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FirstFruits Marketing donates over 350,000 pounds of apples to local food banks

FirstFruits Marketing of Washington finished its sixth annual Take a Bite Out of Hunger program at select retailers with a collective donation of 350,000 pounds of apples to local food banks. This brings the total program donation to approximately 1,600,000 pounds over six seasons.
 
TAB-logo 1 FirstFruits created Take a Bite Out of Hunger with the goal of helping feed the underserved while bringing attention to the problem of food insecurity in the United States. In its sixth year, FirstFruits continues to partner with retailers and wholesalers to make fresh apple donations. Donations are made in a retailer’s name to local food banks with the retailer contributing the cost of freight. This year’s participating retailers and wholesalers included Ahold, Charlie’s Produce, Dave’s Marketplace, Good Food Stores, Harvey’s, McKay’s Markets, Northwest Grocers, Red Apple Markets, Roundy’s, Stater Brothers, Super 1 Foods, Thriftway and United Supermarkets.
 
“The Take a Bite Out of Hunger program continues to grow every year thanks to the continued support and dedication from our partners,” said Chuck Zeutenhorst, general manager of FirstFruits.  “Their participation is not just about the donation, but also about engaging and educating consumers about the issues surrounding hunger.”
 
Hunger isn’t just about being hungry. It’s about food insecurity, or not having regular access to safe, affordable and nutritious foods. As of 2014, 14 percent of all U.S. households were food-insecure according to the USDA. Of those, households with children reported food insecurity at a higher rate than those without children — 19 percent compared to 12 percent.
 
The Take a Bite Out of Hunger™ program provides full retail support with campaign-themed polybags and merchandisers, point-of-sale cards and ad slicks. At the conclusion of the program, local press is invited to cover the food bank donations.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Price Chopper Creates Shopper/Digital Marketing Dept.

SCHENECTADY, N.Y. — Price Chopper Supermarkets here Thursday announced the creation of a Shopper and Digital Marketing Department that will concentrate exclusively on building shopper marketing programs and leading the company’s digital strategy. 


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This department will be headed up by Heidi Reale, director of shopper and digital marketing. The Shopper and Digital Marketing team includes Maritza Santos, senior shopper marketing coordinator; Meagan Handford, brand marketing manager; and Megan Finin, digital marketing coordinator.

The team will focus on building incremental sales and customer loyalty through comprehensive marketing and merchandising programs for key selling occasions and themes; it will use the company’s digital properties and traditional marketing vehicles. 

Read more: Marketing, IT Form Tech Tag Team

In her new role, Reale will be responsible for directing all shopper marketing programs and advancing Price Chopper’s digital strategy, asset development and execution. Reale has been with the company since 1984 and has held numerous positions in marketing, consumer research and e-commerce. 

Santos will coordinate shopper marketing programs with Price Chopper’s consumer packaged goods partners; she has been with the company since 2008 most recently as marketing coordinator. Handford, who has been with the company since 2004, most recently as brand manager,  will work with Price Chopper’s CPG partners to develop shopper marketing plans designed work in synergy with Price Chopper’s overall brand strategy. Finin will coordinate all digital marketing for Price Chopper; she has been with the company since 2011, most recently as marketing coordinator.   

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Don Limon marketing inspired by amazement and enthusiasm

“When all else like price and quality is equal, people will buy from the person they have the best feeling about. This requires from us to be truly enthusiastic and excited about our products. We create partnerships with customers, when our sales people convince our customer of the excellence of our product, by being really excited about their fruit and the people behind their products. 

There is so much complexity to the process behind – in either the production, the packing, the breeding, the logistics. It’s hard not to be amazed and have your curiosity triggered. There is so much story and beauty to the background and origin of the fruits, that it’s hard not to be exited. And there are so many intricate details to the properties of the fruits themselves, it’s impossible not to be passionate and enthusiastic about them!” Speaking is Andreas Schindler, manager of Pilz Schindler that handles the brand Don Limon. 


