Blog Archives

Facility expansion helps Apio increase service in eastern United States and Canada

Apio Inc., a wholly owned subsidiary of Landec Corp. and a leading national producer of fresh-cut vegetable products for the United States and Canada under the Eat Smart brand, has completed a major expansion of its Hanover, PA, operations. The $ 19.5 million expansion triples the size of the facility to 64,000 square feet and increases the number of production lines to 10 from two, helping Apio to better serve its retail customers in the eastern United States and Canada.Apio-Hanover-Plant-Expansion-After-Photo-6-8-16

“Shoppers in the Northeast, Mid-Atlantic, Midwest and eastern Canada are responding to our on-trend products, which include Eat Smart Gourmet Vegetable Superfood Salad Kits like Sweet Kale Salad and Wild Greens and Quinoa Salad,” said Anne Byerly, vice president of marketing and innovation for Apio, which is based in Guadalupe, CA. “Apio’s revamped Hanover operations allow us to enhance our service platform in the eastern U.S. and eastern Canada by delivering tasty, easy-to-prepare fresh vegetable products to retailers’ shelves faster than ever — and giving their customers more good reasons to visit the packaged salad aisles.”

Apio’s Eat Smart brand includes nine gourmet vegetable salad kits, each of which contains five to eight superfoods, which are nutrient-rich foods considered part of a healthy, balanced diet. The popular chef-inspired vegetable salad kits give consumers numerous quick and delicious ways to eat healthy every day. Newest to the line are the Strawberry Harvest Salad, the Sunflower Kale Salad and the Asian Sesame Salad.

“Through our complete line of fresh produce products , Apio delivers unique value to retailers and consumers,” said Byerly. “The new production capabilities in the East enable retailers to increase their sales by satisfying their customers’ growing demands for nutritious dining choices that also deliver flavor variety and convenience .”

The Eat Smart vegetable salads are available in nine- to 12-ounce retail sizes or 16- to 32-ounce family sizes, depending on location. Eat Smart products are available in over more than 100 club and retail chains in the United States and Canada.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

SweeTango crop continues to grow with 18 percent increase over 2015

Members of the Next Big Thing Growers’ Cooperative, a 45-member cooperative of family growers headquartered in Lake City, MN, released their estimates for the 2016 crop of SweeTango, the apple that was developed by the University of Minnesota to feature the best characteristics of the Honeycrisp and Zestar! apple varieties.sweetang

The projected crop yield is 450,000 standard 40-pound boxes, which is an 18 percent increase over last year’s crop of 380,000 and 9 percent larger than the 2014 harvest of 413,000 boxes.

Preliminary projections estimated a yield of 465,000 boxes for 2016, however severe storms on July 8 in northern Michigan produced hail up to two inches in diameter that caused extensive damage to the crop in that region, thereby reducing the overall estimate. Other growing regions across the United States and Canada have not been adversely affected by weather to date.

The timing of the harvest varies by growing region, as orchards are spread across differing climates in locations like Washington, Minnesota, Wisconsin, Michigan, New York and Nova Scotia. Washington will begin harvest first in early August, which means SweeTango will start appearing in the market around Labor Day.

As the SweeTango apple crop has continued to grow over the past decade, so does the length of the season. Once a hyper-seasonal fruit due to limited yields from a relatively small number of young orchards, SweeTango’s season is now expected to extend from early September to late December. This is great news for SweeTango’s enthusiastic and loyal consumer following.

Theron Kibbe, executive director of Next Big Thing Growers’ Cooperative noted, “We are looking forward to a good size SweeTango crop of excellent quality, with sizes that retailers are successful with. We have a robust marketing program in place that will drive shoppers to stores with SweeTango apples on their lists. We also will be partnering with retailers with in-store activities designed to increase trial and introduce new shoppers to SweeTango’s tangy-sweet flavor and exceptional crunch.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Survey shows increase in resistance to drug therapies among bovine respiratory disease cases

June 28, 2013 — A survey of records of bovine respiratory disease cases at the Kansas State Veterinary Diagnostic Laboratory showed that drug resistance in one of the primary pathogens that cause BRD, Mannheimia haemolytica, increased over a three-year period.

