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FirstFruits Marketing donates over 350,000 pounds of apples to local food banks

FirstFruits Marketing of Washington finished its sixth annual Take a Bite Out of Hunger program at select retailers with a collective donation of 350,000 pounds of apples to local food banks. This brings the total program donation to approximately 1,600,000 pounds over six seasons.
 
TAB-logo 1 FirstFruits created Take a Bite Out of Hunger with the goal of helping feed the underserved while bringing attention to the problem of food insecurity in the United States. In its sixth year, FirstFruits continues to partner with retailers and wholesalers to make fresh apple donations. Donations are made in a retailer’s name to local food banks with the retailer contributing the cost of freight. This year’s participating retailers and wholesalers included Ahold, Charlie’s Produce, Dave’s Marketplace, Good Food Stores, Harvey’s, McKay’s Markets, Northwest Grocers, Red Apple Markets, Roundy’s, Stater Brothers, Super 1 Foods, Thriftway and United Supermarkets.
 
“The Take a Bite Out of Hunger program continues to grow every year thanks to the continued support and dedication from our partners,” said Chuck Zeutenhorst, general manager of FirstFruits.  “Their participation is not just about the donation, but also about engaging and educating consumers about the issues surrounding hunger.”
 
Hunger isn’t just about being hungry. It’s about food insecurity, or not having regular access to safe, affordable and nutritious foods. As of 2014, 14 percent of all U.S. households were food-insecure according to the USDA. Of those, households with children reported food insecurity at a higher rate than those without children — 19 percent compared to 12 percent.
 
The Take a Bite Out of Hunger™ program provides full retail support with campaign-themed polybags and merchandisers, point-of-sale cards and ad slicks. At the conclusion of the program, local press is invited to cover the food bank donations.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

FirstFruits marketing apple season underway

Offering unique varieties and new packaging
FirstFruits marketing apple season underway

Apple season is underway for FirstFruits Marketing of Washington, who represents the largest contiguous apple grower in the U.S. and is the exclusive marketer of Opal™ apples. This year FirstFruits will offer new ultra mesh bags along with their traditional packaging.

After kicking off the season in August with gala apples, FirstFruits is currently packing their proprietary Sweetie™ apple. Also known as gala’s sweeter, crunchier cousin, this Braeburn and Royal Gala hybrid is intensely sweet and juicy with a crunchy texture and is available for a limited time only.

In October, FirstFruits will be offering the Jubilee Fuji apple, one of the earliest and sweetest Fuji apples of the season. Named after the Jubilee Youth Ranch that it was discovered near, Jubilee promises fresh, autumn flavours. Jubilee will be offered both organically and conventionally.

FirstFruits will also offer the Opal apple to customers beginning in November. Arriving one month earlier than last year, this yellow beauty is crunchy and sweet with a hint of tang and naturally resists oxidation making it slow to brown. As the exclusive marketer of the prized Opal, FirstFruits will be offering Opal in both organic and conventional with expected supplies through March.

In addition, FirstFruits will offer a full line of ultra mesh apple bags. The new bag provides distinctive graphic impact on display and allows for improved product visibility with a broad high resolution facing that calls out the variety. The ultra mesh has less environmental impact than the standard all plastic or plastic pouch bags. The ultra mesh bags will be available in both organic and conventional versions for Opal, Sweetie, Fuji, Jubilee, Gala, Granny and mainline apples.

“We are very excited about our new ultra mesh bags because they will provide outstanding product visibility, a convenient handle for consumers and the ‘stand-up’ visibility that drives consumer impulse buys,” said Keith Matthews, CEO of FirstFruits Marketing of Washington. “The ultra mesh bags will nicely complement our selection of poly and stand-up poly bags.”

FirstFruits is looking forward to a successful apple season with its unique varieties and new ultra mesh bags. Learn more about FirstFruits at www.firstfruits.com.

For more information:
Paj Ann Herr
Golden Sun Marketing
Tel: +1 (763) 951-2005
Email: [email protected]
goldensunmarketing.com

Publication date: 9/12/2014


FreshPlaza.com

FirstFruits Marketing donates 200,000 pounds of apples to food banks

FirstFruits Marketing of Washington ended its fourth annual Take a Bite Out of Hunger program at select retailers with a collective donation of 200,000 pounds of apples to local food banks. This brings the total program donation to just under 1 million pounds over four seasons.ffboh

FirstFruits Marketing created Take a Bite Out of Hunger to help feed the underserved while bringing attention to the problem of food insecurity in the United States. In its fourth year, FirstFruits Marketing continues to partner with retailers to make fresh apple donations in a retailer’s name to local food banks, with the retailer contributing the cost of freight. This year’s participating retailers include Ahold, A&P, Grocery Outlet, Harveys, Dave’s Marketplace and United Supermarkets, with support from C&S Wholesale Grocers.

“We appreciate the continuous support and dedication from our retail partners,” Keith Mathews, chief executive officer of FirstFruits Marketing of Washington, said in a press release. “Their participation in the Take a Bite Out of Hunger program has helped us raise awareness of the larger issue of hunger, and together we hope to find a solution to food insecurity in the United States.”

“The problem of hunger isn’t just about being hungry. It’s about food insecurity, or not having regular access to safe, affordable and nutritious foods,” the company said in the press release. “As of 2010, 15 percent of all U.S. households were food-insecure; 33 percent of those were children, 96 percent reported that the food they bought just did not last and they did not have money to get more, and 94 percent reported that they could not afford to eat balanced meals.”

The Take a Bite Out of Hunger program provided full retail support with campaign-themed polybags and merchandisers, point-of-sale cards and ad slicks. The program will conclude with a local press release to cover the food bank donations in each retailers’ market.