Through the years of selling and traveling, while working with fruit growers, Andreas has become so passionate and enthusiastic about his company, his brand and his products, that he decided to lift that element of the job up to form the standard of all the company’s dealings with fruit. “Enthusiasm is now really at the core of our management philosophy. We want our people to really be enthusiastic about what they sell and buy and the people they work with, and also to have a good connective feeling with their customer. Those are really the conditions for being successful in the job, while enjoying what you do. Success and enjoyment usually really come together.” Only when we feel the connection with our customer and when we feel that they feel it – then we go forward.

The importance of making meaningful connections can’t be stressed enough according to Andreas. “When I say that we have to be convincing when price and quality are equal to the alternatives, this represents a standard of professionalism. You can be very convincing once, but when your product proves that you are not professional, it’s a wasted effort. We are highly professional and this is the basis on which our customers can trust us. Yet it is our professionalism that we want to bring across in an authentic way. We aim to gain the trust of our relations. They should know that when we deal with something, we really deal with it well. And at the same time, we really want to dive into the world of our business partners, learn their values and corporate culture.”

All this may sound like a lot to ask of a sales team, yet Schindler is convinced it will keep a positive flow in the company. “While we’re putting more focus on enthusiasm, we’re still valuing quantitative performance, yet it creates another dynamic. When we can keep our enthusiasm up high, we’re convinced that the team’s performance on the job will follow correspondingly.”

People are the most esteemed asset of the Pilz Schindler company, and the management is always on the lookout for talented produce enthusiasts. “We continually expand in different countries, so anyone feeling excited about our values and philosophy is welcome to connect with us,” Schindler says in closing.

For more information:
Andreas Schindler
Pilz Schindler GmbH
Tel: +49 (0)40 – 3095499-45
Mob: +49 (0)171 8583 211
www.don-limon.de or www.pilz-schindler.de

FreshPlaza.com

Don Limon marketing inspired by amazement and enthusiasm

“When all else like price and quality is equal, people will buy from the person they have the best feeling about. This requires from us to be truly enthusiastic and excited about our products. We create partnerships with customers, when our sales people convince our customer of the excellence of our product, by being really excited about their fruit and the people behind their products. 

There is so much complexity to the process behind – in either the production, the packing, the breeding, the logistics. It’s hard not to be amazed and have your curiosity triggered. There is so much story and beauty to the background and origin of the fruits, that it’s hard not to be exited. And there are so many intricate details to the properties of the fruits themselves, it’s impossible not to be passionate and enthusiastic about them!” Speaking is Andreas Schindler, manager of Pilz Schindler that handles the brand Don Limon. 


Through the years of selling and traveling, while working with fruit growers, Andreas has become so passionate and enthusiastic about his company, his brand and his products, that he decided to lift that element of the job up to form the standard of all the company’s dealings with fruit. “Enthusiasm is now really at the core of our management philosophy. We want our people to really be enthusiastic about what they sell and buy and the people they work with, and also to have a good connective feeling with their customer. Those are really the conditions for being successful in the job, while enjoying what you do. Success and enjoyment usually really come together.” Only when we feel the connection with our customer and when we feel that they feel it – then we go forward.

The importance of making meaningful connections can’t be stressed enough according to Andreas. “When I say that we have to be convincing when price and quality are equal to the alternatives, this represents a standard of professionalism. You can be very convincing once, but when your product proves that you are not professional, it’s a wasted effort. We are highly professional and this is the basis on which our customers can trust us. Yet it is our professionalism that we want to bring across in an authentic way. We aim to gain the trust of our relations. They should know that when we deal with something, we really deal with it well. And at the same time, we really want to dive into the world of our business partners, learn their values and corporate culture.”

All this may sound like a lot to ask of a sales team, yet Schindler is convinced it will keep a positive flow in the company. “While we’re putting more focus on enthusiasm, we’re still valuing quantitative performance, yet it creates another dynamic. When we can keep our enthusiasm up high, we’re convinced that the team’s performance on the job will follow correspondingly.”

People are the most esteemed asset of the Pilz Schindler company, and the management is always on the lookout for talented produce enthusiasts. “We continually expand in different countries, so anyone feeling excited about our values and philosophy is welcome to connect with us,” Schindler says in closing.

