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Gallery: ‘Smarter’ Fresh & Easy debuts in Las Vegas

Fresh & Easy is getting “smarter” with a new-look store that made its debut in Las Vegas in late November as part of an effort by the chain’s new owners to reinvigorate the brand.

The stores, which feature totally new layouts and a new merchandise mix, are being touted in print, electronic and digital ads as a “smarter” store.  Eight of the 19 Las Vegas stores have already been upgraded, with the balance due to be remodeled by early January, the company said.

The 15,000-square-foot stores still utilize 10,000 square feet of selling space, but that space has been completely transformed, with lower shelving, more wood fixtures for a warmer look, more wall décor and a broader offering of healthy and natural foods, plus a wide selection of fresh offerings for in-store dining or takeout.

Related story: Fresh & Easy testing new-concept store in Las Vegas

Photos courtesy of Fresh & Easy
 

Supermarket News

Gallery: ‘Smarter’ Fresh & Easy debuts in Las Vegas

Fresh & Easy is getting “smarter” with a new-look store that made its debut in Las Vegas in late November as part of an effort by the chain’s new owners to reinvigorate the brand.

The stores, which feature totally new layouts and a new merchandise mix, are being touted in print, electronic and digital ads as a “smarter” store.  Eight of the 19 Las Vegas stores have already been upgraded, with the balance due to be remodeled by early January, the company said.

The 15,000-square-foot stores still utilize 10,000 square feet of selling space, but that space has been completely transformed, with lower shelving, more wood fixtures for a warmer look, more wall décor and a broader offering of healthy and natural foods, plus a wide selection of fresh offerings for in-store dining or takeout.

Related story: Fresh & Easy testing new-concept store in Las Vegas

Photos courtesy of Fresh & Easy
 

Supermarket News

Gallery: ‘Smarter’ Fresh & Easy debuts in Las Vegas

Fresh & Easy is getting “smarter” with a new-look store that made its debut in Las Vegas in late November as part of an effort by the chain’s new owners to reinvigorate the brand.

The stores, which feature totally new layouts and a new merchandise mix, are being touted in print, electronic and digital ads as a “smarter” store.  Eight of the 19 Las Vegas stores have already been upgraded, with the balance due to be remodeled by early January, the company said.

The 15,000-square-foot stores still utilize 10,000 square feet of selling space, but that space has been completely transformed, with lower shelving, more wood fixtures for a warmer look, more wall décor and a broader offering of healthy and natural foods, plus a wide selection of fresh offerings for in-store dining or takeout.

Related story: Fresh & Easy testing new-concept store in Las Vegas

Photos courtesy of Fresh & Easy
 

Supermarket News

Braga Fresh adds cauliflower to Josie’s Organics line

Organic cauliflower is the newest fresh vegetable Braga Fresh Family Farms has added to its sustainable, premium-quality, certified USDA organic line of produce: Josie’s Organics.

Josie’s Organics cauliflower is currently available, both wrapped and naked.Josies-Organics-Cauliflower The wrapped product will allow retailers to take full advantage of the popular and award-winning Josie’s Organics packaging with its friendly logo and signature blue polka dots.

Retailer demand for Josie’s Organics products has continued to increase since Braga Fresh launched the brand approximately two years ago, and Braga Fresh has more than doubled its acreage committed to the Josie’s Organics product line in order to meet retail customer demand this winter season.

“One of the benefits of being a vertically integrated grower-shipper is we can respond very quickly to retailer needs and consumer trends,” Peter Cling, vice president of sales at Braga Fresh, said in a press release. “Plus, we’ve been growing organically for nearly 20 years, we control a lot of organic farmland in California and Arizona — and we are acquiring and converting more land all the time — so we’re well positioned to consistently deliver on our commitment to providing premium service as well as premium-quality product.”

In addition to cauliflower, the Josie’s Organics line includes broccoli, sweet baby broccoli, celery, chard, collards, kale, spinach, beets, cilantro, parsley, radishes, romaine hearts, green leaf and red leaf, and new products are always in trial.

