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Group changes name to National Co+op Grocers

The National Cooperative Grocers Association said Tuesday it is changing its name to National Co+op Grocers to better represent its role as a business-services cooperative.

The group, founded in 1999 and based in Iowa City, Iowa, said it has 143 members and associate co-ops operating more than 190 units in 38 states with combined annual sales exceeding $ 1.7 billion.

“NCG is not a typical trade association, which often focuses on public relations, marketing and network services for its members,” said CEO Robynn Shrader. “We do provide these services, but we also negotiate purchasing contracts, execute national promotional strategies and offer a wide range of development services.


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“Although the name, look and feel is new, our commitment to being a dynamic and transparent organization with clear and meaningful ways for our co-ops to participate remains the same. Our role is really more that of a virtual grocery chain.

“Whether advocating for food policies in Washington D.C. or helping the banking community understand the cooperative business model, identifying as National Co+op Grocers helps us better reflect our relationship to our coops and our shared purpose.”

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National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

National Mango Board gears up for its new era in 2015

As the year comes to an end, the National Mango Board is getting ready for its new era of development and transitions with Executive Director William Watson handing over the reins to Manuel Michel, the new executive director. The NMB is also armed with a new director of marketing, a new strategic plan, a new vision and new projects.mango

Michel has been on board since September 2014 working alongside Watson as he integrated himself into his new role. Today, the NMB has fully transitioned to its new executive director just in time for the holiday season and the beginning of 2015.

“Knowing Manuel will be at the helm for the NMB’s next chapter is reassuring,” Watson said in a press release. “Thank you for the opportunity and your support. I will miss everyone.”

The NMB also appointed Rachel Muñoz as its new director of marketing. She is currently overseeing marketing and public relations for consumer, nutrition, retail and foodservice programs, as well as managing trade shows and website communications.

“William created the NMB and brought together an industry with a unified vision for increasing mango consumption in the U.S.,” Muñoz said in the release. “He has set a solid foundation for Manuel to build on and I look forward to being a part of these plans to grow the success of the NMB.”

A new strategic plan has been set for 2015-17 that will provide the backbone of the NMB programs: marketing, research and industry relations. The 2015 marketing program will include ongoing consumer marketing strategies such as sponsoring of the U.S. National Women’s Soccer League. Ongoing marketing efforts will also include nutrition PR and marketing, retail marketing and promotions, and foodservice PR and marketing.

Research program efforts will focus on mango nutrition and health, as well as an increased focus on mango quality and postharvest practices research.

The Industry Relations program will work toward enhancing industry communication and preparedness to create a unified mango industry. This program will also focus on the Continuance Referendum — to be be held April 6-17, 2015 — where mango industry members will have the chance to vote on the NMB’s continuation.

These programs will work together to accomplish the NMB’s mission, which is to increase consumption of fresh mangos in the U.S. through innovative research and promotional activities, while fostering a thriving industry.

The NMB has also updated its vision statement: To bring the world’s love of mangos to the U.S. Lastly, the NMB website, www.mango.org, redesign will be launching in 2015. The new intuitive design will allow consumers and industry members to navigate the site easier and will be fully responsive with mobile phones and tablets.

“It has been an honor to work with William and to have him as a mentor for the last four months,” Michel said. “He has been a great leader for the mango industry and has paved the road for years ahead. 2015 and the next two years that follow will be very significant to the NMB and the mango industry as we continue to expand our programs and implement new initiatives.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods launches first-ever national brand campaign

Whole Foods Market has launched its first national brand campaign to highlight its quality standards, healthy offerings and key milestones as a pioneer in the natural and organic food industry. By communicating the company’s deeper purpose and its history of celebrating food and the people who produce it, the multichannel advertising initiative is intended to demonstrate the values of “America’s Healthiest Grocery Store,” according to the company.wfm-1

At the helm of the new campaign is seasoned marketing leader Jeannine D’Addario, Whole Foods Market’s new global vice president of communications. She joined Whole Foods Market in August from Stanford Children’s Health, where she served as vice president and chief marketing officer. D’Addario also previously served as vice president of marketing for infant, toddler and preschool brands at the Walt Disney Co.

