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U.S. Mushroom Council enters partnership with Cabot Creamery

The mushroom organization will cross-promote the company’s cheeses in its recipes, and vice versa.

The Mushroom Council expects a co-marketing partnership with Cabot Creamery Cooperative will build awareness of its Blend model, which promotes the use of finely diced mushrooms into proteins to improve health and flavor.

At the same time, the council will also promote Cabot’s cheese varieties including naturally-aged Cheddar, Muenster, Monterey Jack and more in bars, shreds, slices and spreads.

“We are excited to work with the Mushroom Council,” explains Cabot Creamery retail promotions and events manager Ian Ormon.

“It is great to be able to provide our consumers with new usage ideas like The Blend.”

The Council is equally pleased with the partnership.

“The Blend and Cabot’s cheese varieties add more flavor and nutrients to meals,” says Mushroom Council president Bart Minor.

“By cross marketing our products, we can reach new consumer groups that gain exposure to The Blend and many cheese varieties. It will help drive consumers to the dairy, meat and produce departments.

Retailers can use or modify Blend recipes for their meat, foodservice and deli departments, enabling consumers to enjoy  their favorite foods while reducing their intake of fats, sodium, cholesterol and calories, while adding a portion of produce.

To promote The Blend, the Mushroom Council will feature Cabot’s Portobello Alpine Beef Burger. A Grilled Cheesy Portobello Caps with Turkey Sage recipe will also be featured on the council’s consumer site, with links to Cabot’s website.

Cabot Creamery will include the Council’s Blended Lasagna Roll Ups recipe using Cabot Legacy Alpine Cheddar and a Cheeseburger Pizza using Cabot Vermont Sharp cheese on their website, with links to the council’s site.

www.freshfruitportal.com

FreshFruitPortal.com

Fresh Valley Foods and A.J. Letizio Sales announce partnership

Fresh Valley Foods Corp., based in Haverhill, MA, announced it has entered into a retail brokerage partnership with A.J. Letizio Sales & Marketing Inc., based in Windham, NH. Under this new agreement, A.J. Letizio will become Fresh Valley Food’s exclusive retail broker in New England and New York for the processor’s full line of fresh-cut fruit and vegetables.

“We’re all very excited about this new partnership,” Bob Tessitore, senior vice president for A.J. Letizio, said in a press release. “Fresh Valley’s full line of fresh-cut produce is the perfect complement to our current line of fresh foods.”

“With our superior level of quality and customer service, and A.J. Letizio’s outstanding reputation and ability to represent us in the marketplace, we will bring extra savings to our retailers and greater value to our retail customers,” Fresh Valley Foods General Manager C.J. Gangi added in the press release.

Founded in 2010, Fresh Valley Foods Corp. offers a full line of fresh-cut fruits and vegetables for retail and foodservice accounts under the “Freshen Ready,” “All Natural,” “Fresh 21″ and “Fresh Valley” labels.

The Produce News | Today’s Headlines

Locus Traxx Worldwide and Paramount Citrus sign partnership

Locus Traxx Worldwide, a leader in real-time temperature, location and security monitoring for perishable and high-value shipments in transit, announced that it has entered into a partnership with Paramount Citrus, one of the largest fresh citrus growers in the western United States. This integration will boost efficiency, visibility and live load temperature and location tracking into Paramount’s transportation management system solution.

“We are excited to join forces with Paramount Citrus, one of the leading companies in the produce industry,” David Benjamin, president and chief executive officer of Locus Traxx Worldwide, based in Jupiter, FL, said in a press release. “This company grows, packs and then ships their own product; it is imperative for them to track and monitor their precious cargo. They are unique because they are able to see their product from its infancy all the way to the shelves in a supermarket. Locus Traxx Worldwide is happy to assist them in helping them achieve ultimate product quality by integrating with their TMS system.”

