COLUMBIA, SC — Despite an early freeze that killed an estimated 20 percent of the 2014 peach crop, production finished strong and managed to pull within shouting distance of last year’s harvest. Matt Cornwell, marketing specialist for peaches at the South Carolina Department of Agriculture here, said final totals, as reported by the U.S. Department of Agriculture in mid-September, were 2,290 truckloads, compared to 2,320 in 2013.
“One thing we can’t control is the weather,” Cornwell said. “But the strong finish to the season meant that growers were able to fill orders and retailers were able to get high-quality product.That bodes well for next year.” South Carolina peach growers, who usually rank second in the nation in peach production, behind California, have proven over the past few years that they can meet volume demands of supermarkets and other mass-market retailers, he added.
Peach growers over the years have diversified, noted Martin Eubanks, assistant commissioner for agricultural services, so they are not dependent on a single crop of peaches. Many peach growers have now turned to harvesting greens, he said. Also, he added, when weather conditions are not off-the-scale, growers can save peach crops in near-freezing weather with blowers, smoke pots and even helicopters. “We had several bad spells of weather in 2014; another degree or two colder, our entire crop could have been lost,” he added.
Fir 2015, peach promotions will include a South Carolina Peach Council-sponsored Peach Day at the State Farmers’ Market in Columbia, Cornwell said, along with a fund-raising auction for the council in late March or early April in the Myrtle Beach, SC, area. Other materials and activities for retailers and consumers are on the drawing board, he noted.
“Right now, peach growers are doing their game planning for the year,” Cornwell observed. He said he had spoken with Lynne Chappell of Chappell Farms, a fifth-generation family peach grower in Kline, SC, Dec. 19 and she recounted that they are “currently pruning, getting ready to fertilize in January, and as her father Pat Chappell said, ‘enjoying good peach weather in December.’”
Value-added processing makes South Carolina peaches a year-round item, with some growers providing peach puree to craft brewers making peach beer and brandy, others packing sliced frozen peaches in puree, as well as peaches for ice cream sold to dairies, and peach menu items for restaurants and foodservice operations. Value-added products have steadily increased, Cornwell said, along with growers adding organic peaches to their offerings.
For 2015, Cornwell said, “Demand for South Carolina peaches is growing, and the state has a natural advantage in that the soil and climate are ideal for peaches. Because of our location, we are one of the first states to have peaches on the market, and we can reach the major population centers of the East Coast and Midwest. The outlook for 2015, weather permitting, is good.”