Josie’s Organics products can be found in most Whole Foods, Central Market, Kroger, HEB and Safeway locations throughout the United States, as well as in many other grocery stores and supermarkets.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Braga Fresh adds cauliflower to Josie’s Organics line

Organic cauliflower is the newest fresh vegetable Braga Fresh Family Farms has added to its sustainable, premium-quality, certified USDA organic line of produce: Josie’s Organics.

Josie’s Organics cauliflower is currently available, both wrapped and naked.Josies-Organics-Cauliflower The wrapped product will allow retailers to take full advantage of the popular and award-winning Josie’s Organics packaging with its friendly logo and signature blue polka dots.

Retailer demand for Josie’s Organics products has continued to increase since Braga Fresh launched the brand approximately two years ago, and Braga Fresh has more than doubled its acreage committed to the Josie’s Organics product line in order to meet retail customer demand this winter season.

“One of the benefits of being a vertically integrated grower-shipper is we can respond very quickly to retailer needs and consumer trends,” Peter Cling, vice president of sales at Braga Fresh, said in a press release. “Plus, we’ve been growing organically for nearly 20 years, we control a lot of organic farmland in California and Arizona — and we are acquiring and converting more land all the time — so we’re well positioned to consistently deliver on our commitment to providing premium service as well as premium-quality product.”

In addition to cauliflower, the Josie’s Organics line includes broccoli, sweet baby broccoli, celery, chard, collards, kale, spinach, beets, cilantro, parsley, radishes, romaine hearts, green leaf and red leaf, and new products are always in trial.

Josie’s Organics products can be found in most Whole Foods, Central Market, Kroger, HEB and Safeway locations throughout the United States, as well as in many other grocery stores and supermarkets.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Braga Fresh adds cauliflower to Josie’s Organics line

Organic cauliflower is the newest fresh vegetable Braga Fresh Family Farms has added to its sustainable, premium-quality, certified USDA organic line of produce: Josie’s Organics.

Josie’s Organics cauliflower is currently available, both wrapped and naked.Josies-Organics-Cauliflower The wrapped product will allow retailers to take full advantage of the popular and award-winning Josie’s Organics packaging with its friendly logo and signature blue polka dots.

Retailer demand for Josie’s Organics products has continued to increase since Braga Fresh launched the brand approximately two years ago, and Braga Fresh has more than doubled its acreage committed to the Josie’s Organics product line in order to meet retail customer demand this winter season.

“One of the benefits of being a vertically integrated grower-shipper is we can respond very quickly to retailer needs and consumer trends,” Peter Cling, vice president of sales at Braga Fresh, said in a press release. “Plus, we’ve been growing organically for nearly 20 years, we control a lot of organic farmland in California and Arizona — and we are acquiring and converting more land all the time — so we’re well positioned to consistently deliver on our commitment to providing premium service as well as premium-quality product.”

In addition to cauliflower, the Josie’s Organics line includes broccoli, sweet baby broccoli, celery, chard, collards, kale, spinach, beets, cilantro, parsley, radishes, romaine hearts, green leaf and red leaf, and new products are always in trial.

Josie’s Organics products can be found in most Whole Foods, Central Market, Kroger, HEB and Safeway locations throughout the United States, as well as in many other grocery stores and supermarkets.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Braga Fresh adds cauliflower to Josie’s Organics line

Organic cauliflower is the newest fresh vegetable Braga Fresh Family Farms has added to its sustainable, premium-quality, certified USDA organic line of produce: Josie’s Organics.

Josie’s Organics cauliflower is currently available, both wrapped and naked.Josies-Organics-Cauliflower The wrapped product will allow retailers to take full advantage of the popular and award-winning Josie’s Organics packaging with its friendly logo and signature blue polka dots.

Retailer demand for Josie’s Organics products has continued to increase since Braga Fresh launched the brand approximately two years ago, and Braga Fresh has more than doubled its acreage committed to the Josie’s Organics product line in order to meet retail customer demand this winter season.

“One of the benefits of being a vertically integrated grower-shipper is we can respond very quickly to retailer needs and consumer trends,” Peter Cling, vice president of sales at Braga Fresh, said in a press release. “Plus, we’ve been growing organically for nearly 20 years, we control a lot of organic farmland in California and Arizona — and we are acquiring and converting more land all the time — so we’re well positioned to consistently deliver on our commitment to providing premium service as well as premium-quality product.”

