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Food Lion to provide 110,000 meals as part of #GivingTuesday

In celebration of #GivingTuesday, Food Lion is surprising clients at local hunger relief agencies in the Charlotte, NC, Salisbury, NC, and Roanoke, VA, with $ 25 Food Lion gift cards.

As clients arrive at these agencies on Tuesday, Dec. 2, for a daily meal or food distribution, Food Lion associates will greet them with gift cards. This donation, part of the nationally celebrated #GivingTuesday event, will provide more than 110,000 holiday meals to individuals and families in need.

#GivingTuesday is a movement to kick off the holiday season with a national day of giving to charitable organizations.

For more than 50 years, Food Lion has been a strong philanthropic partner in the communities it serves. Through Food Lion Feeds, Food Lion is uniting with customers and partners to eliminate the choices families are forced to make when they are hungry. By the end of 2020, the company has pledged to provide 500 million meals to families in need in its local communities.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Food Lion Feeds launches campaign to help feed families in need

This holiday season, Food Lion is partnering with customers in its more than 1,100 stores, Nov. 19-Dec. 23, to help solve hunger through its Food Lion Feeds “Holidays Without Hunger” campaign.

Through the campaign, customers can purchase and donate a specially marked “Holidays Without Hunger” food box for $ 5, while supplies last, or make a cash donation at checkout. All of the cash donations benefit Feeding America, one of the largest domestic hunger relief charities, and its network of local food banks. Food boxes are donated directly to a local hunger relief food bank or agency.

Through Food Lion Feeds, Food Lion is working to create a better tomorrow by uniting with customers and partners to help eliminate the difficult choices many families are forced to make when they are struggling with hunger. Working toward its commitment to provide 500 million meals by the end of 2020, Food Lion Feeds has already donated approximately 40 million meals through in-store campaigns, like “Holidays Without Hunger,” its food donation program and local donations and volunteerism.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Food Lion president resigns, successor named

Food Lion announced that Meg Ham has been named president of Food Lion effective Nov. 1. She succeeds Beth Newlands Campbell, who is leaving the company for personal and professional reasons.

“We are extremely pleased to tap into internal talent to ensure a seamless transition of Food Lion operations to Meg Ham,” Kevin Holt, chief executive officer of Delhaize America, said in a press release. “I have full confidence in Meg to continue to lead Food Lion’s transformation and to deliver on the company’s Easy, Fresh and Affordable…You Can Count on Food Lion Every Day strategy to enhance the customer shopping experience. Meg has an extensive retail operations and merchandising background with a strong focus on the customer experience and associate engagement.”

Ham will lead all Food Lion banner operations, including strategic direction, financial performance, product assortment, pricing, customer service and marketing. She will continue to report to Holt.

“I’m honored to take on this new role at Food Lion, a company that I have been passionate about for many years,” Ham said in the press release. “I look forward to maintaining our positive momentum at Food Lion by continuing to deploy our new strategy, serving our customers well and caring for our communities through Food Lion Feeds.”

Previously, Ham served as president of Bottom Dollar Food. She joined Delhaize America in 1988 and has held a wide range of leadership roles at both Food Lion and Hannaford.

“I want to thank Beth for her 27 years of service at both Food Lion and Hannaford,” Holt added in the release. “She has led significant improvements at Food Lion during the past two years, with a strong focus on enhancing the customer shopping experience and ensuring that Food Lion’s communities can count on us through our Food Lion Feeds hunger relief efforts. I know our associates join me in wishing Beth and her family all the best in the future.”

Newlands Campbell joined Hannaford, Food Lion’s sister banner based in Maine, as a retail management trainee. During her tenure, she held a variety of leadership positions, from store manager to company president.

In other Delhaize America news, Gene Faller, vice president of operations for Bottom Dollar Food, will assume leadership responsibilities for the banner. JJ Fleeman, currently senior vice president of Food Lion Strategy, has been promoted to Delhaize America’s chief strategy and development officer. Faller and Fleeman will report to Holt.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Ham named Food Lion president as Newlands Campbell resigns

Food Lion said Thursday that Meg Ham has been named president of Food Lion effective Nov. 1, succeeding , who is leaving the company for personal and professional reasons.