“Whole Foods Market has been subtly telling our story for decades, and now is the time to overtly communicate what we’ve spent more than 35 years creating as change agents in the food world,” D’Addario said in a press release. “We are excited to share our stories, and to have deeper conversations with our customers so they can make meaningful choices about what they decide to buy and support.”

“We founded Whole Foods Market as a group of young people who had a deep sense of purpose and a mission to make a difference,” John Mackey, co-chief executive officer and co-founder, said in the release. “It came from a very visceral desire to offer natural, organic and healthy, fresh food with a clear set of standards. We had no idea then the difference it could make. Now, 35 years later we are ‘Americas Healthiest Grocery Store’ and we’re excited to demonstrate that with this first-ever national ad campaign and with the work we do in our local and global communities.”

Using the theme “Values Matter” primarily in television, print and digital advertisements, Whole Foods Market will explain the origin and impact of its products and the standards behind them.

The company’s new “Responsibly Grown” produce ratings program is a topic of an authentic, documentary-style TV spot that will feature supplier partners, including farmers, along with Whole Foods Market customers and team members.

Whole Foods Market has been recognized by many organizations over the years for its work in creating industry-leading standards. For example, the company was among the first certified organic national grocers in the United States and was the only retailer named “America’s Healthiest Grocery Store” by Health magazine.

“Not everyone knows what makes Whole Foods Market different from other grocers, or the fact that no other retailer has standards as demanding or as transparent as ours,” D’Addario said. “This campaign will distinguish what makes our brand special, our food different and our quality superior. It’s our opportunity to reaffirm our unwavering commitments to our core values, which are at the heart of our brand.”

To complement the campaign launch, Whole Foods Market created wfm.com/valuesmatter to present visitors with more transparency and information through videos, supplier partner stories, product profiles and team member testimonials.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods launches first-ever national brand campaign

Whole Foods Market has launched its first national brand campaign to highlight its quality standards, healthy offerings and key milestones as a pioneer in the natural and organic food industry. By communicating the company’s deeper purpose and its history of celebrating food and the people who produce it, the multichannel advertising initiative is intended to demonstrate the values of “America’s Healthiest Grocery Store,” according to the company.wfm-1

At the helm of the new campaign is seasoned marketing leader Jeannine D’Addario, Whole Foods Market’s new global vice president of communications. She joined Whole Foods Market in August from Stanford Children’s Health, where she served as vice president and chief marketing officer. D’Addario also previously served as vice president of marketing for infant, toddler and preschool brands at the Walt Disney Co.

“Whole Foods Market has been subtly telling our story for decades, and now is the time to overtly communicate what we’ve spent more than 35 years creating as change agents in the food world,” D’Addario said in a press release. “We are excited to share our stories, and to have deeper conversations with our customers so they can make meaningful choices about what they decide to buy and support.”

“We founded Whole Foods Market as a group of young people who had a deep sense of purpose and a mission to make a difference,” John Mackey, co-chief executive officer and co-founder, said in the release. “It came from a very visceral desire to offer natural, organic and healthy, fresh food with a clear set of standards. We had no idea then the difference it could make. Now, 35 years later we are ‘Americas Healthiest Grocery Store’ and we’re excited to demonstrate that with this first-ever national ad campaign and with the work we do in our local and global communities.”

Using the theme “Values Matter” primarily in television, print and digital advertisements, Whole Foods Market will explain the origin and impact of its products and the standards behind them.

The company’s new “Responsibly Grown” produce ratings program is a topic of an authentic, documentary-style TV spot that will feature supplier partners, including farmers, along with Whole Foods Market customers and team members.

Whole Foods Market has been recognized by many organizations over the years for its work in creating industry-leading standards. For example, the company was among the first certified organic national grocers in the United States and was the only retailer named “America’s Healthiest Grocery Store” by Health magazine.

“Not everyone knows what makes Whole Foods Market different from other grocers, or the fact that no other retailer has standards as demanding or as transparent as ours,” D’Addario said. “This campaign will distinguish what makes our brand special, our food different and our quality superior. It’s our opportunity to reaffirm our unwavering commitments to our core values, which are at the heart of our brand.”

To complement the campaign launch, Whole Foods Market created wfm.com/valuesmatter to present visitors with more transparency and information through videos, supplier partner stories, product profiles and team member testimonials.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods launches national ad campaign

Calling itself “America’s Healthiest Grocery Store,” Whole Foods Market on Monday launched its first-ever national advertising campaign.

