Blog Archives

Australia plans to double mango exports to U.S. in 2016-17

While Australian mangoes only represent a tiny percentage of the U.S. market, the relative newcomer is set to expand its presence in North America this year.

Speaking with the Australian Broadcasting Corporation (ABC), Australian Mango Industry Association (AMIA) CEO Robert Gray said hopes were high the sector could double U.S.-bound shipments this year from last season’s 100 metric tons (MT).

In addition, Northern Territory mangoes are expected to be exported to the market for the first time with four businesses registered from the Katherine region.

“Last year we only used Queensland fruit, which meant we only had half the season to supply,” Gray told the broadcaster.

“The aim this year is to start in October and have product going into the US for the full four or five months of the Australian mango season.”

In June, Gray told www.freshfruitportal.com the industry would also be testing new trade routes into the U.S. market this year.

Australia currently has a testing protocol for mango exports to the country.

www.freshfruitportal.com

FreshFruitPortal.com

US: Mango imports behind last year’s volumes

US: Mango imports behind last year’s volumes

The amount of mangos imported into the United States from Ecuador and Peru this season lag behind the volumes brought into the country last year.

At the end of the first week in December, the total volume of imported mangos from Ecuador reached 6.8 million boxes, which is 1.4 million fewer boxes than were imported by the same week last year. The projected total amount of fruit received from Ecuador this import season, which is expected to last into January, is 8.6 million boxes.

As of the end of last week, prices for a box of Tommy Atkins 7s from Ecuador were between $ 6.00 and $ 7.00 at the Philadelphia port of entry, between $ 5.00 and $ 7.00 at the South Florida ports of entry and between $ 6.50 and $ 7.50 at the Southern California ports of entry.

Arrivals from Peru have also trailed imports from last season. While just over 441,000 boxes of mangos had arrived from Peru by the end of the first week of December in 2013, shipments from Peru were 11,000 boxes by the end of the first week of this month. But unlike Ecuador, the Peruvian import window is just getting underway, so there’s still time before April, when the Peruvian season is expected to wrap up, for total imports to reach the 9.0 million boxes which are expected to enter the United States.

Publication date: 12/16/2014
Author: Carlos Nunez / Sander Bruins Slot
Copyright: www.freshplaza.com


FreshPlaza.com

US: Mango imports behind last year’s volumes

US: Mango imports behind last year’s volumes

The amount of mangos imported into the United States from Ecuador and Peru this season lag behind the volumes brought into the country last year.

At the end of the first week in December, the total volume of imported mangos from Ecuador reached 6.8 million boxes, which is 1.4 million fewer boxes than were imported by the same week last year. The projected total amount of fruit received from Ecuador this import season, which is expected to last into January, is 8.6 million boxes.

As of the end of last week, prices for a box of Tommy Atkins 7s from Ecuador were between $ 6.00 and $ 7.00 at the Philadelphia port of entry, between $ 5.00 and $ 7.00 at the South Florida ports of entry and between $ 6.50 and $ 7.50 at the Southern California ports of entry.

Arrivals from Peru have also trailed imports from last season. While just over 441,000 boxes of mangos had arrived from Peru by the end of the first week of December in 2013, shipments from Peru were 11,000 boxes by the end of the first week of this month. But unlike Ecuador, the Peruvian import window is just getting underway, so there’s still time before April, when the Peruvian season is expected to wrap up, for total imports to reach the 9.0 million boxes which are expected to enter the United States.

Publication date: 12/16/2014
Author: Carlos Nunez / Sander Bruins Slot
Copyright: www.freshplaza.com


FreshPlaza.com

US: Mango imports behind last year’s volumes

US: Mango imports behind last year’s volumes

The amount of mangos imported into the United States from Ecuador and Peru this season lag behind the volumes brought into the country last year.

At the end of the first week in December, the total volume of imported mangos from Ecuador reached 6.8 million boxes, which is 1.4 million fewer boxes than were imported by the same week last year. The projected total amount of fruit received from Ecuador this import season, which is expected to last into January, is 8.6 million boxes.

As of the end of last week, prices for a box of Tommy Atkins 7s from Ecuador were between $ 6.00 and $ 7.00 at the Philadelphia port of entry, between $ 5.00 and $ 7.00 at the South Florida ports of entry and between $ 6.50 and $ 7.50 at the Southern California ports of entry.

Arrivals from Peru have also trailed imports from last season. While just over 441,000 boxes of mangos had arrived from Peru by the end of the first week of December in 2013, shipments from Peru were 11,000 boxes by the end of the first week of this month. But unlike Ecuador, the Peruvian import window is just getting underway, so there’s still time before April, when the Peruvian season is expected to wrap up, for total imports to reach the 9.0 million boxes which are expected to enter the United States.

Publication date: 12/16/2014
Author: Carlos Nunez / Sander Bruins Slot
Copyright: www.freshplaza.com


FreshPlaza.com

US: Mango imports behind last year’s volumes

US: Mango imports behind last year’s volumes

The amount of mangos imported into the United States from Ecuador and Peru this season lag behind the volumes brought into the country last year.