For more information:
Andreas Schindler
Pilz Schindler GmbH
Tel: +49 (0)40 – 3095499-45
Mob: +49 (0)171 8583 211
www.don-limon.de or www.pilz-schindler.de

FreshPlaza.com

McClean named marketing director at Ocean Mist

Diana McClean, who formerly was in marketing at Tanimura & Antle in Salinas, CA, has joined Ocean Mist Farms as director of marketing. She will be based in the company’s headquarters in Castroville, CA, and will report to Joe Feldman, vice president of sales and marketing.DianaMcCleanHSDiana McClean She replaces Kori Tuggle, who left Ocean Mist last month to join Church Bros. in Salinas.

McClean, who has more than 15 years experience in the produce industry, most recently was involved with developing and launching new products, consumer research, package development, managing vendor relationships and directing social media at T&A.

“Diana joins us with experience driving marketing strategy and execution,” Feldman said in a press release. “She has a sophisticated understanding of marketing disciplines and we are excited for her to join our organization.”

McClean earned a degree in business administration from California Poly-San Luis Obispo. She lives in Salinas with her husband and two children.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

McClean named marketing director at Ocean Mist

Diana McClean, who formerly was in marketing at Tanimura & Antle in Salinas, CA, has joined Ocean Mist Farms as director of marketing. She will be based in the company’s headquarters in Castroville, CA, and will report to Joe Feldman, vice president of sales and marketing.DianaMcCleanHSDiana McClean She replaces Kori Tuggle, who left Ocean Mist last month to join Church Bros. in Salinas.

McClean, who has more than 15 years experience in the produce industry, most recently was involved with developing and launching new products, consumer research, package development, managing vendor relationships and directing social media at T&A.

“Diana joins us with experience driving marketing strategy and execution,” Feldman said in a press release. “She has a sophisticated understanding of marketing disciplines and we are excited for her to join our organization.”

McClean earned a degree in business administration from California Poly-San Luis Obispo. She lives in Salinas with her husband and two children.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

McClean named marketing director at Ocean Mist

Diana McClean, who formerly was in marketing at Tanimura & Antle in Salinas, CA, has joined Ocean Mist Farms as director of marketing. She will be based in the company’s headquarters in Castroville, CA, and will report to Joe Feldman, vice president of sales and marketing.DianaMcCleanHSDiana McClean She replaces Kori Tuggle, who left Ocean Mist last month to join Church Bros. in Salinas.

McClean, who has more than 15 years experience in the produce industry, most recently was involved with developing and launching new products, consumer research, package development, managing vendor relationships and directing social media at T&A.

“Diana joins us with experience driving marketing strategy and execution,” Feldman said in a press release. “She has a sophisticated understanding of marketing disciplines and we are excited for her to join our organization.”

McClean earned a degree in business administration from California Poly-San Luis Obispo. She lives in Salinas with her husband and two children.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

McClean named marketing director at Ocean Mist

Diana McClean, who formerly was in marketing at Tanimura & Antle in Salinas, CA, has joined Ocean Mist Farms as director of marketing. She will be based in the company’s headquarters in Castroville, CA, and will report to Joe Feldman, vice president of sales and marketing.DianaMcCleanHSDiana McClean She replaces Kori Tuggle, who left Ocean Mist last month to join Church Bros. in Salinas.

McClean, who has more than 15 years experience in the produce industry, most recently was involved with developing and launching new products, consumer research, package development, managing vendor relationships and directing social media at T&A.

“Diana joins us with experience driving marketing strategy and execution,” Feldman said in a press release. “She has a sophisticated understanding of marketing disciplines and we are excited for her to join our organization.”

McClean earned a degree in business administration from California Poly-San Luis Obispo. She lives in Salinas with her husband and two children.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

McClean named marketing director at Ocean Mist

Diana McClean, who formerly was in marketing at Tanimura & Antle in Salinas, CA, has joined Ocean Mist Farms as director of marketing. She will be based in the company’s headquarters in Castroville, CA, and will report to Joe Feldman, vice president of sales and marketing.DianaMcCleanHSDiana McClean She replaces Kori Tuggle, who left Ocean Mist last month to join Church Bros. in Salinas.

McClean, who has more than 15 years experience in the produce industry, most recently was involved with developing and launching new products, consumer research, package development, managing vendor relationships and directing social media at T&A.

