Blog Archives

Baldor Forager to launch at new Whole Foods Market store

Baldor Specialty Foods and Whole Foods Market announced a collaboration that will make the company’s selection of unique culinary items available to home cooks for the first time through an in-store, digital kiosk called The Baldor Forager, which will launch exclusively on July 26 in coordination with the grand opening of Whole Food Market Williamsburg in Brooklyn, NY.whofele

When The Baldor Forager launches, it will satisfy the growing demand for wild mushrooms, heirloom produce and other items that were once the secret of the metro area’s top chefs. The Baldor Forager’s digital interface will encourage exploration, discovery and a retail experience focused on customization. Shoppers will be able to place their orders conveniently at The Baldor Forager kiosk and return for in-store pick-up in a day or two on average.

The Baldor Forager is tailor-made for an era when retailers must compete for the business of an increasingly sophisticated customer. Despite surging interest, specialty ingredients are rarely available through brick-and-mortar retailers. The inaccessibility of these items is reflected in search results, where two of the terms most commonly associated with a wide array of specialty ingredients are “where to buy” and “substitute.”

Baldor will curate items based on uniqueness, seasonality and popularity with celebrated restaurants like Estela and Daniel. At launch, offerings will include fresh, water-grown wasabi root, white strawberries and an unusual variety of lavender-hued mushroom from France called a Bluefoot.

“High-quality, specialty produce has always been the core of our business,” TJ Murphy, Baldor chief executive officer, said in a press release. “We’re really passionate about the items available through The Baldor Forager and can’t wait to share them with a new audience.”

“At Whole Foods Markets, we’re all about constantly improving the customer experience,” Tony Rajaram, Whole Foods Northeast produce coordinator, said in the release. “We know our customers want to try new, special and exotic ingredients; however, it has been a challenge for us to stock fresh, unique produce items that are very fragile and have a short shelf-life. Now, our customers have the ability to order these items and have it delivered to the store, retaining the integrity of the product. The Forager is going to let us accomplish this simply and efficiently through our in-store kiosk.”

The new Whole Foods store will also feature Gotham Greens Ugly Greens, greens and herbs that are slightly imperfect on the outside and perfectly delicious on the inside. To help further reduce food waste, the store will be introducing an Imperfect Produce program, offering customers the opportunity to purchase select cosmetically challenged produce at a lower price.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Goodfarmer prepare for launch of Dutch pears

Goodfarmer prepare for launch of Dutch pears

Goodfarmer a major Chinese importer/exporter are preparing to launch Dutch conference pears on to the Chinese market. Kayla, who is involved in the new program at Good Farmer said the launch is set for just after Christmas.

“Since it will be the first conference pears for us, we will concentrate on the retail markets in China. They will be available in supermarkets, online shops and similar platforms. We believe this will be an effective way to let more Chinese end customers get to know the pear.”

For the meantime the conference pears will not be sold under Goodfarmer brand, since the place of origin, Holland, will be a shining point in the promotion activity. “We hope Holland, which is widely known to Chinese people for tulips and windmills, will also become known in China for its sweet and juicy pears. Later, when the market becomes stable, with the allowance of suppliers, we will consider using the Goodfarmer brand.”

As for promotional activities, Goodfarmer are planing a New Product Release Conference next month in Beijing, before the Dutch conference pears arrive in China, to formally introduce Dutch pears to their clients.  “At the conference, we will invite lots of key clients both in retail and wholesale and introduce them to how to store, select and eat Dutch pears and what benefits the pear could bring to their health.”

Good farmer will also use a promotional material and tasting events held in supermarkets around China to introduce the pear to consumers. “At the same time, our online store partners will do more detailed introductions to younger customers aged between 20- 40.”

Although Goodfarmer are not the exclusive suppliers of any Dutch pear supplier, they still do a lot of preparation work. According to Kayla this is a tradition of Goodfarmer: “Once we start a project we do our best to do it well. So in the following 3 weeks, before pears arrive, we will further enrich and perfect our promotion plan with the aim to introduce the Conference pear into China successfully.”

For more information:
Kayla
Goodfarmer
Tel: +86 1881 7582 220
Email: [email protected]
www.goodfarmer.com

Publication date: 12/4/2014
Author: Nichola Watson
Copyright: www.freshplaza.com


FreshPlaza.com

Goodfarmer prepare for launch of Dutch pears

Goodfarmer prepare for launch of Dutch pears

Goodfarmer a major Chinese importer/exporter are preparing to launch Dutch conference pears on to the Chinese market. Kayla, who is involved in the new program at Good Farmer said the launch is set for just after Christmas.

“Since it will be the first conference pears for us, we will concentrate on the retail markets in China. They will be available in supermarkets, online shops and similar platforms. We believe this will be an effective way to let more Chinese end customers get to know the pear.”

For the meantime the conference pears will not be sold under Goodfarmer brand, since the place of origin, Holland, will be a shining point in the promotion activity. “We hope Holland, which is widely known to Chinese people for tulips and windmills, will also become known in China for its sweet and juicy pears. Later, when the market becomes stable, with the allowance of suppliers, we will consider using the Goodfarmer brand.”

As for promotional activities, Goodfarmer are planing a New Product Release Conference next month in Beijing, before the Dutch conference pears arrive in China, to formally introduce Dutch pears to their clients.  “At the conference, we will invite lots of key clients both in retail and wholesale and introduce them to how to store, select and eat Dutch pears and what benefits the pear could bring to their health.”

