has recently expanded its farm production through the securing of an additional 200,000 square feet of mushroom-growing capacity. These new growing beds will be dedicated to both white and brown mushroom production and will enable To-Jo to harvest an additional 8 million pounds of product annually to better serve its customer base.

The increase in production coincides with the completion of an 8,000 square foot expansion of its Avondale headquarters that includes a new state-of-the-art fresh mushroom receiving area, additional cold-storage capacity and a new pre-cleaned mushroom processing area.

The expansion is in line with the company’s strategic vision, and will enable To-Jo to keep pace with the growing demand for mushrooms in both the foodservice and retail divisions of its business.

“By continuously improving our facilities and increasing our production capacity for our customers we will ensure that only the freshest, highest-quality products will be delivered out from our facilities on a daily basis,” To-Jo President Tony D’Amico said in a press release. “These improvements will help keep To-Jo at the forefront of an ever-expanding mushroom category.”

To-Jo services and collaborates with many of the larger retailers, restaurant chains and foodservice distributors across the country. The company distributes its full line of fresh mushrooms through its company-owned fleet of vehicles and offers its value-added lines of products nationally through a wide network of distribution partners.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

San Miguel announces expansion plans, including partnership with Herndon Farms in Georgia

San Miguel Produce Inc. announced a two-phase expansion of new and expanded growing-processing operations in both the east and west.

The Oxnard, CA-based company said its national retail and foodservice growth of nutrient-dense, specialty greens has made it necessary to expand its growing and processing operations two-fold to provide a comprehensive and strategic, farm-fresh, grower-direct, value-added greens program to meet the demand of its customer base.

The first of the company’s two-part expansion is the addition of the new Georgia plant to open this winter. This location will service its current customer base in the midwestern and eastern regions of North America and open opportunities for new business in this region. This new growing-processing operation is a partnership between San Miguel Produce and long-time grower Herndon Farms in Lyons, GA. Construction of the new processing facility is expected to be completed by November.

The second phase of the company’s expansion is the addition of 40,000 square feet to its current plant in Oxnard, CA. This expansion will help service the company’s customer growth in the western region and expand its product line and volume. Expected completion time for phase two is 2016.  

The combined two farms and facilities will enable San Miguel to triple its current growing and production capacity and provide better service for its expanding national customer base of retail and foodservice partners.

Both facilities will be adding new advanced technologies and processes designed for the many innovative products the company continues to offer and grow.

In addition, both farms and facilities expect to continue to add many new jobs in each region, enhancing the communities they serve.

These two new state-of-the-art processing facilities will set a new industry standard by providing greater innovation platforms for growing and processing dark leafy greens, building on its nearly 40-year heritage for growing greens and 20 years of processing high-quality fresh-cut specialty greens.

San Miguel’s brands include:

Cut ‘N Clean Greens – an extensive line of nutrient dense, specialty greens, both conventional and organic. The Cut ‘N Clean Greens line is considered the cornerstone product of the company and was the first washed, chopped, ready-to-use bag greens on the market launched in 1995. Today, the company said it offers the most varieties of specialty greens year-round throughout North America.

Jade – an authentic Asian greens line that was the first washed, ready-to-use fresh Asian greens on the market when it launched in 2008.

San Miguel Produce – conventional and organic bunch greens that are considered a premium brand nationally for quality and consistency year-round since. San Miguel was established in 1976

As a focused niche company, vertically integrated to manage all aspects of growing, processing and marketing its products, San Miguel has earned the reputation for being the category leader for specialty greens. The company is driven by innovation, quality, data, nutrition and consumer trends all which have played a significant role in helping to take nutrient dense greens such as kale, chards, collard and bok choy mainstream and onto the plates of consumers everywhere.

San Miguel has been an integral part of the Ventura County community for 40 years and new investments like these signify the company’s continued growth and commitment to Ventura County, CA. The company also looks forward to building on that same commitment with its partner Herndon Farms in its new, second home of Toombs County, Lyons, GA.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

San Miguel announces expansion plans, including partnership with Herndon Farms in Georgia

San Miguel Produce Inc. announced a two-phase expansion of new and expanded growing-processing operations in both the east and west.

