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Giant recalls Own Brands 3 bean salad because of Listeria

My Giant Food Stores logoGiant Food Stores Inc. is recalling store branded 3 bean salad because an unnamed ingredient from an unnamed supplier may be contaminated with Listeria monocytogenes.

The salad may have been sold in bulk or in 1-pound prepackaged containers from service deli cases and/or from “Grab 7 Go” deli cases in Giants and Martin’s stores, according to the recall notice on the Giant website.

The recall notice on the Giant website does not include product photos or details about distribution. The retailer is offering consumers full refunds when they return the recalled salad to stores.

Identifying information for the recalled “Own Brands 3 Bean Salad” includes:

  • OB 3 Bean Salad BULK – 1 LB; UPC 23700600000; Codes: ALL CODE DATES
  • OB 3 Bean Salad PREPACK – 1 LB; UPC 23657100000;  Codes: ALL CODE DATES

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Food Safety News

California Giant brings a taste of Wimbledon to New York

New Yorkers almost forgot what city they were in this week as they experienced a real grass tennis court, tennis pros, and real fresh strawberries and cream right in the middle of Manhattan.

California Giant Berry Farms, based in Watsonville, CA, partnered with HSBC Bank to bring the complete Wimbledon experience to locals and tourists in downtown Manhattan across from Madison Square Park facing the iconic Flat Iron Building.

berries-in-cartNew Yorkers were treated to more than 10,000 samples of fresh strawberries and real whipped cream.More than 10,000 samples of fresh strawberries and real whipped cream were being given to fans this week from California Giant-branded carts. Each container of berries carries a QR code linked to www.calgiant.com/win, providing consumers more information about California Giant and the longstanding Wimbledon tradition of fresh berries and cream.

As tennis fans, moms with kids, and business people enjoyed their berries, they had the opportunity to watch matches on the grass court between pros Monica Seles and Jim Courier in doubles matches against young tennis players enjoying the experience. Additionally, monitors were set up so people could watch the real Wimbledon matches while enjoying other interactive activities.

“With summer officially upon us and our strawberry season peaking now, this is a great time to interact with consumers and build brand loyalty,” Cindy Jewell, director of marketing for Cal Giant, said in a press release. “Additionally, we tied in with several local restaurants in the area that are featuring our berries in Wimbledon-inspired menu items in support of the event.”

This is the fifth year that California Giant Berry Farms has partnered with HSBC Bank in New York City to launch Wimbledon activities in the U.S. to coincide with the beginning of match play in London.

The Produce News | Today’s Headlines

California Giant event helps Salvation Army, families in need

For the fifth year in a row, California Giant Berry Farms has participated in the local NBC Affiliate KSBW holiday event called ‘Share Your Holiday.’ Each year the station has a telethon-style event throughout the central coast of California over an eight-hour time period encouraging the community to donate food, clothing, toys and cash to support the local chapters of the Salvation Army.IMG 4385Bill Moncovich, president and CEO of California Giant, with Santa and KSBW TV anchor Brittany Neilsen.

During the Dec. 12 event, California Giant employees — along with TV Anchor Brittany Nielsen — greeted hundreds of locals in the community as they dropped off more than 900 toys, hundreds of pounds of canned food, blankets, clothing and cash donations. In addition to sponsoring the drop location, California Giant donated 100 toys for kids in need to ensure they had something under the tree from Santa and 500 frozen turkeys to make sure each family had Christmas dinner.

As a whole, the event (held at five different locations) raised more than $ 162,000, which is 30 percent over the previous year’s record. The event also raised 10,704 pounds in non-perishable food; 1,753 pounds of clothes; and 9,928 toys (a 16 percent increase over last year).

“The staff was proud to participate again and be part of such a positive program to support our local community,” Bill Moncovich, president and chief executive officer, said in a press release. “It was inspirational to see so many people come out to our cooler in Watsonville to donate and share in the spirit of giving” says . (pictured above with TV Anchor Brittany Neilsen/KSBW and Santa)

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

California Giant expands consumer network with new blog

California Giant, a Watsonville, CA-based shipper of a full line of berries, has unveiled a new blog to continue its emphasis on consumer engagement to build brand loyalty.