“Paramount Citrus is excited to announce that the SmartTraxx GO of Locus Traxx Worldwide will be used with all of our direct delivery carriers,” Jeff Cottingham, director of transportation at Paramount Citrus, added in the press release. “As the only citrus grower, packer and shipper utilizing this solution, it reinforces our commitment to food safety by tracking the location and temperature of our direct delivery trucks, and also ensures that the freshest citrus arrives at your door.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Locus Traxx Worldwide and Paramount Citrus sign partnership

Locus Traxx Worldwide, a leader in real-time temperature, location and security monitoring for perishable and high-value shipments in transit, announced that it has entered into a partnership with Paramount Citrus, one of the largest fresh citrus growers in the western United States. This integration will boost efficiency, visibility and live load temperature and location tracking into Paramount’s transportation management system solution.

“We are excited to join forces with Paramount Citrus, one of the leading companies in the produce industry,” David Benjamin, president and chief executive officer of Locus Traxx Worldwide, based in Jupiter, FL, said in a press release. “This company grows, packs and then ships their own product; it is imperative for them to track and monitor their precious cargo. They are unique because they are able to see their product from its infancy all the way to the shelves in a supermarket. Locus Traxx Worldwide is happy to assist them in helping them achieve ultimate product quality by integrating with their TMS system.”

“Paramount Citrus is excited to announce that the SmartTraxx GO of Locus Traxx Worldwide will be used with all of our direct delivery carriers,” Jeff Cottingham, director of transportation at Paramount Citrus, added in the press release. “As the only citrus grower, packer and shipper utilizing this solution, it reinforces our commitment to food safety by tracking the location and temperature of our direct delivery trucks, and also ensures that the freshest citrus arrives at your door.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Locus Traxx Worldwide and Paramount Citrus sign partnership

Locus Traxx Worldwide, a leader in real-time temperature, location and security monitoring for perishable and high-value shipments in transit, announced that it has entered into a partnership with Paramount Citrus, one of the largest fresh citrus growers in the western United States. This integration will boost efficiency, visibility and live load temperature and location tracking into Paramount’s transportation management system solution.

“We are excited to join forces with Paramount Citrus, one of the leading companies in the produce industry,” David Benjamin, president and chief executive officer of Locus Traxx Worldwide, based in Jupiter, FL, said in a press release. “This company grows, packs and then ships their own product; it is imperative for them to track and monitor their precious cargo. They are unique because they are able to see their product from its infancy all the way to the shelves in a supermarket. Locus Traxx Worldwide is happy to assist them in helping them achieve ultimate product quality by integrating with their TMS system.”

“Paramount Citrus is excited to announce that the SmartTraxx GO of Locus Traxx Worldwide will be used with all of our direct delivery carriers,” Jeff Cottingham, director of transportation at Paramount Citrus, added in the press release. “As the only citrus grower, packer and shipper utilizing this solution, it reinforces our commitment to food safety by tracking the location and temperature of our direct delivery trucks, and also ensures that the freshest citrus arrives at your door.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Locus Traxx Worldwide and Paramount Citrus sign partnership

Locus Traxx Worldwide, a leader in real-time temperature, location and security monitoring for perishable and high-value shipments in transit, announced that it has entered into a partnership with Paramount Citrus, one of the largest fresh citrus growers in the western United States. This integration will boost efficiency, visibility and live load temperature and location tracking into Paramount’s transportation management system solution.

“We are excited to join forces with Paramount Citrus, one of the leading companies in the produce industry,” David Benjamin, president and chief executive officer of Locus Traxx Worldwide, based in Jupiter, FL, said in a press release. “This company grows, packs and then ships their own product; it is imperative for them to track and monitor their precious cargo. They are unique because they are able to see their product from its infancy all the way to the shelves in a supermarket. Locus Traxx Worldwide is happy to assist them in helping them achieve ultimate product quality by integrating with their TMS system.”

