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Fresno Food Expo New Product Awards adds Buyer’s Choice Award

The 2014 Fresno Food Expo, presented by Union Bank, announced the return of the highly anticipated Fresno Food Expo New Product Awards, presented by Baker Peterson Franklin CPA LLP. These awards showcase innovative products and packaging solutions from California’s San Joaquin Valley.FFE-UB date clr

This year marks the introduction of the Buyer’s Choice Award, which replaces last year’s Industry Award, and welcomes a new panel of industry expert judges. Judging will be based on marketability, presentation and packaging, and innovation and creativity.

Cold House Vodka’s Cake Batter Vodka and Bella Viva Orchards Pure & Natural Dried Fruit Slices were both awarded the Industry Award in 2013 after a tie was determined by the celebrity judging panel.

“Our Pure & Natural product line was inspired by consumer demand for cleaner ways of eating,” Brean Bettencourt of Bella Viva Orchards said in a press release. “Our product line is all-natural dried fruit, so there are absolutely no additives. This not only makes it extremely nutritious and wholesome, but it also makes it ideal for exporting because of the strict sulfur limits abroad. At the 2013 Expo, we met eight new buyers from Asia, which has helped increase our existing exports there. Additionally, many of our domestic customers are located in the Bay Area, Chicago and the East Coast, so the Fresno Food Expo provided an opportunity to build an awareness of our products in the San Joaquin Valley, helping to drive consumer demand, as well as connect us with new buyers who didn’t have us on their radar.”

The Buyer’s Choice Award will be accompanied by the return of the popular People’s Choice Award, which provides consumers an opportunity to cast a vote for their favorite new product or packaging solution. This award also provides a great opportunity for participating companies to receive immediate feedback and reactions directly from their consumers. For the 2013 People’s Choice Award winner, Rosa Brothers Milk Co., said winning the award made a difference in them securing new retail locations.

The public can vote for their favorite new product as part of the “People’s Choice Award June 20 until July 22. Votes will be counted by the number of “Likes” on Facebook or emailed votes each product receives, which will boost product awareness online and give added promotional value and marketplace energy to participating companies.

A total of 55 new products were debuted at the 2013 Fresno Food Expo New Product Awards from 32 different San Joaquin Valley-based companies.

The Fresno Food Expo New Product Awards are open to any new food product, varietal or packaging concept. The product must be introduced to the marketplace between March 15, 2013, and July 24, 2014. New Product Award applications are available to all Fresno Food Expo confirmed exhibitors and must be received with two product photos no later than June 13 at 5 p.m.

Applications and additional information are available at: http://www.fresnofoodexpo.com/node/96/new-product-awards

“The inaugural Fresno Food Expo New Product Awards provided a platform for our San Joaquin Valley-based food and beverage companies to showcase their new products to both the buying community and directly to consumers,” Amy Fuentes, local business initiatives manager for Fresno, said in the press release. “As a result, participating exhibitors were able to make immediate direct connections to new customers, the core purpose of the Expo and its benefit to our local food industry.”

The 2014 Fresno Food Expo will be held July 24 at the Fresno Convention & Entertainment Center New Exhibit Hall. For more information on the Fresno Food Expo or the San Joaquin Valley New Product Awards, visit www.FresnoFoodExpo.com.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Fresno Food Expo New Product Awards adds Buyer’s Choice Award

The 2014 Fresno Food Expo, presented by Union Bank, announced the return of the highly anticipated Fresno Food Expo New Product Awards, presented by Baker Peterson Franklin CPA LLP. These awards showcase innovative products and packaging solutions from California’s San Joaquin Valley.FFE-UB date clr

This year marks the introduction of the Buyer’s Choice Award, which replaces last year’s Industry Award, and welcomes a new panel of industry expert judges. Judging will be based on marketability, presentation and packaging, and innovation and creativity.

Cold House Vodka’s Cake Batter Vodka and Bella Viva Orchards Pure & Natural Dried Fruit Slices were both awarded the Industry Award in 2013 after a tie was determined by the celebrity judging panel.

“Our Pure & Natural product line was inspired by consumer demand for cleaner ways of eating,” Brean Bettencourt of Bella Viva Orchards said in a press release. “Our product line is all-natural dried fruit, so there are absolutely no additives. This not only makes it extremely nutritious and wholesome, but it also makes it ideal for exporting because of the strict sulfur limits abroad. At the 2013 Expo, we met eight new buyers from Asia, which has helped increase our existing exports there. Additionally, many of our domestic customers are located in the Bay Area, Chicago and the East Coast, so the Fresno Food Expo provided an opportunity to build an awareness of our products in the San Joaquin Valley, helping to drive consumer demand, as well as connect us with new buyers who didn’t have us on their radar.”