In addition to cauliflower, the Josie’s Organics line includes broccoli, sweet baby broccoli, celery, chard, collards, kale, spinach, beets, cilantro, parsley, radishes, romaine hearts, green leaf and red leaf, and new products are always in trial.

Josie’s Organics products can be found in most Whole Foods, Central Market, Kroger, HEB and Safeway locations throughout the United States, as well as in many other grocery stores and supermarkets.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Braga Fresh adds cauliflower to Josie’s Organics line

Organic cauliflower is the newest fresh vegetable Braga Fresh Family Farms has added to its sustainable, premium-quality, certified USDA organic line of produce: Josie’s Organics.

Josie’s Organics cauliflower is currently available, both wrapped and naked.Josies-Organics-Cauliflower The wrapped product will allow retailers to take full advantage of the popular and award-winning Josie’s Organics packaging with its friendly logo and signature blue polka dots.

Retailer demand for Josie’s Organics products has continued to increase since Braga Fresh launched the brand approximately two years ago, and Braga Fresh has more than doubled its acreage committed to the Josie’s Organics product line in order to meet retail customer demand this winter season.

“One of the benefits of being a vertically integrated grower-shipper is we can respond very quickly to retailer needs and consumer trends,” Peter Cling, vice president of sales at Braga Fresh, said in a press release. “Plus, we’ve been growing organically for nearly 20 years, we control a lot of organic farmland in California and Arizona — and we are acquiring and converting more land all the time — so we’re well positioned to consistently deliver on our commitment to providing premium service as well as premium-quality product.”

In addition to cauliflower, the Josie’s Organics line includes broccoli, sweet baby broccoli, celery, chard, collards, kale, spinach, beets, cilantro, parsley, radishes, romaine hearts, green leaf and red leaf, and new products are always in trial.

Josie’s Organics products can be found in most Whole Foods, Central Market, Kroger, HEB and Safeway locations throughout the United States, as well as in many other grocery stores and supermarkets.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Braga Fresh adds cauliflower to Josie’s Organics line

Organic cauliflower is the newest fresh vegetable Braga Fresh Family Farms has added to its sustainable, premium-quality, certified USDA organic line of produce: Josie’s Organics.

Josie’s Organics cauliflower is currently available, both wrapped and naked.Josies-Organics-Cauliflower The wrapped product will allow retailers to take full advantage of the popular and award-winning Josie’s Organics packaging with its friendly logo and signature blue polka dots.

Retailer demand for Josie’s Organics products has continued to increase since Braga Fresh launched the brand approximately two years ago, and Braga Fresh has more than doubled its acreage committed to the Josie’s Organics product line in order to meet retail customer demand this winter season.

“One of the benefits of being a vertically integrated grower-shipper is we can respond very quickly to retailer needs and consumer trends,” Peter Cling, vice president of sales at Braga Fresh, said in a press release. “Plus, we’ve been growing organically for nearly 20 years, we control a lot of organic farmland in California and Arizona — and we are acquiring and converting more land all the time — so we’re well positioned to consistently deliver on our commitment to providing premium service as well as premium-quality product.”

In addition to cauliflower, the Josie’s Organics line includes broccoli, sweet baby broccoli, celery, chard, collards, kale, spinach, beets, cilantro, parsley, radishes, romaine hearts, green leaf and red leaf, and new products are always in trial.

Josie’s Organics products can be found in most Whole Foods, Central Market, Kroger, HEB and Safeway locations throughout the United States, as well as in many other grocery stores and supermarkets.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Braga Fresh adds cauliflower to Josie’s Organics line

Organic cauliflower is the newest fresh vegetable Braga Fresh Family Farms has added to its sustainable, premium-quality, certified USDA organic line of produce: Josie’s Organics.

Josie’s Organics cauliflower is currently available, both wrapped and naked.Josies-Organics-Cauliflower The wrapped product will allow retailers to take full advantage of the popular and award-winning Josie’s Organics packaging with its friendly logo and signature blue polka dots.

Retailer demand for Josie’s Organics products has continued to increase since Braga Fresh launched the brand approximately two years ago, and Braga Fresh has more than doubled its acreage committed to the Josie’s Organics product line in order to meet retail customer demand this winter season.