“Paramount Citrus is excited to announce that the SmartTraxx GO of Locus Traxx Worldwide will be used with all of our direct delivery carriers,” Jeff Cottingham, director of transportation at Paramount Citrus, added in the press release. “As the only citrus grower, packer and shipper utilizing this solution, it reinforces our commitment to food safety by tracking the location and temperature of our direct delivery trucks, and also ensures that the freshest citrus arrives at your door.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Locus Traxx Worldwide and Paramount Citrus sign partnership

Locus Traxx Worldwide, a leader in real-time temperature, location and security monitoring for perishable and high-value shipments in transit, announced that it has entered into a partnership with Paramount Citrus, one of the largest fresh citrus growers in the western United States. This integration will boost efficiency, visibility and live load temperature and location tracking into Paramount’s transportation management system solution.

“We are excited to join forces with Paramount Citrus, one of the leading companies in the produce industry,” David Benjamin, president and chief executive officer of Locus Traxx Worldwide, based in Jupiter, FL, said in a press release. “This company grows, packs and then ships their own product; it is imperative for them to track and monitor their precious cargo. They are unique because they are able to see their product from its infancy all the way to the shelves in a supermarket. Locus Traxx Worldwide is happy to assist them in helping them achieve ultimate product quality by integrating with their TMS system.”

“Paramount Citrus is excited to announce that the SmartTraxx GO of Locus Traxx Worldwide will be used with all of our direct delivery carriers,” Jeff Cottingham, director of transportation at Paramount Citrus, added in the press release. “As the only citrus grower, packer and shipper utilizing this solution, it reinforces our commitment to food safety by tracking the location and temperature of our direct delivery trucks, and also ensures that the freshest citrus arrives at your door.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Locus Traxx Worldwide and Paramount Citrus sign partnership

Locus Traxx Worldwide, a leader in real-time temperature, location and security monitoring for perishable and high-value shipments in transit, announced that it has entered into a partnership with Paramount Citrus, one of the largest fresh citrus growers in the western United States. This integration will boost efficiency, visibility and live load temperature and location tracking into Paramount’s transportation management system solution.

“We are excited to join forces with Paramount Citrus, one of the leading companies in the produce industry,” David Benjamin, president and chief executive officer of Locus Traxx Worldwide, based in Jupiter, FL, said in a press release. “This company grows, packs and then ships their own product; it is imperative for them to track and monitor their precious cargo. They are unique because they are able to see their product from its infancy all the way to the shelves in a supermarket. Locus Traxx Worldwide is happy to assist them in helping them achieve ultimate product quality by integrating with their TMS system.”

“Paramount Citrus is excited to announce that the SmartTraxx GO of Locus Traxx Worldwide will be used with all of our direct delivery carriers,” Jeff Cottingham, director of transportation at Paramount Citrus, added in the press release. “As the only citrus grower, packer and shipper utilizing this solution, it reinforces our commitment to food safety by tracking the location and temperature of our direct delivery trucks, and also ensures that the freshest citrus arrives at your door.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

San Miguel announces expansion plans, including partnership with Herndon Farms in Georgia

San Miguel Produce Inc. announced a two-phase expansion of new and expanded growing-processing operations in both the east and west.

The Oxnard, CA-based company said its national retail and foodservice growth of nutrient-dense, specialty greens has made it necessary to expand its growing and processing operations two-fold to provide a comprehensive and strategic, farm-fresh, grower-direct, value-added greens program to meet the demand of its customer base.

The first of the company’s two-part expansion is the addition of the new Georgia plant to open this winter. This location will service its current customer base in the midwestern and eastern regions of North America and open opportunities for new business in this region. This new growing-processing operation is a partnership between San Miguel Produce and long-time grower Herndon Farms in Lyons, GA. Construction of the new processing facility is expected to be completed by November.

The second phase of the company’s expansion is the addition of 40,000 square feet to its current plant in Oxnard, CA. This expansion will help service the company’s customer growth in the western region and expand its product line and volume. Expected completion time for phase two is 2016.  

