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SunFed announces sponsorship of Olympic hopeful Sofia Arreola

Sofia-21Sofia-2SunFed strives daily to grow, pack and deliver Perfect Produce. But that is not always easy… perfection never is.

Sofia Arreola, National Track Champion and two time silver medalist at the 2013 World Championships, also strives for perfection every day. That quest for perfection is something SunFed can relate to, making its decision to sponsor her quest for Olympic gold in 2016 a very easy one.

“I met Sofia about a year ago,” said Brett Burdsal, SunFed’s director of marketing. “I was immediately impressed, not only by what she had accomplished on the bike, but with her attitude and outlook on life. She is an incredibly bright and articulate young lady. She is giving everything she has to a very demanding sport. To me she embodies the healthy, active person that, regardless of age or gender, we should all strive to be.”

Arreola, who resides in Colorado Springs and races for Team TWENTY16, will be competing in the upcoming UCI track World Cups, which will include stops in Mexico, Great Britain, Columbia and France.

“Fruits and vegetables are such an important part of my day, my week, and my life,” she said. “Being able to partner with SunFed is great. I look forward to enjoying all of their incredibly fresh produce they will be sending. Absolutely nothing beats enjoying full flavored fruit or fresh vegetables as I am training, recovering or just hanging out. I am so excited by this partnership.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

SunFed announces sponsorship of Olympic hopeful Sofia Arreola

Sofia-21Sofia-2SunFed strives daily to grow, pack and deliver Perfect Produce. But that is not always easy… perfection never is.

Sofia Arreola, National Track Champion and two time silver medalist at the 2013 World Championships, also strives for perfection every day. That quest for perfection is something SunFed can relate to, making its decision to sponsor her quest for Olympic gold in 2016 a very easy one.

“I met Sofia about a year ago,” said Brett Burdsal, SunFed’s director of marketing. “I was immediately impressed, not only by what she had accomplished on the bike, but with her attitude and outlook on life. She is an incredibly bright and articulate young lady. She is giving everything she has to a very demanding sport. To me she embodies the healthy, active person that, regardless of age or gender, we should all strive to be.”

Arreola, who resides in Colorado Springs and races for Team TWENTY16, will be competing in the upcoming UCI track World Cups, which will include stops in Mexico, Great Britain, Columbia and France.

“Fruits and vegetables are such an important part of my day, my week, and my life,” she said. “Being able to partner with SunFed is great. I look forward to enjoying all of their incredibly fresh produce they will be sending. Absolutely nothing beats enjoying full flavored fruit or fresh vegetables as I am training, recovering or just hanging out. I am so excited by this partnership.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

SunFed announces sponsorship of Olympic hopeful Sofia Arreola

Sofia-21Sofia-2SunFed strives daily to grow, pack and deliver Perfect Produce. But that is not always easy… perfection never is.

Sofia Arreola, National Track Champion and two time silver medalist at the 2013 World Championships, also strives for perfection every day. That quest for perfection is something SunFed can relate to, making its decision to sponsor her quest for Olympic gold in 2016 a very easy one.

“I met Sofia about a year ago,” said Brett Burdsal, SunFed’s director of marketing. “I was immediately impressed, not only by what she had accomplished on the bike, but with her attitude and outlook on life. She is an incredibly bright and articulate young lady. She is giving everything she has to a very demanding sport. To me she embodies the healthy, active person that, regardless of age or gender, we should all strive to be.”

Arreola, who resides in Colorado Springs and races for Team TWENTY16, will be competing in the upcoming UCI track World Cups, which will include stops in Mexico, Great Britain, Columbia and France.

“Fruits and vegetables are such an important part of my day, my week, and my life,” she said. “Being able to partner with SunFed is great. I look forward to enjoying all of their incredibly fresh produce they will be sending. Absolutely nothing beats enjoying full flavored fruit or fresh vegetables as I am training, recovering or just hanging out. I am so excited by this partnership.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

SunFed announces sponsorship of Olympic hopeful Sofia Arreola

Sofia-21Sofia-2SunFed strives daily to grow, pack and deliver Perfect Produce. But that is not always easy… perfection never is.