The Buyer’s Choice Award will be accompanied by the return of the popular People’s Choice Award, which provides consumers an opportunity to cast a vote for their favorite new product or packaging solution. This award also provides a great opportunity for participating companies to receive immediate feedback and reactions directly from their consumers. For the 2013 People’s Choice Award winner, Rosa Brothers Milk Co., said winning the award made a difference in them securing new retail locations.

The public can vote for their favorite new product as part of the “People’s Choice Award June 20 until July 22. Votes will be counted by the number of “Likes” on Facebook or emailed votes each product receives, which will boost product awareness online and give added promotional value and marketplace energy to participating companies.

A total of 55 new products were debuted at the 2013 Fresno Food Expo New Product Awards from 32 different San Joaquin Valley-based companies.

The Fresno Food Expo New Product Awards are open to any new food product, varietal or packaging concept. The product must be introduced to the marketplace between March 15, 2013, and July 24, 2014. New Product Award applications are available to all Fresno Food Expo confirmed exhibitors and must be received with two product photos no later than June 13 at 5 p.m.

Applications and additional information are available at: http://www.fresnofoodexpo.com/node/96/new-product-awards

“The inaugural Fresno Food Expo New Product Awards provided a platform for our San Joaquin Valley-based food and beverage companies to showcase their new products to both the buying community and directly to consumers,” Amy Fuentes, local business initiatives manager for Fresno, said in the press release. “As a result, participating exhibitors were able to make immediate direct connections to new customers, the core purpose of the Expo and its benefit to our local food industry.”

The 2014 Fresno Food Expo will be held July 24 at the Fresno Convention & Entertainment Center New Exhibit Hall. For more information on the Fresno Food Expo or the San Joaquin Valley New Product Awards, visit www.FresnoFoodExpo.com.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Seafood Expo: Revamp your seafood case

The lack of significant growth in the seafood department is due to lack of innovation in the seafood case, John Whitman of Whitman Management Group argued at a session here at the Seafood Expo in Boston.

Whitman said that his father told him that if you live by the low price sword, you die by the low price sword. Instead of playing the price game, he suggested making consumer focused changes to the department.

“Value-added [products] are going to be the change that’s necessary to drive incremental sales that mean something to your customer,” he said. He suggested ready-to-eat products like chowders, or with special favoring like New Orleans style crawfish tail, garlic crab or Caribbean flavored peel and eat shrimp.

Seafood could be brought to the mainstream, he said, by offering products like seafood burgers or seafood sausages, familiar items with a seafood twist.

Whitman also suggested regularly changing up displays with different dimensions and platters to appeal to different customers’ personalities, cross-merchandising seafood — such as surf and turf skewers with tenderloin or with wine during a sampling event.

Supermarket News

Seafood Expo: DeMoulas invested in seafood success

DeMoulas Market Basket chain took its seafood sales from less than 1% of total store sales to 2% for fresh seafood and 2 to 2.5% for frozen seafood, said Director of Seafood  Bob Hartman at a Seafood Expo North America panel.

Eight years ago the chain radically expanded its commitment to seafood.

“When everybody was downsizing, we just expanded. We took our fresh fish departments from a 12-foot self service department to 24 feet, that’s just self service,” Hartman said.

Stores with full-service seafood departments expanded from 12 to 24 feet in space.

“And our frozen display, which was probably one of our biggest growths, we went from 12 foot multi-level cases … and we put in another 16 to 70 feet of coffin cases, depending on the location of the store.”

When DeMoulas opened a perishables distribution center — 15,000 feet of the space was dedicated to seafood.

The chain has focused on making seafood more accessible for shoppers.

“We’re doing live demos in our stores, providing our customers with the opportunity to try seafood and see how easy it is to prepare,” said Hartman.

Within the last two years, the chain has started offering seafood in its prepared food department in front of the store. In a recent promotion for Lent, DeMoulas Market Basket sold 5,600 breaded, fried haddock dinners in just one week in 30 stores.