The combined two farms and facilities will enable San Miguel to triple its current growing and production capacity and provide better service for its expanding national customer base of retail and foodservice partners.

Both facilities will be adding new advanced technologies and processes designed for the many innovative products the company continues to offer and grow.

In addition, both farms and facilities expect to continue to add many new jobs in each region, enhancing the communities they serve.

These two new state-of-the-art processing facilities will set a new industry standard by providing greater innovation platforms for growing and processing dark leafy greens, building on its nearly 40-year heritage for growing greens and 20 years of processing high-quality fresh-cut specialty greens.

San Miguel’s brands include:

Cut ‘N Clean Greens – an extensive line of nutrient dense, specialty greens, both conventional and organic. The Cut ‘N Clean Greens line is considered the cornerstone product of the company and was the first washed, chopped, ready-to-use bag greens on the market launched in 1995. Today, the company said it offers the most varieties of specialty greens year-round throughout North America.

Jade – an authentic Asian greens line that was the first washed, ready-to-use fresh Asian greens on the market when it launched in 2008.

San Miguel Produce – conventional and organic bunch greens that are considered a premium brand nationally for quality and consistency year-round since. San Miguel was established in 1976

As a focused niche company, vertically integrated to manage all aspects of growing, processing and marketing its products, San Miguel has earned the reputation for being the category leader for specialty greens. The company is driven by innovation, quality, data, nutrition and consumer trends all which have played a significant role in helping to take nutrient dense greens such as kale, chards, collard and bok choy mainstream and onto the plates of consumers everywhere.

San Miguel has been an integral part of the Ventura County community for 40 years and new investments like these signify the company’s continued growth and commitment to Ventura County, CA. The company also looks forward to building on that same commitment with its partner Herndon Farms in its new, second home of Toombs County, Lyons, GA.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

San Miguel announces expansion plans, including partnership with Herndon Farms in Georgia

San Miguel Produce Inc. announced a two-phase expansion of new and expanded growing-processing operations in both the east and west.

The Oxnard, CA-based company said its national retail and foodservice growth of nutrient-dense, specialty greens has made it necessary to expand its growing and processing operations two-fold to provide a comprehensive and strategic, farm-fresh, grower-direct, value-added greens program to meet the demand of its customer base.

The first of the company’s two-part expansion is the addition of the new Georgia plant to open this winter. This location will service its current customer base in the midwestern and eastern regions of North America and open opportunities for new business in this region. This new growing-processing operation is a partnership between San Miguel Produce and long-time grower Herndon Farms in Lyons, GA. Construction of the new processing facility is expected to be completed by November.

The second phase of the company’s expansion is the addition of 40,000 square feet to its current plant in Oxnard, CA. This expansion will help service the company’s customer growth in the western region and expand its product line and volume. Expected completion time for phase two is 2016.  

The combined two farms and facilities will enable San Miguel to triple its current growing and production capacity and provide better service for its expanding national customer base of retail and foodservice partners.

Both facilities will be adding new advanced technologies and processes designed for the many innovative products the company continues to offer and grow.

In addition, both farms and facilities expect to continue to add many new jobs in each region, enhancing the communities they serve.

These two new state-of-the-art processing facilities will set a new industry standard by providing greater innovation platforms for growing and processing dark leafy greens, building on its nearly 40-year heritage for growing greens and 20 years of processing high-quality fresh-cut specialty greens.

San Miguel’s brands include:

Cut ‘N Clean Greens – an extensive line of nutrient dense, specialty greens, both conventional and organic. The Cut ‘N Clean Greens line is considered the cornerstone product of the company and was the first washed, chopped, ready-to-use bag greens on the market launched in 1995. Today, the company said it offers the most varieties of specialty greens year-round throughout North America.

Jade – an authentic Asian greens line that was the first washed, ready-to-use fresh Asian greens on the market when it launched in 2008.