“Diana joins us with experience driving marketing strategy and execution,” Feldman said in a press release. “She has a sophisticated understanding of marketing disciplines and we are excited for her to join our organization.”

McClean earned a degree in business administration from California Poly-San Luis Obispo. She lives in Salinas with her husband and two children.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

PBH launches new marketing contest for university students

As seen in supermarkets, hospitals and schools across the nation, the Fruits & Veggies-More Matters brand logo helps Americans make healthy choices in every form — fresh, frozen, canned, dried and 100 percent juice.

In support of Produce for Better Health Foundation’s mission of motivating Americans to eat more fruit and vegetables to improve public health, PBH announced its sponsorship of a new program, the Formula 5 Marketing Competition.

The competition will offer marketing majors at accredited colleges and universities within the United States the opportunity to influence fruit and vegetable marketing, sales and consumption within America._

To participate in the competition, small groups of junior and senior marketing students will create a complete marketing proposal and plan, including indicators of success and financials. Three to five proposals will be selected and team representatives associated with each proposal will be invited to attend PBH’s 2015 annual conference, where they will present the marketing proposal and plan to all conference attendees during the general session. The attendees will then be afforded two full days to interact and talk with the team representatives.

“I, along with our Executive and Marketing Committees, am very excited to announce this new marketing competition to the industry,” Elizabeth Pivonka, president and chief executive officer of PBH, said in a press release. “It is unique in that we are only inviting marketing majors to participate. We believe this uniqueness will prove beneficial when it comes to the proposals because the students themselves are not only current or potential consumers [of fruit and vegetables], they likely haven’t been significantly influenced by past and current marketing strategies to increase fruit and vegetable sales and consumption, and are learning traditional, non-traditional, and digital marketing techniques.”

The marketing competition is not only another new way PBH is delivering value to donors, supporters and the fruit and vegetable industry, but also an avenue for industry companies to tap into new ideas from millennial marketers, as well as the opportunity to identify talent through internships and build relationships with top marketing colleges across the country.

PBH’s 2015 annual conference, The Consumer Connection, will be held March 16-18 at the Hotel Valley Ho in Scottsdale, AZ. The early-bird registration is available through Dec. 31.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

PBH launches new marketing contest for university students

As seen in supermarkets, hospitals and schools across the nation, the Fruits & Veggies-More Matters brand logo helps Americans make healthy choices in every form — fresh, frozen, canned, dried and 100 percent juice.

In support of Produce for Better Health Foundation’s mission of motivating Americans to eat more fruit and vegetables to improve public health, PBH announced its sponsorship of a new program, the Formula 5 Marketing Competition.

The competition will offer marketing majors at accredited colleges and universities within the United States the opportunity to influence fruit and vegetable marketing, sales and consumption within America._

To participate in the competition, small groups of junior and senior marketing students will create a complete marketing proposal and plan, including indicators of success and financials. Three to five proposals will be selected and team representatives associated with each proposal will be invited to attend PBH’s 2015 annual conference, where they will present the marketing proposal and plan to all conference attendees during the general session. The attendees will then be afforded two full days to interact and talk with the team representatives.

“I, along with our Executive and Marketing Committees, am very excited to announce this new marketing competition to the industry,” Elizabeth Pivonka, president and chief executive officer of PBH, said in a press release. “It is unique in that we are only inviting marketing majors to participate. We believe this uniqueness will prove beneficial when it comes to the proposals because the students themselves are not only current or potential consumers [of fruit and vegetables], they likely haven’t been significantly influenced by past and current marketing strategies to increase fruit and vegetable sales and consumption, and are learning traditional, non-traditional, and digital marketing techniques.”

The marketing competition is not only another new way PBH is delivering value to donors, supporters and the fruit and vegetable industry, but also an avenue for industry companies to tap into new ideas from millennial marketers, as well as the opportunity to identify talent through internships and build relationships with top marketing colleges across the country.

PBH’s 2015 annual conference, The Consumer Connection, will be held March 16-18 at the Hotel Valley Ho in Scottsdale, AZ. The early-bird registration is available through Dec. 31.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Mushroom Council’s Preis promoted to marketing manager

The Mushroom Council has promoted Kathleen Preis to the role of marketing manager. In this new position, she will be taking on additional management responsibilities for key Mushroom Council program areas, while continuing to lead the school meals marketing initiative.