Meg Ham“We are extremely pleased to tap into internal talent to ensure a seamless transition of Food Lion operations to Meg Ham,” said Kevin Holt, CEO of Food Lion’s Salisbury, N.C.-based parent, Delhaize America. “I have full confidence in Meg to continue to lead Food Lion’s transformation and to deliver on the company’s Easy, Fresh and Affordable…You Can Count on Food Lion Every Day strategy to enhance the customer shopping experience. Meg has an extensive retail operations and merchandising background with a strong focus on the customer experience and associate engagement.”

Ham will lead all Food Lion banner operations, including strategic direction, financial performance, product assortment, pricing, customer service and marketing. She will continue to report to Holt.

Previously, Ham served as president of Delhaize’s Bottom Dollar Food discount division. She joined Delhaize America in 1988 and has held a wide range of leadership roles at both Food Lion and Hannaford. Delhaize has not commented on widespread industry speculation that it has been seeking a buyer for its Bottom Dollar stores. 

“I’m honored to take on this new role at Food Lion, a company that I have been passionate about for many years,” said Ham. “I look forward to maintaining our positive momentum at Food Lion by continuing to deploy our new strategy, serving our customers well and caring for our communities through Food Lion Feeds.”

Beth Newlands CampbellNewlands Campbell was named president at Food Lion in 2012 as part of an executive overhaul under CEO Roland Smith, who subsequently left his role in 2013. She previously served the same role at Delhaize’s Hannaford Bros. banner.

“I want to thank Beth for her 27 years of service at both Food Lion and Hannaford,” added Holt. “She has led significant improvements at Food Lion during the past two years, with a strong focus on enhancing the customer shopping experience and ensuring that Food Lion’s communities can count on us through our Food Lion Feeds hunger relief efforts. I know our associates join me in wishing Beth and her family all the best in the future.”


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Newlands Campbell joined Hannaford, Food Lion’s sister banner based in Maine, as a retail management trainee. During her tenure, she held a variety of leadership positions, from store manager to company president.

Food Lion said it would continue to deliver its Easy, Fresh and Affordable…You Can Count on Food Lion Every Day strategy with 45 remodeled stores launching on Nov. 12 in the greater Greenville, N.C., market.

In other Delhaize America news, Gene Faller, vice president of operations for Bottom Dollar Food, will assume leadership responsibilities for the banner. JJ Fleeman, currently senior vice president of Food Lion Strategy, has been promoted to Delhaize America’s chief strategy and development officer. Faller and Fleeman will report to Holt.

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Food Lion bagged apples to help provide 1 million meals to families in need

Food Lion is partnering with its customers to help solve hunger by launching specially marked Food Lion Feeds bagged apples for sale in its stores. The effort will help provide 1 million meals to feed families facing hunger in local communities across the grocer’s 10-state footprint.

With the sale of each bag through Oct. 7, or while supplies last, Food Lion will donate five meals to local food banks, in partnership with Feeding America. The bags will maintain an MVP Sale price of $ 2.99 throughout the campaign, just in time for parents to pick up healthy snacks for children back in school.

Through Food Lion Feeds, Food Lion is uniting with customers and partners to help eliminate the difficult choices many families are forced to make when they are struggling with hunger. The specially marked bagged apples are the second of three in-store Food Lion Feeds campaigns in 2014.

Through the sale of special Food Lion Feeds reusable bags made available earlier this year, Food Lion will provide 1 million meals to local food banks in partnership with its customers. The specially marked apples are anticipated to provide an additional 1 million meals.