The campaign, using the theme “Values Matter” comes as Whole Foods seeks to distinguish its offering amid competitors who’ve moved into its natural and organic food domain with a stronger emphasis on price. The Whole Foods campaign touts its buying standards, the origins of its products and the company’s pioneering role in the natural and organic food industry.

“Not everyone knows what makes Whole Foods Market different from other grocers, or the fact that no other retailer has standards as demanding or as transparent as ours,” Jeannine D’Addario, Whole Foods Market’s new global VP of communications, said in a statement. “This campaign will distinguish what makes our brand special, our food different and our quality superior. It’s our opportunity to reaffirm our unwavering commitments to our core values, which are at the heart of our brand.” D’Addario joined Whole Foods Market in August from Stanford Children’s Health, where she served as VP and chief marketing officer. D’Addario previously served as VP of marketing for infant, toddler and preschool brands at the Walt Disney Company. 

The company partnered with New York-based Partners & Spade to develop the creative approach. Headlines such as “The Highest Standards Weren’t Available, So We Created Them,” tout Whole Foods Market’s milestones in developing its signature standards and ratings programs. Sustainable seafood standards, animal welfare ratings, and its new “Responsibly Grown” produce ratings program are the topics of authentic, documentary-style TV spots that were directed by notable commercial filmmaker Gerard de Thame and feature supplier partners — including farmers, ranchers and fishermen — along with Whole Foods Market customers and team members.

“We believe Whole Foods Market has raised the level of food consciousness more than any other retailer, and it is certainly one of the most genuine, transparent companies out there,” Anthony Sperduti, co-founder and creative director at Partners & Spade, said. “Helping craft Whole Foods Market’s first national conversation about its philosophy and vision has been some of our team’s most meaningful work because it’s bigger than just commerce: it’s a wake-up call for how to treat ourselves, each other and the planet.”

Austin-based GSD&M was selected as the partner to handle media strategy and placement, which includes spots during prime time television shows including “Modern Family,” “Scandal” and “The Voice,” and on late night favorites such as “The Tonight Show Starring Jimmy Fallon,” “Jimmy Kimmel Live,” and “Saturday Night Live.” Ads will also appear in business, food, health, and lifestyle outlets, both print and digital.

To complement the campaign launch, Whole Foods Market created a new website to present visitors with more transparency and information through videos, supplier partner stories, product profiles and team member testimonials. The company invites consumers to visit the new site and take a brief survey called “What Do You Value?” to share what matters most to them.

Supermarket News

National Mango Board encourages ‘Ripe and Ready to Eat’ mango program

The National Mango Board is moving forward with its Ripe and Ready to Eat mango program — a program aimed to provide U.S. consumers with a quality fruit that is ripe and ready to eat by the time of purchase. The NMB has done extensive research that shows that ripe fruit has higher acceptance rates within consumers.

The RRTEMP gives mangos a marketing advantage, eliminating the obstacle of consumers purchasing fruit short of its desired ripeness level, thus providing high-quality fruit. To identify a high-quality eating mango, the NMB has developed minimum maturity indices, proper fruit ripening protocols and fruit sensory descriptions to attract and satisfy consumers. Proper mango temperature management is one of the most important elements in order to have a quality ripe fruit that is ready for consumers to enjoy.

“Appropriate temperature management is an important component to improve consumers’ mango eating experience and knowing the opportunities of improvement is beneficial to the industry. Consumers continue to tell us they do not know when a mango is ripe,” said NMB Executive Director William Watson. “Our mango ripening program is designed to provide tools for the industry to consider if they want to develop their own ripening system. We have seen considerable growth of many other commodities that have been packed and shipped through a ripening program. There is still much more research to do but feel we are on the right path.”

After extensive research, the NMB in conjunction with the University of California Davis (Department of Plant Science), the University of Florida (IFAS Center for Food and Distribution and Retailing), Universidad del Valle in Guatemala and INIFAP in Mexico, developed a Mango Handling and Ripening Protocol. The Mango Handling and Ripening Protocol is designed to help improve mango handling practices in the United States, leading to better quality mangos, greater consumer acceptance and higher mango sales. Topics covered in the protocol include: Mango Maturity and Ripeness, Mango Temperature Management, Mango Storage and Transportation, and Mango Handling and Merchandising at the Store.

