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Empty market in favour for French kiwi

Empty market in favour for French kiwi

The French kiwi season started well this year with an empty market. Chile had a very low crop this year and left an empty market for Northern Hemisphere kiwi producers, which resulted in good prices at the start.

Although an empty market is in favour of the growers and gave this year an earlier start to the sales. They couldn’t meet all the demand, as the kiwi needs to be ripened for a month after harvesting. “We want to guarantee the quality, so we need to respect this maturing time,” explains Jean-Baptiste Pinel from Prim’Land, who sells kiwis under their Oscar Kiwi brand.

The expectations for the sales this year looks promising. “The total volume of Europe is not so high, so prices will be good.” This year France will have an average season in terms of volume, brix level and sizing. The volume in France will be approximately 65,000 tons of kiwifruit, the Oscar brand is good for 15,000 tons.

The competition from Italy is severe. “The Italian volume is a bit higher than the French. However the French kiwi is a premium kiwifruit with a higher standard. So we need to do our best, as we also sell at a higher price.”

Prim’Land’s main destinations from kiwi is France, Europe, South East-Asia and some volumes go to United States and Canada.

For more information:
Jean Baptist Pinel
Prim’land
Email: [email protected]
www.primland.fr

Publication date: 12/19/2014
Author: Sander Bruins Slot
Copyright: www.freshplaza.com


FreshPlaza.com

Empty market in favour for French kiwi

Empty market in favour for French kiwi

The French kiwi season started well this year with an empty market. Chile had a very low crop this year and left an empty market for Northern Hemisphere kiwi producers, which resulted in good prices at the start.

Although an empty market is in favour of the growers and gave this year an earlier start to the sales. They couldn’t meet all the demand, as the kiwi needs to be ripened for a month after harvesting. “We want to guarantee the quality, so we need to respect this maturing time,” explains Jean-Baptiste Pinel from Prim’Land, who sells kiwis under their Oscar Kiwi brand.

The expectations for the sales this year looks promising. “The total volume of Europe is not so high, so prices will be good.” This year France will have an average season in terms of volume, brix level and sizing. The volume in France will be approximately 65,000 tons of kiwifruit, the Oscar brand is good for 15,000 tons.

The competition from Italy is severe. “The Italian volume is a bit higher than the French. However the French kiwi is a premium kiwifruit with a higher standard. So we need to do our best, as we also sell at a higher price.”

Prim’Land’s main destinations from kiwi is France, Europe, South East-Asia and some volumes go to United States and Canada.

For more information:
Jean Baptist Pinel
Prim’land
Email: [email protected]
www.primland.fr

Publication date: 12/19/2014
Author: Sander Bruins Slot
Copyright: www.freshplaza.com


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Hail damage to New Zealand kiwi production limited

According to Oliver Broad, Communications Manager for Zespri
Hail damage to New Zealand kiwi production limited

During early November, three kiwifruit-growing regions in New Zealand were struck by hail, Although it was feared that the hail may have adversely affected the kiwifruit growing season, the damage to the country’s largest horticultural export should be limited, according to Oliver Broad of Zespri.

“We expect the loss to be less than 1%,  so not a significant loss of the total crop. According to many growers, hail at this time of year is unusual, so it did come as a surprise. For green kiwifruit in particular we are pre-fruit set, so we don’t have fruit on the vine yet, so where there has been an impact it is due to buds being knocked off, or damage to the leaf cover.

“The two main regions affected were Nelson and the Bay of Plenty, in the Tauranga and Welcome Bay areas. We’ve had notifications from growers that 110 orchards were affected by the hail damage. Whilst this can be significant for the individuals, we don’t expect significant impact on a national scale. The hail insurance scheme we have for Zespri has however kicked into place for our growers and we are working through that now.

“The rest of the season so far has been good, and we are looking forward to a December estimate, which will give us a more accurate forecast of production volumes. In the large scheme of things, as a company, we are expecting to increase our production this year, and to continue to do so with significant volumes over the next few years, especially with Zespri SunGold Kiwifruit.

“The total supply from Zespri during 2014 was over 90 million trays of kiwifruit, and the outlook for this season is to the tune of 100 million trays, with strong increases in volume over the coming years.