“In her two years with the council, Katie has proven herself as a quick learner, adding tremendous value and a spark of enthusiasm to our mushroom marketing team,” Bart Minor, president and chief executive officer of the Mushroom Council, said in a press release.Preis-KatieKathleen Preis “She has taken our initiative to introduce blended meat and mushroom products into the school lunch program from a simple concept to widespread adoption by school foodservice.”

Preis is a graduate of the department of food marketing in the Haub School of Business at St. Joseph’s University in Philadelphia, and she recently completed the PMA Foundation’s Emerging Leaders Program.

“Katie has the ability to juggle many tasks, and we know she will continue to add value to the council’s marketing programs by building demand for fresh mushroom consumption,” Tony D’Amico, Mushroom Council chairman, said in the release.

Mushroom blendability, the culinary technique of blending fresh, chopped mushrooms with ground meat entrees, is now the primary focus of the council’s marketing efforts. Validated by the success in school meals, mushroom blendability opens up an entire new market for the industry by expanding the consumer experience opportunity of fresh mushrooms past the fresh produce section and into the deli, meat case and more.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Mushroom Council announces new direction for 2015 marketing plan

Mushroom Council board members met in Kennett Square, PA, to finalize a new marketing plan to focus on the enormous market potential of mushroom blendability, which will be the primary focus of the its marketing efforts. The new targeted approach will develop mushroom blendability pilots, promotions and events in retail and foodservice. This is a shift away from the nutrition communication and influencer platform previously performed by the council to a focused market activation strategy.

“The board feels very optimistic about the new direction and plan we have developed over the past several months for 2015,” Council Chairman Anthony D’Amico, president of To-Jo Mushrooms, said in a press release. “We believe 2015 will go down in history as a pivotal year for the Mushroom Council and the evolution of mushroom blendability. The industry believes strongly in the potential of the mushroom blend. We are willing to position our marketing strategy to fully support this growth.”

Mushroom blendability, the culinary technique of blending fresh, chopped mushrooms with ground meat entrees, has taken off largely in the non-commercial foodservice segment, including school nutrition, university dining, health care and corporate dining. Several commercial foodservice outlets — such as Seasons 52, Macaroni Grill and Cheesecake Factory — have also started featuring the mushroom blend on their menus. The natural progression of the blend will be deeper infiltration into foodservice and introduction to retail.

The council will develop mushroom blend pilots and promotions with retailers across the United States. Mushroom blendability opens up an entire new market for the industry by expanding the consumer experience opportunity of fresh mushrooms past the fresh produce section and into the deli, meat case and more.

“The mushroom blend is the solution to the changing consumer landscape, focusing on the transitional meat consumer which makes up one-third of the U.S. population,” Bart Minor, council president, said in the release. “The council’s new focus on the blend will allow the program to fully develop the existing tremendous blend momentum.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Mushroom Council announces new direction for 2015 marketing plan

Mushroom Council board members met in Kennett Square, PA, to finalize a new marketing plan to focus on the enormous market potential of mushroom blendability, which will be the primary focus of the its marketing efforts. The new targeted approach will develop mushroom blendability pilots, promotions and events in retail and foodservice. This is a shift away from the nutrition communication and influencer platform previously performed by the council to a focused market activation strategy.

“The board feels very optimistic about the new direction and plan we have developed over the past several months for 2015,” Council Chairman Anthony D’Amico, president of To-Jo Mushrooms, said in a press release. “We believe 2015 will go down in history as a pivotal year for the Mushroom Council and the evolution of mushroom blendability. The industry believes strongly in the potential of the mushroom blend. We are willing to position our marketing strategy to fully support this growth.”

Mushroom blendability, the culinary technique of blending fresh, chopped mushrooms with ground meat entrees, has taken off largely in the non-commercial foodservice segment, including school nutrition, university dining, health care and corporate dining. Several commercial foodservice outlets — such as Seasons 52, Macaroni Grill and Cheesecake Factory — have also started featuring the mushroom blend on their menus. The natural progression of the blend will be deeper infiltration into foodservice and introduction to retail.