The NMB hosted a Mango Ripening Webinar on August 20, that expanded in detail each of the topics covered on the Mango Handling and Ripening Protocol. Speakers included Dennis Kihlstadius from Produce Technical Services and Wendy McManus, retail program manager at the NMB. During the webinar, the experts provided best practices and recommendations for stores and distribution centers that included improving temperature management at all distribution levels during transportation and storage, as well as mango displays at store level.

For more information on mango handling best practices, visit mango.org/retail/best-practices.

For a copy of the mango Handling and Ripening Protocol, visit mango.org/industry/production-and-post-harvest-practices.

The Mango Ripening Webinar is also available to view at mango.org/retail/best-practices.

                               

 

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

SuperValu’s inaugural national sales expo

SuperValu Inc., one of the nation’s leading grocery distributors, will welcome more than 3,900 grocery industry professionals to St. Paul, MN, this week for the company’s first-ever national sales expo, a three-day trade event. The expo will feature more than 20 educational sessions and over 330 expo booths, providing independent grocery retailers from over 1,250 stores the opportunity to gain valuable insights, innovative merchandising ideas and best-in-class grocery retail solutions from industry experts.

The expo, themed Sales 4 All Seasons, began Aug. 12 and runs through Aug. 14. The event will be held at the RiverCentre convention center in downtown St. Paul.

“We are thrilled to invite many of the grocery retail industry’s finest to our inaugural national sales expo,” Janel Haugarth, SuperValu’s executive vice president and president of independent business and supply chain services, said in a press release. “The Sales 4 All Seasons event was created specifically for our independent grocery retailers. Along with unprecedented opportunities to network and share best practices with their peers, the expo will offer our retailers a one-stop resource to drive sales, build loyalty and grow their businesses.”

Sales 4 All Seasons will be the company’s largest, most comprehensive selling expo to date and will feature 330-plus vendor booths staffed by category experts on everything from fresh produce, meat and seafood to center store, frozen, bakery and deli. Seasonal merchandise offerings, consumer packaged goods suppliers and service providers from across the country will offer diverse solutions for SuperValu’s expansive independent retailer base. Expo guests will also have exclusive access to new products and SuperValu’s innovative private brand lines, as well as limited-time promotional buying opportunities.

In addition to a chance to join their peers to discuss the state of grocery retail and what lies ahead for the industry, expo visitors had the opportunity to attend some of the more than 20 educational sessions during the Sales 4 All Seasons “Education Day” on Aug. 12. Sessions explored a range of diverse, on-trend topics — such as how to drive sales through gluten-free products and smarter snacking options, and the effects of new technologies on the retail industry.

Headlining the expo’s Education Day was keynote speaker and best-selling author Jason Dorsey. Known as The Gen Y Guy, Dorsey wrote his first best-selling book at 18 and has been featured on a variety of shows, including “60 Minutes,” “20/20,” “The Today Show,” “The View” and “The Early Show.” Dorsey will deliver unique insights and research on millennial shoppers, an increasingly important and unique demographic in grocery retailing.

Adding to the Sales 4 All Seasons experience, SuperValu has also launched a mobile app to assist attendees as they navigate the convention hall. The SuperValu Expo app, which is available for all iOS and Android-compatible devices, will provide an easy-to-use event map, a schedule of educational sessions and activities, articles related to topics discussed throughout the event and more.

Additionally, SuperValu will announce the winners of its 2014 Master Marketer Competition on Aug. 13 at 7 p.m. The competition recognizes and celebrates the top marketing campaigns led by the company’s independent retailers across the country.

“The Sales 4 All Season expo is not only an excellent opportunity to come together and  share the latest innovations in grocery retailing, it is also a chance to acknowledge and commend the industry’s best work from the past year,” said Haugarth. “The Master Marketer Competition is a way to acknowledge the exemplary work of our independent retailers, who go above and beyond each day to grow their business.”

A full agenda and details for SuperValu’s Sales 4 All Season expo can be found by visiting www.Sales4AllSeasons.com.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Baltimore leads national movement to encourage healthier eating for children

A couple of Baltimore-area businesses are taking the lead in a national movement, ‘eat brighter!’ to inspire young children and their families to eat healthier.