The in-store campaigns support Food Lion’s work toward its goal of providing 500 million meals to families in need in its local communities by the end of 2020.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Food Lion plans makeover for North Carolina stores

Food Lion has unveiled a new, easier shopping experience for customers in 31 stores in the greater Wilmington, NC, market. The stores are the first in the Food Lion chain to receive remodels as part of the grocer’s new “Easy, Fresh and Affordable…You Can Count on Food Lion Every Day” strategy, which was announced earlier this year.

“Since announcing our new strategy, we’ve been doing a lot across the Food Lion chain to create positive change,” Beth Newlands Campbell, president of Food Lion, said in a press release. “We’re proud to continue that momentum by launching the first market of enhanced stores that bring all the elements of our new strategy to life to make shopping easier for customers. Our customers told us that they want a grocery experience where it’s easy to shop, easy to save and easy to figure out what is for dinner tonight. In these enhanced stores, we’ve worked to deliver just that. We invite our customers and the Wilmington community to come out and experience grocery shopping reimagined at Food Lion and let us know what you think about our new stores.”

The remodeled stores debut new features that make shopping easier for customers. Food Lion expanded its selection in stores by adding thousands of new items so customers can get everything they need in one trip. The new assortment of products includes a dedicated gluten-free section and a wide selection of quality fresh meat and produce that carry a double-your-money-back guarantee.

Food Lion also made great deals easier to find throughout the store with new yellow signage and three easy ways to save: MVP On Sale, Extended Savings and Great Value Every Day. MVP On Sale items are the great savings and promotions that Food Lion is known for, including deals from the weekly flyer. Extended Savings are prices reduced for longer on items throughout the store – up to 13 weeks. Great Value Every Day indicates incredibly low prices always available on Food Lion private brand items and in-season produce.

For busy families on the go, Food Lion has also added Daily Dinner Deals, hot meals for families of four for around $ 10, offered from 4-7 p.m., as well as all-day daily meal deals, in the deli department.

Knowing that customers want to get in and out of the store quickly, Food Lion made checkout faster with improved technology, larger display screens so customers can see items and prices as they’re scanned and additional associates available to bag groceries for customers. Unpacking is even easier at home with new blue bags, in addition to the traditional white bags, which help customers easily identify cold and frozen items.

Food Lion will continue to roll out storewide enhancements in markets over time. The company plans to launch an additional 45 remodeled stores in the greater Greenville, N.C., market in November.

Food Lion, which serves more than 9 million customers each week at more than 1,100 locations in 10 states, was founded as Food Town in 1957 and still calls Salisbury, NC, its hometown.

A complete list of the remodeled stores, as well as other information, is available at www.foodlion.com/newsroom.

 

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Food Lion unveils first stores under new format

Food Lion on Wednesday said it had completed remodels of 31 stores in greater Wilmington, N.C., in the first phase of a planned chainwide “Easy, Fresh and Affordable” format.

Food Lion, a division of Belgium’s Delhaize Group, said the effort would be followed by 45 stores in the Greenville, N.C., market, expected to be completed in November.

Debuted at a single store near Food Lion’s headquarters in Salisbury, N.C., late last year, the new format incorporates revamped product selections, layouts and features designed to enhance convenience for Food Lion shoppers, and better communicate relevance to its shoppers. In the below video Antoine Grant, Food Lion’s Concord, N.C., store manager, discusses the new features at that store:

The new assortment of products in the Wilmington stores include a dedicated gluten-free section, and Food Lion meat in new sealed packaging that the retailer said keeps fresh longer and is easy to open, leak-proof and freezer-ready. New meal offerings, including a rotation of $ 10 Daily Dinner Deals serving four, and grab-and-go items have also been added.


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New signage makes deals easier to find throughout the store, including pointing out weekly specials, extended discounts and everyday prices.

New aspects to improve convenience include color-coded bags helping customers identifiy cold and frozen items, and new checkouts.

“Our customers told us that they want a grocery experience where it’s easy to shop, easy to save and easy to figure out what is for dinner tonight,” Beth Newlands Campbell, president of Food Lion, said in a statement. “In these enhanced stores, we’ve worked to deliver just that.”