The main driver of our volume growth is the increase in supply of gold kiwifruit, which will reach around 30 million trays in 2015 and over 50 million trays by 2018.”

For more information:
Oliver Broad
Zespri International Limited
Tel: +64 27 509 1839
[email protected]
www.zespri.com

Publication date: 11/18/2014
Author: Katja Watson
Copyright: www.freshplaza.com


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Chilean Kiwi behavior in the US and Europe

Chilean Kiwi behavior in the US and Europe

At a time in which 45,000 tons of New Zealand kiwi have been exported, a volume that is 22% smaller than in the same period of the 2012-2013 season, Decofrut and the Chilean Kiwifruit Committee delivered a report on how well the Chilean kiwi is selling in the markets.

Chile has exported a total of 111,184 tons of kiwi by week 22, a very similar volume to the one registered at the same date last season. However, it is worth mentioning that there is a significant reduction in the total volume of shipments, 31% less than what was exported in week 21.

The US kiwi market was slower this week, mainly because of the increased supply available. The bigger availability of the fruit caused prices to decline, on average, between US $ 0.50 and $ 1 dollar per box when compared to the previous week. Thus, the sale of the 20s calibres was between US$ 17 and US$ 20/9 kilos, the 30s calibres between US$ 16 and US$ 19/9 kilos and the 42 and 45 calibres between US$ 15 and US$ 17.50 / 9 kilos.

Meanwhile, the supply of kiwis in Europe remained limited, which allowed prices to remain high and higher than in the previous season. The recorded prices for Chilean kiwifruit ranged between €11 and €15/10 kilos, however sales were concentrated between €11 and €13.50 / 10 kilos (for the entire range of sizes). On average, these prices are 16% higher compared to the 2011-2013 season. The 20s calibre is offered between €12 and €15/10 kilos, the 30s series between €11 and €14/10 kilos and the 40s and lower gauges calibres between €12 and €13.50 / 10 kilos.

This biweekly report is part of the Strengthening the Competitiveness of Chilean kiwifruit Project that is funded by FIA and is made exclusively by Decofrut and the Chilean Kiwifruit Committee.

For more information on Chilean kiwifruit exports in markets such as Asia and Latin America, consult the Chilean Kiwifruit Committee and Decofrut.

Source: Chilean Kiwifruit Committee, Decofrut

Publication date: 6/26/2013


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Zespri will take the new kiwi variety to Spain

Zespri will take the new kiwi variety to Spain

Zespri Iberica, subsidiary of New Zealand’s multinational engaged in the production and marketing of kiwifruit, has announced plans to introduce a new gold variety into the Spanish market in the next two or three years, the result of a project that is already very advanced.

The marketing manager of the company, Enrique Guío, announced the structure and Zespri’s objectives in the present and in the future. Today, the company sells three varieties of kiwi worldwide: Green (70%), Gold (26%) and organic (4%), but they only distribute the first two varieties in Spain.

“We want our product to arrive in the best possible quality to the customer, and we developed a strict control process called Zespri system,” said the Firm’s manager.

Source: Inforteail

Publication date: 6/25/2013


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New Zealand kiwi season starts in Europe

New Zealand kiwi season starts in Europe

New Zealand’s kiwifruit season has officially started, as marked by the arrival to Europe of the first reefer ship loaded with the fruit. Approximately 120,000 tonnes of kiwis will enter Europe this season via the port of Zeebrugge. The novelty this year will be the large volumes of Sungold kiwifruit; a sweeter variation of the traditional Zespri Green kiwifruit. As of today, the first New Zealand kiwis are on the shelves.

Exactly thirty years ago, the first reefer ship from New Zealand arrived at Zeebrugge. Ever since, the port of Zeebrugge has become the European hub for Zespri kiwifruit.

From the warehouse at the Kiwiweg in Zeebrugge, the first of thousands of tonnes of kiwifruit will be shipped in the coming days to countries in North, Central and Western Europe. “Our terminal in Zeebrugge has some unique features, such as a central location in Europe, excellent accessibility and a reliable quality control system. This year, between May and October, over twenty reefer ships will be mooring at Zeebrugge, which is the equivalent of about 120,000 tonnes of kiwifruit,” says Bert Barmans, CEO of Zespri Europe.