“We have been seeing an increase in the number of antibiotic resistant bacteria that cause pneumonia (also called BRD) in cattle,” said Brian Lubbers, assistant professor in the diagnostic lab, based at Kansas State University. “Many of these bacteria are resistant to, not one, but almost all of the antibiotics that we use to treat pneumonia in cattle.”

BRD is one of the most important diseases of feedlot cattle, particularly, said Lubbers, adding that the economic toll from the disease has been estimated to approach $ 1 billion annually in the United States alone, if one takes into account drug and labor costs, decreased production, and animal death losses.

Until now, one of the aspects that has not been studied very well is the cost linked to antimicrobial resistance in BRD cases, he said. To take a closer look, he and colleague Gregg Hanzlicek, also an assistant professor in the diagnostic lab, examined records of cases in which specimens of bovine lung tissue were submitted to the diagnostic lab over the three years, 2009 to 2011. Most of the cattle were from Kansas and Nebraska.

They found that over that period, a high percentage of M. haemolytica bacteria recovered from cattle lungs were resistant to several of the drugs typically used to treat that pathogen. The researchers also found, however, that no specimens were resistant to all six antimicrobial drugs.

The study was funded internally by the diagnostic lab.

Using resistance to three or more antimicrobials as the definition of multi-drug resistance, 63 percent of the bacteria would be classified as multidrug resistant in 2011, compared with 46 percent in 2010 and 42 percent in 2009.

The results of the study were published by the Journal of Veterinary Diagnostic Investigation.

“Antimicrobial resistance in veterinary medicine has received a considerable amount of recognition as a potential factor leading to antimicrobial resistance in human medicine,” Lubbers said. “However, the contribution of multidrug resistance to limited or failed therapy in veterinary patients has received much less attention.”

Because there are a limited number of antimicrobial drugs that can be used for treatment of BRD pathogens, Lubbers said, multidrug resistance in those pathogens poses a severe threat to the livestock industry.

“We (KSVDL) consider this type of information to be part of our active ongoing disease surveillance and will continue this work,” Lubbers said. “The questions of how these bacteria develop or where they come from, how widespread they are, and what is the impact on cattle production are still unanswered. We are actively seeking industry partners to investigate these questions.”

ScienceDaily: Agriculture and Food News

Letter From the Editor: CA Law Likely to Increase Egg Prices, But What About Food Safety?

On Jan. 2, a new California law will require that shell eggs sold at retail in the state will come only from hens housed in larger cages, be they resident or non-resident hens. This change comes at a time when egg consumption and prices are both up to historic highs, an increase of 30-35 percent over this time last year.

The California experiment will likely create turmoil in egg markets and push prices higher in 2015. Californians might for a while even find egg counters empty.

The dirty little secret is that the California mandate will mean higher egg prices without buying much in the way of food safety. If we are going to up-end the egg industry with massively costly change, we might have done something more useful — such as invest in more pasteurized egg capacity. But food safety was not really part of the agenda for more elbow room for chickens.

California voters put the state’s egg producers on notice six years ago that, come Jan. 2, 2015, only eggs from hens in larger cages could be sold at retail in the state. Then, after hearing complaints about the disadvantage in-state producers would be under, the California Assembly amended the law to make it apply to out-of-state producers as well.

That was a first. Other states — Michigan, Oregon, and Washington — have adopted their own cage requirements, but only California is restricting trade from other states and foreign countries based on its rules for space requirements for chickens.

Before it took effect, opposing Midwestern egg-producing states were not getting much traction in federal court in California, but that may change once the market dislocation and higher egg prices kick in. Before the new mandate, California egg producers supplied only 1 in 3 eggs consumed in the state.