Supermarket News

Seafood Expo: What’s on the menu

It’s been a cold winter, but the sun is shining here in Boston. I’m here for the newly renamed Seafood Expo North America (formerly the International Boston Seafood Show). Tomorrow morning I’ll be attending the panel “Molecules can kill — Plus, other fun facts about food allergies!” While those facts might not meet most people’s definition of “fun,” the issue of food allergies is an important one and a topic often overlooked outside the bakery department.

The panel “How can we increase seafood consumption in the U.S.?” will benefit from both the supermarket and QSR perspective with speakers from Long John Silver’s and Demoulas Market Basket.

As far as I know Chipotle doesn’t offer any seafood products, but Joshua Brau, director of the company’s Food With Integrity program, will be talking about lessons learned from sustainable food systems in the “Putting the ‘food’ back in seafood’” panel. With Chipotle’s bold sustainability messaging — that most recently includes an extended ad that received 12 million views on YouTube as well as a sponsored Hulu TV series — it will be interested to hear what he has to say about the seafood industry’s sustainability efforts.

Supermarket News

Gallery: Trends from the Expo West show floor

Last week’s Natural Products Expo West show drew 67,000 industry members and more than 2,600 exhibitors, including 635 first-time exhibitors — the most ever in the event’s history, according to New Hope Natural Media. Both Supermarket News and New Hope are divisions of Penton. From food and beverages to beauty and household products, the event showcased the trends driving the global natural products industry, which is poised to grow to $ 226 billion by 2018, with an annual …

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Supermarket News

Trends meet trends on Expo West show floor

Members of the media covering the Natural Products Expo West show named a frozen chicken verde product from up-and-coming natural brand Luvo as the winner of its “Best of the West” contest for new products introduced at the show.

always the will, a speaker at Natural Products Expo East said in a session Saturday.


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Multigrain Squarefuls, a new cereal from Barbara’s Bakery, and an organic bread with 21 whole grains and seeds, Dave’s Killer Bread, were named runners-up in the annual contest. Eighty new products were eligible for votes.

Founded by investment banker Stephen Sidwell in January, Luvo is making a very ambitious run to create a kind of natural superbrand, with a wide array of products and big-time marketing including a celebrity investor and spokesman, Derek Jeter; brand ambassadors including NFL star Troy Polamalu and actress Jennifer Garner; and a new CEO from the yoga wear company Lululemon. Luvo’s frozen entrees steam cook in a proprietary pouch, which Sidwell said locks in flavor and presents like a restaurant meal.

Read more: SN’s coverage of Natural Products Expo West

To the extent I could detect emerging trends on the show floor, the story was of intersection of trends thremselves. For example, siracha meeting popcorn, coconut chips with greek yogurt topping; premium, raw pet food; and almonds with Japanese plum vinegar. A number of exhibitors proudly showed off newly won Non-GMO certification, giving further evidence to an intensification of that attribute.

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Expo West show wrap-up: How to take mainstream retail forward

The Expo West experience can be daunting for new attendees, with an overwhelming number of exhibitors and products, and attributes ranging from organic to non-GMO to superfood.

Those who pace themselves and keep the big picture in mind, however, will come away with smart solutions for their businesses.

There’s really no choice for supermarkets, because they have to keep embracing smart solutions. The stakes are too high.

SN’s 2014 health and wellness survey of the food industry, just published, found just how strongly the momentum is building. Some 82% of respondents, and 75% of retailers and wholesalers, said health and wellness categories showed sales increases over the past 12 months. Moreover, almost half of those respondents said health and wellness sales increased by 10% or more last year, a remarkable number that follows gains in recent years too.

Supermarkets are benefiting from all the good news, but they realize the competition is strong. More than half of conventional food retailers identified natural food stores as the strongest competitor to supermarkets in health and wellness sales, with selection as the main competitive advantage.


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Supermarkets attending Expo West were no doubt considering how to keep moving their momentum forward. SN’s half-day series of educational panels provided some answers. These included the need to offer sophisticated signage and nutritional labeling at the shelf, but also to not forget about the need for one-on-one engagement between retailers and shoppers. This requires that retail associates are educated on the wellness topic.

Retailers were also urged to become health advocates, embrace transparency, and help reduce the amount of consumer confusion about health and wellness. In fact, the importance of reducing confusion came up repeatedly at Expo West in educational sessions, because it seems to be a topic that impacts far more than just mainstream retailers.

Read more: SN’s coverage of Natural Products Expo West

Retailers were also told to make health and wellness interesting and exciting. This includes launching kids programs to start the younger set early, and building partnerships that bring interesting programs to stores.

