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Chile’s largest fruit exporter to be showcased at London Produce Show

Looking for new opportunities, particularly for key product range
Chile’s largest fruit exporter to be showcased at London Produce Show

New innovations in table grapes and stonefruit from one of Chile’s largest fruit exporters, Gesex, will be showcased at a major new event for the fresh produce sector, due to be staged in London next month.

The company will be appearing at the forthcoming London Produce Show, which will take place in the UK capital from 4-6 June, together with its European subsidiary Fruit Growers Alliance (FGA) and US fruit breeder Sun World International LLC (Sun World).

As well as improving contacts with existing customers and consolidating its position in the country, Gesex’s Felipe Casanova said the exporter would be looking for new opportunities in the UK, particularly for its key product range.

“We’re aiming to keep learning about the UK market, while also showcasing some of the new varietal innovations that we have achieved in all of our products, including table grapes, cherries and other stonefruit,” he said.

Table grapes represent the biggest single export product for Gesex in the UK, with the grower exporting approximately 4,500 tonnes of red and green grapes to the market through FGA every year.

Growth outlook
Already a hugely important market for the company – representing 15% of total export volumes and 20% of total turnover – Casanova believes further growth for Chilean fruits exports can still be achieved in the UK despite the mature nature of the market.

“Although we are talking about a mature market, supermarkets are trying to reduce the number of suppliers and increase the volume with the existing ones,” he said.

“We are confident we will keep growing with both red and green seedless grapes and we see the UK market as one of our targets specifically for red seedless.”

As a grower, some 85% of the total volume of fruit exported by Gesex is sourced from its own production, meaning that the company can help facilitate direct contact between European grocery retailers and Chilean growers.

“In contrast with traditional exporters, our growers have full visibility as regards the customers we are serving and the results they receive – this acts as motivation for our growers to keep improving quality as they will be rewarded as a result,” he explained.

However, innovation is vital to the continued growth of the business and Casanova said that the company was constantly looking for new varieties of table grape and stonefruit that could cover gaps in supply.

Fruit partners
Like Gesex, Sun World will also be present at the London Produce Show and the company’s Executive Vice President David Marguleas said its appearance would serve to both highlight the work being done by the US breeder and the varieties that it has licensed to growers across the globe.

“Sun World’s objective in participating in the show, and in making the opportunity available to our licensees, is to create increased visibility for Sun World’s proprietary varieties and brands as well as for Gesex and our other 52 marketer licensees worldwide,” he said.

FGA, which was established by Gesex and fellow Chilean exporter San Clemente in 2008, with offices in Ridderkerk in the Netherlands and Chatteris in Cambridgeshire, UK, will also be on hand to highlight its role in bringing Chilean growers closer to European consumers.

According to FGA’s Paul Nicholls, the joint venture expects to import some 400,000 cartons of fruit to the UK this season, as well as a further 600,000 cartons to the European mainland from Chile and other sources.

The company, which counts the largest grocery retailers in the UK, Germany, Scandinavia and Spain among its client roster, is focusing on developing its direct line of communication with European retailers and shoppers through what Nicholls described as the “least cost direct sourcing model”.

“By delivering direct to market combined with a marketing strategy that is focused on the needs of European consumers, I believe we can expect to see further growth for Chilean products in Europe in the near future,” Nicholls added.

For more information:
Steven Maxwell
Fresh Position
Tel: +44 7796 948491
Email: [email protected]


Publication date: 5/27/2014

Exporter expects Pakistani mango volumes to double this season

Exporter expects Pakistani mango volumes to double this season

Imtiaz Enterprises expects that their mango export volume will be double this season as they receive astonishing response from buyers due to the recent ban on Indian mangoes. Many see this as a good opportunity for Pakistan to export more volume of mangoes to the European Union.

The company plans to organize Pakistan mango Festivals this year in new destinations such as Romania, Mauritius and New Zealand.

Considering the EU’s introduction of stricter import regulations, serious monitoring measures are being taken by the Pakistani Government and its allied departments, to strictly comply with EU protocols in order to grip EU market in a better way.
Pakistan Government has self-imposed tough export protocols to ensure that only the highest quality fruit is delivered to the international markets.