California consumers demand more eggs from somewhere, and there’s a lot of fog out there about whether enough caging capacity outside of California has been expanded to fulfill that demand within the new constraints of the law. Although they’ve been counting down the years to Jan. 2 since the initiative passed, the new California law does not seems to have had the required impact on how U.S. egg producers shelter their laying hens. And, as many as 95 percent of them might still use so-called battery-cage systems.

That figure might now be reversed within California. The mostly family-owned egg producers inside California have, in the past six years, made the capital investments to comply with Proposition 2 standards, which even they call “vague mandates on housing,” according to the Association of California Egg Farmers.

Changing out battery-cage infrastructure entirely in the U.S. would cost egg producers (or somebody) as much as $ 10 billion. The European Union move to so-called “enriched cages” became effective in 2012, although it is involved in litigation with about a dozen member states that have not gone along. EU producers reportedly spent more than $ 600 million on the changes.

Battery-cage infrastructure not only provides housing for the hens, but also are complex systems for feeding and watering, waste disposal, and collecting the eggs. Egg producers say battery cages help prevent disease and turn out cleaner eggs. Attempts to set a national standard for larger laying-hen cages failed both as standalone bills and as an inclusion to the 2014 Farm Bill.

My take is that, from a food-safety perspective, how cages are managed and operated is more important than design standards for cage sizes.

After the 2010 recalls over the big Salmonella outbreak involving Jack DeCoster’s Iowa egg farms, I was able to tag along with the teams of plaintiff lawyers and experts that the court allowed to go inside that part of the DeCoster kingdom. It was a bio-security area, meaning all these lawyers and experts had to dress up in those “sperm suits” with booties and mesh helmets.

Once inside, however, we all saw birds (including some chickens) freely flying about, rodents, and impressive amounts of manure. Some ares were more crowded than others. While the egg-laying and the feeding and watering continued in a house with about a half-million laying hens, one henhouse wall was literally being busted out from the pressure of all the manure that had been dumped behind it.

The wall was busting out because employees had fallen way behind in removing manure. One told me that heavy spring rains had made it impossible to get the chicken poop removed after it was stored up over the winter. He also said they were short-staffed. It became clear to me that the management and operation of egg-production systems should be the key concern.

It’s easy to think of the size of a cage in isolation, but that’s not realistic for large-scale egg production. These are huge systems that fill barns from floor to ceiling and wall to wall and represent a massive capital investment. Going into this change in California, we have consumers paying $ 4.49 per dozen for grocery store eggs. We can only guess how much more they are going to have to pay for bigger chicken cages.

But it is what it is. California won’t care how many eggs it breaks beginning Jan. 2. There will be all sorts of reactions over the law and treaties. But all that takes time, and everyday people eat eggs. Americans were on track to eat 266 each this year, or 23 dozen for each of us, according to the Egg Industry Center in Ames, IA. We ate five more eggs this year per capita than in 2013, and pricey beef and pork prices are also pushing up our egg consumption.

Every egg comes with some risk of Salmonella. Your risks go up if you often order sunny-side-up eggs, or if you have a taste for lightly soft-boiled eggs, or maybe you opt for Caesar salads. This applies to cage-free farms and even those backyard henhouses, which have been subject to a recent nationwide Salmonella outbreak.

Pasteurized eggs are available in the market. Lansing, IL-based Safest Choice, with an all-natural egg pasteurization process that eliminates Salmonella in eggs, appears to be doing nicely. The process does not change the nutrition or flavor. You can search the Safest Choice website for both nearby retailers and restaurants with pasteurized eggs.

But most eggs are sold raw. And the Salmonella risk is the same whether they are white or brown, conventional or organic. If this truly is the tipping point for somebody spending $ 10 billion to change out the housing for chickens, shouldn’t we get some improved food safety along the way?

Food Safety News

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.