Good farmer will also use a promotional material and tasting events held in supermarkets around China to introduce the pear to consumers. “At the same time, our online store partners will do more detailed introductions to younger customers aged between 20- 40.”

Although Goodfarmer are not the exclusive suppliers of any Dutch pear supplier, they still do a lot of preparation work. According to Kayla this is a tradition of Goodfarmer: “Once we start a project we do our best to do it well. So in the following 3 weeks, before pears arrive, we will further enrich and perfect our promotion plan with the aim to introduce the Conference pear into China successfully.”

For more information:
Kayla
Goodfarmer
Tel: +86 1881 7582 220
Email: [email protected]
www.goodfarmer.com

Publication date: 12/4/2014
Author: Nichola Watson
Copyright: www.freshplaza.com


FreshPlaza.com

Goodfarmer prepare for launch of Dutch pears

Goodfarmer prepare for launch of Dutch pears

Goodfarmer a major Chinese importer/exporter are preparing to launch Dutch conference pears on to the Chinese market. Kayla, who is involved in the new program at Good Farmer said the launch is set for just after Christmas.

“Since it will be the first conference pears for us, we will concentrate on the retail markets in China. They will be available in supermarkets, online shops and similar platforms. We believe this will be an effective way to let more Chinese end customers get to know the pear.”

For the meantime the conference pears will not be sold under Goodfarmer brand, since the place of origin, Holland, will be a shining point in the promotion activity. “We hope Holland, which is widely known to Chinese people for tulips and windmills, will also become known in China for its sweet and juicy pears. Later, when the market becomes stable, with the allowance of suppliers, we will consider using the Goodfarmer brand.”

As for promotional activities, Goodfarmer are planing a New Product Release Conference next month in Beijing, before the Dutch conference pears arrive in China, to formally introduce Dutch pears to their clients.  “At the conference, we will invite lots of key clients both in retail and wholesale and introduce them to how to store, select and eat Dutch pears and what benefits the pear could bring to their health.”

Good farmer will also use a promotional material and tasting events held in supermarkets around China to introduce the pear to consumers. “At the same time, our online store partners will do more detailed introductions to younger customers aged between 20- 40.”

Although Goodfarmer are not the exclusive suppliers of any Dutch pear supplier, they still do a lot of preparation work. According to Kayla this is a tradition of Goodfarmer: “Once we start a project we do our best to do it well. So in the following 3 weeks, before pears arrive, we will further enrich and perfect our promotion plan with the aim to introduce the Conference pear into China successfully.”

For more information:
Kayla
Goodfarmer
Tel: +86 1881 7582 220
Email: [email protected]
www.goodfarmer.com

Publication date: 12/4/2014
Author: Nichola Watson
Copyright: www.freshplaza.com


FreshPlaza.com

Goodfarmer prepare for launch of Dutch pears

Goodfarmer prepare for launch of Dutch pears

Goodfarmer a major Chinese importer/exporter are preparing to launch Dutch conference pears on to the Chinese market. Kayla, who is involved in the new program at Good Farmer said the launch is set for just after Christmas.

“Since it will be the first conference pears for us, we will concentrate on the retail markets in China. They will be available in supermarkets, online shops and similar platforms. We believe this will be an effective way to let more Chinese end customers get to know the pear.”

For the meantime the conference pears will not be sold under Goodfarmer brand, since the place of origin, Holland, will be a shining point in the promotion activity. “We hope Holland, which is widely known to Chinese people for tulips and windmills, will also become known in China for its sweet and juicy pears. Later, when the market becomes stable, with the allowance of suppliers, we will consider using the Goodfarmer brand.”

As for promotional activities, Goodfarmer are planing a New Product Release Conference next month in Beijing, before the Dutch conference pears arrive in China, to formally introduce Dutch pears to their clients.  “At the conference, we will invite lots of key clients both in retail and wholesale and introduce them to how to store, select and eat Dutch pears and what benefits the pear could bring to their health.”

Good farmer will also use a promotional material and tasting events held in supermarkets around China to introduce the pear to consumers. “At the same time, our online store partners will do more detailed introductions to younger customers aged between 20- 40.”

Although Goodfarmer are not the exclusive suppliers of any Dutch pear supplier, they still do a lot of preparation work. According to Kayla this is a tradition of Goodfarmer: “Once we start a project we do our best to do it well. So in the following 3 weeks, before pears arrive, we will further enrich and perfect our promotion plan with the aim to introduce the Conference pear into China successfully.”

For more information:
Kayla
Goodfarmer
Tel: +86 1881 7582 220
Email: [email protected]
www.goodfarmer.com

Publication date: 12/4/2014
Author: Nichola Watson
Copyright: www.freshplaza.com


FreshPlaza.com

Goodfarmer prepare for launch of Dutch pears

Goodfarmer prepare for launch of Dutch pears

Goodfarmer a major Chinese importer/exporter are preparing to launch Dutch conference pears on to the Chinese market. Kayla, who is involved in the new program at Good Farmer said the launch is set for just after Christmas.

“Since it will be the first conference pears for us, we will concentrate on the retail markets in China. They will be available in supermarkets, online shops and similar platforms. We believe this will be an effective way to let more Chinese end customers get to know the pear.”