San Miguel Produce – conventional and organic bunch greens that are considered a premium brand nationally for quality and consistency year-round since. San Miguel was established in 1976

As a focused niche company, vertically integrated to manage all aspects of growing, processing and marketing its products, San Miguel has earned the reputation for being the category leader for specialty greens. The company is driven by innovation, quality, data, nutrition and consumer trends all which have played a significant role in helping to take nutrient dense greens such as kale, chards, collard and bok choy mainstream and onto the plates of consumers everywhere.

San Miguel has been an integral part of the Ventura County community for 40 years and new investments like these signify the company’s continued growth and commitment to Ventura County, CA. The company also looks forward to building on that same commitment with its partner Herndon Farms in its new, second home of Toombs County, Lyons, GA.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

San Miguel announces expansion plans, including partnership with Herndon Farms in Georgia

San Miguel Produce Inc. announced a two-phase expansion of new and expanded growing-processing operations in both the east and west.

The Oxnard, CA-based company said its national retail and foodservice growth of nutrient-dense, specialty greens has made it necessary to expand its growing and processing operations two-fold to provide a comprehensive and strategic, farm-fresh, grower-direct, value-added greens program to meet the demand of its customer base.

The first of the company’s two-part expansion is the addition of the new Georgia plant to open this winter. This location will service its current customer base in the midwestern and eastern regions of North America and open opportunities for new business in this region. This new growing-processing operation is a partnership between San Miguel Produce and long-time grower Herndon Farms in Lyons, GA. Construction of the new processing facility is expected to be completed by November.

The second phase of the company’s expansion is the addition of 40,000 square feet to its current plant in Oxnard, CA. This expansion will help service the company’s customer growth in the western region and expand its product line and volume. Expected completion time for phase two is 2016.  

The combined two farms and facilities will enable San Miguel to triple its current growing and production capacity and provide better service for its expanding national customer base of retail and foodservice partners.

Both facilities will be adding new advanced technologies and processes designed for the many innovative products the company continues to offer and grow.

In addition, both farms and facilities expect to continue to add many new jobs in each region, enhancing the communities they serve.

These two new state-of-the-art processing facilities will set a new industry standard by providing greater innovation platforms for growing and processing dark leafy greens, building on its nearly 40-year heritage for growing greens and 20 years of processing high-quality fresh-cut specialty greens.

San Miguel’s brands include:

Cut ‘N Clean Greens – an extensive line of nutrient dense, specialty greens, both conventional and organic. The Cut ‘N Clean Greens line is considered the cornerstone product of the company and was the first washed, chopped, ready-to-use bag greens on the market launched in 1995. Today, the company said it offers the most varieties of specialty greens year-round throughout North America.

Jade – an authentic Asian greens line that was the first washed, ready-to-use fresh Asian greens on the market when it launched in 2008.

San Miguel Produce – conventional and organic bunch greens that are considered a premium brand nationally for quality and consistency year-round since. San Miguel was established in 1976

As a focused niche company, vertically integrated to manage all aspects of growing, processing and marketing its products, San Miguel has earned the reputation for being the category leader for specialty greens. The company is driven by innovation, quality, data, nutrition and consumer trends all which have played a significant role in helping to take nutrient dense greens such as kale, chards, collard and bok choy mainstream and onto the plates of consumers everywhere.

San Miguel has been an integral part of the Ventura County community for 40 years and new investments like these signify the company’s continued growth and commitment to Ventura County, CA. The company also looks forward to building on that same commitment with its partner Herndon Farms in its new, second home of Toombs County, Lyons, GA.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Partnership and the right marketing plan way to global expansion

Tim Riley – Giumarra and Kevin Fiori – Sunkist
Partnership and the right marketing plan way to global expansion

Tim Riley, president of the North American company Giumarra, and Kevin Fiori, VP of Sales and Marketing of Sunkist USA, took part in a session entitled Global opportunities abroad, in which they outlined their companies’ strategies for international growth and how they tackled some of the obstacles along the way.