New sweet version 

Zespri has kicked off the season with a new, 100% natural, kiwi variety: the Zespri Sungold; a sweeter version of the well-known green kiwi, which will become widely available this year in Belgium. New Zealand’s harvest of Zespri Green and Gold, as well of the new Sungold, are all already on the shelves.


Publication date: 5/26/2014


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New opportunities for Chilean kiwi in the UAE

New opportunities for Chilean kiwi in the UAE

There are new opportunities for the kiwi in the UAE and Saudi Arabia where Arab consumers are familiar with this fruit that is mainly imported from Italy, New Zealand and Chile.

As for Chile’s fresh fruit exports to the area, the kiwi ranks in third position after apples and grapes.

Consumers eat lots of fruits. Thus, fruits have a 66% rate of penetration where fruits such as bananas, mangoes and apples lead the list of imported fresh produce. Kiwi, in particular, has a high penetration among the population and even some countries, like Iran and India, which influence the consumption in the UAE produce small volumes.

Moreover, promotional campaigns have helped the kiwi to gain popularity in the UAE and Saudi Arabia as it is recognized as a good source of vitamin C and good for diabetes, a problem that affects the entire Gulf region.

As for the two main distribution channels for fresh fruit in the UAE, the wholesalers are the most developed and powerful in the industry, and the importers who have their own supermarket chains are increasingly gaining importance in the food sector in general.

Finally, it is worth mentioning that the kiwi has a 0% tariff in UAE.

Source: Mundoagropecuario.cl

Publication date: 6/20/2013


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Stellar using CA storage to extend its Chilean kiwi crop

For the first time in its more than 25-year history with the fruit, Madera, CA-based Stellar Distributing Inc. is putting some of its Chilean kiwifruit in controlled atmosphere storage in California to extend its marketing season.

Sales Manager Kurt Cappelluti said a severe frost in Chile during the early part of the year cut that crop’s volume in half and many of his suppliers are already running out of fruit.

From a typical industry volume of about 21 million cartons shipped to the United States, he said there will only be a total of about 10 million cartons when all is said and done this year. While kiwifruit from that South American country typically is in the market until California starts in late summer or early fall, the Stellar executive said that will not be the case this year.

Consequently, the firm, which has about 200,000 cases headed to California from Chile or already in the company’s cold-storage facility, is going to put at least 125,000 cartons in controlled atmosphere over the next several weeks.

Cappelluti said it is certainly a risk since he has not done it before, but he said the health of the fruit will be monitored closely and kiwifruit does well in CA.

He believes the risk is worth the reward as the short situation has created a strong market for the little fuzzy fruit.

In fact, he said, “I’ve been selling kiwi since 1986 and I’ve never seen a better market. There is lot of action and movement and the market is still going higher.”

On Thursday, May 8, he said the standard nine-kilo carton had an f.o.b. price of $ 23 to $ 26 and was moving to $ 25-$ 27. As an historical reference, he said a year ago he was selling Chilean kiwifruit for $ 7-$ 9 per carton.

According to Cappelluti, the first shipments from Chile hit the United States in late March with a price in the high teens and it has been steadily rising ever since.

He added that kiwifruit from New Zealand should come into the U.S. marketplace later this month and may command a price north in the $ 30-$ 32 per-carton range. He said the green crop from New Zealand available for U.S. export has declined in recent years as more growers have switched to the gold variety, which means the demand-exceeds-supply situation for that category could continue throughout the summer.

Relief might not come until California begins shipping. While that is typically around Oct. 1, Cappelluti said the state’s warm winter has seemingly pushed everything up a couple of weeks from the San Joaquin Valley and desert regions, including figs, grapes and summer fruits.

If that continues, Cappelluti said there could be some California kiwifruit on the market in mid-September.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

EnzaRed kiwi to hit the shelves

EnzaRed kiwi to hit the shelves

This year will see the first red kiwi from Turners and Growers hit the shelves. “2014 is the first year that we have had commercial volumes coming off our Kerikeri ENZARed blocks, and we estimate around 15,000 trays will be available for export and market testing this season,” said Rosstan Mazey, Global Marketing Manager at Turners and Growers.