For the meantime the conference pears will not be sold under Goodfarmer brand, since the place of origin, Holland, will be a shining point in the promotion activity. “We hope Holland, which is widely known to Chinese people for tulips and windmills, will also become known in China for its sweet and juicy pears. Later, when the market becomes stable, with the allowance of suppliers, we will consider using the Goodfarmer brand.”

As for promotional activities, Goodfarmer are planing a New Product Release Conference next month in Beijing, before the Dutch conference pears arrive in China, to formally introduce Dutch pears to their clients.  “At the conference, we will invite lots of key clients both in retail and wholesale and introduce them to how to store, select and eat Dutch pears and what benefits the pear could bring to their health.”

Good farmer will also use a promotional material and tasting events held in supermarkets around China to introduce the pear to consumers. “At the same time, our online store partners will do more detailed introductions to younger customers aged between 20- 40.”

Although Goodfarmer are not the exclusive suppliers of any Dutch pear supplier, they still do a lot of preparation work. According to Kayla this is a tradition of Goodfarmer: “Once we start a project we do our best to do it well. So in the following 3 weeks, before pears arrive, we will further enrich and perfect our promotion plan with the aim to introduce the Conference pear into China successfully.”

For more information:
Kayla
Goodfarmer
Tel: +86 1881 7582 220
Email: [email protected]
www.goodfarmer.com

Publication date: 12/4/2014
Author: Nichola Watson
Copyright: www.freshplaza.com


FreshPlaza.com

Goodfarmer prepare for launch of Dutch pears

Goodfarmer prepare for launch of Dutch pears

Goodfarmer a major Chinese importer/exporter are preparing to launch Dutch conference pears on to the Chinese market. Kayla, who is involved in the new program at Good Farmer said the launch is set for just after Christmas.

“Since it will be the first conference pears for us, we will concentrate on the retail markets in China. They will be available in supermarkets, online shops and similar platforms. We believe this will be an effective way to let more Chinese end customers get to know the pear.”

For the meantime the conference pears will not be sold under Goodfarmer brand, since the place of origin, Holland, will be a shining point in the promotion activity. “We hope Holland, which is widely known to Chinese people for tulips and windmills, will also become known in China for its sweet and juicy pears. Later, when the market becomes stable, with the allowance of suppliers, we will consider using the Goodfarmer brand.”

As for promotional activities, Goodfarmer are planing a New Product Release Conference next month in Beijing, before the Dutch conference pears arrive in China, to formally introduce Dutch pears to their clients.  “At the conference, we will invite lots of key clients both in retail and wholesale and introduce them to how to store, select and eat Dutch pears and what benefits the pear could bring to their health.”

Good farmer will also use a promotional material and tasting events held in supermarkets around China to introduce the pear to consumers. “At the same time, our online store partners will do more detailed introductions to younger customers aged between 20- 40.”

Although Goodfarmer are not the exclusive suppliers of any Dutch pear supplier, they still do a lot of preparation work. According to Kayla this is a tradition of Goodfarmer: “Once we start a project we do our best to do it well. So in the following 3 weeks, before pears arrive, we will further enrich and perfect our promotion plan with the aim to introduce the Conference pear into China successfully.”

For more information:
Kayla
Goodfarmer
Tel: +86 1881 7582 220
Email: [email protected]
www.goodfarmer.com

Publication date: 12/4/2014
Author: Nichola Watson
Copyright: www.freshplaza.com


FreshPlaza.com

Stemilt taps into juicing and smoothie trend with the launch of Fresh Blenders

Stemilt Growers is tapping into the growing crowd of people who juice and blend their fruits and vegetables with the launch of Fresh Blenders, a product line of five-pouch bags for both sweet and tart apple varieties. The company plans to introduce the high-graphic, blender-shaped package in a big way at the PMA Fresh Summit show in Anaheim, CA, with displays at Booth No. 3154, a feature in the New Products Showcase and free juice sampling at a food truck outside the convention center on Saturday.Stemilt-Fresh-Blenders-Tart

According to NPD Group data from May 2013, blenders, juicers and food processors are the top-growing small kitchen appliance category, with blenders and juice extractors contributing to more than $ 1 billion in sales in 2013. The popularity in juicing and smoothies spills over onto the Web with terms like “smoothie recipes” earning an average of 110,000 Google searches a month.

“Juicing and blending smoothies at home has taken off in recent years, and continues to grow in popularity among consumers across all age demographics,” Roger Pepperl, Stemilt marketing director, said in a press release. “Apples are the perfect base ingredient to any juice or smoothie creation. They offer sweet and tart flavors, nutrition in the form of fiber, vitamins and antioxidants, and when blended, a nice foamy consistency. Fresh Blenders is the perfect platform to directly market to this crowd and deliver them a great grab-and-go value pack.”

The Fresh Blenders package is different from any five-pound bag of apples on the market today. The resealable pouch bag is long and narrow — just like a blender — and designed to stand up vertically for easy display at retail and in the refrigerator at home. The bright color of both the sweet and tart bags catch the eye, while the tagline “the natural start to any juice or smoothie,” and a large illustrated blender filled with apples and other popular blending vegetables tells the consumer exactly how to use the fruit inside the bag at home. The bags are shipped in a Fresh Blenders display-ready carton with a lid that pops off easily.

