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Baldor Forager to launch at new Whole Foods Market store

Baldor Specialty Foods and Whole Foods Market announced a collaboration that will make the company’s selection of unique culinary items available to home cooks for the first time through an in-store, digital kiosk called The Baldor Forager, which will launch exclusively on July 26 in coordination with the grand opening of Whole Food Market Williamsburg in Brooklyn, NY.whofele

When The Baldor Forager launches, it will satisfy the growing demand for wild mushrooms, heirloom produce and other items that were once the secret of the metro area’s top chefs. The Baldor Forager’s digital interface will encourage exploration, discovery and a retail experience focused on customization. Shoppers will be able to place their orders conveniently at The Baldor Forager kiosk and return for in-store pick-up in a day or two on average.

The Baldor Forager is tailor-made for an era when retailers must compete for the business of an increasingly sophisticated customer. Despite surging interest, specialty ingredients are rarely available through brick-and-mortar retailers. The inaccessibility of these items is reflected in search results, where two of the terms most commonly associated with a wide array of specialty ingredients are “where to buy” and “substitute.”

Baldor will curate items based on uniqueness, seasonality and popularity with celebrated restaurants like Estela and Daniel. At launch, offerings will include fresh, water-grown wasabi root, white strawberries and an unusual variety of lavender-hued mushroom from France called a Bluefoot.

“High-quality, specialty produce has always been the core of our business,” TJ Murphy, Baldor chief executive officer, said in a press release. “We’re really passionate about the items available through The Baldor Forager and can’t wait to share them with a new audience.”

“At Whole Foods Markets, we’re all about constantly improving the customer experience,” Tony Rajaram, Whole Foods Northeast produce coordinator, said in the release. “We know our customers want to try new, special and exotic ingredients; however, it has been a challenge for us to stock fresh, unique produce items that are very fragile and have a short shelf-life. Now, our customers have the ability to order these items and have it delivered to the store, retaining the integrity of the product. The Forager is going to let us accomplish this simply and efficiently through our in-store kiosk.”

The new Whole Foods store will also feature Gotham Greens Ugly Greens, greens and herbs that are slightly imperfect on the outside and perfectly delicious on the inside. To help further reduce food waste, the store will be introducing an Imperfect Produce program, offering customers the opportunity to purchase select cosmetically challenged produce at a lower price.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

US Foods announces changes to board of directors

US Foods Holding Corp. announced that Timothy R. McLevish has resigned effective immediately from his position on the board of directors after it was announced that he will become the executive chairman of Lamb Weston Holdings Inc. upon the completion of its planned spinoff. Because Lamb Weston is a significant supplier to US Foods, McLevish would no longer qualify as an independent director.

The company also announced the election of two new members of the board of directors

David Tehle retired in 2015 as executive vice president and chief financial officer of Dollar General Corp., a role he had held since 2004. Prior to Dollar General, he was chief financial officer of Haggar Corp. He is currently on the board of directors for Genesco and serves on the board of directors of Jack in the Box as an audit committee member and finance committee chair. Tehle will serve as the new chairman of the audit committee for US Foods.

Court Carruthers spent 13 years in senior leadership roles at W. W. Grainger Inc., most recently as group president, Americas, where he was responsible for the company’s operations in the Americas, as well as eCommerce and technology innovation globally. He is currently a director and audit committee member of Ryerson Holding Corp. and serves on the board of multiple private companies, including Follett Corp. Carruthers is a CPA, CMA (Canada).

“We wish Tim all of the best in his new endeavor,” Pietro Satriano, president and chief executive officer of US Foods, said in a press release. “I’m pleased to welcome David and Court to the Board. Both bring public company and audit experience, as well as a wealth of business and finance expertise.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Fresh Valley Foods and A.J. Letizio Sales announce partnership

Fresh Valley Foods Corp., based in Haverhill, MA, announced it has entered into a retail brokerage partnership with A.J. Letizio Sales & Marketing Inc., based in Windham, NH. Under this new agreement, A.J. Letizio will become Fresh Valley Food’s exclusive retail broker in New England and New York for the processor’s full line of fresh-cut fruit and vegetables.