The ENZARed is visually spectacular when cut open with a striking red central star-burst.  According to Mazey, “It has a delicious smooth gold kiwifruit flavour in the outer flesh with the red star-burst having a distinctively sweet berry flavour.”

This year the red fleshed kiwi will be shipped to Australia and China via a Collaborative Marketing Agreement (CMA) and will be on the shelves in early May. “ENZARed will be marketed as a premium offering, presented in a punnet pack which, via the label, will enable us to communicate the attributes of the kiwifruit and show off it’s cut internal appearance,” explains Mazey.

POS promotions and tastings will be important in generating awareness and stimulating trial and purchase said Mazey. “We will invest in in-store sampling to give consumers the opportunity to taste this exciting new Red kiwifruit.”

In 2013 there were sufficient ENZARed to enable consumer sensory testing in Australia.  The consumers were impressed with the attractive inner appearance of the fruit, the gold outer flesh and the red star-burst.  Most importantly, from a sensory perspective, they rated ENZARed very highly and the fruit had high claimed purchase intention.

For more information:
Rosstan Mazey
Turners and Growers
Tel: +64 9 573 4737
Email: [email protected]

Publication date: 3/24/2014
Author: Nichola Watson
Copyright: www.freshplaza.com


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Impact of Psa on Italian kiwi production

Caminati
Impact of Psa on Italian kiwi production

In Italy, the Psa led to a reduction of kiwi production form 500,000 to 400,000 in one year. Lazio, the region where 33% of Italian kiwis are produced, was particularly affected.


Marcello Caminati, owner of a commercial farm in Lazio, told FreshPlaza that “as regards kiwis, our first orchard is 26 years old, whereas the youngest is 15 years old.”


Marcello Caminati.

“Our company has always produced Hayward kiwis and, even though bacteriosis usually affects yellow kiwis, there have been some problems with the green varieties as well. For example, 20% of our youngest orchard was affected. We used to produce 60 tons of kiwis a year whereas now we can only produce 47.”


The company disinfects plant after harvesting, after leaves fall and before and after pruning to prevent bacteriosis. Equipment is disinfected too.


“Our produce has the PGI “Kiwis from Latina” mark, but not many others have it as they do not have big enough storage. Currently, only 150,000 tons of kiwis from the Latina province have the PGI mark.”


As regards prices, there is a slight increase due to the quantity of produce affected by bacteriosis. “Mild temperatures in winter meant that blossoming is early, just like it was for prunes, our other product.” The company cultivates 3 ha of Angeleno, one of TcSun and one of Fortune.


“Harvesting of Fortune is normally carried out in early July, TcSun are harvested in early August and Angeleno in early September. Kiwis instead are harvested in November.”


“Our produce is packaged in an Apofruit warehouse. The cooperative gathers 600 members.”

Caminati has the GlobalGAP and Tesco Nature’s Choice certifications.


Contacts:
Azienda agricola Caminati Marcello
Via Longarina, 1
Borgo Podgora
04100 Latina – Italy
Tel.: (+39) 338 3772228
Email: [email protected]

Publication date: 3/20/2014


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French kiwi season going well despite less volume elsewhere

French kiwi season going well despite less volume elsewhere

With a couple of months left in the French kiwi season, suppliers have found a market with good demand. But there is a worry that with a freeze affecting supplies from Chile, fewer kiwis worldwide could change the buying habits of consumers and lead to less demand in the future.

“Sales for kiwis in France are going fast,” said Jean-Baptiste Pinel of Prim’land. “So we expect to finish in May, which is the normal end date of the season in France.” He reported good quality as well as steady demand for fruit this season, which has contributed to the good sales. Part of the robust demand this season might be due to the fact that there are fewer kiwis coming from Chile this year because production was negatively affected by cold weather in September.

“We weren’t affected so badly with the frost in Chile because we don’t have a lot of plantings in the affected areas,” said Pinel. “But, though it’s difficult to know the degree of the decrease, production in Chile this year could be 60 to 65 percent lower than the average annual production.” While that decrease in production can lead to higher prices and prove a short-term boon for European producers, Pinel warned that sustained gaps in production are not good for kiwi suppliers throughout the world.