Jay JacobowitzOne of the most important points at the SN event was raised in the form of a question by panelist Jay Jacobowitz, president, Retail Insights. Here’s how he put it:

“Why is health and wellness a separate discussion in the grocery channel? Why isn’t it integral to the model?”

That’s an excellent question that I hope the industry will really ponder in 2014. If we do nothing more than address that topic, we will have moved further along the road to making supermarkets into first-class providers of health and wellness strategies and services for consumers.

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Baby food grows up at Expo West

I’m a working mom to a 15 month old who likes to exert her independence at mealtime. She wants to feed herself, and there is no telling if the meal she gobbled up last week, will end up on the floor this week. Because she’s so picky, deciding what to make for meals and snacks is a source of anxiety.

It wasn’t so bad when she was smaller and her diet consisted of baby food and formula, which you could easily find in the baby aisle. But since her teeth have sprouted, she’s graduate to table food and shopping for a well-balanced and nutritious diet is even more of a challenge. Judging by the baby, toddler and kids foods debuting on the show floor of this year’s Expo West, that could get a little easier.

Doctors recommend whole milk yogurt for toddlers, but organic whole fat versions continue to elude me, even at retailers who merchandise endless yogurt SKUs like Trader Joe’s. Happy Family is helping fill the dearth with a new line of refrigerated yogurt pouches co-branded with Stonyfield organic yogurt in YoBaby, YoTot and YoKids versions.

When you’re a picky eater, like most toddlers tend to be, a variety of healthy snacks are essential to offering satiety and nutrition in between those barely touched meals. Plum Organics is offering a new solution in its Mighty 4 for Tots toddler snack line. Just when I thought my daughter had outgrown food pouches, the brand is offering blends representing each of the four food groups in pouch and bars that are especially designed for this age group.

Retailers who group nutritious, convenient and seemingly appetizing solutions like these in age appropriate sections within the baby (and dairy) aisle, will not just grow the loyalty of a lucrative customer base, but keep little ones in this high margin category a little longer.

Supermarket News

Expo West is best

Tea for kids, probiotic-laced k-cups and raw krauts are just some of the innovations that await me at this year’s Natural Product’s Expo West.

As a first timer to the show that draws 60,000 attendees and hosts 3,000 exhibits, planning my visit has been a feat in itself. There is just so much to see and do.


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A visit to the Fresh Ideas Organic Marketplace, which features certified organic products under a big white tent, is a stop I intend to make on my way to SN’s half-day of educational sessions titled “Driving Health and Wellness at Supermarkets.” (I’m moderating a panel on winning partnerships, so will have to skip the concurrent herb walk at California State University Botanic Gardens.)

My plan Friday is to hit the ground running in comfortable or no shoes, depending on the activity. First there’s early morning yoga and then an educational session on health and wellness trends presented by NMI and Nielsen. Then the real exploration begins on the show floor. Stay tuned for trends and other interesting tidbits from the show…

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Supervalu plans national expo

Supervalu said Monday it will host its first-ever national sales expo this summer.


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Sales 4 All Seasons, scheduled for Aug. 12-14 at the RiverCentre in St. Paul, Minn., is designed to bring together in one major sales and education event all of Supervalu’s former regional shows, the company said.

“This is going to be a huge event and I’m really excited at the commitment Supervalu and our suppliers are making to our customers by delivering this national show,” said Janel Haugarth Supervalu’s president of independent business, in a statement. “Our retailers will gain new insights into creative solutions and products that will help them continue to be successful local grocers. The event also provides a valuable networking opportunity with their fellow retailers and experts from our supplier community.”

The company said it anticipates approximately 3,000 total attendees to the event, including its independent retailers, industry personnel, grocery and food suppliers, and employees.

Supervalu will also announce winners of its 2014 Master Marketer competition, which celebrates the top marketing campaigns of the company’s independent retailers, at the national expo.

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SN sets education and networking event at Expo West

Retailers from Ahold USA, IGA and Sprouts Farmers Market will be among speakers at a half-day education and networking event that SN is presenting Thursday, March 6, from 2 to 6p.m., during Natural Products Expo West in Anaheim, Calif.

The program is called “Supermarket News at Expo West: Driving Health and Wellness at Supermarkets.” Here is a link for the agenda.