“We’re all very excited about this new partnership,” Bob Tessitore, senior vice president for A.J. Letizio, said in a press release. “Fresh Valley’s full line of fresh-cut produce is the perfect complement to our current line of fresh foods.”

“With our superior level of quality and customer service, and A.J. Letizio’s outstanding reputation and ability to represent us in the marketplace, we will bring extra savings to our retailers and greater value to our retail customers,” Fresh Valley Foods General Manager C.J. Gangi added in the press release.

Founded in 2010, Fresh Valley Foods Corp. offers a full line of fresh-cut fruits and vegetables for retail and foodservice accounts under the “Freshen Ready,” “All Natural,” “Fresh 21″ and “Fresh Valley” labels.

The Produce News | Today’s Headlines

California Snack Foods Recalls Caramel Apples for Potential Listeria Risk

California Snack Foods Inc. of South El Monte, CA, is issuing a voluntary recall of California Snack Foods brand caramel apples with a best use by date between Aug. 15 and Nov. 28, 2014, because they have the potential to be contaminated with Listeria monocytogenes.

California Snack Foods caramel apples are sold in single packs and three packs, and each package will have a best use by date on the front of the label.

They were available for retail sale through grocery, discount and club stores, generally in the produce section, and were distributed to retailers in the following states: Arizona, California, Nevada, Texas and Utah.

Company officials have been working with the Food and Drug Administration (FDA) in its investigation of the current outbreak of Listeriosis, which has been associated with caramel apples. California Snack Foods recently received notice from Bidart Brothers of Shafter, CA, one of its apple suppliers, that there may be a connection between this outbreak and the apples that they supplied to the company’s facility.

The Centers for Disease Control and Prevention (CDC) has noted 29 illnesses in 10 states linked to the outbreak, and the agency has advised consumers not to eat commercially produced, pre-packaged caramel apples until more is known.

California Snack Foods officials said they used the last of the Bidart Brothers apples in the first week of November 2014, and that the caramel apples produced with Bidart Brothers apples should no longer be available in stores. However, the company recommends that consumers follow the advice of CDC and remove any caramel apples in storage and dispose of them in a secure container to avoid potential contamination in animals.

Consumers who have any product may return it to the store where purchased or dispose of it per the advice of CDC. Consumers with questions may contact the company at 800-966-5501, Monday through Friday during normal business hours, or via email to [email protected]

Listeria can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Although healthy individuals may suffer only short-term symptoms such as high fever, severe headache, stiffness, nausea, abdominal pain and diarrhea, Listeria infection can cause miscarriages and stillbirths among pregnant women.

Food Safety News

Whole Foods, Big Y provide gluten-free support

Big Y, Whole Foods and Roche Bros. have partnered with the New England Celiac Organization to host gluten-free support groups in their stores.

Whole Foods holds the free one-hour meetings once a month in its Glastonbury, Conn., store, as well as a few of its Massachusetts and Rhode Island stores.

Big Y hosts the meetings the first Tuesday of each month at its Westfield, Mass., unit.

Carrie Taylor, Big Y’s chain’s corporate dietitian, leads the group as a NECO volunteer.


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“The partnership made perfect sense since they were looking to expand their reach outside of Boston and appreciated having a health-care provider lead a group,” Taylor told SN.

Taylor typically presents an agenda or topic to discuss. For example, for the holidays, she hosted a holiday recipe swap. In addition, attendees can ask any eating/condition-related questions they may have.

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On Topic: Gluten-free foods

To meet the needs of gluten-free shoppers, supermarkets should focus on two things: communication and education. Communication means clear identification of gluten-free items, whether in a dedicated gluten-free section or integrated throughout the store  (either approach can work). Education comes into play because the staff needs to be accurately informed when responding to shoppers’ questions. —LOLA O’ROURKE, education manager, The Gluten Intolerance Group Members …

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Supermarket News

Whole Foods ads building awareness, but value perception still lags: Report

Whole Foods Market‘s newly launched advertising campaign is already raising consumer awareness for the retailer, although its value reputation is still lagging, according to a new BrandIndex rating from research and consulting group YouGov.