The new blog http://thebuzzblog.calgiant.com is a stand-alone tool using new methods of permission-based marketing that attracts consumers, converts them into leads and ultimately builds brand evangelists. The new format of permission-based marketing is a tool California Giant will ultimately convert all of its online tools to in 2015 as it focuses even more on better serving the consumer that is buying their berries.

“Our Buzz Blog is a great place for sharing news, recipes, tips, videos and more,” Cindy Jewel, vice president of marketing, said in a press release. “Consumers subscribe to stay up-to-date with the latest happenings at California Giant Berry Farms, and keep coming back for new content. Each time we learn more about their preferences and make sure we are on point to provide information they specifically want, which keeps them engaged and feeling a personal connection to our company.”

The beautiful photography on the site grabs consumers immediately, but the content on the new blog maintains their attention with everything from promotions and prize-winning opportunities, to freebies and giveaways, recipes and cooking ideas, nutritional information and health news.

California Giant also provides opportunities for consumers to learn about philanthropic opportunities and events the company and staff participates in as well as what is happening on the farm. A key new element that boosts readership and continues to expand the database of consumers is the opportunity to check out great posts and recipes by guest authors, the company’s favorite food bloggers.

The bloggers are constantly feeding the Buzz Blog with new content, great photography and seasonal information featuring California Giant berries.

 

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

California Giant expands consumer network with new blog

California Giant, a Watsonville, CA-based shipper of a full line of berries, has unveiled a new blog to continue its emphasis on consumer engagement to build brand loyalty.

The new blog http://thebuzzblog.calgiant.com is a stand-alone tool using new methods of permission-based marketing that attracts consumers, converts them into leads and ultimately builds brand evangelists. The new format of permission-based marketing is a tool California Giant will ultimately convert all of its online tools to in 2015 as it focuses even more on better serving the consumer that is buying their berries.

“Our Buzz Blog is a great place for sharing news, recipes, tips, videos and more,” Cindy Jewel, vice president of marketing, said in a press release. “Consumers subscribe to stay up-to-date with the latest happenings at California Giant Berry Farms, and keep coming back for new content. Each time we learn more about their preferences and make sure we are on point to provide information they specifically want, which keeps them engaged and feeling a personal connection to our company.”

The beautiful photography on the site grabs consumers immediately, but the content on the new blog maintains their attention with everything from promotions and prize-winning opportunities, to freebies and giveaways, recipes and cooking ideas, nutritional information and health news.

California Giant also provides opportunities for consumers to learn about philanthropic opportunities and events the company and staff participates in as well as what is happening on the farm. A key new element that boosts readership and continues to expand the database of consumers is the opportunity to check out great posts and recipes by guest authors, the company’s favorite food bloggers.

The bloggers are constantly feeding the Buzz Blog with new content, great photography and seasonal information featuring California Giant berries.

 

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Giant Food repeats private-label promotion

For the fourth time this year, Giant Food will give away free private-label products when consumers purchase selected national brands.

The promotion is called the “Buy Theirs, Get Ours Free Challenge.”

Officials of the 167-store Landover, Md.-based chain, a division of Ahold USA, Quincy, Mass., were not available for comment on results of the three previous promotions.

Own-brand equivalents will be given away to consumers who purchase Nestle chocolate chips, Ocean Spray cranberry juice, Sabra hummus and Mucinex during the week beginning Sept. 28 and DiGiorno rising crust pizza, Nabisco Ritz crackers, Pillsbury ready-to-bake cookies and Charmin bath tissue during the week beginning Oct. 5.

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California Giant enters fall berry season

California Giant enters fall berry season

Autumn begins next week just in time for California Giant Berry Farms’ Fall strawberry crop from Santa Maria, California complimenting the harvest still underway in Watsonville and Salinas. This time of year has become an exciting time for strawberries which typically was considered the tail end of the season.  Now with the added volume, the company has fruit to support consumer demand for year-round fresh strawberries.
 

The company is expecting the volume to be strong from both Santa Maria and the Watsonville/Salinas district well into fall through holidays in October and November if weather continues to be favourable. However, this year that is a double-edged sword with California farmers hoping for a strong rainy season due to drought conditions.


 
At the same time, blueberry season is beginning again in South America as the Pacific Northwest season winds down. California Giant expects excellent quality and promotable volume of fresh blueberries beginning in October from regions in South America and extending well into the Spring.
 