FirstFruits Marketing is a collaborative apple marketing company owned by growers. These growers share a commitment to producing high-quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more Information, visit www.firstfruits.com.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

FirstFruits Marketing donates 200,000 pounds of apples to food banks

FirstFruits Marketing of Washington ended its fourth annual Take a Bite Out of Hunger program at select retailers with a collective donation of 200,000 pounds of apples to local food banks. This brings the total program donation to just under 1 million pounds over four seasons.ffboh

FirstFruits Marketing created Take a Bite Out of Hunger to help feed the underserved while bringing attention to the problem of food insecurity in the United States. In its fourth year, FirstFruits Marketing continues to partner with retailers to make fresh apple donations in a retailer’s name to local food banks, with the retailer contributing the cost of freight. This year’s participating retailers include Ahold, A&P, Grocery Outlet, Harveys, Dave’s Marketplace and United Supermarkets, with support from C&S Wholesale Grocers.

“We appreciate the continuous support and dedication from our retail partners,” Keith Mathews, chief executive officer of FirstFruits Marketing of Washington, said in a press release. “Their participation in the Take a Bite Out of Hunger program has helped us raise awareness of the larger issue of hunger, and together we hope to find a solution to food insecurity in the United States.”

“The problem of hunger isn’t just about being hungry. It’s about food insecurity, or not having regular access to safe, affordable and nutritious foods,” the company said in the press release. “As of 2010, 15 percent of all U.S. households were food-insecure; 33 percent of those were children, 96 percent reported that the food they bought just did not last and they did not have money to get more, and 94 percent reported that they could not afford to eat balanced meals.”

The Take a Bite Out of Hunger program provided full retail support with campaign-themed polybags and merchandisers, point-of-sale cards and ad slicks. The program will conclude with a local press release to cover the food bank donations in each retailers’ market.

FirstFruits Marketing is a collaborative apple marketing company owned by growers. These growers share a commitment to producing high-quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more Information, visit www.firstfruits.com.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

FirstFruits Marketing donates 200,000 pounds of apples to food banks

FirstFruits Marketing of Washington ended its fourth annual Take a Bite Out of Hunger program at select retailers with a collective donation of 200,000 pounds of apples to local food banks. This brings the total program donation to just under 1 million pounds over four seasons.ffboh

FirstFruits Marketing created Take a Bite Out of Hunger to help feed the underserved while bringing attention to the problem of food insecurity in the United States. In its fourth year, FirstFruits Marketing continues to partner with retailers to make fresh apple donations in a retailer’s name to local food banks, with the retailer contributing the cost of freight. This year’s participating retailers include Ahold, A&P, Grocery Outlet, Harveys, Dave’s Marketplace and United Supermarkets, with support from C&S Wholesale Grocers.

“We appreciate the continuous support and dedication from our retail partners,” Keith Mathews, chief executive officer of FirstFruits Marketing of Washington, said in a press release. “Their participation in the Take a Bite Out of Hunger program has helped us raise awareness of the larger issue of hunger, and together we hope to find a solution to food insecurity in the United States.”

“The problem of hunger isn’t just about being hungry. It’s about food insecurity, or not having regular access to safe, affordable and nutritious foods,” the company said in the press release. “As of 2010, 15 percent of all U.S. households were food-insecure; 33 percent of those were children, 96 percent reported that the food they bought just did not last and they did not have money to get more, and 94 percent reported that they could not afford to eat balanced meals.”

The Take a Bite Out of Hunger program provided full retail support with campaign-themed polybags and merchandisers, point-of-sale cards and ad slicks. The program will conclude with a local press release to cover the food bank donations in each retailers’ market.

FirstFruits Marketing is a collaborative apple marketing company owned by growers. These growers share a commitment to producing high-quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more Information, visit www.firstfruits.com.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

FirstFruits Marketing donates 200,000 pounds of apples to food banks

FirstFruits Marketing of Washington ended its fourth annual Take a Bite Out of Hunger program at select retailers with a collective donation of 200,000 pounds of apples to local food banks. This brings the total program donation to just under 1 million pounds over four seasons.ffboh

FirstFruits Marketing created Take a Bite Out of Hunger to help feed the underserved while bringing attention to the problem of food insecurity in the United States. In its fourth year, FirstFruits Marketing continues to partner with retailers to make fresh apple donations in a retailer’s name to local food banks, with the retailer contributing the cost of freight. This year’s participating retailers include Ahold, A&P, Grocery Outlet, Harveys, Dave’s Marketplace and United Supermarkets, with support from C&S Wholesale Grocers.

“We appreciate the continuous support and dedication from our retail partners,” Keith Mathews, chief executive officer of FirstFruits Marketing of Washington, said in a press release. “Their participation in the Take a Bite Out of Hunger program has helped us raise awareness of the larger issue of hunger, and together we hope to find a solution to food insecurity in the United States.”

“The problem of hunger isn’t just about being hungry. It’s about food insecurity, or not having regular access to safe, affordable and nutritious foods,” the company said in the press release. “As of 2010, 15 percent of all U.S. households were food-insecure; 33 percent of those were children, 96 percent reported that the food they bought just did not last and they did not have money to get more, and 94 percent reported that they could not afford to eat balanced meals.”

The Take a Bite Out of Hunger program provided full retail support with campaign-themed polybags and merchandisers, point-of-sale cards and ad slicks. The program will conclude with a local press release to cover the food bank donations in each retailers’ market.

FirstFruits Marketing is a collaborative apple marketing company owned by growers. These growers share a commitment to producing high-quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more Information, visit www.firstfruits.com.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.