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Food Lion to bring fresh produce to seniors

Food Lion plans to donate fresh produce to seniors in South Carolina through an event and meal delivery service as part of Older Americans Month.

The retailer said it will host a “farmer’s market style shopping experience” that will include at least 10 types of produce at the York County Council on Aging on May 29.

Food Lion also said it will provide Cherokee Meals on Wheels and Union County Council on Aging with 700 bags of mixed fruit for delivery to homebound low-income clients. Deliveries will take place May 30.

Second Harvest Food Bank of Metrolina is also a partner in the two initiatives.

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Food Lion unveils ‘Easy, Fresh and Affordable’ strategy

fllobFood Lion has unveiled a new chain-wide strategy: “Easy, Fresh and Affordable…You Can Count on Food Lion Every Day!” The announcement launches a multi-year initiative to make shopping easier for Food Lion customers at the company’s more than 1,100 stores, while keeping the low prices customers expect.lgoso

“We are officially embarking on a new strategy to make shopping easier for our customers,” Beth Newlands Campbell, president of Food Lion, said in a press release. “Our customers have told us that they want a grocery experience where it’s easy to shop, easy to save and easy to figure out what is for dinner tonight. Based on their feedback, and continuing to build on Food Lion’s longstanding heritage of low prices and convenient locations, we will work to own the easiest full shop experience in the Southeast, anchored by a strong commitment to freshness, affordability and the communities we serve.”

Food Lion’s “Easy, Fresh and Affordable” strategy has already begun to roll out across the chain. By the end of June, the company will have completed the first step in implementing the strategy by focusing its more than 63,000 associates on putting the customer first and delivering on their expectations every day through new, customer-centric training.

“For our customers to trust us, they need to be able to go into any Food Lion store and have a consistently great experience,” Newlands Campbell said.  “This is why our efforts to improve customer service and ensure our products are always fresh are so important.  We want our customers to know that they can count on their local Food Lion team to meet their needs and serve their local community.”

The new strategy includes a variety of elements, large and small. One example of a small change that makes a big impact for customers is new blue bags, in addition to traditional white bags.  The blue bags are used for cold and frozen items to make them easily identifiable and make unpacking groceries easy for customers at home, especially in warmer months. An example of a big change is expanding product variety based on consumer research.

Food Lion will also begin to rollout transformational changes such as storewide remodels in markets over time. These stores will be redesigned to make the shopping experience easier for customers and will display Food Lion’s new logo, which provides a more modern look for customers, while preserving the history and heritage of the lion and the “Food Lion blue.”

“With our new logo, we have an opportunity to show our customers that we’re fresh, while remaining true to our legacy of low prices,” added Newlands Campbell. “Beginning later this year, we’ll also bring our customers items in our stores that are consistent with the logo on the front, as we deliver new Food Lion store brand products that will help our customers save.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Food Lion launches ‘Easy, fresh affordable’ strategy

Food Lion on Wednesday formally announced plans to adopt the “easy, fresh and affordable” strategy chainwide, and unveiled an updated logo to signal the coming changes.

As reported previously in SN, Food Lion is undertaking the change in an effort to win more of its shoppers’ overall food spend, and build upon sales momentum resulting from recently completed round of price and service investments.

Food Lion logo

The Saisbury, N.C.-based chain, a division of Begian retailer Delhaize, also identified 29 stores in the Wilmington, N.C., area where renovations are underway that will transform them after a concept store in Concord, N.C., that opened late last year. That store debuted a new checkout area, a “garden cooler” for fresh produce and other changes. Delhaize officials have said that 77 renovations would be completed this year.


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The stores in Wilmington will be among the first to display a Food Lion logo that has been updated to signal “a more modern look” Food Lion president Beth Newlands Campbell said. The logo will go onto a line of private-label groceries to be rolled out later this year.