Hot Water Treated mangoes will be exported from Pakistan this season and the Government has started registering certified farms and pack houses.
At present there are over 80 Export Pack houses with the latest certification of BRC, HACCP, ISO2200, IFS and more than 30 Global Gap Certified mango orchards where government has targeted to enrolled minimum 100 orchards this year and multiply the figure by next year.

Pakistan Quarantine Department of Plant Protection (DPP) and All Pakistan Fruit and Vegetable Exporter, Importer and Merchant Association (PFVA) are taking measures at full throttle. They have organized series of seminars and awareness programs countrywide to ensure the food safety standards and its compliance.
Trade Development Authority of Pakistan and Horticulture Boards are also in close coordination to do all possible efforts in order to increase Pakistani mangoes share in the world market.
For more information:
Imtiaz Hussain
Imtiaz Enterprises
Tel: +92-21-36870453
Fax: +92-21-36870454
Email: [email protected]

Publication date: 5/8/2014

Egyptian exporter Fruit Link sees 25% growth

Looking to expand into more markets
Egyptian exporter Fruit Link sees 25% growth

Despite recent political problems that have challenged Egypt’s fresh produce exporters, Fruit Link has managed to grow their citrus shipments. Now that they are the largest Egyptian citrus exporter in France, they look to expand their presence in more markets across the world.

“The French have Runjis Market, which is the biggest wholesale market in the world, with millions of trading shops and companies,” noted Ayman Bayoumy, sales and shipping manager for Fruit Link. That situation offers a prime opportunity for fruit supplies, he added, but only if they’re able to establish a good reputation there. While the promise of lots of customers and millions in profits is alluring and can encourage quick action, Boyoumy described Fruit Link’s entry into the French market as steady and well-planned.

“A market study report was the first step we took in order to advise our packing teams on what we should have in order to gain acceptance,” said Bayoumy. “So we packed Valencia oranges that met European and French requirements regarding entry.” The sales team followed up with a contract with Dole’s French operation, and those pre-entry steps have paid off well.

“Total citrus shipments to France from Egypt last year were 1,400 tons, and Fruit Link was responsible for 1,200 of those tons,” said Bayoumy. “So we’ve become the largest exporter to the French market, and the rest of Egyptian suppliers haven’t been able to compete with us.” Making the accomplishment all the more impressive has been the situation Egypt has gone through in the last few years. The instability caused by recent political turmoil has thrown many wrenches in Fruit Link’s logistical operation.

“We’ve had big shortages in fuel during critical times because of the instability in Egypt, but we’ve worked with our sales, shipping and packing departments to save our shipments from risk and deliver goods to our customers on time,” said Bayoumi. “We’re now looking to Indian, Russian, Malaysian, Singaporean and Bangladeshi markets, where we’ve actually seen over 25 percent growth.”

For more information:
Ayman Bayoumy
Fruit Link
Tel: +2 0111 555 4553 
Email: [email protected] 

Publication date: 1/9/2014

New Zealand Exporter Warns of Botulism in Whey Powder Sold Internationally

New Zealand’s primary milk exporter advised customers Saturday that some of its whey protein may be contaminated with Clostridium botulinum, a bacteria that produces dangerous toxins.

Fonterra, the biggest processor in New Zealand’s $ 11 billion dairy industry — 95 percent of which is comprised of exports — announced that three batches of its whey protein WPC80, used as an ingredient in infant formulas and sports drinks, among other products, pose a risk of botulism.

The batches of why concentrate, produced in May 2012, were sold to eight companies, including three food companies, two beverage companies and three manufacturers of animal stock feed.

While Fonterra did not announce the companies to which the whey ingredient was sold, the New Zealand Ministry for Primary Industries said Saturday that Nutricia Karicare Follow-on formula for infants 6 months and older was among the products that included the ingredient.

Fonterrra exported the whey product to seven countries, including China, which has begun sourcing more of its infant formula from abroad after melamine-tained formula killed six babies there and sickened more than 300,000, raising concerns about products made in the country.

Fonterra’s chief executive, Theo Spierings, was scheduled to fly to China Saturday to address the issue with Chinese health officials, according to BBC News.

Other affected countries include New Zealand include China, Australia, Thailand, Malaysia, Vietnam and Saudi Arabia, reported BBC.

Fonterra says no illnesses have been linked to consumption of the protein concentrate to date.

None of Fonterra’s brand products, which include Anchor, Anlene and Anmum, contain the whey as an ingredient, the company said.

Food Safety News