“One of the benefits of being a vertically integrated grower-shipper is we can respond very quickly to retailer needs and consumer trends,” Peter Cling, vice president of sales at Braga Fresh, said in a press release. “Plus, we’ve been growing organically for nearly 20 years, we control a lot of organic farmland in California and Arizona — and we are acquiring and converting more land all the time — so we’re well positioned to consistently deliver on our commitment to providing premium service as well as premium-quality product.”

In addition to cauliflower, the Josie’s Organics line includes broccoli, sweet baby broccoli, celery, chard, collards, kale, spinach, beets, cilantro, parsley, radishes, romaine hearts, green leaf and red leaf, and new products are always in trial.

Josie’s Organics products can be found in most Whole Foods, Central Market, Kroger, HEB and Safeway locations throughout the United States, as well as in many other grocery stores and supermarkets.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Braga Fresh adds cauliflower to Josie’s Organics line

Organic cauliflower is the newest fresh vegetable Braga Fresh Family Farms has added to its sustainable, premium-quality, certified USDA organic line of produce: Josie’s Organics.

Josie’s Organics cauliflower is currently available, both wrapped and naked.Josies-Organics-Cauliflower The wrapped product will allow retailers to take full advantage of the popular and award-winning Josie’s Organics packaging with its friendly logo and signature blue polka dots.

Retailer demand for Josie’s Organics products has continued to increase since Braga Fresh launched the brand approximately two years ago, and Braga Fresh has more than doubled its acreage committed to the Josie’s Organics product line in order to meet retail customer demand this winter season.

“One of the benefits of being a vertically integrated grower-shipper is we can respond very quickly to retailer needs and consumer trends,” Peter Cling, vice president of sales at Braga Fresh, said in a press release. “Plus, we’ve been growing organically for nearly 20 years, we control a lot of organic farmland in California and Arizona — and we are acquiring and converting more land all the time — so we’re well positioned to consistently deliver on our commitment to providing premium service as well as premium-quality product.”

In addition to cauliflower, the Josie’s Organics line includes broccoli, sweet baby broccoli, celery, chard, collards, kale, spinach, beets, cilantro, parsley, radishes, romaine hearts, green leaf and red leaf, and new products are always in trial.

Josie’s Organics products can be found in most Whole Foods, Central Market, Kroger, HEB and Safeway locations throughout the United States, as well as in many other grocery stores and supermarkets.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Wegmans adds fresh gluten-free treats to bakery

Responding to customer requests, all Wegmans Food Markets stores now carry fresh gluten-free brownies, chocolate chip cookies, snickerdoodles and cupcakes.

“We’re very proud of the work that has gone into these new bakery items,” Mike Gross, category merchant for bakery at the Rochester, N.Y.-based chain, said in a press release. “Customers have been telling us for some time how much it would mean to be able to pick up a delicious, gluten-free dessert when there’s no time to bake at home, and we believe these will get a big thumbs up for taste!”

Though Wegmans’ chefs created the recipes for the treats, bakery partner Get Fresh Bakehouse, Fairfield, N.J., supplies the gluten-free products to the retailer’s 85 stores. The baked goods are made in a dedicated gluten-free facility.

Wegmans is working on developing gluten-free breads and cakes.

Suggested Categories More from Supermarket News

Supermarket News

Wegmans adds fresh gluten-free treats to bakery

Responding to customer requests, all Wegmans Food Markets stores now carry fresh gluten-free brownies, chocolate chip cookies, snickerdoodles and cupcakes.

“We’re very proud of the work that has gone into these new bakery items,” Mike Gross, category merchant for bakery at the Rochester, N.Y.-based chain, said in a press release. “Customers have been telling us for some time how much it would mean to be able to pick up a delicious, gluten-free dessert when there’s no time to bake at home, and we believe these will get a big thumbs up for taste!”

Though Wegmans’ chefs created the recipes for the treats, bakery partner Get Fresh Bakehouse, Fairfield, N.J., supplies the gluten-free products to the retailer’s 85 stores. The baked goods are made in a dedicated gluten-free facility.

Wegmans is working on developing gluten-free breads and cakes.