“With our new logo, we have an opportunity to show our customers that we’re fresh, while remaining true to our legacy of low prices,” Newlands Campbell said in a statement. ”Beginning later this year, we’ll also bring our customers items in our stores that are consistent with the logo on the front, as we deliver new Food Lion store brand products that will help our customers save.”

Other elements of the new strategy are already underway, including an associate training program to be completed next month. The initiative is based on improved convenience, product quality and prices, supported by consumer-centric positioning and associate training.

“For our customers to trust us, they need to be able to go into any Food Lion store and have a consistently great experience,” Newlands Campbell said. “This is why our efforts to improve customer service and ensure our products are always fresh are so important. We want our customers to know that they can count on their local Food Lion team to meet their needs and serve their local community.”

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Food Lion lets customers name sodas

Food Lion on Friday said it has launched contest to let its customers name certain varieties of private label sodas.

Shoppers can submit their suggested names for Food Lion brand root beer, ginger ale, orange soda, grape soda and fruit punch by visiting www.foodlion.com/younameitentry through April 27. One entry per soda per day is allowed.


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Five grand prize winners will receive $ 500, plus one a one-year supply of free private brand soda. Ten more winners will receive a $ 100 Food Lion gift card, plus a three-month supply of free private brand soda.

Customers will have the chance to vote on their favorite names at www.Facebook.com/Foodlion from May 7 through May 13.

Salisbury, N.C.-based Food Lion is a divison of Delhaize America.

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Food Lion Shoppers Fish for Prizes

SALISBURY, N.C. — Food Lion is promoting its new private-label frozen fish line with a sweepstakes to win a cruise vacation.

The grand prize for the Food Lion “Fish n’ Fun” sweepstakes is a $ 2,000 Carnival cruise for two.

In addition, 15 first-prize winners get $ 100 worth of seafood coupons; and 20 second-prize winners get a seven-piece grilling set.

Read more: Flavored Water Sparkles at Food Lion

Entries will be accepted through June 25. An online entry form is posted on foodlion.com.

The new Food Lion-brand fish is available in flounder, pollock, pink salmon and other varieties.

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Food Lion revamp wins over a longtime supporter

Ralph Ketner is 93 years old, answers his phone on the first ring, and regularly checks into his office at Catabwa College in Salisbury, N.C., where the business school is named in his honor.

Jon SpringerThe first thing he does each morning is check the stock price for Delhaize Group, the international retailer that today owns the company Ketner co-founded with his brother and a friend 56 years ago, Food Lion.

Mornings have been good for Ralph Ketner lately.

Delhaize stock has rebounded by more than 30% from where it was trading a year ago, when the company closed dozens of unprofitable stores, cut hundreds of jobs and prepared to jettison long-struggling divisions in Georgia and Florida.


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The sacrifices, officials said, were necessary to support an ongoing program of price reductions, promotions and service improvements at Food Lion. That effort has the North Carolina-based chain showing new strength in comp-sales growth, and in some ways, more closely resembling the juggernaut envisioned by its founder, famously known for the expression “I’d rather make five fast pennies than one slow nickel.” His 1968 introduction of EDLP — which he called LFPINC for “Lowest Food Prices in North Carolina” — sparked the chain’s growth, made millionaires of its early backers, and eventually, attracted the attention of the Belgian investors that run the company today.

Ralph KetnerThe renewal program at Food Lion, launched in five phases beginning in 2010, addressed what Delhaize officials described as a fundamental deterioration of the brand: Pricing had drifted too high, and volumes decreased as consumers came to view — and shop — the chain as something of a dusty large convenience store. Ketner noticed as much himself, telling me during interviews around his SN Hall of Fame induction in 2010 that the chain had lost its way.

Ketner had no such criticisms when reached by phone (one ring!) in late January. “I wish them the best,” he said. “I’ve met with [new Food Lion president] Beth Newlands Campbell several times and I think she’s doing very well.”