At the end of the first week in December, the total volume of imported mangos from Ecuador reached 6.8 million boxes, which is 1.4 million fewer boxes than were imported by the same week last year. The projected total amount of fruit received from Ecuador this import season, which is expected to last into January, is 8.6 million boxes.

As of the end of last week, prices for a box of Tommy Atkins 7s from Ecuador were between $ 6.00 and $ 7.00 at the Philadelphia port of entry, between $ 5.00 and $ 7.00 at the South Florida ports of entry and between $ 6.50 and $ 7.50 at the Southern California ports of entry.

Arrivals from Peru have also trailed imports from last season. While just over 441,000 boxes of mangos had arrived from Peru by the end of the first week of December in 2013, shipments from Peru were 11,000 boxes by the end of the first week of this month. But unlike Ecuador, the Peruvian import window is just getting underway, so there’s still time before April, when the Peruvian season is expected to wrap up, for total imports to reach the 9.0 million boxes which are expected to enter the United States.

Publication date: 12/16/2014
Author: Carlos Nunez / Sander Bruins Slot
Copyright: www.freshplaza.com


FreshPlaza.com

US: Mango imports behind last year’s volumes

US: Mango imports behind last year’s volumes

The amount of mangos imported into the United States from Ecuador and Peru this season lag behind the volumes brought into the country last year.

At the end of the first week in December, the total volume of imported mangos from Ecuador reached 6.8 million boxes, which is 1.4 million fewer boxes than were imported by the same week last year. The projected total amount of fruit received from Ecuador this import season, which is expected to last into January, is 8.6 million boxes.

As of the end of last week, prices for a box of Tommy Atkins 7s from Ecuador were between $ 6.00 and $ 7.00 at the Philadelphia port of entry, between $ 5.00 and $ 7.00 at the South Florida ports of entry and between $ 6.50 and $ 7.50 at the Southern California ports of entry.

Arrivals from Peru have also trailed imports from last season. While just over 441,000 boxes of mangos had arrived from Peru by the end of the first week of December in 2013, shipments from Peru were 11,000 boxes by the end of the first week of this month. But unlike Ecuador, the Peruvian import window is just getting underway, so there’s still time before April, when the Peruvian season is expected to wrap up, for total imports to reach the 9.0 million boxes which are expected to enter the United States.

Publication date: 12/16/2014
Author: Carlos Nunez / Sander Bruins Slot
Copyright: www.freshplaza.com


FreshPlaza.com

US: Mango imports behind last year’s volumes

US: Mango imports behind last year’s volumes

The amount of mangos imported into the United States from Ecuador and Peru this season lag behind the volumes brought into the country last year.

At the end of the first week in December, the total volume of imported mangos from Ecuador reached 6.8 million boxes, which is 1.4 million fewer boxes than were imported by the same week last year. The projected total amount of fruit received from Ecuador this import season, which is expected to last into January, is 8.6 million boxes.

As of the end of last week, prices for a box of Tommy Atkins 7s from Ecuador were between $ 6.00 and $ 7.00 at the Philadelphia port of entry, between $ 5.00 and $ 7.00 at the South Florida ports of entry and between $ 6.50 and $ 7.50 at the Southern California ports of entry.

Arrivals from Peru have also trailed imports from last season. While just over 441,000 boxes of mangos had arrived from Peru by the end of the first week of December in 2013, shipments from Peru were 11,000 boxes by the end of the first week of this month. But unlike Ecuador, the Peruvian import window is just getting underway, so there’s still time before April, when the Peruvian season is expected to wrap up, for total imports to reach the 9.0 million boxes which are expected to enter the United States.

Publication date: 12/16/2014
Author: Carlos Nunez / Sander Bruins Slot
Copyright: www.freshplaza.com


FreshPlaza.com

US: Mango imports behind last year’s volumes

US: Mango imports behind last year’s volumes

The amount of mangos imported into the United States from Ecuador and Peru this season lag behind the volumes brought into the country last year.

At the end of the first week in December, the total volume of imported mangos from Ecuador reached 6.8 million boxes, which is 1.4 million fewer boxes than were imported by the same week last year. The projected total amount of fruit received from Ecuador this import season, which is expected to last into January, is 8.6 million boxes.

As of the end of last week, prices for a box of Tommy Atkins 7s from Ecuador were between $ 6.00 and $ 7.00 at the Philadelphia port of entry, between $ 5.00 and $ 7.00 at the South Florida ports of entry and between $ 6.50 and $ 7.50 at the Southern California ports of entry.

Arrivals from Peru have also trailed imports from last season. While just over 441,000 boxes of mangos had arrived from Peru by the end of the first week of December in 2013, shipments from Peru were 11,000 boxes by the end of the first week of this month. But unlike Ecuador, the Peruvian import window is just getting underway, so there’s still time before April, when the Peruvian season is expected to wrap up, for total imports to reach the 9.0 million boxes which are expected to enter the United States.