As the weather and leaves begin to turn across the country this time of year, families are back in the kitchen cooking and baking as family events and parties shift inside instead of the backyard. Holidays like Halloween and especially Thanksgiving are peak months for retail grocery shopping and California Giant is in constant dialogue with their consumers on ways to include their fresh berries in the mix, as well as featuring themed consumer promotions and contests.

Programs on tap include Back to School promotions, Halloween recipe ideas and a recipe promotion highlighting Breast Cancer Awareness month in October. Food Blogger partners are also creating unique recipes, entertaining tips and Pinterest pages featuring California Giant fresh berries that extend the company’s reach during this time period with innovative ideas.

For more information:
Cindy Jewell
California Giant Berry Farms
Tel. +1 (831) 728-1773
Fax. +1 (831) 728-0613
Email: [email protected]
www.calgiant.com
 

Publication date: 9/18/2014


FreshPlaza.com

California Giant enters fall berry season

California Giant enters fall berry season

Autumn begins next week just in time for California Giant Berry Farms’ Fall strawberry crop from Santa Maria, California complimenting the harvest still underway in Watsonville and Salinas. This time of year has become an exciting time for strawberries which typically was considered the tail end of the season.  Now with the added volume, the company has fruit to support consumer demand for year-round fresh strawberries.
 

The company is expecting the volume to be strong from both Santa Maria and the Watsonville/Salinas district well into fall through holidays in October and November if weather continues to be favourable. However, this year that is a double-edged sword with California farmers hoping for a strong rainy season due to drought conditions.


 
At the same time, blueberry season is beginning again in South America as the Pacific Northwest season winds down. California Giant expects excellent quality and promotable volume of fresh blueberries beginning in October from regions in South America and extending well into the Spring.
 
As the weather and leaves begin to turn across the country this time of year, families are back in the kitchen cooking and baking as family events and parties shift inside instead of the backyard. Holidays like Halloween and especially Thanksgiving are peak months for retail grocery shopping and California Giant is in constant dialogue with their consumers on ways to include their fresh berries in the mix, as well as featuring themed consumer promotions and contests.

Programs on tap include Back to School promotions, Halloween recipe ideas and a recipe promotion highlighting Breast Cancer Awareness month in October. Food Blogger partners are also creating unique recipes, entertaining tips and Pinterest pages featuring California Giant fresh berries that extend the company’s reach during this time period with innovative ideas.

For more information:
Cindy Jewell
California Giant Berry Farms
Tel. +1 (831) 728-1773
Fax. +1 (831) 728-0613
Email: [email protected]
www.calgiant.com
 

Publication date: 9/18/2014


FreshPlaza.com

California Giant enters fall berry season

Autumn will begin just in time for California Giant Berry Farms’ fall strawberry crop from Santa Maria, CA, complementing the harvest still under way in Watsonville and Salinas. Typically this was considered the tail end of the season, but now with the added volume the company has fruit to support consumer demand for year-round fresh strawberries.fall-crop-2

The company is expecting the volume to be strong from both Santa Maria and the Watsonville/Salinas district well into fall through holidays in October and November if weather continues to be favorable. However, this year that is a double-edged sword with California farmers hoping for a strong rainy season due to drought conditions. 

At the same time, blueberry season is beginning again in South America as the Pacific Northwest season winds down.  California Giant expects excellent quality and promotable volume of fresh blueberries beginning in October from regions in South America and extending well into the Spring.

Holidays like Halloween and Thanksgiving are at peak times for retail grocery shopping, and California Giant is in constant dialogue with its consumers on ways to include their fresh berries in the mix, as well as featuring themed consumer promotions and contests. 

Programs on tap include back-to-school promotions, Halloween recipe ideas and a recipe promotion highlighting Breast Cancer Awareness Month in October.

Food Blogger partners are also creating unique recipes, entertaining tips and Pinterest pages featuring California Giant fresh berries that extend the company’s reach during this time period with innovative ideas.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

California Giant enters fall berry season

Autumn will begin just in time for California Giant Berry Farms’ fall strawberry crop from Santa Maria, CA, complementing the harvest still under way in Watsonville and Salinas. Typically this was considered the tail end of the season, but now with the added volume the company has fruit to support consumer demand for year-round fresh strawberries.fall-crop-2

The company is expecting the volume to be strong from both Santa Maria and the Watsonville/Salinas district well into fall through holidays in October and November if weather continues to be favorable. However, this year that is a double-edged sword with California farmers hoping for a strong rainy season due to drought conditions. 