Whole Foods’ ad awareness rose about 3 percentage points during the first few weeks of its “America’s Healthiest Grocery Store” campaign which broke in October. However, its value perception remained mostly negative and climbed no higher than where it had been as recently as September, and still below its peak 2014 levels in February, BrandIndex said.

Whole Foods’ purchase consideration score also increased modestly: 16% of consumers currently say that they would consider the brand the next time they are in the market for groceries. That compares to 14% prior to the Austin, Texas-based retailer’s campaign.

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Wholesum Harvest earns ‘Best’ ratings from Whole Foods

Organic grower Wholesum Harvest announced that Whole Foods Market has awarded a “Best” rating to each of the company’s three farms as part of the grocer’s new Responsibly Grown program. The program is designed to help customers make more informed purchases by offering transparency about how their food is grown; it also rewards the growers who are taking steps to protect consumer health and the environment.

A “Best” rating indicates that Wholesum Harvest has demonstrated exceptional efforts to grow responsibly by preserving worker rights and promoting green growing practices — avoiding unhealthy agrochemicals and aggressively pursuing sustainability. Wholesum Harvest met the requirements for a “Best” rating, and even went above the standard by supplying produce that is also certified organic.

“We are honored that Whole Foods Market has recognized our commitment to the environment, our workers and our customers by awarding our farms with ‘Best’ ratings,” Ricardo Crisantes, Wholesum Harvest general manager, said in a press release. “At Wholesum Harvest, our goal is to leave the Earth better than we found it. We’ve taken steps to conserve and reuse water in our greenhouses; we utilize solar energy as much as possible to supply the energy needs for our facilities; and we use natural methods of pest control rather than dangerous chemical pesticides. Additionally, we are Fair Trade Certified because of our work to protect the health, safety and economic interests of our employees and their families, and also to ensure their access to education and affordable housing. We operate our business this way because we know it to be right, but it is always rewarding and encouraging to be recognized for our hard work.”

Whole Foods Market’s Responsibly Grown program can award growers ratings of “Good,” “Better,” or “Best” if they meet certain criteria. The rating system evaluates growers in the following areas: soil health; air, energy and climate; waste minimization; farm worker welfare; water conservation and protection; ecosystems and biodiversity; and advanced pest management. Growers must offer transparency related to the use of GMOs and may not utilize irradiation treatments or biosolids.

In addition, growers earning a “Best” rating must show that they protect pollinator health and demonstrate industry leadership in the areas of pest control and sustainability.

“Wholesum Harvest is proud to provide our customers with produce that is organic, delicious and responsibly grown,” Crisantes said in the release. “We applaud Whole Foods for its efforts to help consumers make informed choices in the produce aisle, while also encouraging growers to make better, healthier choices in their fields and greenhouses.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Wholesum Harvest earns ‘Best’ ratings from Whole Foods

Organic grower Wholesum Harvest announced that Whole Foods Market has awarded a “Best” rating to each of the company’s three farms as part of the grocer’s new Responsibly Grown program. The program is designed to help customers make more informed purchases by offering transparency about how their food is grown; it also rewards the growers who are taking steps to protect consumer health and the environment.

A “Best” rating indicates that Wholesum Harvest has demonstrated exceptional efforts to grow responsibly by preserving worker rights and promoting green growing practices — avoiding unhealthy agrochemicals and aggressively pursuing sustainability. Wholesum Harvest met the requirements for a “Best” rating, and even went above the standard by supplying produce that is also certified organic.