“It’s not good for French or Italian growers that Chile doesn’t have enough kiwis,” explained Pinel. “Because if supplies of product are too low because of losses in Chile, then this means consumers can’t consume kiwi fruit, so they can go to other products to compensate, and that’s bad for all.”

For more information:
Jean-Baptiste Pinel
Prim’land
Tel: +33 5 58 90 09 95
Email: [email protected]
www.primland.fr

Publication date: 3/18/2014
Author: Carlos Nunez
Copyright: www.freshplaza.com


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Gap between kiwi seasons bodes well for European suppliers

Ready-to-eat kiwifruit is a niche market
Gap between kiwi seasons bodes well for European suppliers

With lower than expected New Zealand kiwi exports and a Chile export season that will likely be delayed, Europe’s kiwi shippers are hoping to take advantage of the period between when New Zealand season ends and the Chilean season begins. “We have been selling okay because it’s been a short supply season,” said Marc Peyres of Blue Whale in France. “New Zealand finished early everywhere and Chile won’t start early, so there’s more space for European fruit.”


 
While there’s good demand and movement has been going along at a good pace because of a gap in the market, Peyres noted that there are still a few months left in the season, so they have to keep on their toes. “I believe it’s been one of the best seasons in the last 10 years as far as prices for growers,” said Peyres. “But we have to be careful until the end, because if we don’t move enough volume until the end, then it’s not very good.” He stressed the importance of the local market and the need to move lots of fruit domestically in order to finish strong.

Ready-to-eat kiwifruit
With regards to ready-to-eat kiwifruit, Marc notes that there is a niche market of top end retail, who is asking for that. However the main consumers just buy the kiwifruit in the supermarket and let it ripen in the fruit bowl. ”The disadvantage of ready-to-eat is that the consumer is forced to eat it within 1 or 2 days and may end up with throwing the fruit away.”
 
PSA
Also a concern was the growing presence of PSA worldwide. While new techniques have made it easier to deal with the disease, it’s just one of the concerns growers today have to deal with. “It’s still a battle, but we have to work at it, and if done properly, we can continue in spite of PSA,” said Peyres. “We feel better about the situation than we did a few years ago, but we still have to consider what comes next.”
 
He feels that future solutions lie in new varieties, both because those new varieties could be disease-resistant and because they could offer new marketing opportunities. For that reason, he has good feelings about the new Sun Gold variety coming out of New Zealand. “I have a feeling green kiwi consumption has stabilized,” said Peyres. “So further developing kiwi consumption will bring something new.”
 
For more information:
Marc Peyres
Blue Whale
Tel +33 5.63.21.56.56
[email protected]
www.blue-whale.com

Publication date: 2/27/2014
Author: Carlos Nunez
Copyright: www.freshplaza.com


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Italy: Good start to the kiwi campaign

Gianni Amidei (Alegra)
Italy: Good start to the kiwi campaign

“The Italian kiwi campaign is going on as expected, especially thanks to exports to Asia, China and North America. The domestic market is doing less brilliantly,” this is the first assessment on the campaign of Gianni Amidei (in the photo), CEO of Alegra, a company part of Apo Conerpo, European leader in the fresh produce sector.


“At a domestic level, production is more or less like last year, i.e. around 4.2 million quintals. The produce collected from Agrintesa partners is slightly more than 2012 (+8%), which confirms the general trend of the Emilia Romagna area.”

This increase is essentially due to the weather, which delayed harvesting, therefore favouring the size of the fruits.

“The quality and the size of kiwis is definitely better than 2012, especially in Emilia Romagna,” confirms the CEO.

“As regards the next few months, we expect a concentration of exports towards the Far East for logistics reasons. At the same time, the problems in the domestic markets will continue, whereas we expect good demand and quotations on the European and North American market between March and May thanks to weather problems in Chile.”

Publication date: 1/7/2014


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Italy: Good start to the kiwi campaign

Gianni Amidei (Alegra)
Italy: Good start to the kiwi campaign

“The Italian kiwi campaign is going on as expected, especially thanks to exports to Asia, China and North America. The domestic market is doing less brilliantly,” this is the first assessment on the campaign of Gianni Amidei (in the photo), CEO of Alegra, a company part of Apo Conerpo, European leader in the fresh produce sector.