For the president of Giumarra, the key to its company’s success was the development of global partnerships since the 1990’s. “From our base in North America we moved to South Africa and South America, mainly Chile and Argentina, as well as Europe and Asia. The reason for this is that it enabled us to create a network of growers allowing for year-round supply of consistent quality produce.”

“In 2005, for example, it came to point where we needed 12 month supply of blueberries, so we looked for like-minded companies in countries like Chile, Argentina and Mexico and we created our separate organisation to partner and collaborate with them. We had such a success with our operation, that in 2007 we decided to do the same with avocados,” explains Tim.

Nowadays, Giumarra has grown into an international network of fresh produce growers, distributors and marketers, allowing its customers to source virtually any type of fresh produce item from or to almost anywhere in the world.

For his part, Kevin Fiori, of Sunkist, described how about ten years ago his company was suffering of lack of international demand for lemons in existing key markets, such as North America and Japan, and of the near-absence of demand in countries such as South Korea, Hong Kong or China. “We looked at pricing and this really had no impact, so we needed to conduct research to make sure we took the appropriate actions to change what was going on,” said Kevin.

He explains that “elasticity was the key factor. Almost nobody was purchasing lemons for anything other than to use them as garnish, for seafood, for lemonade or cocktails, so they were at a secondary demand level. We therefore wanted to target the primary drivers of demand.”

“We redesigned our marketing plans taking into consideration that price was not the key factor and we spent a lot of time introducing secondary displays in primary demand departments (seafood, alcohol, etc.) and we registered a 30% increase in our raw demand; a huge impact.”

According to Kevin, “it is also essential to take into account that what you do in the United States or South Africa doesn’t necessarily translate into other cultures, but we felt a huge impact on overall demand by making sure that the money was spent in the right promotions. This case is about lemons, but it really applies to all products. It all comes down to conducting the right marketing.”

Publication date: 8/22/2014
Author: Nichola Watson
Copyright: www.freshplaza.com


FreshPlaza.com

Driscoll’s-Wegmans partnership sponsors Strawberry Days fundraiser

Driscoll’s once again partnered with Wegmans Food Markets to sponsor the eighth annual Strawberry Days fundraiser to benefit The Children’s Home Society of New Jersey. The three-day fundraising event aims to promote a healthy summer snack while raising awareness and critical funds for the at-risk babies, children and families of New Jersey.

For each carton of Driscoll’s strawberries purchased at a New Jersey Wegmans location July 18-20, Driscoll’s pledged $ 0.50 to CHSofNJ. On Sunday, July 27 at Wegmans’ Princeton location, Driscoll’s presented a check for $ 20,000 to CHSofNJ, bringing its cumulative Strawberry Days total donation to $ 135,000. Funds raised from this event will directly support the 54 programs and services CHSofNJ provides to the community, including foster care and adoption services, counseling services, school-based services, and a variety of health and educational programs.

“We are so grateful to Driscoll’s and Wegmans for always caring about our children and making a difference in meaningful ways,” Donna C. Pressma, CHSofNJ president and chief executive officer, said in a press release. “Strawberry Days raises awareness of the needs of our at-risk children and supports the critical programs our agency provides to help them grow into happy, healthy, successful adults. These companies are shining examples of how large corporations can improve the quality of life for our community’s children.”
 
“Helping young people succeed is one of our main giving priorities,” Joe Sofia, Wegmans senior vice president and New Jersey division manager, said in the release. “It’s our pleasure to be involved, partnering with Driscoll’s once again to support CHSofNJ and the incredible work they do to enrich our community.”
 
CHSofNJ thanked Driscoll’s and Wegmans for sponsoring Strawberry Days, and also those in the community who supported this fundraiser.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Driscoll’s-Wegmans partnership sponsors Strawberry Days fundraiser

Driscoll’s once again partnered with Wegmans Food Markets to sponsor the eighth annual Strawberry Days fundraiser to benefit The Children’s Home Society of New Jersey. The three-day fundraising event aims to promote a healthy summer snack while raising awareness and critical funds for the at-risk babies, children and families of New Jersey.