The Oxnard, CA-based company said its national retail and foodservice growth of nutrient-dense, specialty greens has made it necessary to expand its growing and processing operations two-fold to provide a comprehensive and strategic, farm-fresh, grower-direct, value-added greens program to meet the demand of its customer base.

The first of the company’s two-part expansion is the addition of the new Georgia plant to open this winter. This location will service its current customer base in the midwestern and eastern regions of North America and open opportunities for new business in this region. This new growing-processing operation is a partnership between San Miguel Produce and long-time grower Herndon Farms in Lyons, GA. Construction of the new processing facility is expected to be completed by November.

The second phase of the company’s expansion is the addition of 40,000 square feet to its current plant in Oxnard, CA. This expansion will help service the company’s customer growth in the western region and expand its product line and volume. Expected completion time for phase two is 2016.  

The combined two farms and facilities will enable San Miguel to triple its current growing and production capacity and provide better service for its expanding national customer base of retail and foodservice partners.

Both facilities will be adding new advanced technologies and processes designed for the many innovative products the company continues to offer and grow.

In addition, both farms and facilities expect to continue to add many new jobs in each region, enhancing the communities they serve.

These two new state-of-the-art processing facilities will set a new industry standard by providing greater innovation platforms for growing and processing dark leafy greens, building on its nearly 40-year heritage for growing greens and 20 years of processing high-quality fresh-cut specialty greens.

San Miguel’s brands include:

Cut ‘N Clean Greens – an extensive line of nutrient dense, specialty greens, both conventional and organic. The Cut ‘N Clean Greens line is considered the cornerstone product of the company and was the first washed, chopped, ready-to-use bag greens on the market launched in 1995. Today, the company said it offers the most varieties of specialty greens year-round throughout North America.

Jade – an authentic Asian greens line that was the first washed, ready-to-use fresh Asian greens on the market when it launched in 2008.

San Miguel Produce – conventional and organic bunch greens that are considered a premium brand nationally for quality and consistency year-round since. San Miguel was established in 1976

As a focused niche company, vertically integrated to manage all aspects of growing, processing and marketing its products, San Miguel has earned the reputation for being the category leader for specialty greens. The company is driven by innovation, quality, data, nutrition and consumer trends all which have played a significant role in helping to take nutrient dense greens such as kale, chards, collard and bok choy mainstream and onto the plates of consumers everywhere.

San Miguel has been an integral part of the Ventura County community for 40 years and new investments like these signify the company’s continued growth and commitment to Ventura County, CA. The company also looks forward to building on that same commitment with its partner Herndon Farms in its new, second home of Toombs County, Lyons, GA.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

San Miguel announces expansion plans, including partnership with Herndon Farms in Georgia

San Miguel Produce Inc. announced a two-phase expansion of new and expanded growing-processing operations in both the east and west.

The Oxnard, CA-based company said its national retail and foodservice growth of nutrient-dense, specialty greens has made it necessary to expand its growing and processing operations two-fold to provide a comprehensive and strategic, farm-fresh, grower-direct, value-added greens program to meet the demand of its customer base.

The first of the company’s two-part expansion is the addition of the new Georgia plant to open this winter. This location will service its current customer base in the midwestern and eastern regions of North America and open opportunities for new business in this region. This new growing-processing operation is a partnership between San Miguel Produce and long-time grower Herndon Farms in Lyons, GA. Construction of the new processing facility is expected to be completed by November.

The second phase of the company’s expansion is the addition of 40,000 square feet to its current plant in Oxnard, CA. This expansion will help service the company’s customer growth in the western region and expand its product line and volume. Expected completion time for phase two is 2016.  

The combined two farms and facilities will enable San Miguel to triple its current growing and production capacity and provide better service for its expanding national customer base of retail and foodservice partners.

Both facilities will be adding new advanced technologies and processes designed for the many innovative products the company continues to offer and grow.

In addition, both farms and facilities expect to continue to add many new jobs in each region, enhancing the communities they serve.

These two new state-of-the-art processing facilities will set a new industry standard by providing greater innovation platforms for growing and processing dark leafy greens, building on its nearly 40-year heritage for growing greens and 20 years of processing high-quality fresh-cut specialty greens.