“We are honored that Whole Foods Market has recognized our commitment to the environment, our workers and our customers by awarding our farms with ‘Best’ ratings,” Ricardo Crisantes, Wholesum Harvest general manager, said in a press release. “At Wholesum Harvest, our goal is to leave the Earth better than we found it. We’ve taken steps to conserve and reuse water in our greenhouses; we utilize solar energy as much as possible to supply the energy needs for our facilities; and we use natural methods of pest control rather than dangerous chemical pesticides. Additionally, we are Fair Trade Certified because of our work to protect the health, safety and economic interests of our employees and their families, and also to ensure their access to education and affordable housing. We operate our business this way because we know it to be right, but it is always rewarding and encouraging to be recognized for our hard work.”

Whole Foods Market’s Responsibly Grown program can award growers ratings of “Good,” “Better,” or “Best” if they meet certain criteria. The rating system evaluates growers in the following areas: soil health; air, energy and climate; waste minimization; farm worker welfare; water conservation and protection; ecosystems and biodiversity; and advanced pest management. Growers must offer transparency related to the use of GMOs and may not utilize irradiation treatments or biosolids.

In addition, growers earning a “Best” rating must show that they protect pollinator health and demonstrate industry leadership in the areas of pest control and sustainability.

“Wholesum Harvest is proud to provide our customers with produce that is organic, delicious and responsibly grown,” Crisantes said in the release. “We applaud Whole Foods for its efforts to help consumers make informed choices in the produce aisle, while also encouraging growers to make better, healthier choices in their fields and greenhouses.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Wholesum Harvest earns ‘Best’ ratings from Whole Foods

Organic grower Wholesum Harvest announced that Whole Foods Market has awarded a “Best” rating to each of the company’s three farms as part of the grocer’s new Responsibly Grown program. The program is designed to help customers make more informed purchases by offering transparency about how their food is grown; it also rewards the growers who are taking steps to protect consumer health and the environment.

A “Best” rating indicates that Wholesum Harvest has demonstrated exceptional efforts to grow responsibly by preserving worker rights and promoting green growing practices — avoiding unhealthy agrochemicals and aggressively pursuing sustainability. Wholesum Harvest met the requirements for a “Best” rating, and even went above the standard by supplying produce that is also certified organic.

“We are honored that Whole Foods Market has recognized our commitment to the environment, our workers and our customers by awarding our farms with ‘Best’ ratings,” Ricardo Crisantes, Wholesum Harvest general manager, said in a press release. “At Wholesum Harvest, our goal is to leave the Earth better than we found it. We’ve taken steps to conserve and reuse water in our greenhouses; we utilize solar energy as much as possible to supply the energy needs for our facilities; and we use natural methods of pest control rather than dangerous chemical pesticides. Additionally, we are Fair Trade Certified because of our work to protect the health, safety and economic interests of our employees and their families, and also to ensure their access to education and affordable housing. We operate our business this way because we know it to be right, but it is always rewarding and encouraging to be recognized for our hard work.”

Whole Foods Market’s Responsibly Grown program can award growers ratings of “Good,” “Better,” or “Best” if they meet certain criteria. The rating system evaluates growers in the following areas: soil health; air, energy and climate; waste minimization; farm worker welfare; water conservation and protection; ecosystems and biodiversity; and advanced pest management. Growers must offer transparency related to the use of GMOs and may not utilize irradiation treatments or biosolids.

In addition, growers earning a “Best” rating must show that they protect pollinator health and demonstrate industry leadership in the areas of pest control and sustainability.

“Wholesum Harvest is proud to provide our customers with produce that is organic, delicious and responsibly grown,” Crisantes said in the release. “We applaud Whole Foods for its efforts to help consumers make informed choices in the produce aisle, while also encouraging growers to make better, healthier choices in their fields and greenhouses.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Wholesum Harvest earns ‘Best’ ratings from Whole Foods

Organic grower Wholesum Harvest announced that Whole Foods Market has awarded a “Best” rating to each of the company’s three farms as part of the grocer’s new Responsibly Grown program. The program is designed to help customers make more informed purchases by offering transparency about how their food is grown; it also rewards the growers who are taking steps to protect consumer health and the environment.