For each carton of Driscoll’s strawberries purchased at a New Jersey Wegmans location July 18-20, Driscoll’s pledged $ 0.50 to CHSofNJ. On Sunday, July 27 at Wegmans’ Princeton location, Driscoll’s presented a check for $ 20,000 to CHSofNJ, bringing its cumulative Strawberry Days total donation to $ 135,000. Funds raised from this event will directly support the 54 programs and services CHSofNJ provides to the community, including foster care and adoption services, counseling services, school-based services, and a variety of health and educational programs.

“We are so grateful to Driscoll’s and Wegmans for always caring about our children and making a difference in meaningful ways,” Donna C. Pressma, CHSofNJ president and chief executive officer, said in a press release. “Strawberry Days raises awareness of the needs of our at-risk children and supports the critical programs our agency provides to help them grow into happy, healthy, successful adults. These companies are shining examples of how large corporations can improve the quality of life for our community’s children.”
 
“Helping young people succeed is one of our main giving priorities,” Joe Sofia, Wegmans senior vice president and New Jersey division manager, said in the release. “It’s our pleasure to be involved, partnering with Driscoll’s once again to support CHSofNJ and the incredible work they do to enrich our community.”
 
CHSofNJ thanked Driscoll’s and Wegmans for sponsoring Strawberry Days, and also those in the community who supported this fundraiser.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

U.S., Mexico Enter Formal Produce Safety Partnership

The U.S. Food and Drug Administration (FDA) and Mexico’s National Service for Agro-Alimentary Public Health, Safety and Quality (SENASICA) and Federal Commission for the Protection from Sanitary Risks (COFEPRIS) signed a statement of intent last week forming a partnership to promote the safety of fresh and minimally processed agricultural products.

Each country’s agencies will work together to identify practices to prevent contamination during the growing, harvesting, packing, holding and transportation of fresh fruits and vegetables and verification measures to ensure these preventive practices are working.

The two-page document focuses on exchanging information to better understand each other’s produce safety systems, developing effective culturally specific education and outreach materials that support industry compliance with produce safety standards, identifying common approaches for training auditors who will verify compliance with such standards, and enhancing collaboration on laboratory activities as well as outbreak response and traceback activities.

FDA’s Deputy Commissioner for Foods and Veterinary Medicine, Michael Taylor, called the statement of intent a “milestone” in the U.S.-Mexico relationship. And Federal Commissioner of COFEPRIS, Mikel Arriola Peñalosa, said the collaboration is “a priority for public health.”

On July 21, FDA Commissioner Margaret Hamburg, Taylor, and other FDA officials traveled to Mexico for meetings with their Mexican regulatory counterparts. In her blog about the visit, Hamburg said the statement of intent is “just the latest example of the successful collaboration to reduce the increased risk of foodborne illnesses that naturally comes with a more globalized market.”

“Mexico is one of the United States’ top trading partners, and much of the produce we eat is grown there, including produce that otherwise would be hard to find during the winter,” Taylor wrote.

Nearly one-third of the FDA-regulated food products Americans eat come from Mexico, but the agency says the partnership will make produce safer for consumers on both sides of the border.

“FDA has a long-standing relationship with Mexico on food safety, and modernization efforts underway on both sides of the border provide an opportunity to make this partnership even stronger,” Taylor said. “Food safety partnerships must extend well beyond government, so we are engaging the private sector as well because their food safety practices, coupled with government standards, are what make food safe.”

While FDA works to implement the Food Safety Modernization Act in the U.S., Mexico is implementing an amendment to its own food safety laws that mandates standards for fresh produce, inspections, and surveillance and verification programs.

Food Safety News

Sun World-Farm Star Living partnership

Sun World, a grower, marketer and breeder of fresh fruit, announced its partnership with Farm Star Living, a national lifestyle brand that celebrates American farming, farm-fresh foods and the farm-to-table food movement.