“At a domestic level, production is more or less like last year, i.e. around 4.2 million quintals. The produce collected from Agrintesa partners is slightly more than 2012 (+8%), which confirms the general trend of the Emilia Romagna area.”

This increase is essentially due to the weather, which delayed harvesting, therefore favouring the size of the fruits.

“The quality and the size of kiwis is definitely better than 2012, especially in Emilia Romagna,” confirms the CEO.

“As regards the next few months, we expect a concentration of exports towards the Far East for logistics reasons. At the same time, the problems in the domestic markets will continue, whereas we expect good demand and quotations on the European and North American market between March and May thanks to weather problems in Chile.”

Publication date: 1/7/2014


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Increasing kiwi production in Italy, exports must be strengthened

Expectations and trends analysed by the Cso in Verona
Increasing kiwi production in Italy, exports must be strengthened

Slightly increasing national production (420 thousand tons, +5% with respect to 2012) with bigger grades, whereas cultivated areas decrease (25 thousand hectares, -2% with respect to 2012) because of bacteriosis and because less land is dedicated to kiwi cultivation (except for Southern Italy). In the meantime, exports are getting more important and new markets are being explored, even though a lot of the potential isn’t fully taken advantage of.


These are the main points emerged at the “Kiwi 2013/2014: previsioni produttive e situazione di mercato” conference that took place on Friday 3rd October at the Agri-food centre in Verona.

Bigger room for discussion was dedicated to bacteriosis and kiwi blight, which are affecting the entire province of Verona.


The speakers’ table at the conference. At the centre, Elisa Macchi, director of the Cso.


After the initial greetings of Luigi Frigotto, Councillor for agriculture of the Verona province, and Damiano Berzacola, member of the board of the chamber of Verona, the president of the Consortium Fausto Bertaiola underlined how “the response to the emergency situation was correct, but unfortunately it was not enough. Resources were found thanks to the Chamber of Commerce, the Province and some municipalities that funded two support projects. Producers must collaborate more in order to tackle the situation.”

“People who work at the beginning of the production chain should confront themselves with the Region and the various bodies to improve research and find the funds to compensate all companies affected by the PSA. More data is needed on the extent to which the disease has spread though, as we must know all of the aspects of the problem.” 


Elisa Macchi, director of the Cso, then talked about production estimates, with more detailed data than those presented at Macfrut 2013.

Less cultivated areas, but not in the South
In 2013, 25 thousand hectares will be dedicated to kiwi cultivation in Italy, 2% less than 2012. It is the first year that there is a negative result. 


Lazio cultivates 7,350 hectares (-2% than 2012); Piedmont 5,000 (-5%); Emilia Romagna 4,000 (-5%) and Veneto 3,700 (-6%).


In the South, in Campania but most of all in Calabria, cultivated areas increase.

Production – Piedmont back to standard levels

Piedmont goes back to standard levels after the drop in 2012 caused by freeze: 98 thousand tons are expected, 198% more than the previous year though still -20% than the 2008-2011 average.

Definite drop in production in Veneto – only 70 thousand tons (-30% than 2012). Verona, the leading area in the province, is facing a 30% drop in yields with respect to 2012, which though is only 8% less than the 2008-2011 period.

The same goes for Emilia Romagna, as the expected production is of 70 thousand tons, -2% than 2012. The Ravenna province should end with +2% with respect to the previous year, but -2% than 2008-2011. Forlì-Cesena is similar (-3% than 2012), whereas Bologna will do better.

The situation in Lazio will vary from company to company depending on who took measures against bacteriosis. The yield is expected at 128 thousand tons (-4% than 2012).

As regards the other regions, Friuli downsized – -4% cultivated areas and -15% production. Calabria increased cultivated areas and production, but yields will be lower than last year (-25%) because of wind damage.

Campania also increased cultivated areas by 10%.

At a national level, we are talking about around 420 thousand tons (+5% than 2012) with a higher quality (better grades). 403 thousand tons will be suitable for the market, 7% more than 2012. “We still are below our potential, though,” revealed the director of the Cso.

In the Northern hemisphere, Europe will produce 590,900 tons in 2013-2014, more or less the same than in 2012-2013. There have been significant drops in France (55 thousand tons, -13%) and Greece, one of our main competitors (102 thousand, -15% due to the weather). Lower productions also in California (less than 24 thousand tons, -23%) and South Korea (11,500 tons, -15%). 