Suggested Categories More from Supermarket News

Supermarket News

Wegmans adds fresh gluten-free treats to bakery

Responding to customer requests, all Wegmans Food Markets stores now carry fresh gluten-free brownies, chocolate chip cookies, snickerdoodles and cupcakes.

“We’re very proud of the work that has gone into these new bakery items,” Mike Gross, category merchant for bakery at the Rochester, N.Y.-based chain, said in a press release. “Customers have been telling us for some time how much it would mean to be able to pick up a delicious, gluten-free dessert when there’s no time to bake at home, and we believe these will get a big thumbs up for taste!”

Though Wegmans’ chefs created the recipes for the treats, bakery partner Get Fresh Bakehouse, Fairfield, N.J., supplies the gluten-free products to the retailer’s 85 stores. The baked goods are made in a dedicated gluten-free facility.

Wegmans is working on developing gluten-free breads and cakes.

Suggested Categories More from Supermarket News

Supermarket News

Wegmans adds fresh gluten-free treats to bakery

Responding to customer requests, all Wegmans Food Markets stores now carry fresh gluten-free brownies, chocolate chip cookies, snickerdoodles and cupcakes.

“We’re very proud of the work that has gone into these new bakery items,” Mike Gross, category merchant for bakery at the Rochester, N.Y.-based chain, said in a press release. “Customers have been telling us for some time how much it would mean to be able to pick up a delicious, gluten-free dessert when there’s no time to bake at home, and we believe these will get a big thumbs up for taste!”

Though Wegmans’ chefs created the recipes for the treats, bakery partner Get Fresh Bakehouse, Fairfield, N.J., supplies the gluten-free products to the retailer’s 85 stores. The baked goods are made in a dedicated gluten-free facility.

Wegmans is working on developing gluten-free breads and cakes.

Suggested Categories More from Supermarket News

Supermarket News

Wegmans adds fresh gluten-free treats to bakery

Responding to customer requests, all Wegmans Food Markets stores now carry fresh gluten-free brownies, chocolate chip cookies, snickerdoodles and cupcakes.

“We’re very proud of the work that has gone into these new bakery items,” Mike Gross, category merchant for bakery at the Rochester, N.Y.-based chain, said in a press release. “Customers have been telling us for some time how much it would mean to be able to pick up a delicious, gluten-free dessert when there’s no time to bake at home, and we believe these will get a big thumbs up for taste!”

Though Wegmans’ chefs created the recipes for the treats, bakery partner Get Fresh Bakehouse, Fairfield, N.J., supplies the gluten-free products to the retailer’s 85 stores. The baked goods are made in a dedicated gluten-free facility.

Wegmans is working on developing gluten-free breads and cakes.

Suggested Categories More from Supermarket News

Supermarket News

Fresh & Easy launching Smarter Market concept

Since transitioning to new ownership a year ago, Fresh & Easy has reinvigorated its brand and its stores with the aim of fulfilling a new mission: saving customers time by making fresh and natural food more available and affordable.

Fresh & Easy is bringing this mission to life through store remodel and reintroduction to customers as a Smarter Market. Using many of its Las Vegas stores as a test, Fresh & Easy is unveiling its innovative take on creating modern convenience with a new “Fresh To Go” hot food bar, a more open, modern feel and layout and a revamped product selection with lower fixtures and a more abundant selection of fresh food.

“We’ve evolved Fresh & Easy by constantly innovating to improve our stores and our products,” Mike Evans, Fresh & Easy vice president of marketing, said in a press release. “The company has been reinvigorated and we are now using Las Vegas as a test market to implement even more new ideas and concepts. As with all the changes we have made, we are going to constantly evaluate and fine-tune our ideas to bring our customers something exciting and new.”

The new Fresh & Easy is a company built on fresh ideas, the company said in the release. Innovation is at the core of everything a Smarter Market does, including hundreds of new unique fresh products introduced this year, eggs stamped with a laid-on date, an in-store growler program, and USDA-certified grab-and-go sandwiches and salads.

The first new-look Fresh & Easy was unveiled two weeks ago in Las Vegas, and this weekend seven stores will celebrate their grand re-opening, with additional stores in the area being updated through the end of December.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Fresh & Easy launching Smarter Market concept

Since transitioning to new ownership a year ago, Fresh & Easy has reinvigorated its brand and its stores with the aim of fulfilling a new mission: saving customers time by making fresh and natural food more available and affordable.