“We are thrilled to have Sun World onboard as Farm Star Living’s exclusive grape sponsor,” Farm Star Living Founder Mary Blackmon said in a press release. “You truly can taste the difference in their grape varieties and we’re excited to help educate consumers about that difference.”

To celebrate the partnership, Farm Star Living and Sun World are running the Make it a Sun World Summer! sweepstakes, where five winners will enjoy a three-month supply of Sun World grapes; one grand prize winner will be awarded a Villy’s Custom Beach Cruiser. The sweepstakes can be entered daily now through Aug. 31 at http://www.farmstarliving.com/sweepstakes and will be promoted through both company’s websites and social media channels.

“The sweepstakes and our partnership with Farm Star Living are part of our broader efforts to engage with consumers digitally in order to promote grapes as a sweet, yet healthy snack option, to educate consumers on other exciting and delicious ways they can incorporate grapes into their meals, and ultimately elevate awareness and affinity for Sun World and our grape varietal brands,” Gordon Robertson, senior vice president of sales and marketing, said in the press release. “Farm Star Living’s focus on fresh healthy foods from the farm makes it a natural fit for our brand, and with its rapid audience growth since launching, we believe the site and Mary Blackmon are fast becoming influential amongst consumers.”  

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Metro expands organic CSA partnership to 19 stores

Nineteen Metro Inc. stores will serve as drop-off points for a community-supported agriculture program in the province of Quebec this summer.

Metro has again partnered with the Equiterre Family Farmers Network to distribute baskets of fresh vegetables that are certified organic or in the process of becoming certified.

Customers can sign up through the producers to pick up their weekly delivery at the 18 participating Metro stores and one Super C store.

“This association is in the spirit of the Local Purchasing Policy announced by Metro in May of 2013, one of the three guiding principles of which is to make Metro a prime showcase for regional products,” Marie-Claude Bacon, senior director, corporate affairs, said in a media release. “We are proud to work with Equiterre, an organization known for supporting ecological agriculture in Quebec, in carrying out this one-of-a-kind project.”

This is the third year Metro has partnered with Equiterre. The program lasts through October.

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Metro expands organic CSA partnership to 19 stores

Nineteen Metro Inc. stores will serve as drop-off points for a community-supported agriculture program in the province of Quebec this summer.

Metro has again partnered with the Equiterre Family Farmers Network to distribute baskets of fresh vegetables that are certified organic or in the process of becoming certified.

Customers can sign up through the producers to pick up their weekly delivery at the 18 participating Metro stores and one Super C store.

“This association is in the spirit of the Local Purchasing Policy announced by Metro in May of 2013, one of the three guiding principles of which is to make Metro a prime showcase for regional products,” Marie-Claude Bacon, senior director, corporate affairs, said in a media release. “We are proud to work with Equiterre, an organization known for supporting ecological agriculture in Quebec, in carrying out this one-of-a-kind project.”

This is the third year Metro has partnered with Equiterre. The program lasts through October.

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Metro expands organic CSA partnership to 19 stores

Nineteen Metro Inc. stores will serve as drop-off points for a community-supported agriculture program in the province of Quebec this summer.

Metro has again partnered with the Equiterre Family Farmers Network to distribute baskets of fresh vegetables that are certified organic or in the process of becoming certified.

Customers can sign up through the producers to pick up their weekly delivery at the 18 participating Metro stores and one Super C store.

“This association is in the spirit of the Local Purchasing Policy announced by Metro in May of 2013, one of the three guiding principles of which is to make Metro a prime showcase for regional products,” Marie-Claude Bacon, senior director, corporate affairs, said in a media release. “We are proud to work with Equiterre, an organization known for supporting ecological agriculture in Quebec, in carrying out this one-of-a-kind project.”

This is the third year Metro has partnered with Equiterre. The program lasts through October.

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