Sofia Arreola, National Track Champion and two time silver medalist at the 2013 World Championships, also strives for perfection every day. That quest for perfection is something SunFed can relate to, making its decision to sponsor her quest for Olympic gold in 2016 a very easy one.

“I met Sofia about a year ago,” said Brett Burdsal, SunFed’s director of marketing. “I was immediately impressed, not only by what she had accomplished on the bike, but with her attitude and outlook on life. She is an incredibly bright and articulate young lady. She is giving everything she has to a very demanding sport. To me she embodies the healthy, active person that, regardless of age or gender, we should all strive to be.”

Arreola, who resides in Colorado Springs and races for Team TWENTY16, will be competing in the upcoming UCI track World Cups, which will include stops in Mexico, Great Britain, Columbia and France.

“Fruits and vegetables are such an important part of my day, my week, and my life,” she said. “Being able to partner with SunFed is great. I look forward to enjoying all of their incredibly fresh produce they will be sending. Absolutely nothing beats enjoying full flavored fruit or fresh vegetables as I am training, recovering or just hanging out. I am so excited by this partnership.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

SunFed announces sponsorship of Olympic hopeful Sofia Arreola

Sofia-21Sofia-2SunFed strives daily to grow, pack and deliver Perfect Produce. But that is not always easy… perfection never is.

Sofia Arreola, National Track Champion and two time silver medalist at the 2013 World Championships, also strives for perfection every day. That quest for perfection is something SunFed can relate to, making its decision to sponsor her quest for Olympic gold in 2016 a very easy one.

“I met Sofia about a year ago,” said Brett Burdsal, SunFed’s director of marketing. “I was immediately impressed, not only by what she had accomplished on the bike, but with her attitude and outlook on life. She is an incredibly bright and articulate young lady. She is giving everything she has to a very demanding sport. To me she embodies the healthy, active person that, regardless of age or gender, we should all strive to be.”

Arreola, who resides in Colorado Springs and races for Team TWENTY16, will be competing in the upcoming UCI track World Cups, which will include stops in Mexico, Great Britain, Columbia and France.

“Fruits and vegetables are such an important part of my day, my week, and my life,” she said. “Being able to partner with SunFed is great. I look forward to enjoying all of their incredibly fresh produce they will be sending. Absolutely nothing beats enjoying full flavored fruit or fresh vegetables as I am training, recovering or just hanging out. I am so excited by this partnership.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Produce Industry Hopeful for 2014 Farm Bill

WASHINGTON — It’s been a long time coming, but the produce industry appears optimistic that Congress will be able to pass a 2014 Farm Bill early in the new year.

When interviewed earlier in December, both United Fresh and the Produce Marketing Association said the House and Senate were making progress on the bill.

“Congress is in the process of finalizing a conference report on the 2014 Farm Bill. That bill, if everything goes well, will have a very positive impact on the fruit and vegetable industry,” said Robert Guenther, senior vice president for public policy at United Fresh.


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While parts of the Senate and House versions are still being negotiated, there doesn’t seem to be much contention over aspects of the bill important to the produce industry.

“What’s striking is how similar  — for all their differences on other points — how similar [the House and Senate versions] were on produce industry priorities on addressing … the specialty crop research initiative, block grants to help with the competitiveness of specialty crops, the plant pest issues that USDA deals with. So those have not been much in the way of discussion among the negotiators; they’ve been focusing much more on their differences between the two bills,” said Tom O’Brien, the Produce Marketing Association Washington representative.

As of earlier in December, both United Fresh and PMA said it looked like the bill may be passed in January.

Overall, there haven’t been many lasting effects from Congress choosing to extend the Farm Bill in 2012 instead of passing a new bill.

“For the most part that kind of kept everything in place. The one place it didn’t was certain programs … that included the specialty crop research initiative so that’s gone without funding for the past year and that’s been significant,” said O’Brien.

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