At the same time, blueberry season is beginning again in South America as the Pacific Northwest season winds down.  California Giant expects excellent quality and promotable volume of fresh blueberries beginning in October from regions in South America and extending well into the Spring.

Holidays like Halloween and Thanksgiving are at peak times for retail grocery shopping, and California Giant is in constant dialogue with its consumers on ways to include their fresh berries in the mix, as well as featuring themed consumer promotions and contests. 

Programs on tap include back-to-school promotions, Halloween recipe ideas and a recipe promotion highlighting Breast Cancer Awareness Month in October.

Food Blogger partners are also creating unique recipes, entertaining tips and Pinterest pages featuring California Giant fresh berries that extend the company’s reach during this time period with innovative ideas.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

California Giant announces Executive Director for Blueberry Division

California Giant announces Executive Director for Blueberry Division

To further establish a strong commitment to being a leader in the blueberry industry, California Giant has made a significant staffing change to facilitate growth and expansion in the blueberry market.

Nader Musleh, has been promoted to Executive Director – Blueberry Division for California Giant Berry Farms.  Musleh will take on full responsibility for the profitability of the company-wide blueberry and non-strawberry division working with senior management to develop the strategy and vision necessary to grow the business both domestically and internationally.    

Musleh plans to expand the geographical reach to continue to build the year round supply of berries to meet sales needs and increase market share. He will manage the existing Bush Berry sales team including Jerry Connery the Bush Berry Category Manager and Evan Pence, Blueberry Operations Manager for North America.

“I will be moving my family here in January and even though it is a big change for all of us we are excited about the new opportunity ahead and I look forward to expanding our berry program”, says Musleh.  Previously, Musleh was based in Chile and served as the General Manager for the company’s South American operations.  He is relocating to the corporate offices in Watsonville, CA in his new position effective August 12, 2014.  

“Nader has proven to be a leader in the development of the company’s blueberry program.  We understand this is a big move for him and his family and are very pleased he will take a larger leadership role within the company as we take this program to the next level,” says Bill Moncovich, President/CEO.

Nader Musleh has been with California Giant Berry Farms for 4 years, is married to Susan and has a 3 and ½ year old daughter, Isabella.

For more information:
Cindy Jewell
California Giant Berry Farms
Tel. (831) 728-1773
Fax. (831) 728-0613
[email protected]
 
 

Publication date: 8/19/2014


FreshPlaza.com

Taylor Fresh and Green Giant Fresh launch national promotion

Taylor Farms Retail and Green Giant are shining a spotlight on value-added fresh-cut vegetables this summer. The national promotion features 55-cent instant redeemable coupons for select Green Giant Fresh cut vegetables and QR codes to enter into an exciting summer sweepstakes.

Customers will find displays in seven grocery chains nationwide featuring a QR code for customers to access the sweepstakes via mobile device. Social media posts will encourage vegetable lovers to enter the sweepstakes online from their desktop computer. An e-mail blast directed at Box Top Moms is also inspiring families to support their local schools by purchasing products featuring Box Tops for Education coupons and entering the sweepstakes.

The Green Giant Fresh National Sweepstakes grand prize winner will receive a $ 250 gift card to their local grocery store. One first prize winner will receive a Weber Grill Q1000. The sweepstakes kicked off July 17 and runs through Aug. 16. Winners will be contacted by Aug. 25.

“Green Giant Fresh is dedicated to providing healthy, quality products to customers each and every day at an exceptional value,” Jennifer Fancher, director of marketing for Green Giant Fresh, said in a press release. “With the launch of our coast-to-coast sweepstakes with Taylor Farms, we are giving American families a fun way to connect to our fresh products. By combining the opportunity to win prizes along with building awareness around the Box Tops for Education program, we are encouraging healthy summer eating habits as well as creating a way for moms with school-aged children to capitalize on a product with Box Tops for Education being included in the offer.”

The six popular fresh cut vegetables that will feature a $ 0.55 Instant Redeemable Coupon are 12-ounce Broccoli Florets; 12-ounce Broccoli & Cauliflower Medley; 12-ounce Vegetable Medley; 12-ounce Stir Fry Blend; 12-ounce Broccoli Slaw; and eight-ounce Sugar Snap Peas – Box Tops for Education item.