“The packaging is bright and fun, and the case it ships in self-stacks for building a quick display at retail,” said Pepperl. “Fresh Blenders are ideal for refrigerated endcap displays and can be easily promoted alongside other key smoothie and juice items like kale and carrots. It’s a great value offering to reach this crowd of consumers, who purchase a lot of fruits and vegetables each week.”

The fruit inside each bag is ideal for blends, as color percentages and shape do not matter when making a juice or smoothie recipe like they do when eating the apple fresh. This makes Fresh Blenders a great value item to consumers, Pepperl added.

“A five-pound bag can make a week’s worth of juice or smoothies for most consumers. Fresh Blenders deliver value and convenience, making it easy for shoppers to juice or make smoothies at home all year long,” said Pepperl.

Stemilt will pack Fresh Blenders in both sweet and tart flavors. The varieties available for sweet are Gala, Fuji, Red Delicious and Golden Delicious. The varieties available as tart are Braeburn, Granny Smith and “Pink Lady” brand apples.

On the back of every bag, Stemilt includes a recipe that fits the flavor profile of the fruit inside. Sweet Blenders have the “Ridiculously Red” smoothie recipe on the back, which brings beets, strawberries and sweet apples together. Tart Blenders have the “ABC Smoothie,” which includes apples, bananas, carrots and an option to make it green with spinach. Every package also features the Mathison family and the message “from our orchards to you” in order to tie the consumer back to the farm these fruits came from.

“Consumers want to know the story behind where their food was grown and who grew it. Our founding family has been farming apples for going-on six generations and has a great story to share,” Brianna Shales, Stemilt communications manager, said in the release.

Stemilt will share Fresh Blenders with its consumer audience following PMA. Stemilt.com will have a Fresh Blenders page with product information, instructional videos and smoothie and juice recipes. Stemilt will also reach consumers with recipes and tips for blending and juicing and other fun giveaways through The Stem blog, and its large social media presence.

Jonah Berger, the New York Times best-selling author of the book Contagious, is also excited about the introduction of Fresh Blenders and believes it’s a product line that resonates with today’s health-conscious consumers.

“As a smoothie maker myself, I think Fresh Blenders is a great idea,” he said. “It taps into the growing trend of blending and juicing with a healthy, fresh, and easy to use ingredient like apples.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Stemilt taps into juicing and smoothie trend with the launch of Fresh Blenders

Stemilt Growers is tapping into the growing crowd of people who juice and blend their fruits and vegetables with the launch of Fresh Blenders, a product line of five-pouch bags for both sweet and tart apple varieties. The company plans to introduce the high-graphic, blender-shaped package in a big way at the PMA Fresh Summit show in Anaheim, CA, with displays at Booth No. 3154, a feature in the New Products Showcase and free juice sampling at a food truck outside the convention center on Saturday.Stemilt-Fresh-Blenders-Tart

According to NPD Group data from May 2013, blenders, juicers and food processors are the top-growing small kitchen appliance category, with blenders and juice extractors contributing to more than $ 1 billion in sales in 2013. The popularity in juicing and smoothies spills over onto the Web with terms like “smoothie recipes” earning an average of 110,000 Google searches a month.

“Juicing and blending smoothies at home has taken off in recent years, and continues to grow in popularity among consumers across all age demographics,” Roger Pepperl, Stemilt marketing director, said in a press release. “Apples are the perfect base ingredient to any juice or smoothie creation. They offer sweet and tart flavors, nutrition in the form of fiber, vitamins and antioxidants, and when blended, a nice foamy consistency. Fresh Blenders is the perfect platform to directly market to this crowd and deliver them a great grab-and-go value pack.”

The Fresh Blenders package is different from any five-pound bag of apples on the market today. The resealable pouch bag is long and narrow — just like a blender — and designed to stand up vertically for easy display at retail and in the refrigerator at home. The bright color of both the sweet and tart bags catch the eye, while the tagline “the natural start to any juice or smoothie,” and a large illustrated blender filled with apples and other popular blending vegetables tells the consumer exactly how to use the fruit inside the bag at home. The bags are shipped in a Fresh Blenders display-ready carton with a lid that pops off easily.

“The packaging is bright and fun, and the case it ships in self-stacks for building a quick display at retail,” said Pepperl. “Fresh Blenders are ideal for refrigerated endcap displays and can be easily promoted alongside other key smoothie and juice items like kale and carrots. It’s a great value offering to reach this crowd of consumers, who purchase a lot of fruits and vegetables each week.”

The fruit inside each bag is ideal for blends, as color percentages and shape do not matter when making a juice or smoothie recipe like they do when eating the apple fresh. This makes Fresh Blenders a great value item to consumers, Pepperl added.

“A five-pound bag can make a week’s worth of juice or smoothies for most consumers. Fresh Blenders deliver value and convenience, making it easy for shoppers to juice or make smoothies at home all year long,” said Pepperl.

Stemilt will pack Fresh Blenders in both sweet and tart flavors. The varieties available for sweet are Gala, Fuji, Red Delicious and Golden Delicious. The varieties available as tart are Braeburn, Granny Smith and “Pink Lady” brand apples.

On the back of every bag, Stemilt includes a recipe that fits the flavor profile of the fruit inside. Sweet Blenders have the “Ridiculously Red” smoothie recipe on the back, which brings beets, strawberries and sweet apples together. Tart Blenders have the “ABC Smoothie,” which includes apples, bananas, carrots and an option to make it green with spinach. Every package also features the Mathison family and the message “from our orchards to you” in order to tie the consumer back to the farm these fruits came from.