Exports must be strengthened
Foreign countries become more important: during the 2012-2013 campaign, sales abroad increased despite 20% less production, leading to a good average price of €1.12 per kilo. 


The trend of Italian exports. Click here to enlarge the chart.

Exports in European countries decrease (Germany -8%, Spain +1%, France -15% and Poland -30%) and sales in extra-European countries also dropped by 23% (Russia -36%), whereas business is increasing in the Far East and South America.


Macchi added that our kiwis are going all over the world, but there is room for improvement and competition is important as, from 1992 to today, production increased in all producer countries and all of them export.

Publication date: 10/9/2013


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The NERGI® baby kiwi expected back in stores Oct./Nov. 2013

The NERGI® baby kiwi expected back in stores Oct./Nov. 2013

The NERGI® baby kiwi will be back in the fruit department of stores in October and November. About the same size as a grape, NERGI® has a smooth, thin, edible skin, while its pulp, which resembles that of the kiwi fruit, is sweet and slightly acidulous.

NERGI® is mainly grown in France and the Netherlands using sustainable production methods. The harvesting is done by hand, fruit by fruit. It takes on all its sugars and aromas once it has been through the maturing chamber. It should be consumed when supple to the touch. NERGI® offers remarkable conservation qualities after being picked, allowing it to keep its appearance and flavour in stores for 3 months, compared to barely one month for traditional baby kiwi varieties.

The baby kiwi is particularly well suited to snacking. It can also be used in desserts, either on its own or as part of the most elaborate recipes. NERGI® has an abundance of vitamin C and dietary fibre.

The forthcoming increase in available volumes will go hand in hand with a programme of events and tastings in stores in Paris and the surrounding region during October.

NERGI® is highly prominent in social media. On Facebook a prize draw is held for fans in France to win several prizes, including an electric bike, by being the quickest to find NERGI® in an image packed with various colourful items.

NERGI® is marketed by PRIMLAND and FRUITWORLD. Consumer Sales Unit: 125g. In the fruit department of stores. www.nergi.info

For more information: 
Jean Pierre CARUEL
SOFRUILEG
Tel: +33 (0)5 58 98 65 18
Email: [email protected]

Publication date: 9/25/2013


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Soreli Kiwi delivering bigger volumes and consistancy

Soreli Kiwi delivering bigger volumes and consistancy

The Soreli Kiwi is enjoying a resurgence of interest in Europe following the successful cropping of fruit from the first commercial plantings in the past years.

The variety was developed by the University of Udine in Italy.

The Soreli is an exceptional yellow kiwi variety with early ripening, good cropping and excellent taste.

The variety is under a new management model in Europe which is aimed at delivering a greater volume and a more consistent quality product to the end consumer.  The new commercialisation model will accelerate the roll–out of the variety in Italy, France, Portugal, Spain and Greece.

The variety is managed by a Dutch based company BGIP b.v., which is part of the Biogold family. Biogold also manages the global commercialisation of the variety outside of the EU.

The variety is the earliest ripening yellow selection in the European market and opens the annual kiwi marketing season. The commercialisation model seeks to obtain a more uniform quality regime amongst growers.

The largest plantings have taken place in several kiwi producing regions of Italy in Udine, Piemonte, Verona, Bologna and Calabria.

Soreli has a lower chilling requirement and is more adaptable to a wider range of climate.

A limited hecterage phased offering is currently being rolled out in the European production territory. Biogold has been very pleased with the response from the Italian Industry to the new commercialisation model with pending and sign – up from marketers from the various growing regions in Italy and the balance of Europe. Fruikiwi a cooperative near the origin of the variety claimed the first stake to sign up for additional hectares to support their marketing efforts.

Illegal growers have also responded to the three month amnesty period which ends at the end of August.

Biogold forsee’s a bright future for the Soreli in the European kiwi industry and strong consumer demand for the excellent tasting yellow variety in the market.

For more information:
Peter Turner
BioGold
Tel: +27 21-882 8277
Fax: +27 21 882 8322
Email: [email protected]
Skype: clemengold1
www.biogold.co.za

Publication date: 8/27/2013


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