A loyal weekly Food Lion shopper, Ketner admitted he doesn’t shop around enough anymore to note price competitiveness (“The only things I buy at my age are toothbrushes, shaving cream and milk.”) but remarked on the courtesy of the employees and cleanliness at his local Food Lion. Those aspects have also gotten attention as part of the repositioning, which is supported now by advertisements designed to reintroduce the brand as a full-shop experience. As recent performance and at least one happy customer testifies, it appears to be working.

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Food Lion tailgate sweepstakes offers truck full of groceries to winner

Food Lion is offering customers a chance to win multiple prizes through its Ultimate Tailgate Sweepstakes, including a new truck, a 55-inch television and gaming system, and Food Lion gift cards.

Now through Feb. 4, customers who use their personal MVP card and purchase at least four participating products will automatically be entered for a chance to win. A complete list of participating products is available in stores and online at http://www.foodlion.com.

During the contest, there will also be daily drawings offering customers a chance to win $ 10 Food Lion gift cards. The grand prize winner will receive a 2014 GMC Sierra Truck, a truckload of groceries and a food donation to a charity of the winner’s choice. Additionally, 10 winners will receive one Game Day Entertainment Pack, complete with a 55-inch television and gaming system.

Salisbury, NC-based Food Lion operates more than 1,100 supermarkets in 10 Southeastern and Mid-Atlantic states, and it employs approximately 57,000 associates.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Final Food Lion Remodels Include Produce Guarantee

SALISBURY, N.C. — The completion of Food Lion’s final 72 store remodels across five states includes upgrades like a double-your-money-back produce guarantee.

The retailer also asserts that updated stores in Georgia, Kentucky, South Carolina, Tennessee and Virginia customers will provide better service through employee training, better quality produce and more savings throughout the store.


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A new MVP Savings Center allows customers to scan their MVP Card for other discounts on national and private label items.

“We invite customers to visit their local Food Lion, where they will experience firsthand our store enhancements, such as better service, fresher produce and our new MVP Savings Centers,” Rick LaCroix, VP for Food Lion’s Southern Division, said in a press release. “We hope customers will give us a try and experience the changes we’ve made throughout the store.”

The first 50 customers at each remodeled store will receive a $ 10 gift card on Jan. 8-9 as part of grand re-opening celebrations.

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Food Lion donates $500,000 to support families affected by government shutdown

In response to North Carolina’s announcement that it will temporarily suspend benefits under the Special Supplemental Nutrition Program for Women, Infants and Children Program because of the federal government shutdown, Food Lion made a $ 500,000 donation to food banks across the state to support citizens who need food assistance to feed their families.

“Food Lion is pleased to take a leading role across the state in providing critical funding to North Carolina food banks that will begin to receive increased requests in the coming weeks,” Beth Newlands Campbell, president of Food Lion, said in a press release. “In North Carolina, one in four children face hunger each day, and parents are forced to make difficult decisions, like buying formula or paying rent, to provide their children with the nutrition they need. We’re hopeful that today’s donation helps families to make fewer of those tough choices, particularly during this time.”

The gift cards, which are in $ 5 increments, will be distributed to food banks in Asheville, Charlotte, Elizabeth City, Fayetteville, Raleigh and Winston-Salem that serve counties throughout the state.

“On behalf of the seven food banks in North Carolina, we are overwhelmed with the generosity of Food Lion’s donation,” said Kay Carter, executive director of Second Harvest Food Bank of Metrolina and board chair of the North Carolina Association of Feeding America Food Banks. “We are grateful for this donation, which comes at a critical time as we struggle to find ways to bridge the gap of hunger and continue putting food on the table for the families we serve.”

Food Lion works to end hunger and food insecurity in the communities it serves, the company stated in a press release.

Food Lion gift cards will arrive at the food banks over the next two days. Food banks will distribute them to partner agencies and constituents in the next several weeks, or purchase critical food needed for the food bank. The gift cards can be used in any Food Lion store. Gift cards cannot be redeemed for purchases of alcohol or cigarettes.