“Consumers want to know the story behind where their food was grown and who grew it. Our founding family has been farming apples for going-on six generations and has a great story to share,” Brianna Shales, Stemilt communications manager, said in the release.

Stemilt will share Fresh Blenders with its consumer audience following PMA. Stemilt.com will have a Fresh Blenders page with product information, instructional videos and smoothie and juice recipes. Stemilt will also reach consumers with recipes and tips for blending and juicing and other fun giveaways through The Stem blog, and its large social media presence.

Jonah Berger, the New York Times best-selling author of the book Contagious, is also excited about the introduction of Fresh Blenders and believes it’s a product line that resonates with today’s health-conscious consumers.

“As a smoothie maker myself, I think Fresh Blenders is a great idea,” he said. “It taps into the growing trend of blending and juicing with a healthy, fresh, and easy to use ingredient like apples.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Stemilt taps into juicing and smoothie trend with the launch of Fresh Blenders

Stemilt Growers is tapping into the growing crowd of people who juice and blend their fruits and vegetables with the launch of Fresh Blenders, a product line of five-pouch bags for both sweet and tart apple varieties. The company plans to introduce the high-graphic, blender-shaped package in a big way at the PMA Fresh Summit show in Anaheim, CA, with displays at Booth No. 3154, a feature in the New Products Showcase and free juice sampling at a food truck outside the convention center on Saturday.Stemilt-Fresh-Blenders-Tart

According to NPD Group data from May 2013, blenders, juicers and food processors are the top-growing small kitchen appliance category, with blenders and juice extractors contributing to more than $ 1 billion in sales in 2013. The popularity in juicing and smoothies spills over onto the Web with terms like “smoothie recipes” earning an average of 110,000 Google searches a month.

“Juicing and blending smoothies at home has taken off in recent years, and continues to grow in popularity among consumers across all age demographics,” Roger Pepperl, Stemilt marketing director, said in a press release. “Apples are the perfect base ingredient to any juice or smoothie creation. They offer sweet and tart flavors, nutrition in the form of fiber, vitamins and antioxidants, and when blended, a nice foamy consistency. Fresh Blenders is the perfect platform to directly market to this crowd and deliver them a great grab-and-go value pack.”

The Fresh Blenders package is different from any five-pound bag of apples on the market today. The resealable pouch bag is long and narrow — just like a blender — and designed to stand up vertically for easy display at retail and in the refrigerator at home. The bright color of both the sweet and tart bags catch the eye, while the tagline “the natural start to any juice or smoothie,” and a large illustrated blender filled with apples and other popular blending vegetables tells the consumer exactly how to use the fruit inside the bag at home. The bags are shipped in a Fresh Blenders display-ready carton with a lid that pops off easily.

“The packaging is bright and fun, and the case it ships in self-stacks for building a quick display at retail,” said Pepperl. “Fresh Blenders are ideal for refrigerated endcap displays and can be easily promoted alongside other key smoothie and juice items like kale and carrots. It’s a great value offering to reach this crowd of consumers, who purchase a lot of fruits and vegetables each week.”

The fruit inside each bag is ideal for blends, as color percentages and shape do not matter when making a juice or smoothie recipe like they do when eating the apple fresh. This makes Fresh Blenders a great value item to consumers, Pepperl added.

“A five-pound bag can make a week’s worth of juice or smoothies for most consumers. Fresh Blenders deliver value and convenience, making it easy for shoppers to juice or make smoothies at home all year long,” said Pepperl.

Stemilt will pack Fresh Blenders in both sweet and tart flavors. The varieties available for sweet are Gala, Fuji, Red Delicious and Golden Delicious. The varieties available as tart are Braeburn, Granny Smith and “Pink Lady” brand apples.

On the back of every bag, Stemilt includes a recipe that fits the flavor profile of the fruit inside. Sweet Blenders have the “Ridiculously Red” smoothie recipe on the back, which brings beets, strawberries and sweet apples together. Tart Blenders have the “ABC Smoothie,” which includes apples, bananas, carrots and an option to make it green with spinach. Every package also features the Mathison family and the message “from our orchards to you” in order to tie the consumer back to the farm these fruits came from.

“Consumers want to know the story behind where their food was grown and who grew it. Our founding family has been farming apples for going-on six generations and has a great story to share,” Brianna Shales, Stemilt communications manager, said in the release.

Stemilt will share Fresh Blenders with its consumer audience following PMA. Stemilt.com will have a Fresh Blenders page with product information, instructional videos and smoothie and juice recipes. Stemilt will also reach consumers with recipes and tips for blending and juicing and other fun giveaways through The Stem blog, and its large social media presence.

Jonah Berger, the New York Times best-selling author of the book Contagious, is also excited about the introduction of Fresh Blenders and believes it’s a product line that resonates with today’s health-conscious consumers.