A “Best” rating indicates that Wholesum Harvest has demonstrated exceptional efforts to grow responsibly by preserving worker rights and promoting green growing practices — avoiding unhealthy agrochemicals and aggressively pursuing sustainability. Wholesum Harvest met the requirements for a “Best” rating, and even went above the standard by supplying produce that is also certified organic.

“We are honored that Whole Foods Market has recognized our commitment to the environment, our workers and our customers by awarding our farms with ‘Best’ ratings,” Ricardo Crisantes, Wholesum Harvest general manager, said in a press release. “At Wholesum Harvest, our goal is to leave the Earth better than we found it. We’ve taken steps to conserve and reuse water in our greenhouses; we utilize solar energy as much as possible to supply the energy needs for our facilities; and we use natural methods of pest control rather than dangerous chemical pesticides. Additionally, we are Fair Trade Certified because of our work to protect the health, safety and economic interests of our employees and their families, and also to ensure their access to education and affordable housing. We operate our business this way because we know it to be right, but it is always rewarding and encouraging to be recognized for our hard work.”

Whole Foods Market’s Responsibly Grown program can award growers ratings of “Good,” “Better,” or “Best” if they meet certain criteria. The rating system evaluates growers in the following areas: soil health; air, energy and climate; waste minimization; farm worker welfare; water conservation and protection; ecosystems and biodiversity; and advanced pest management. Growers must offer transparency related to the use of GMOs and may not utilize irradiation treatments or biosolids.

In addition, growers earning a “Best” rating must show that they protect pollinator health and demonstrate industry leadership in the areas of pest control and sustainability.

“Wholesum Harvest is proud to provide our customers with produce that is organic, delicious and responsibly grown,” Crisantes said in the release. “We applaud Whole Foods for its efforts to help consumers make informed choices in the produce aisle, while also encouraging growers to make better, healthier choices in their fields and greenhouses.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Wholesum Harvest earns ‘Best’ ratings from Whole Foods

Organic grower Wholesum Harvest announced that Whole Foods Market has awarded a “Best” rating to each of the company’s three farms as part of the grocer’s new Responsibly Grown program. The program is designed to help customers make more informed purchases by offering transparency about how their food is grown; it also rewards the growers who are taking steps to protect consumer health and the environment.

A “Best” rating indicates that Wholesum Harvest has demonstrated exceptional efforts to grow responsibly by preserving worker rights and promoting green growing practices — avoiding unhealthy agrochemicals and aggressively pursuing sustainability. Wholesum Harvest met the requirements for a “Best” rating, and even went above the standard by supplying produce that is also certified organic.

“We are honored that Whole Foods Market has recognized our commitment to the environment, our workers and our customers by awarding our farms with ‘Best’ ratings,” Ricardo Crisantes, Wholesum Harvest general manager, said in a press release. “At Wholesum Harvest, our goal is to leave the Earth better than we found it. We’ve taken steps to conserve and reuse water in our greenhouses; we utilize solar energy as much as possible to supply the energy needs for our facilities; and we use natural methods of pest control rather than dangerous chemical pesticides. Additionally, we are Fair Trade Certified because of our work to protect the health, safety and economic interests of our employees and their families, and also to ensure their access to education and affordable housing. We operate our business this way because we know it to be right, but it is always rewarding and encouraging to be recognized for our hard work.”

Whole Foods Market’s Responsibly Grown program can award growers ratings of “Good,” “Better,” or “Best” if they meet certain criteria. The rating system evaluates growers in the following areas: soil health; air, energy and climate; waste minimization; farm worker welfare; water conservation and protection; ecosystems and biodiversity; and advanced pest management. Growers must offer transparency related to the use of GMOs and may not utilize irradiation treatments or biosolids.

In addition, growers earning a “Best” rating must show that they protect pollinator health and demonstrate industry leadership in the areas of pest control and sustainability.