The Instant Redeemable Coupons will be featured on products through Aug. 1.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

California Giant staff gets fresh deliveries

California Giant staff gets fresh deliveries

California Giant employees have taken one more step in their mission to live a healthy lifestyle.  In partnership with Watsonville Coast Produce, the staff now receives weekly fresh produce deliveries at the office to take home and share with their families.

Watsonville Coast Produce has been a long time customer and community partner of California Giant, and they recently developed this new program for the company staff to receive fresh produce deliveries at work.  Many consumers across the country subscribe to CSA’s and have the opportunity to receive some sort of fresh produce on their doorstep, but Watsonville Coast had a unique idea of supporting those farmers that support them in the community. 

They want to connect their customers so each week they assemble boxes of fresh fruits and veggies they receive from many local farming companies and customize boxes for delivery.  Each box contains an assortment of seasonal items along with recipe ideas and stories about the farmers.  Staff members at Cal Giant can make special requests each week for their box of goodies and enjoy reduced prices thanks to the company.  “This is a great way for us to enjoy locally grown items and share the weekly experience with our co-workers.  We each look forward to getting that box on a weekly basis and share new recipes we develop with items that we otherwise might not purchase at the store,” says Cindy Jewell, Director of Marketing.


Pictured left: photo of recipe leaflet/grower profile. Pictured right: Erica Manfre, Watsonville Coast Produce.

For several years, the staff at California Giant has been committed to living a healthy lifestyle at the office reinforcing the message they deliver every day to consumers that purchase their berries.  First they eliminated snacks and junk food in the kitchen, then the owners designated an area in the building for an office gym, purchasing commercial exercise equipment and personal trainer to help staff develop a fitness program.  Now fitness is a way of life for everyone with lunch walking groups, bike rides and work out sessions in the gym.  It is only fitting that the next step would be receiving boxes of fresh produce on a weekly basis to share with their families.

For more information:
Cindy Jewell
California Giant Berry Farms
Tel. +1 (831) 728-1965 x258
Fax. +1 (831) 728-0613
Email: [email protected] 

Publication date: 7/4/2014


FreshPlaza.com

California Giant staff gets fresh deliveries

California Giant staff gets fresh deliveries

California Giant employees have taken one more step in their mission to live a healthy lifestyle.  In partnership with Watsonville Coast Produce, the staff now receives weekly fresh produce deliveries at the office to take home and share with their families.

Watsonville Coast Produce has been a long time customer and community partner of California Giant, and they recently developed this new program for the company staff to receive fresh produce deliveries at work.  Many consumers across the country subscribe to CSA’s and have the opportunity to receive some sort of fresh produce on their doorstep, but Watsonville Coast had a unique idea of supporting those farmers that support them in the community. 

They want to connect their customers so each week they assemble boxes of fresh fruits and veggies they receive from many local farming companies and customize boxes for delivery.  Each box contains an assortment of seasonal items along with recipe ideas and stories about the farmers.  Staff members at Cal Giant can make special requests each week for their box of goodies and enjoy reduced prices thanks to the company.  “This is a great way for us to enjoy locally grown items and share the weekly experience with our co-workers.  We each look forward to getting that box on a weekly basis and share new recipes we develop with items that we otherwise might not purchase at the store,” says Cindy Jewell, Director of Marketing.


Pictured left: photo of recipe leaflet/grower profile. Pictured right: Erica Manfre, Watsonville Coast Produce.

For several years, the staff at California Giant has been committed to living a healthy lifestyle at the office reinforcing the message they deliver every day to consumers that purchase their berries.  First they eliminated snacks and junk food in the kitchen, then the owners designated an area in the building for an office gym, purchasing commercial exercise equipment and personal trainer to help staff develop a fitness program.  Now fitness is a way of life for everyone with lunch walking groups, bike rides and work out sessions in the gym.  It is only fitting that the next step would be receiving boxes of fresh produce on a weekly basis to share with their families.

For more information:
Cindy Jewell
California Giant Berry Farms
Tel. +1 (831) 728-1965 x258
Fax. +1 (831) 728-0613
Email: [email protected] 

Publication date: 7/4/2014


FreshPlaza.com

Avocado giant Mission Produce to enter the European market

“Avocado to become the new tomato”
Avocado giant Mission Produce to enter the European market

Mission Produce was founded in 1983 and has since grown to become a global leader in the avocado industry. An experienced and knowledgeable field staff, highly efficient packing facilities, an international distribution network, a progressive marketing force and a global grower base all contribute to Mission’s success and future development.