The council will develop mushroom blend pilots and promotions with retailers across the United States. Mushroom blendability opens up an entire new market for the industry by expanding the consumer experience opportunity of fresh mushrooms past the fresh produce section and into the deli, meat case and more.

“The mushroom blend is the solution to the changing consumer landscape, focusing on the transitional meat consumer which makes up one-third of the U.S. population,” Bart Minor, council president, said in the release. “The council’s new focus on the blend will allow the program to fully develop the existing tremendous blend momentum.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Chris Veillon to head marketing at Nature Fresh Farms

Nature Fresh Farms, a greenhouse vegetable grower located in Leamington, ON, announced that Chris Veillon will lead the company’s brand marketing efforts. With more than 17 years of senior marketing communications experience across a variety of industries, Veillon is a seasoned marketer with a proven track record of success.CHRIS VEILLON-Photo

“We are excited to add an experienced marketing professional like Chris to our expanding team at Nature Fresh Farms,” Peter Quiring, president of Nature Fresh Farms, said in a press release. “We have seen our business evolve considerably over the last few years, and in doing so we are putting more effort in to connecting with consumers via strategic marketing efforts.”

Long known as one of the leading greenhouse Bell pepper growers in North America, Nature Fresh also grows and markets an array of tomatoes, cucumbers, hot peppers and seasonal lettuce.

“I am very excited to be joining the Nature Fresh team and look forward to helping grow the company,” Veillon added in the press release.

Veillon will be based at the company’s headquarters office in Leamington.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Delta Packing to handle sales and marketing for Discovery Garden’s potato line

Delta Packing, a grower-packer-shipper of fresh cherries and wine grapes, is now the exclusive sales and marketing agent for Discovery Garden’s line of potatoes.

According to Delta Packing, this partnership, which went into effect Oct. 1, allows it to grow in providing a broader range of commodities offered to their customers, as well as diversification for Delta Packing.

“We are incredibly excited for the opportunity to be joining with Discovery Garden’s, who have established an outstanding reputation for quality and service,” Paul Poutre, general manager of Lodi, CA-based Delta Packing, said in a press release. “They approached us with this opportunity, and after looking into it, it just seemed to fit well with the timing of our other commodities and our growth plan as a company.”

“With Delta Packing, we will continue to grow our sales and also make plans for new pack types of smaller sizes and organics,” Rob Campbell, president of Oakdale, CA-based Discovery Garden’s, added in the press release. “Our branded potatoes have been embraced by consumers for many years; now Delta Packing will provide a fresh and experienced sales force to gain more retailers and more shelf space.”

Discovery Garden’s LLC is a wholly owned subsidiary of Cal-Ore Seed Inc., and was established in 2003 for exclusive marketing of the proprietary branded potatoes. The registered trademarked potatoes include Sierra Gold, Autumn Gold, Sierra Rose and Sierra Gems.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Delta Packing to handle sales and marketing for Discovery Garden’s potato line

Delta Packing, a grower-packer-shipper of fresh cherries and wine grapes, is now the exclusive sales and marketing agent for Discovery Garden’s line of potatoes.

According to Delta Packing, this partnership, which went into effect Oct. 1, allows it to grow in providing a broader range of commodities offered to their customers, as well as diversification for Delta Packing.

“We are incredibly excited for the opportunity to be joining with Discovery Garden’s, who have established an outstanding reputation for quality and service,” Paul Poutre, general manager of Lodi, CA-based Delta Packing, said in a press release. “They approached us with this opportunity, and after looking into it, it just seemed to fit well with the timing of our other commodities and our growth plan as a company.”

“With Delta Packing, we will continue to grow our sales and also make plans for new pack types of smaller sizes and organics,” Rob Campbell, president of Oakdale, CA-based Discovery Garden’s, added in the press release. “Our branded potatoes have been embraced by consumers for many years; now Delta Packing will provide a fresh and experienced sales force to gain more retailers and more shelf space.”

Discovery Garden’s LLC is a wholly owned subsidiary of Cal-Ore Seed Inc., and was established in 2003 for exclusive marketing of the proprietary branded potatoes. The registered trademarked potatoes include Sierra Gold, Autumn Gold, Sierra Rose and Sierra Gems.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.