Fresh & Easy is bringing this mission to life through store remodel and reintroduction to customers as a Smarter Market. Using many of its Las Vegas stores as a test, Fresh & Easy is unveiling its innovative take on creating modern convenience with a new “Fresh To Go” hot food bar, a more open, modern feel and layout and a revamped product selection with lower fixtures and a more abundant selection of fresh food.

“We’ve evolved Fresh & Easy by constantly innovating to improve our stores and our products,” Mike Evans, Fresh & Easy vice president of marketing, said in a press release. “The company has been reinvigorated and we are now using Las Vegas as a test market to implement even more new ideas and concepts. As with all the changes we have made, we are going to constantly evaluate and fine-tune our ideas to bring our customers something exciting and new.”

The new Fresh & Easy is a company built on fresh ideas, the company said in the release. Innovation is at the core of everything a Smarter Market does, including hundreds of new unique fresh products introduced this year, eggs stamped with a laid-on date, an in-store growler program, and USDA-certified grab-and-go sandwiches and salads.

The first new-look Fresh & Easy was unveiled two weeks ago in Las Vegas, and this weekend seven stores will celebrate their grand re-opening, with additional stores in the area being updated through the end of December.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Fresh & Easy launching Smarter Market concept

Since transitioning to new ownership a year ago, Fresh & Easy has reinvigorated its brand and its stores with the aim of fulfilling a new mission: saving customers time by making fresh and natural food more available and affordable.

Fresh & Easy is bringing this mission to life through store remodel and reintroduction to customers as a Smarter Market. Using many of its Las Vegas stores as a test, Fresh & Easy is unveiling its innovative take on creating modern convenience with a new “Fresh To Go” hot food bar, a more open, modern feel and layout and a revamped product selection with lower fixtures and a more abundant selection of fresh food.

“We’ve evolved Fresh & Easy by constantly innovating to improve our stores and our products,” Mike Evans, Fresh & Easy vice president of marketing, said in a press release. “The company has been reinvigorated and we are now using Las Vegas as a test market to implement even more new ideas and concepts. As with all the changes we have made, we are going to constantly evaluate and fine-tune our ideas to bring our customers something exciting and new.”

The new Fresh & Easy is a company built on fresh ideas, the company said in the release. Innovation is at the core of everything a Smarter Market does, including hundreds of new unique fresh products introduced this year, eggs stamped with a laid-on date, an in-store growler program, and USDA-certified grab-and-go sandwiches and salads.

The first new-look Fresh & Easy was unveiled two weeks ago in Las Vegas, and this weekend seven stores will celebrate their grand re-opening, with additional stores in the area being updated through the end of December.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Fresh & Easy launching Smarter Market concept

Since transitioning to new ownership a year ago, Fresh & Easy has reinvigorated its brand and its stores with the aim of fulfilling a new mission: saving customers time by making fresh and natural food more available and affordable.

Fresh & Easy is bringing this mission to life through store remodel and reintroduction to customers as a Smarter Market. Using many of its Las Vegas stores as a test, Fresh & Easy is unveiling its innovative take on creating modern convenience with a new “Fresh To Go” hot food bar, a more open, modern feel and layout and a revamped product selection with lower fixtures and a more abundant selection of fresh food.

“We’ve evolved Fresh & Easy by constantly innovating to improve our stores and our products,” Mike Evans, Fresh & Easy vice president of marketing, said in a press release. “The company has been reinvigorated and we are now using Las Vegas as a test market to implement even more new ideas and concepts. As with all the changes we have made, we are going to constantly evaluate and fine-tune our ideas to bring our customers something exciting and new.”

The new Fresh & Easy is a company built on fresh ideas, the company said in the release. Innovation is at the core of everything a Smarter Market does, including hundreds of new unique fresh products introduced this year, eggs stamped with a laid-on date, an in-store growler program, and USDA-certified grab-and-go sandwiches and salads.

The first new-look Fresh & Easy was unveiled two weeks ago in Las Vegas, and this weekend seven stores will celebrate their grand re-opening, with additional stores in the area being updated through the end of December.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.