Publication date: 12/16/2014
Author: Carlos Nunez / Sander Bruins Slot
Copyright: www.freshplaza.com


FreshPlaza.com

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Galilee Export to expand avocado, mango programs

Galilee Export to expand avocado, mango programs

As the export arm of Milouot, Galilee Export has established itself as one of the two largest exporters of avocados & Citrus in Israel. They’re now looking to build on that success and expand both their mango and avocado operations.


Tamir Porat

Out of the vacuum left by the liquidation of Agrexco, Galilee was formed as a cooperative to help growers ship their products to other markets. Through expanding acreage and the addition of new growers to the cooperative, Galilee cemented their position as one of the top exporters of fruits mainly Avocado. Currently, they sell about 17,000 tons of avocados to foreign buyers every year, and not wishing to rest on their laurels, Dror Eigerman, Galilee’s new CEO, is looking to build on that success by increasing the volume of fruit they handle.

“This year we signed an agreement with ZEMACH that will bring us extra avocados,” said Eigerman. The deal could boost Galilee’s annual exports to 23,000 tons, and it will also bring an added benefit of increasing the volume of mangos they sell. Currently, Galilee exports around 1,600 tons of mangos annually, but the new production they’ve acquired could yield an additional 3,000 tons of mangos per year. The area in which Galilee’s new partner grows its avocados also means they’ll have fruit earlier in the season, which could allow them to reap the better prices often seen at the start of the export season.

Galilee is also looking to bring more aspects of their mango operation in-house. The vertical integration would give them a better command of the process, would be more cost-efficient and would allow Galilee to stay on top of evolving market trends.

“Ready-to-eat is the future with avocados, so we’re investing in ripening rooms in France,” explained Eigerman. “Supermarkets are asking for 12-month supplies, so it makes sense to invest in ripening rooms that will help guarantee supplies and guarantee us a place on the shelf. So I’d prefer to be the one leading.” The ripening rooms will be located in the southern part of France, where Israeli shipments can quickly reach Europe. Once there, avocados can be ripened and efficiently distributed throughout Europe via France. Eigerman noted that they need the kinds of advantages this move will bring in light of increasing competition from Chile. While Spain is their biggest rival in Europe when it comes to avocados, Chile is making big strides in Europe.

“Chile is the one we’re colliding with on Hass avocados, and they’re growing,” said Eigerman. “As long as Chile continues to develop, we’ll be in a competitive market. At the moment we have an advantage in quality, volume and ability to deliver, but they are coming with volumes later and later in the season.” South Africa & Peru still ships avocados to Europe when Israel begins their export season, but at that point, Israeli growers only have Ettinger avocados, which are sold mainly domestically, so Israeli exporters don’t really compete with South Africa.

Eigerman sees mangos and medjool dates as products they can grow their market presence with. Aside from the additional mango production from ZEMACH, he wants to bring additional growers into the fold. But he noted that new growth needs to be balanced in order to preserve the unique character they’ve built so far.

“Coming from Mehadrin, the difference between there and Galilee has been that Mehadrin was like an armada and Galilee is like a commando unit,” said Eigerman. “This company was started with avocado and citrus, and later on growers brought in mangos and sharon fruit. So we’re getting more products in, but only the ones we choose. One product I believe in is the medjool date. It has a good shelf life, we have a good area behind us now, it’s easier to grow than avocados and I think it will keep growing.” He mentioned optical sorting machines as a way to make their date program more efficient, though they’ve not yet installed those machines.

While they don’t have the advantages with dates and mangos that they do with avocados, Eigerman said they’ll proceed in a growth pattern that prioritizes control. Much like the in-house ripening they’re building in France, integrating all aspects of the export program for each commodity is key to retaining control over the things that can be controlled.

“The biggest threat we face is the rising costs of water, electricity and labour,” said Eigerman. “It’s nothing critical at the moment, but it is a problem. The currency, it’s strong, but I would prefer a better currency situation. But we can’t control it.” The exchange rate with the Russian ruble has made it so that Russian importers, who are suffering under a ban on European goods, are looking to Israel in greater numbers for fresh produce, but they often can’t offer the competitive prices needed to secure that produce. So Eigerman doesn’t think they’ll expand into that market. In the future, he mentioned Asia as a possibility for expansion, but Chinese phytosanitary regulations must first be dealt with at the government level.

But those challenges can definitely be dealt with, noted Eigerman, especially given their company make-up and strong ties to growers. Because they’re small and nimble, they can adapt quickly, and the fact that they’re actually a cooperative of growers also helps.

“At the moment, we are slim, and we have to keep it like this,” said Eigerman. “Our future is bright because our strength is that we are growers. Growers understand what clients need and then we have the strength to give them what they need.”

For more information:
Dror Eigerman
Galilee Export
Office:+972-3-6539012
Mobile: +972-52-4475506
Fax: +972-3-6539026
[email protected]
www.galilee-export.com

Publication date: 11/17/2014
Author: Carlos Nunez / Sander Bruins Slot
Copyright: www.freshplaza.com


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