“Wholesum Harvest is proud to provide our customers with produce that is organic, delicious and responsibly grown,” Crisantes said in the release. “We applaud Whole Foods for its efforts to help consumers make informed choices in the produce aisle, while also encouraging growers to make better, healthier choices in their fields and greenhouses.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Freshline Foods to offer sliced Honeycrisp apples

Freshline Foods, a leading processor of fresh cut, value-added fruits and vegetables, announced that it will expand its fresh-cut apple product offerings with the launch of new Honeycrisp apple slices.honeycrisp-apple-package

Honeycrisp apples have grown in popularity over the past couple years and are prized for their sweet taste, distinct juiciness and exceptional crunch. The inclusion of this apple variety was a natural extension to Freshline Foods’ popular line of sliced apples and will satisfy consumers’ demand for this premium product with the added benefit of convenience.

The Honeycrisp apple slices will be offered in a user-friendly 400-gram (14-ounce) package. The product is slated for North American distribution starting in January.

“Working together with Bamford Family Farms, a sister company to Freshline Foods located in Thornbury, Ontario, we have devoted new acreage to growing Honeycrisp apples,” Noel Brigido, vice president of Mississauga, ON-based Freshline Foods, said in a press release. “During the season, Freshline Foods will utilize the supply of locally grown Honeycrisp, before moving to other regions during the year.

“We anticipate that this new and exciting product will allow retailers to attract new consumers to the value-added category, as well as allow them to provide an expanded offering to regular customers,” Brigido added in the press release.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Nutrition, safety key to consumer acceptance of nanotech, genetic modification in foods

New research from North Carolina State University and the University of Minnesota shows that the majority of consumers will accept the presence of nanotechnology or genetic modification (GM) technology in foods — but only if the technology enhances the nutrition or improves the safety of the food.

“In general, people are willing to pay more to avoid GM or nanotech in foods, and people were more averse to GM tech than to nanotech,” says Dr. Jennifer Kuzma, senior author of a paper on the research and co-director of the Genetic Engineering in Society Center at NC State. “However, it’s not really that simple. There were some qualifiers, indicating that many people would be willing to buy GM or nanotech in foods if there were health or safety benefits.”

The researchers conducted a nationally representative survey of 1,117 U.S. consumers. Participants were asked to answer an array of questions that explored their willingness to purchase foods that contained GM tech and foods that contained nanotech. The questions also explored the price of the various foods and whether participants would buy foods that contained nanotech or GM tech if the foods had enhanced nutrition, improved taste, improved food safety, or if the production of the food had environmental benefits.

The researchers found that survey participants could be broken into four groups.

Eighteen percent of participants belonged to a group labeled the “new technology rejecters,” which would not by GM or nanotech foods under any circumstances. Nineteen percent of participants belonged to a group labeled the “technology averse,” which would buy GM or nanotech foods only if those products conveyed food safety benefits. Twenty-three percent of participants were “price oriented,” basing their shopping decisions primarily on the cost of the food — regardless of the presence of GM or nanotech. And 40 percent of participants were “benefit oriented,” meaning they would buy GM or nanotech foods if the foods had enhanced nutrition or food safety.

“This tells us that GM or nanotech food products have greater potential to be viable in the marketplace if companies focus on developing products that have safety and nutrition benefits — because a majority of consumers would be willing to buy those products,” Kuzma says.

“From a policy standpoint, it also argues that GM and nanotech foods should be labeled, so that the technology rejecters can avoid them,” Kuzma adds.

The paper, “Heterogeneous Consumer Preferences for Nanotechnology and Genetic-modification Technology in Food Products,” is published online in the Journal of Agricultural Economics. Lead author of the paper is Dr. Chengyuan Yue of the University of Minnesota. The paper was co-authored by Shuoli Zhao, a graduate student at UM. The research was supported by a grant from the U.S. Department of Agriculture.

Story Source:

The above story is based on materials provided by North Carolina State University. Note: Materials may be edited for content and length.

Agriculture and Food News — ScienceDaily

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.