“As a smoothie maker myself, I think Fresh Blenders is a great idea,” he said. “It taps into the growing trend of blending and juicing with a healthy, fresh, and easy to use ingredient like apples.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Stemilt taps into juicing and smoothie trend with the launch of Fresh Blenders

Stemilt Growers is tapping into the growing crowd of people who juice and blend their fruits and vegetables with the launch of Fresh Blenders, a product line of five-pouch bags for both sweet and tart apple varieties. The company plans to introduce the high-graphic, blender-shaped package in a big way at the PMA Fresh Summit show in Anaheim, CA, with displays at Booth No. 3154, a feature in the New Products Showcase and free juice sampling at a food truck outside the convention center on Saturday.Stemilt-Fresh-Blenders-Tart

According to NPD Group data from May 2013, blenders, juicers and food processors are the top-growing small kitchen appliance category, with blenders and juice extractors contributing to more than $ 1 billion in sales in 2013. The popularity in juicing and smoothies spills over onto the Web with terms like “smoothie recipes” earning an average of 110,000 Google searches a month.

“Juicing and blending smoothies at home has taken off in recent years, and continues to grow in popularity among consumers across all age demographics,” Roger Pepperl, Stemilt marketing director, said in a press release. “Apples are the perfect base ingredient to any juice or smoothie creation. They offer sweet and tart flavors, nutrition in the form of fiber, vitamins and antioxidants, and when blended, a nice foamy consistency. Fresh Blenders is the perfect platform to directly market to this crowd and deliver them a great grab-and-go value pack.”

The Fresh Blenders package is different from any five-pound bag of apples on the market today. The resealable pouch bag is long and narrow — just like a blender — and designed to stand up vertically for easy display at retail and in the refrigerator at home. The bright color of both the sweet and tart bags catch the eye, while the tagline “the natural start to any juice or smoothie,” and a large illustrated blender filled with apples and other popular blending vegetables tells the consumer exactly how to use the fruit inside the bag at home. The bags are shipped in a Fresh Blenders display-ready carton with a lid that pops off easily.

“The packaging is bright and fun, and the case it ships in self-stacks for building a quick display at retail,” said Pepperl. “Fresh Blenders are ideal for refrigerated endcap displays and can be easily promoted alongside other key smoothie and juice items like kale and carrots. It’s a great value offering to reach this crowd of consumers, who purchase a lot of fruits and vegetables each week.”

The fruit inside each bag is ideal for blends, as color percentages and shape do not matter when making a juice or smoothie recipe like they do when eating the apple fresh. This makes Fresh Blenders a great value item to consumers, Pepperl added.

“A five-pound bag can make a week’s worth of juice or smoothies for most consumers. Fresh Blenders deliver value and convenience, making it easy for shoppers to juice or make smoothies at home all year long,” said Pepperl.

Stemilt will pack Fresh Blenders in both sweet and tart flavors. The varieties available for sweet are Gala, Fuji, Red Delicious and Golden Delicious. The varieties available as tart are Braeburn, Granny Smith and “Pink Lady” brand apples.

On the back of every bag, Stemilt includes a recipe that fits the flavor profile of the fruit inside. Sweet Blenders have the “Ridiculously Red” smoothie recipe on the back, which brings beets, strawberries and sweet apples together. Tart Blenders have the “ABC Smoothie,” which includes apples, bananas, carrots and an option to make it green with spinach. Every package also features the Mathison family and the message “from our orchards to you” in order to tie the consumer back to the farm these fruits came from.

“Consumers want to know the story behind where their food was grown and who grew it. Our founding family has been farming apples for going-on six generations and has a great story to share,” Brianna Shales, Stemilt communications manager, said in the release.

Stemilt will share Fresh Blenders with its consumer audience following PMA. Stemilt.com will have a Fresh Blenders page with product information, instructional videos and smoothie and juice recipes. Stemilt will also reach consumers with recipes and tips for blending and juicing and other fun giveaways through The Stem blog, and its large social media presence.

Jonah Berger, the New York Times best-selling author of the book Contagious, is also excited about the introduction of Fresh Blenders and believes it’s a product line that resonates with today’s health-conscious consumers.

“As a smoothie maker myself, I think Fresh Blenders is a great idea,” he said. “It taps into the growing trend of blending and juicing with a healthy, fresh, and easy to use ingredient like apples.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Stemilt taps into juicing and smoothie trend with the launch of Fresh Blenders

Stemilt Growers is tapping into the growing crowd of people who juice and blend their fruits and vegetables with the launch of Fresh Blenders, a product line of five-pouch bags for both sweet and tart apple varieties. The company plans to introduce the high-graphic, blender-shaped package in a big way at the PMA Fresh Summit show in Anaheim, CA, with displays at Booth No. 3154, a feature in the New Products Showcase and free juice sampling at a food truck outside the convention center on Saturday.Stemilt-Fresh-Blenders-Tart

According to NPD Group data from May 2013, blenders, juicers and food processors are the top-growing small kitchen appliance category, with blenders and juice extractors contributing to more than $ 1 billion in sales in 2013. The popularity in juicing and smoothies spills over onto the Web with terms like “smoothie recipes” earning an average of 110,000 Google searches a month.

“Juicing and blending smoothies at home has taken off in recent years, and continues to grow in popularity among consumers across all age demographics,” Roger Pepperl, Stemilt marketing director, said in a press release. “Apples are the perfect base ingredient to any juice or smoothie creation. They offer sweet and tart flavors, nutrition in the form of fiber, vitamins and antioxidants, and when blended, a nice foamy consistency. Fresh Blenders is the perfect platform to directly market to this crowd and deliver them a great grab-and-go value pack.”