With the help of friends from Sesame Street, Savage, MD-based fresh produce supplier East Coast Fresh and grocery retailer Mars Supermarkets are putting emphasis — and marketing — in the produce department where Big Bird, Cookie Monster, Elmo and several other furry faces will adorn packages of fresh fruits and vegetables.

Mars is the first retailer to partner with a supplier like East Coast Fresh to offer the ‘eat brighter!’ product in stores.

The ‘eat brighter!’ movement offers royalty-free access to Sesame Street characters and was forged by the Produce Marketing Association, Sesame Workshop and the Partnership for a Healthier America. The initiative is supported by grocery retailers and fresh produce companies across the United States and Canada.

In September, Mars will host an event to kick off the Sesame Street produce promotions in its Wise Avenue store. It will feature activities for children and their families, including a fresh produce scavenger hunt and sampling.

For more information about the event or the ‘eat brighter!’ movement, visit http://www.pma.com/eatbrighter or contact Ashley Boucher at aboucher@pma.com or 302/738-7100, ext. 3092.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Taylor Fresh and Green Giant Fresh launch national promotion

Taylor Farms Retail and Green Giant are shining a spotlight on value-added fresh-cut vegetables this summer. The national promotion features 55-cent instant redeemable coupons for select Green Giant Fresh cut vegetables and QR codes to enter into an exciting summer sweepstakes.

Customers will find displays in seven grocery chains nationwide featuring a QR code for customers to access the sweepstakes via mobile device. Social media posts will encourage vegetable lovers to enter the sweepstakes online from their desktop computer. An e-mail blast directed at Box Top Moms is also inspiring families to support their local schools by purchasing products featuring Box Tops for Education coupons and entering the sweepstakes.

The Green Giant Fresh National Sweepstakes grand prize winner will receive a $ 250 gift card to their local grocery store. One first prize winner will receive a Weber Grill Q1000. The sweepstakes kicked off July 17 and runs through Aug. 16. Winners will be contacted by Aug. 25.

“Green Giant Fresh is dedicated to providing healthy, quality products to customers each and every day at an exceptional value,” Jennifer Fancher, director of marketing for Green Giant Fresh, said in a press release. “With the launch of our coast-to-coast sweepstakes with Taylor Farms, we are giving American families a fun way to connect to our fresh products. By combining the opportunity to win prizes along with building awareness around the Box Tops for Education program, we are encouraging healthy summer eating habits as well as creating a way for moms with school-aged children to capitalize on a product with Box Tops for Education being included in the offer.”

The six popular fresh cut vegetables that will feature a $ 0.55 Instant Redeemable Coupon are 12-ounce Broccoli Florets; 12-ounce Broccoli & Cauliflower Medley; 12-ounce Vegetable Medley; 12-ounce Stir Fry Blend; 12-ounce Broccoli Slaw; and eight-ounce Sugar Snap Peas – Box Tops for Education item.

The Instant Redeemable Coupons will be featured on products through Aug. 1.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Drought, poor wheat harvest in Kansas has effects on national economy, says climatologist

The Kansas wheat harvest may be one of the worst on record — and the loss doesn’t just hurt Kansas, according to a Kansas State University expert.

“The rains came too late to benefit the wheat production, so we may have our lowest wheat harvest on record,” said Mary Knapp, service climatologist in the university’s agronomy department.

That isn’t just disappointing for Kansas farmers, but could affect other food availability and the overall economy. Drought conditions lead to poor pasture conditions and hay production, which then impacts the number of cattle ranchers can graze, Knapp said.

“Then it starts trickling into the community because if you have wheat farmers with very low production, they most likely also received very low income,” Knapp said. “That farmer is not going to invest in machine upgrades or make as many purchases in the community. That will cause the economy to drag, which may result in a ripple effect that can be far reaching.”

Knapp says it takes about as long to recover from a drought as it did to reach drought status, so if it has been three years in the making, it will take three years or more to recover from the drought effects. And even getting more rain may not improve drought status.

“You can have a drought punctuated by a flood and still be in a drought,” Knapp said. “If the rain comes too quickly, it doesn’t have a beneficial component.”

Story Source:

The above story is based on materials provided by Kansas State University. The original article was written by Lindsey Elliott. Note: Materials may be edited for content and length.

Agriculture and Food News — ScienceDaily