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Food Lion Adds Cash-Rewards App

SALISBURY, N.C. – Food Lion here on Wednesday said it has joined the Ibotta mobile-app platform, allowing the chain’s loyalty-program members to earn cash rewards.

“We’re listening to our customers and they’re telling us that digital channels are an important part of their grocery shopping experience, so we’re focused on making that easy for them and helping them save more online,” said Keith Nicks, director of digital, customer loyalty and retail marketing for Food Lion.


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The Ibotta launch follows the recent addition of technology from Wishabi that provides enhanced digital sales fliers.

“The new, interactive flier, coupled with the Ibotta app, which works with Food Lion’s MVP Card to provide customers with cash rewards, is a recipe for helping our customers experience the savings they’re looking for in the digital space,” Nicks said.

The new digital flier enables customers to browse by discount and category, and circle their selections using a mouse, mimicking the way they might use a printed circular.

Read more: Food Lion Kicks Off Holiday Discount Program

Through Food Lion’s presence on Ibotta, customers can download the Ibotta app, and then perform simple tasks such reading a recipe to earn cash rewards when they shop for featured products at Food Lion stores. As customers purchase featured products, rewards automatically populate to their account on Ibotta and can be transferred to a PayPal account to be redeemed as cash.

Food Lion said additional online initiatives focused on saving customers money will be launched in the coming months.

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Food Lion Donates $500K After WIC Suspension

SALISBURY, N.C. — Food Lion on Wednesday made a $ 500,000 donation to food banks across North Carolina after the state said it would temporarily suspend benefits under the Special Supplemental Nutrition Program for Women, Infants and Children Program (WIC) because of the federal government shutdown.

Food Lion President Beth Newlands Campbell

“Food Lion is pleased to take a leading role across the state in providing critical funding to North Carolina food banks that will begin to receive increased requests in the coming weeks,” said Beth Newlands Campbell, president of Food Lion, which is part of Delhaize America, also based here. “In North Carolina, one in four children face hunger each day, and parents are forced to make difficult decisions, like buying formula or paying rent, to provide their children with the nutrition they need. We’re hopeful that today’s donation helps families to make fewer of those tough choices, particularly during this time.”

The gift cards, which are in $ 5 increments, will be distributed to food banks in Asheville, Charlotte, Elizabeth City, Fayetteville, Raleigh and Winston-Salem that serve counties throughout the state.


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“On behalf of the seven food banks in North Carolina, we are overwhelmed with the generosity of Food Lion’s donation,” said Kay Carter, executive director of Second Harvest Food Bank of Metrolina and board chair of the North Carolina Association of Feeding America Food Banks.

Food Lion gift cards will arrive at the food banks over the next two days. Food banks will distribute them to partner agencies and constituents in the next several weeks, or purchase critical food needed for the food bank. The gift cards can be used in any Food Lion store. Gift cards cannot be redeemed for purchases of alcohol or cigarettes.

Read more: N.J. Law Requires Temporary WIC Approval

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Food Lion Kicks Off Holiday Discount Program

SALISBURY, N.C. — Food Lion shoppers can earn a coupon for $ 20 off their holiday dinner as part of the “Shop, Collect and Earn” promotion which runs through Nov. 26.


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To be eligible for the coupon, shoppers must:

  • Spend $ 40 or more in one shopping visit with their MVP card for six of eight weeks.
  • Collect six different weekly tickets.
  • Redeem the six tickets for the $ 20 coupon by Dec. 10. 

Purchases not made with an MVP card, and alcohol, tobacco, gift cards, lottery and postage stamps do not count toward the $ 40 purchase.

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Food Lion Tweaks Brand Message

BRUSSELS — Now that Delhaize has nearly completed the repositioning of its Food Lion stores, the company is crafting a new message around the revamped chain. The proposition will focus on three elements — easy, fresh and affordable — and will differentiate Food Lion from competitors based on the advantages of its smaller, more conveniently located stores, Pierre-Olivier Beckers, chief executive officer of Delhaize, told analysts in a conference call last week. Beckers …

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