Raymond McCallJim NielsenRetailer speakers include Raymond McCall, SVP of pharmacy and HBC, Ahold USA; Jim Nielsen, COO, Sprouts; Thomas Honer, owner of the Harvest Market IGA; and Chris Sherrell, CEO, Fresh Thyme Farmers Market.

Others speakers include Jay Jacobowitz, president, retail insights, and Len Monheit, executive director, strategic development, New Hope Natural Media.


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Sessions include those on leveraging the total-store health experience, winning with wellness partnerships, and understanding lessons from the new breed of mainstream natural food retailers. In addition, New Hope Natural Media will preview a new strategy for product forecasting in this segment.

The program will also include an exclusive cocktail and networking reception for supermarket industry executives from 6 to 7 p.m.

Those interested in attending need to register for Expo West and then upgrade their badge to attend the SN program.

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United’s Market Street Plans Health Expo

LUBBOCK, Texas — To encourage healthier eating habits, the Market Street division of United Supermarkets here said it plans to host a Better Basket Expo Saturday and Sunday that will include dietitian-led store tours and free health screenings.

The expo is scheduled for 11 a.m. to 5 p.m. both days, with in-store demonstrations continuing through the entire month of January, the company said. Stations spread around the stores will offer dietitian-recommended foods for customers to sample — including fruit — and vegetable-packed smoothies, light proteins and whole-grain snacks; and pharmacists will provide free screenings for blood pressure, blood sugar levels and cholesterol.


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The company said the event is also designed to highlight the tools available on the stores’ shelves to help customers, including shelf talkers and health tags highlighting nutritious, healthier options. The health tags, a new element, identify products that are gluten-free, low sodium, heart-healthy, whole grain, high fiber, sugar-free, low in saturated fats and organic.

According to Robin Hawkins, director of health and wellness for the chain, “Our goal is to help our guests make small changes to their food purchases that will allow them to build a better basket.”

United is a wholly owned subsidiary of Boise, Idaho-based Albertsons.

Read more: Price Tag for United Disclosed at $ 385M

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United’s Market Street Plans Health Expo

LUBBOCK, Texas — To encourage healthier eating habits, the Market Street division of United Supermarkets here said it plans to host a Better Basket Expo Saturday and Sunday that will include dietitian-led store tours and free health screenings.

The expo is scheduled for 11 a.m. to 5 p.m. both days, with in-store demonstrations continuing through the entire month of January, the company said. Stations spread around the stores will offer dietitian-recommended foods for customers to sample — including fruit — and vegetable-packed smoothies, light proteins and whole-grain snacks; and pharmacists will provide free screenings for blood pressure, blood sugar levels and cholesterol.


CONNECT WITH SN ON TWITTER

Follow @SN_News for updates throughout the day.


The company said the event is also designed to highlight the tools available on the stores’ shelves to help customers, including shelf talkers and health tags highlighting nutritious, healthier options. The health tags, a new element, identify products that are gluten-free, low sodium, heart-healthy, whole grain, high fiber, sugar-free, low in saturated fats and organic.

According to Robin Hawkins, director of health and wellness for the chain, “Our goal is to help our guests make small changes to their food purchases that will allow them to build a better basket.”

United is a wholly owned subsidiary of Boise, Idaho-based Albertsons.

Read more: Price Tag for United Disclosed at $ 385M

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NEPC moving expo to fall in 2014

The New England Produce Council announced that beginning in 2014, it will hold its annual expo in the fall at a venue in Newport, RI.

On Oct. 10 Laura Sullivan, executive director of the New England Produce Council, headquartered in Burlington, MA, told The Produce News that the council is making a major venue change to its annual NEPC Produce & Floral Expo in 2014.

“This is our 15th expo,” said Sullivan. “We wanted to do something different, special and exciting. And so, instead of having the event as we normally do in April, we decided to move it to September.”

The event is scheduled for Thursday Sept. 12, 2014, at the Hyatt Regency Newport Hotel & Spa, Newport, RI.

“We are very excited about the changes surrounding our annual expo,” Bob McGowan, president of the NEPC, said in a press release. “Autumn in New England is the perfect time for our produce professionals to visit, and the new location will provide the opportunity for attendees and exhibitors to network with industry professionals and enjoy all that Newport has to offer.”

Sullivan said that off-site activities offered in Newport and surrounding areas are nearly endless.