Because of an ever-growing demand for avocados, providing the market with a consistent supply of quality fruit was something that California could not do alone. Mission recognized this fact in 1985 when it became the first US company to import avocados from Mexico. A year later in 1986, Mission was first to import avocados to the US from Chile. Today, Mission can add Peru and New Zealand to the list of countries that provide a source for avocados.


Ine Potting

With crop seasons unique to each country of origin, there is an adequate overlap of fruit availability during the calendar year. As avocado consumption continues to grow, Mission intends to be the key player in the global sourcing marketplace.
Expanding beyond North America, Mission also sells into Asian markets, as well as Europe. Beginning in 2013, Mission established a foothold in the European market by opening a distribution facility in Hazeldonk, in partnership with Mooy Logistics.
Hired as Export Sales Manager for Europe, Ine Potting is responsible for sales in Europe.  Previously Ms. Potting worked for Minnaar, Jover and Hoogsteder (Greenery) and is beginning her second year with Mission. “We started from scratch in Europe, and each day we are progressing more. We intend to strengthen our European operations by being selective with our customer choices and managing the availability of fruit. We found the perfect location with Mooy Logistics, right in between the two most important European ports of Antwerp and Rotterdam,” says Ms. Potting.

Avocado, the new tomato!
Ms. Potting is currently focused on market research in Europe. “We see an enormous potential for avocados in the European market. Average consumption in North America is 2.6kg per capita; whereas in Europe this is only 0.56kg—but is on the rise. We feel that this trend will continue as more people recognize the importance of a healthy lifestyle, and how avocados can contribute to healthy eating. I am convinced that the avocado will become the new tomato!,” says Ine.

Another factor in spurring consumption is providing ripe avocados to the consumer. Mission pioneered avocado ripening in North America, and believes that establishing ripe programs will improve the product’s growth acceptance in Europe.

“Some consumers want to eat an avocado immediately, some after a few days, and some after a week. Mission is a ripening specialist, and we’ve seen sales quadruple by doing a perfect ripening job,” according to Ms. Potting.

“In Europe, many supermarkets want to buy as close to the source as possible, and Mission’s global reach allows us do to that. Depending on market conditions, we can supply Europe on a year-round basis from various countries of origin, and we are consistently looking for additional sources of supply to fill growing demand worldwide.”

For more information:
Ine Potting
Mission Produce Europe
Tel: +31 (0)180-454790
Mob: +31 (0)6 1006 4341
Email: [email protected]
www.missionpro.com

Publication date: 6/13/2014


FreshPlaza.com

BBQ fundraiser a success for Cal Giant, American Cancer Society

The Original Spring Lamb Barbecue celebrated its 55th anniversary on Saturday May 17 at the Crosetti Ranch nestled in the foothills of Watsonville, CA. Organizers raised $ 75,000 for the American Cancer Society this year.

This long-standing event, which has a reputation for being ‘stag,’ was attended by more than 750 men — and two women — on a picturesque day. Lamb was barbecued several different ways on four different pits, and there was a horseshoe tournament that included more than 60 teams on the historical property.dananthonykennyDan Nicola, chief financial officer of Cal Giant; Anthony Gallino, vice president of sales; and Ken Chappell, Spring Lamb committee member.

Over the 55 years of this long-standing event, hundreds of volunteers from the Pajaro Valley have been committed to participating in the Spring Lamb BBQ, which contributes to its longevity. The staff at California Giant — along with committee members — gain strong support from friends in the produce industry for the event and acknowledge those that have lost their battle with cancer each year. 

This annual BBQ was started by John Moncovich, the father of Bill Moncovich, chief executive officer and partner in California Giant Berry Farms, along with several friends back in 1959. They donated funds the very first year to the American Cancer Society and that tradition has held true ever since.       

In 2008, the American Cancer Society acknowledged the longevity of the event and the cumulative contribution of more than $ 1 million dollars. The society praised Bill Moncovich and the organizing committee for hosting the oldest, consecutively held, fundraiser for the American Cancer Society in the United States. This accomplishment was also recognized by Congressman Sam Farr at the 50th anniversary.

