Southeastern Grocers, the parent company of BI-LO, Harveys and Winn-Dixie stores, unveiled its new Harveys Supermarket store concept July 20. With a focus on great value, stunning quality food and serving with personality, this store has been tailored to the Charlotte, NC, community and continues Southeastern Grocers’ extensive store remodel program for 2016.
Despite the fact that Harveys has more than 90 years of heritage in the Southeast, this will be the first Harveys store to open in North Carolina. The store reflects the supermarket’s commitment to meeting the unique tastes and needs of the communities in which it operates.
“Charlotte is a vibrant city that is growing and changing quickly, and we recognized an opportunity to provide a fresh store for this community,” Ian McLeod, president and chief executive officer of Southeastern Grocers, said in a press release. “While our store is undergoing dramatic changes and improvements, our commitment to providing great value and service to our customers will remain our top priority, as we continue to invest in lower prices and new jobs for Charlotte.”
The refreshed Charlotte location offers enhancements throughout the new and improved Harveys store, including a refreshed produce department featuring quality produce from farmers throughout North Carolina.
The new Harveys store will also unveil a new pricing campaign called Low and Staying Low. Similar to the Down Down campaign known by the BI-LO shoppers in Charlotte, prices have been marked down on the products that customers shop the most — and the prices are staying low for at least six months.
Any products that were on the Down Down pricing have been converted into the Low and Staying Low program, and shoppers at the new Harveys will actually benefit from an additional 350 products being marked down, for a total of more than 850 products offered at reduced price for at least six months.