San Miguel’s brands include:

Cut ‘N Clean Greens – an extensive line of nutrient dense, specialty greens, both conventional and organic. The Cut ‘N Clean Greens line is considered the cornerstone product of the company and was the first washed, chopped, ready-to-use bag greens on the market launched in 1995. Today, the company said it offers the most varieties of specialty greens year-round throughout North America.

Jade – an authentic Asian greens line that was the first washed, ready-to-use fresh Asian greens on the market when it launched in 2008.

San Miguel Produce – conventional and organic bunch greens that are considered a premium brand nationally for quality and consistency year-round since. San Miguel was established in 1976

As a focused niche company, vertically integrated to manage all aspects of growing, processing and marketing its products, San Miguel has earned the reputation for being the category leader for specialty greens. The company is driven by innovation, quality, data, nutrition and consumer trends all which have played a significant role in helping to take nutrient dense greens such as kale, chards, collard and bok choy mainstream and onto the plates of consumers everywhere.

San Miguel has been an integral part of the Ventura County community for 40 years and new investments like these signify the company’s continued growth and commitment to Ventura County, CA. The company also looks forward to building on that same commitment with its partner Herndon Farms in its new, second home of Toombs County, Lyons, GA.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Partnership and the right marketing plan way to global expansion

Tim Riley – Giumarra and Kevin Fiori – Sunkist
Partnership and the right marketing plan way to global expansion

Tim Riley, president of the North American company Giumarra, and Kevin Fiori, VP of Sales and Marketing of Sunkist USA, took part in a session entitled Global opportunities abroad, in which they outlined their companies’ strategies for international growth and how they tackled some of the obstacles along the way.

For the president of Giumarra, the key to its company’s success was the development of global partnerships since the 1990’s. “From our base in North America we moved to South Africa and South America, mainly Chile and Argentina, as well as Europe and Asia. The reason for this is that it enabled us to create a network of growers allowing for year-round supply of consistent quality produce.”

“In 2005, for example, it came to point where we needed 12 month supply of blueberries, so we looked for like-minded companies in countries like Chile, Argentina and Mexico and we created our separate organisation to partner and collaborate with them. We had such a success with our operation, that in 2007 we decided to do the same with avocados,” explains Tim.

Nowadays, Giumarra has grown into an international network of fresh produce growers, distributors and marketers, allowing its customers to source virtually any type of fresh produce item from or to almost anywhere in the world.

For his part, Kevin Fiori, of Sunkist, described how about ten years ago his company was suffering of lack of international demand for lemons in existing key markets, such as North America and Japan, and of the near-absence of demand in countries such as South Korea, Hong Kong or China. “We looked at pricing and this really had no impact, so we needed to conduct research to make sure we took the appropriate actions to change what was going on,” said Kevin.

He explains that “elasticity was the key factor. Almost nobody was purchasing lemons for anything other than to use them as garnish, for seafood, for lemonade or cocktails, so they were at a secondary demand level. We therefore wanted to target the primary drivers of demand.”

“We redesigned our marketing plans taking into consideration that price was not the key factor and we spent a lot of time introducing secondary displays in primary demand departments (seafood, alcohol, etc.) and we registered a 30% increase in our raw demand; a huge impact.”

According to Kevin, “it is also essential to take into account that what you do in the United States or South Africa doesn’t necessarily translate into other cultures, but we felt a huge impact on overall demand by making sure that the money was spent in the right promotions. This case is about lemons, but it really applies to all products. It all comes down to conducting the right marketing.”

Publication date: 8/22/2014
Author: Nichola Watson
Copyright: www.freshplaza.com


FreshPlaza.com

Sprouts sets Alabama expansion

Sprouts Farmers Market, Phoenix, said it plans to expand into Alabama early next year, with a store in Birmingham among seven new locations it announced Tuesday.

Sprouts entered the Atlanta market area earlier this year with four stores.

Besides the Alabama store, six other locations are scheduled to open early in 2015, the company said: in Bakersfield and Daly City, Calif.; Liberty, Mo.; Scottsdale, Arizona; South Jordan, Utah, and its fifth Atlanta area store in Cumming, Ga.

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Sprouts sets Alabama expansion

Sprouts Farmers Market, Phoenix, said it plans to expand into Alabama early next year, with a store in Birmingham among seven new locations it announced Tuesday.