The lion’s share of the proceeds from the Spring Lamb each year are donated the local chapter of the American Cancer Society, and additionally funds are shared with the Jacob’s Heart Foundation, a local organization that supports families of children with cancer.

For more information on how to sponsor the Spring Lamb Barbecue held each year on the third Saturday in May and its fund raising effort to fight cancer, contact California Giant Berry Farms at 831/728 -1773 or visit www.springlamb.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

California Giant welcomes new category manager, adds to sales department

California Giant Berry Farms announced the addition of Jerry Connery as the new bush berry category manager for the company. Connery is a veteran produce industry professional with sales experience both domestically and internationally.

Most recently Connery was the mixed berry category manager for Dole, but the bulk of his career was spent with Duda Farms where he served as the domestic and export sales manager. jerryserjioJerry Connery, Wes White, Gaby Pena and Serjio Sanchez.At California Giant Connery will manage the bush berry category both domestically and internationally, providing overall direction to the sales group for the year-round program. He will work with the vice presidents of sales and field operations to help continue to increase volume in all growing regions and retail market share for the company.

Connery graduated from San Diego State University, has two sons in college and resides in Aptos, CA.

The company also recently hired Wes White and Gaby Pena as sales coordinators to assist the sales staff in managing the continued increase in volume and support needed for the full product line. As a result, Serjio Sanchez is being promoted to salesperson and expanding his role in the department. Sanchez was hired as an analyst in late 2012 and has proven to be a critical addition to the team. He will perform daily domestic sales functions as well as support export sales on strawberries.

“We are excited to have Jerry on board and we look forward to his expertise and the knowledge he brings to the sales team”, Anthony Gallino, vice president of sales, said in a press release. “Jerry is coming into Cal Giant just as the season is ramping up and Serjio is more than ready to have a greater role within the sales department to make an impact from day one as we expand our sales team and service level to our customers.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

California Giant welcomes new category manager, adds to sales department

California Giant Berry Farms announced the addition of Jerry Connery as the new bush berry category manager for the company. Connery is a veteran produce industry professional with sales experience both domestically and internationally.

Most recently Connery was the mixed berry category manager for Dole, but the bulk of his career was spent with Duda Farms where he served as the domestic and export sales manager. jerryserjioJerry Connery, Wes White, Gaby Pena and Serjio Sanchez.At California Giant Connery will manage the bush berry category both domestically and internationally, providing overall direction to the sales group for the year-round program. He will work with the vice presidents of sales and field operations to help continue to increase volume in all growing regions and retail market share for the company.

Connery graduated from San Diego State University, has two sons in college and resides in Aptos, CA.

The company also recently hired Wes White and Gaby Pena as sales coordinators to assist the sales staff in managing the continued increase in volume and support needed for the full product line. As a result, Serjio Sanchez is being promoted to salesperson and expanding his role in the department. Sanchez was hired as an analyst in late 2012 and has proven to be a critical addition to the team. He will perform daily domestic sales functions as well as support export sales on strawberries.

“We are excited to have Jerry on board and we look forward to his expertise and the knowledge he brings to the sales team”, Anthony Gallino, vice president of sales, said in a press release. “Jerry is coming into Cal Giant just as the season is ramping up and Serjio is more than ready to have a greater role within the sales department to make an impact from day one as we expand our sales team and service level to our customers.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

California Giant blues entering peak season

California Giant blues entering peak season

As California Giant Field personnel walk thru California blueberry fields, excitement builds for peak season.  Growers are anticipating the temperatures warming the week of May 12th and have forecasted harvest numbers to increase as a result.

There is considerable excitement about the California volume and quality expected for the next several weeks due to weather conditions, plant health and varietal mix.  “All systems are ‘go’ and ready to carry us through June with absolutely fantastic quality and size” says Evan Pence, California Giant Operations Manager for North America Blueberries.

The coastal regions continue to harvest organic even though conventional availability is on the decline.  However, the California central valley growers are very pleased with increasing volume along with optimal quality and size of the fruit ready for harvest.   While the volume is expected to peak the week ending May 17th, weekly numbers will remain consistent throughout the month of June.  The volume from California combined with added acreage in Georgia this year is providing an easy transition into the Northwest crop that is expected in early July.

For more information:
Cindy Jewell
California Giant Berry Farms
Tel. +1 (831) 728-1965 x258
Fax. +1 (831) 728-0613
Email: [email protected]
 

Publication date: 5/12/2014


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