“September showcases New England at its best,” she said. “Enjoyable and entertaining events include tours of mansions, shopping, area beaches, sail boating, water tours and much more. The Hyatt has a spa on the property for guests to enjoy. It will be a great networking opportunity for everyone who attends.”

The event will be similar to the NEPC’s previous shows except with a “farmer’s market” flair that will be evident on the exhibit floor. Sullivan said it’s a great opportunity for produce professionals to showcase their products.

“The exhibit space is extremely limited, so reserve your booth early,” she noted.

On Wednesday, Sept. 11, the NEPC will host a reception and clambake at the hotel to kick off the expo activities.

“The hotel is on the water, so this will be a fantastic event,” said Sullivan. “We’ll all be enjoying a delicious clambake while overlooking the ocean.”

The Produce News | Today’s Headlines

Shopper Expo Tweets: QR Codes on Their Way Out?

Shopper Marketing Expo attendees are spreading insights from the show sessions on Twitter— whether it’s information about retailer apps, QR codes, or advertising by invitation (which I like to refer to as vampire advertising, but that’s just me). Read below for the top tweets from the conference in Chicago.

For more news from the show, follow SN’s Shopper Marketing Expo coverage.

Supermarket News

Shopper Expo Tweets From Chicago

Tuesday was the first day of the Shopper Marketing Expo at Chicago’s Navy Pier, and attendees have been sharing insights from the conference with all their virtual best friends on Twitter. Here are some top tweets from Tuesday’s educational sessions and other show happenings. For more news from the show, see SN’s 2013 Shopper Marketing page where Center Store Associate Editor Carol Angrisani is filing stories from Chicago.

Supermarket News

Shopper Expo Tweets From Chicago

Tuesday was the first day of the Shopper Marketing Expo at Chicago’s Navy Pier, and attendees have been sharing insights from the conference with all their virtual best friends on Twitter. Here are some top tweets from Tuesday’s educational sessions and other show happenings. For more news from the show, see SN’s 2013 Shopper Marketing page where Center Store Associate Editor Carol Angrisani is filing stories from Chicago.

Supermarket News

SN to Publish Shopper Marketing Expo Daily

CHICAGO — SN will publish a special daily e-newsletter during the Shopper Marketing Expo at Navy Pier here on Oct. 8-10.

The Path to Purchase Institute event is the world’s largest gathering of shopper marketing professionals and offers three days of seminars connected to a trade show floor dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the path to purchase.

SN will cover sessions, keynotes and other show highlights in an e-Show Daily. Sign up here to receive the free Show Daily all three days of the event.

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Expo East: Gluten Free in the Mix

BALTIMORE — It isn’t just the product attributes themselves but how they’re executed that determines their success, according to exhibitors and retailers at the Natural Products Expo East here.

The annual event, presented by Penton’s New Hope Natural Media, is the largest gathering of natural products suppliers and emerging food and grocery entrepreneurs on the East Coast. And while attributes like non-GMO and gluten free are practically the price of admission for exhibitors today, the winners in the space are those who can marry products with those characteristics to consumer demands for simplicity and taste. As one retailer told SN at the show, “We’re looking for gluten-free products that taste good.”

To hear the exhibitors tell it, striking the right mix is a delicate process. Matt Cox, director of marketing for Bob’s Red Mill, said the company’s new gluten-free pie crust mix resulted from dozens of formulations to create a mix that was not too sticky yet easy to prepare. “One thing we hear a lot from customers is that they’re frustrated around the holidays preparing gluten-free meals, particularly baking,” he said.


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The gluten-free trend is also moving toward more convenience-focused foods like frozen pizzas. Chef Anthony Russo’s, a Houston-based pizza chef and restaurateur, developed a gluten-free pizza in his restaurant with a recipe now in a line of branded and private-label frozen pizzas in retail. “This is a gourmet pizza, with the benefit of being gluten-free,” Scott Treadaway, sales director, said.

Products in abundance at the show included kale, chia, seaweed (in sheets and crisps) and sprouted grains, such as a seven-grain pizza crust from Angelic Bakehouse, Waukesha, Wis.

Jim Breen, chief executive officer of Minneapolis-based sprouted grain chip maker Way Better Snacks, said his company was moving further into germinated seeds as an ingredient, explaining that germinated seeds of a plant are far more nutritious than the plant itself. That company is developing chips using germinated mustard, broccoli and kale seeds. “Kale’s hot right now but nobody’s doing anything with the seed yet as far as we can tell,” he said.

But just wait.

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