The Fresh Blenders package is different from any five-pound bag of apples on the market today. The resealable pouch bag is long and narrow — just like a blender — and designed to stand up vertically for easy display at retail and in the refrigerator at home. The bright color of both the sweet and tart bags catch the eye, while the tagline “the natural start to any juice or smoothie,” and a large illustrated blender filled with apples and other popular blending vegetables tells the consumer exactly how to use the fruit inside the bag at home. The bags are shipped in a Fresh Blenders display-ready carton with a lid that pops off easily.

“The packaging is bright and fun, and the case it ships in self-stacks for building a quick display at retail,” said Pepperl. “Fresh Blenders are ideal for refrigerated endcap displays and can be easily promoted alongside other key smoothie and juice items like kale and carrots. It’s a great value offering to reach this crowd of consumers, who purchase a lot of fruits and vegetables each week.”

The fruit inside each bag is ideal for blends, as color percentages and shape do not matter when making a juice or smoothie recipe like they do when eating the apple fresh. This makes Fresh Blenders a great value item to consumers, Pepperl added.

“A five-pound bag can make a week’s worth of juice or smoothies for most consumers. Fresh Blenders deliver value and convenience, making it easy for shoppers to juice or make smoothies at home all year long,” said Pepperl.

Stemilt will pack Fresh Blenders in both sweet and tart flavors. The varieties available for sweet are Gala, Fuji, Red Delicious and Golden Delicious. The varieties available as tart are Braeburn, Granny Smith and “Pink Lady” brand apples.

On the back of every bag, Stemilt includes a recipe that fits the flavor profile of the fruit inside. Sweet Blenders have the “Ridiculously Red” smoothie recipe on the back, which brings beets, strawberries and sweet apples together. Tart Blenders have the “ABC Smoothie,” which includes apples, bananas, carrots and an option to make it green with spinach. Every package also features the Mathison family and the message “from our orchards to you” in order to tie the consumer back to the farm these fruits came from.

“Consumers want to know the story behind where their food was grown and who grew it. Our founding family has been farming apples for going-on six generations and has a great story to share,” Brianna Shales, Stemilt communications manager, said in the release.

Stemilt will share Fresh Blenders with its consumer audience following PMA. Stemilt.com will have a Fresh Blenders page with product information, instructional videos and smoothie and juice recipes. Stemilt will also reach consumers with recipes and tips for blending and juicing and other fun giveaways through The Stem blog, and its large social media presence.

Jonah Berger, the New York Times best-selling author of the book Contagious, is also excited about the introduction of Fresh Blenders and believes it’s a product line that resonates with today’s health-conscious consumers.

“As a smoothie maker myself, I think Fresh Blenders is a great idea,” he said. “It taps into the growing trend of blending and juicing with a healthy, fresh, and easy to use ingredient like apples.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Snack it Forward to launch Sunkist Fruit 2.0 at PMA Fresh Summit

SnackitForward Fruit2

Snack it Forward LLC announced the launch of Sunkist Fruit 2.0, a new line of natural and healthy freeze-dried fruit that will be unveiled by Snack it Forward under license from Sunkist Growers Inc. at the Produce Marketing Association’s Fresh Summit Oct. 17–19 in Anaheim, CA. Following Fresh Summit, Fruit 2.0 will be rolling out to grocery, convenience and mass merchandise retailers nationwide beginning in the fourth quarter of 2014.

Fruit 2.0 is fat free, gluten free and 100 percent real fruit with no added sugar or colors. Its convenience makes it the perfect grab-and-go snack for work, school and sports.

According to the company, freeze drying is a state-of-the-art process that is better at maintaining the nutritional value and pure flavors of fresh fruit than dried, fried and baked methods.  

In a variety of fruit items — Fuji apple slices, banana slices, strawberry slices and red seedless grape slices — Fruit 2.0 comes in vibrant and colorful bags, making healthy snacking exciting for kids and adults.

“We are launching this campaign on a national level and bringing a line of new items that work for big retailers, convenience stores, natural food stores and independent food channels alike,” Nick Desai, chief executive officer of Snack it Forward LLC, said in a press release. “Sunkist Fruit 2.0 is a focused product line with the goal in mind of offering a high-velocity, low-SKU intensive program to enhance retailer produce offerings in a time when consumers are seeking convenient and new better-for-you snack options.”

 

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Taylor Fresh and Green Giant Fresh launch national promotion

Taylor Farms Retail and Green Giant are shining a spotlight on value-added fresh-cut vegetables this summer. The national promotion features 55-cent instant redeemable coupons for select Green Giant Fresh cut vegetables and QR codes to enter into an exciting summer sweepstakes.

Customers will find displays in seven grocery chains nationwide featuring a QR code for customers to access the sweepstakes via mobile device. Social media posts will encourage vegetable lovers to enter the sweepstakes online from their desktop computer. An e-mail blast directed at Box Top Moms is also inspiring families to support their local schools by purchasing products featuring Box Tops for Education coupons and entering the sweepstakes.

The Green Giant Fresh National Sweepstakes grand prize winner will receive a $ 250 gift card to their local grocery store. One first prize winner will receive a Weber Grill Q1000. The sweepstakes kicked off July 17 and runs through Aug. 16. Winners will be contacted by Aug. 25.

