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Exporter expects Pakistani mango volumes to double this season

Exporter expects Pakistani mango volumes to double this season

Imtiaz Enterprises expects that their mango export volume will be double this season as they receive astonishing response from buyers due to the recent ban on Indian mangoes. Many see this as a good opportunity for Pakistan to export more volume of mangoes to the European Union.

The company plans to organize Pakistan mango Festivals this year in new destinations such as Romania, Mauritius and New Zealand.

Considering the EU’s introduction of stricter import regulations, serious monitoring measures are being taken by the Pakistani Government and its allied departments, to strictly comply with EU protocols in order to grip EU market in a better way.
Pakistan Government has self-imposed tough export protocols to ensure that only the highest quality fruit is delivered to the international markets.

Hot Water Treated mangoes will be exported from Pakistan this season and the Government has started registering certified farms and pack houses.
At present there are over 80 Export Pack houses with the latest certification of BRC, HACCP, ISO2200, IFS and more than 30 Global Gap Certified mango orchards where government has targeted to enrolled minimum 100 orchards this year and multiply the figure by next year.

Pakistan Quarantine Department of Plant Protection (DPP) and All Pakistan Fruit and Vegetable Exporter, Importer and Merchant Association (PFVA) are taking measures at full throttle. They have organized series of seminars and awareness programs countrywide to ensure the food safety standards and its compliance.
Trade Development Authority of Pakistan and Horticulture Boards are also in close coordination to do all possible efforts in order to increase Pakistani mangoes share in the world market.
For more information:
Imtiaz Hussain
Imtiaz Enterprises
Tel: +92-21-36870453
Fax: +92-21-36870454
Email: [email protected]

Publication date: 5/8/2014

Working together with Pakistani distributors to adapt new export methods

Working together with Pakistani distributors to adapt new export methods

Since the Netherlands began investing in Pakistan back in 2011, Mr. Azizur Rahman Shaik, Country Head of NED PAK operations in Pakistan, has been frustrated with the slow pace of Pakistani exporters in adapting new export methods, despite all of the new technologies made available to them from all corners of the world by one platform in Pakistan. This is a critical year from the sales point of view for Azizur Rahman Shaik, as Ned-Pak is aggressively building capacity to serve interested and serious exporters.

The introduction of new products for better packaging & logistics has been the core focus of Ned Pak. Two new products have been introduced in 2014: Air Bags to protect pallets during the transportation by sea, along with the introduction of mango cartons packed for air shipments with new technology designed to prevent tampering at airports & supermarkets. This new technology will also be utilized in Australia where they need put mesh over cartons from Pakistan for Fruit Fly protection. This technology will make the goods safer and present a better image for Pakistani Mangoes. Ned-Pak has been persistent in educating the exporters to use trays as a substitute for boxes. Currently, the goods must be packed at the farms supporting retailers requirements as per international standards and Pakistani exporters must follow suit.

For more information:
Azizur Rahman Shaik
Ned-Pak Technical Packaging & Instruments
Tel: +(92) 021-3455-5574
Email: [email protected]

Publication date: 4/23/2014

Delays in India creates opportunities for Pakistani onion exporters

Delays in India creates opportunities for Pakistani onion exporters

A prolonged monsoon season has caused problems for India’s onion growers. The complications have made for a delayed onion season in India, which could mean big opportunities for onion suppliers in Pakistan.

Aslam Pakhali, director of F.A. International

“We’ve had a healthy crop, both in terms of quality and quantity,” said Aslam Pakhali, director of F.A. International, an exporter of Pakistani onions. “Because of expanded growing areas and a favorable climate, we expect to ship about 15 percent more onions than we did last year.” F.A. International sources their onions from the Sindh province, which is one of the leading producers of onions in Pakistan. That, combined with easy access to the port city of Karachi, makes it easy for Pakhali to take advantage of the demand that’s sure to emerge in the wake of a delayed Indian season.

“Indian onions are usually available in October, but this year they will be available in December,” said Pakhali. “Because that crop will be delayed, we’ll have the market to ourselves for about 40 days.” From October 20 through the beginning of December, Pakhali estimates that Pakistani exporters could ship up to 80,000 tons of onions. F.A. International, which ships to Malaysia, Sri Lanka and the Middle East, will be able to take advantage of that open market, and Pakhali expects prices to remain strong on the back of robust demand.

“This is similar to what happened in 2010,” explained Pakhali. “There were onion shortages in India, so even with big quantities from Pakistan, prices didn’t go down because of the demand.”

For more information:
Aslam Pakhali
F.A. International
Tel: (+92-21) 32443200 or 32435289
Fax: (+92-21) 32439025
Email: [email protected]

Publication date: 10/22/2013

Australia allows import of Pakistani mango

Australia allows import of Pakistani mango

After prolonged and sustained efforts by the Pakistani mango exporters, Australia has allowed import of Pakistani mangoes, which is likely to take off very soon.

It may be recalled here that the Australian market is regarded as very rewarding and allowing the import of any fruit from across the globe may spell a bright future for the growers and exporters alike.

With prospects of $ 4 million worth of market for Pakistani mangoes over next five years period, Pakistani exporters have also been enjoying three more lucrative markets including South Korea, Mauritius and Japan, which are also considered as very rewarding in terms of the expected high price they offer for fruit and high volume of the fruit.

According to All Pakistan Vegetable and Fruit Exporters Association (APVFEA) Chairman Waheed Ahmad, for the last two years intense visits were carried by the quarantine exporters and other stakeholders from Australia to different Pakistani processing factories and local quarantine to review the situation thoroughly.

The Australian delegations also visited hot treatment plants and laid special emphasis on the hygienic situation in processing factories and granted permission for import of Pakistani mangoes after being fully satisfied with the prevailing situation.

He said that Australia itself is a major mango-producing country but the season starts during November and December regarded as Summer season and before this allowing import of Pakistani fruit offers a great opportunity to Pakistani exporters to capitalise the occasion and help the country earn invaluable foreign currency which the country badly needs at this crucial juncture.

However, to ensure continuation of the export process to Australia during coming years special focus is required on improvement of fruit shape and appearance and introduction of new varieties which can only be accomplished through rigorous research and development (R&D) process at the farm level which is unfortunately not the focus of attention of all stakeholders in the country.

Without improvement in quantity of the export material, opening of the new market may not yield desired results as envisaged by the exporters celebrating the opening of the new lucrative market.

Barring few markets across the globe, majority of the consumers in different countries across the globe regarded as rewarding market are preferring fruit fine in appearance while any fruit lacking in their set standard and quality are out rightly rejected by such consumers which is a set back for exporters.

Replying to a query about major problems during export process to Australia, he said logistic problem is there as high tariff rates push overall cost of the fruit. There is no direct flight to Australia from Pakistan and this results in enhanced cargo rates for the export material.


Publication date: 8/15/2013