Sprouts entered the Atlanta market area earlier this year with four stores.

Besides the Alabama store, six other locations are scheduled to open early in 2015, the company said: in Bakersfield and Daly City, Calif.; Liberty, Mo.; Scottsdale, Arizona; South Jordan, Utah, and its fifth Atlanta area store in Cumming, Ga.

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Sprouts sets Alabama expansion

Sprouts Farmers Market, Phoenix, said it plans to expand into Alabama early next year, with a store in Birmingham among seven new locations it announced Tuesday.

Sprouts entered the Atlanta market area earlier this year with four stores.

Besides the Alabama store, six other locations are scheduled to open early in 2015, the company said: in Bakersfield and Daly City, Calif.; Liberty, Mo.; Scottsdale, Arizona; South Jordan, Utah, and its fifth Atlanta area store in Cumming, Ga.

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AG New England sets warehouse expansion

Associated Grocers of New England said Tuesday it plans a major expansion of its Pembroke, N.H., distribution center that will “dramatically increase the scope and speed-to-shelf” of the products and services it offers.


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The expansion will add 105,000 square feet to the 380,000-square-foot facility, with ground-breaking scheduled for the spring and construction expected to be completed by the end of 2014, the company said. The original distribution center opened in 2006.

According to Mike Burgoine, president and CEO of AGNE, the central element of the expansion will be an automated product movement solution — a multi-shuttle system that will take up less than 5,000 square feet while providing more than 10,000 pick facings, “which is equivalent to approximately 60,000 square feet of traditional warehouse space.

Read more: AG New England to acquire Bi-Wise store

“With the increase in SKU’s over the past decade, we needed to reduce the number of ‘touches’ to increase our efficiency and maximize the use of our square footage,” Burgoine explained. “This automated technology will help to support additional item growth in a small footprint, offering our customers a vastly expanded selection of food products.”

“It will create logistics results while supporting additional specialty food items and improve service to store customers,” said Ken Ruehrdanz, manager of the distribution systems market for Dematic, the Grand Rapids, Mich.-based company that is supplying the logistics system. “With the implementation of modern methods such as high-density staging of inventory, along with ergonomic Put Wall work stations, AGNE will realize the benefits of a compact system footprint along with efficient and accurate order processing.”

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Murray’s Cheese plans for expansion with Kroger

Proving that supermarket customers are looking for more sophisticated options than the usual cheeses found in the dairy aisle, Murray’s Cheese shops continue to expand within Kroger banner stores. “We started out in 2008 a handful of stores here, a handful of stores there in various divisions, and now we’re in 11 states and our 100th store will be in Ralphs in their division out there in Los Angeles. It’s their Studio City (Calif.) store,” Deena Siegelbaum, …

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Gelson’s Eyes Expansion in Calif.

LOS ANGELES — Gelson’s Market is eyeing expansion to San Diego and other markets in California, the president of the chain told SN Monday.

Gelson’s current parent company, Arden Group, announced on Friday that it had agreed to be acquired by private-equity firm TPG, Fort Worth, Texas, for $ 394 million.


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“TPG really understands what Gelson’s is about, and wants to see us grow,” Rob McDougall, president of Gelson’s Market, told SN. “I’m excited about that, and the whole team is excited about that.”

The upscale, service-oriented chain had not opened any stores at all between 2001 and 2013, when it opened a new unit in Long Beach, Calif. It currently operates 17 stores in the Los Angleles area.

“We had been a little bit gun-shy [about expansion] for about 10 years, but we’re not shy any more,” McDougall said.

Read more: Arden Plans to Open New Gelson’s

The chain is planning to open another store at a former Vons location in La Cañada, Calif., in February, and is moving aggressively on finding additional sites. McDougall said he thinks “there’s a good four to five locations” in the San Diego area that would be suitable for a Gelson’s, as well as several potential sites in Orange County and in the Hermosa Beach and Redondo Beach areas.

McDougall said he believes TPG plans to retain the chain’s up-market positioning, and also to keep its executive team in place.

“I don’t see any change in our strategy, other than to grow faster,” he said.

Read more: Arden Agrees to Sales for $ 394 Million

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