“Green Giant Fresh is dedicated to providing healthy, quality products to customers each and every day at an exceptional value,” Jennifer Fancher, director of marketing for Green Giant Fresh, said in a press release. “With the launch of our coast-to-coast sweepstakes with Taylor Farms, we are giving American families a fun way to connect to our fresh products. By combining the opportunity to win prizes along with building awareness around the Box Tops for Education program, we are encouraging healthy summer eating habits as well as creating a way for moms with school-aged children to capitalize on a product with Box Tops for Education being included in the offer.”

The six popular fresh cut vegetables that will feature a $ 0.55 Instant Redeemable Coupon are 12-ounce Broccoli Florets; 12-ounce Broccoli & Cauliflower Medley; 12-ounce Vegetable Medley; 12-ounce Stir Fry Blend; 12-ounce Broccoli Slaw; and eight-ounce Sugar Snap Peas – Box Tops for Education item.

The Instant Redeemable Coupons will be featured on products through Aug. 1.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Produce Monkey announces launch

ProduceMonkey.com is bringing a new swing on social media marketing to the produce industry with its official May 1 launch.pmonke

“Having my vision from years ago become a reality is surreal,” said Ben Silva, founder of ProduceMonkey.com. “It’s a privilege to bring a tool to make buying and selling produce accessible, anytime and anywhere, to the produce community.”

Produce Monkey has many effective tools needed for today’s top produce professionals. With heavy concentration on transaction communication, creating and receiving purchase orders, order confirmations, bills of lading and passings is easy. Produce Monkey buyers and sellers will have the advantage of staying on top of current marketing trends such as pricing, statistics, historical data and commodity information via a unique real-time online ticker.

“As a Blue Book registered developer, Produce Monkey has developed a real-time integration with Blue Book Services, allowing Produce Monkey users to quickly assess the current Blue Book rating of other users,” said Mark Erickson, senior vice president and chief information officer at Blue Book Services, based in Carol Stream, IL.

“We are excited to be the exclusive news provider for Produce Monkey, and we believe this has the potential to greatly improve the way buyers and sellers communicate,” said John Groh, editor and publisher of The Produce News, based in Oradell, NJ.

Over the past 10 years, social media has become the leading and most powerful form of communication for strengthening both personal and business relationships. Produce Monkey combines the power of social media with some of the most essential and effective tools needed for today’s top produce professionals.

“With the integration of social media into the tools within Produce Monkey, it allows growers, packers and shippers to quickly and efficiently interact and move product,” said Mandy Critchley, owner of MC Solutions, the development company for Produce Monkey.

The Produce Monkey smartphone app is currently available for both iPhone and Android platforms. A more extensive version of the smartphone app, with all features currently available on the web platform, will be available by June 1.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

NatureSweet Cherriots tomatoes launch as ready-to-eat snack

NatureSweet, a leading grower of premium, branded fresh tomatoes, has introduced a new line of ready-to-eat snacking tomatoes called Cherriots.

These bite-sized tomatoes meet the growing demand for snacks that support a healthy lifestyle. Cherriots will be sold in a convenient pull-apart three-pack.cherriots

“Studies show that adults eat almost half of their food between meals,” Michael Joergensen, marketing director of NatureSweet, said in a press release. “At the same time, consumers are demanding healthier options to take with them to the office, school, or wherever they go. Cherriots are perfect for those who want to maintain a healthy diet when they’re away from home.”

Nine out of 10 consumers who bought Cherriots said they would keep buying them, according to a survey taken soon after the snacking tomatoes hit the market. Consumers hailed Cherriots as being a unique offering for produce snacks.

NatureSweet upholds the promise of vine-ripened and hand-picked freshness with bold, innovative packaging. Sold in three-packs with about a dozen red tomatoes per pack, Cherriots can easily be broken into individual units for ease of carrying in a lunchbox, purse or gym bag.

As with every NatureSweet tomato, Cherriots are grown in the controlled environment of a greenhouse from seeds. Cherriots are allowed to fully ripen on the vine, which produces exceptional flavor and consistent quality year round.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

NatureSweet Cherriots tomatoes launch as ready-to-eat snack

NatureSweet, a leading grower of premium, branded fresh tomatoes, has introduced a new line of ready-to-eat snacking tomatoes called Cherriots.

These bite-sized tomatoes meet the growing demand for snacks that support a healthy lifestyle. Cherriots will be sold in a convenient pull-apart three-pack.cherriots

“Studies show that adults eat almost half of their food between meals,” Michael Joergensen, marketing director of NatureSweet, said in a press release. “At the same time, consumers are demanding healthier options to take with them to the office, school, or wherever they go. Cherriots are perfect for those who want to maintain a healthy diet when they’re away from home.”

Nine out of 10 consumers who bought Cherriots said they would keep buying them, according to a survey taken soon after the snacking tomatoes hit the market. Consumers hailed Cherriots as being a unique offering for produce snacks.

NatureSweet upholds the promise of vine-ripened and hand-picked freshness with bold, innovative packaging. Sold in three-packs with about a dozen red tomatoes per pack, Cherriots can easily be broken into individual units for ease of carrying in a lunchbox, purse or gym bag.

As with every NatureSweet tomato, Cherriots are grown in the controlled environment of a greenhouse from seeds. Cherriots are allowed to fully ripen on the vine, which produces exceptional flavor and consistent quality year round.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.