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Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Jordan: Logistical challenges and opportunities for Middle East produce

Jordan: Logistical challenges and opportunities for Middle East produce

Some of the challenges of fresh produce growers in the Middle East have to do with water scarcity, which is partly due to the situation in the region. Within this context, the company AgriJordan, based in Amman, has become a pioneer in the promotion of sustainable agricultural practices. The company employs the most updated technologies and strategies in water management, packing, export and marketing.

AgriJordan produces many kinds of fruits and vegetables, including tomatoes, peppers, melons and aubergines and two of its most important destinations are currently Turkey and Eastern Europe, where the produce from the Jordan Valley, shipped in refrigerated trucks, has found some good market opportunities.
The company’s logistics strategy, however, has been tremendously affected since Syria’s problems started and consequently, attempts have been made to find alternative routes to reach its destinations in the shortest time, striving for the produce to arrive in its freshest state, but without pushing costs to unsustainable levels.

According to Mohammed Bataineh, from AgriJordan, “we have been working with the governments of Turkey and Israel to promote the use of the route via Haifa, despite the fact that it also has some drawbacks, such as some delays and an increase in costs because of border controls.”

A lot of the company’s produce is shipped to the Gulf market, which only requires two to three days shipping time from Jordan and this gives it an advantage over its competitors in Egypt (and other African countries) and even Israel which cannot ship directly to GCC countries.

The firm has been trying to capitalise on Jordan’s stability and security compared to its neighbouring countries, trying to turn the situation into a stepping stone, not only for its agricultural produce, but also to attract others to establish themselves in the country and serve the area from Jordan.

Interest has been growing amongst European producers to expand in countries in the Middle East, like United Arab Emirates, and this is also the case for AgriJordan, which has been gaining market share in various destinations in the area, including UAE, Qatar, Kuwait and even Saudi Arabia, which had enforced prohibitions on Jordanian products for many years.

“We are finding that, despite the risks involved, the boom in the Gulf market provided Jordan with a great chance to explore new opportunities that are currently turning out to be quite lucrative for us,” concludes Mohammed Bataineh.

For more information:
Zahran Plaza, 7th circle
P.O. Box: 140825, Amman, 11814, Jordan
Tel: +962 6 5503245
agrijordan.com/welcome

Publication date: 4/29/2014
Author: Sander Bruins Slot
Copyright: www.freshplaza.com


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