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U.S.: Oneonta pear harvest to kick off in August

Wenatchee, Washington-based Oneonta Starr Ranch Growers (OSRG) expects to soon be shipping “exceptional” fruit with a new crop of pears around the corner. PEars - Oneonta

In a release, OSRG marketing director Scott Marboe said the Bartlett harvest would start in the first week of August with the first loads going out on the week of August 8.

“The Bartletts are beautiful this year,” Marboe said.

“They’re clean, with great size, and we have lots of 90 and larger fruit. Also, our Starkrimson will start close to the same harvest window, giving consumers a great selection of snack-perfect pears.”

In addition to the earlier varieties, Marboe said the Anjous were exceptionally clean this year.

“We did have a drop during the spring heat, so volume will be down in the Hood River area,” he said.

“However, the great size and clean crop will make up for that,” he said, adding the Bosc crop which was expected to start shipping in September and looked great so far.

“Comice are down in volume, but the fruit look to have excellent size, and they will start August 29.”

Red and Green Anjous will start Sept. 12, followed by Seckels and Forelles on Sept. 19. For the Seckel variety, a new 2-pound pouch bag is being offered this year.

“A number of people were asking for additional varieties in pouch bags to add to displays,” Marboe said.

“[The] Pouch is proving to be a great impulse buy in the pear category, and many of our top retail customers are seeing added sales and category increases when displayed.

“We’re looking forward to a great pear season, and we have some exciting promotions lined up for this fall.”

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Italy: CSO releases 2016-17 pear forecast

O.I. Pera president Gianni Amidei says the lower volumes should be easily absorbed by the market. 

Provisional estimates from Italy’s predominant pear-growing region show production is likely to be down this year, but growers are choosing to focus on the positives of taking less weight off a European market still struggling with the impacts of the Russian ban. peras_88084450 npanorama

In a release, the country’s Centro Servizi Ortofrutticoli (CSO) highlighted the estimates stemming from an O.I. Pera Coordination Committee meeting in Ferrara on July 14.

In Emilia-Romagna, which accounts for 70% of Italian pear cultivation, provisional estimates stand at 448,000 metric tons (MT), representing a 13% fall year-on-year.

From a production standpoint, the leading variety Abate Fetel is in for a 14% reduction at 220,000MT, while other key varieties are set for less fruit including Williams (-11%) and Conference (-13%).

The expected drops are greater still for Santa Maria (-25%), Kaiser (-19%) and Decana (-17%).

“The new business year, given the estimates, is definitely positive,” said O.I. Pera president Gianni Amidei.

“It is believed this production can be easily absorbed by the market, given the extent of product demand in recent years.

During the meeting, the majority of participants also highlighted a need to set strict sizing standards for Conference pears in order to safeguard quality.

Photo: www.shutterstock.com

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Pear Bureau Northwest awarded specialty crop block grant

Pear Bureau Northwest was awarded $ 40,000 from the Oregon Department of Agriculture and $ 20,000 from the Washington State Department of Agriculture through the 2014 Specialty Crop Block Grant. The grant will enable the Pear Bureau Northwest to focus on “Putting Pears on the Menu: Increasing the use of Pears on National Chain Restaurants.”uspear

The Pear Bureau will educate foodservice decision makers on pear varieties, seasonality, storage and ripening through outreach activities targeting large restaurant chains. The increased demand of fresh pears in foodservice will help Northwest growers and shippers keep pace with a growing supply of high-quality fruit.

“This grant will help increase pear usage and awareness among consumers throughout the US.,” Kevin Moffitt, Pear Bureau Northwest president and chief executive officer, said in a press release. “Studies show that nearly 40 percent of consumers who try a food in a restaurant will look to make it at home*, so expanding restaurant use of pears will expand retail purchases and home use as well.”

Under the 2014 farm bill, the Oregon Department of Agriculture and the Washington State Department of Agriculture receive annual funding from the USDA to award grants for projects that enhance the competitiveness of states’ specialty crops.

Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture and nursery crops. Eligible plants must be intensively cultivated and used by people for food, medicinal purposes, and/or aesthetic gratification to be considered specialty crops.

*Foodservice and Influencers, national telephone survey of 1,000 primary shoppers conducted by Produce Marketing Association, May 2006.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Pear Bureau Northwest awarded specialty crop block grant

Pear Bureau Northwest was awarded $ 40,000 from the Oregon Department of Agriculture and $ 20,000 from the Washington State Department of Agriculture through the 2014 Specialty Crop Block Grant. The grant will enable the Pear Bureau Northwest to focus on “Putting Pears on the Menu: Increasing the use of Pears on National Chain Restaurants.”uspear

The Pear Bureau will educate foodservice decision makers on pear varieties, seasonality, storage and ripening through outreach activities targeting large restaurant chains. The increased demand of fresh pears in foodservice will help Northwest growers and shippers keep pace with a growing supply of high-quality fruit.

“This grant will help increase pear usage and awareness among consumers throughout the US.,” Kevin Moffitt, Pear Bureau Northwest president and chief executive officer, said in a press release. “Studies show that nearly 40 percent of consumers who try a food in a restaurant will look to make it at home*, so expanding restaurant use of pears will expand retail purchases and home use as well.”

Under the 2014 farm bill, the Oregon Department of Agriculture and the Washington State Department of Agriculture receive annual funding from the USDA to award grants for projects that enhance the competitiveness of states’ specialty crops.

Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture and nursery crops. Eligible plants must be intensively cultivated and used by people for food, medicinal purposes, and/or aesthetic gratification to be considered specialty crops.

*Foodservice and Influencers, national telephone survey of 1,000 primary shoppers conducted by Produce Marketing Association, May 2006.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Pear Bureau Northwest awarded specialty crop block grant

Pear Bureau Northwest was awarded $ 40,000 from the Oregon Department of Agriculture and $ 20,000 from the Washington State Department of Agriculture through the 2014 Specialty Crop Block Grant. The grant will enable the Pear Bureau Northwest to focus on “Putting Pears on the Menu: Increasing the use of Pears on National Chain Restaurants.”uspear

The Pear Bureau will educate foodservice decision makers on pear varieties, seasonality, storage and ripening through outreach activities targeting large restaurant chains. The increased demand of fresh pears in foodservice will help Northwest growers and shippers keep pace with a growing supply of high-quality fruit.

“This grant will help increase pear usage and awareness among consumers throughout the US.,” Kevin Moffitt, Pear Bureau Northwest president and chief executive officer, said in a press release. “Studies show that nearly 40 percent of consumers who try a food in a restaurant will look to make it at home*, so expanding restaurant use of pears will expand retail purchases and home use as well.”

Under the 2014 farm bill, the Oregon Department of Agriculture and the Washington State Department of Agriculture receive annual funding from the USDA to award grants for projects that enhance the competitiveness of states’ specialty crops.

Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture and nursery crops. Eligible plants must be intensively cultivated and used by people for food, medicinal purposes, and/or aesthetic gratification to be considered specialty crops.

*Foodservice and Influencers, national telephone survey of 1,000 primary shoppers conducted by Produce Marketing Association, May 2006.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Pear Bureau Northwest awarded specialty crop block grant

Pear Bureau Northwest was awarded $ 40,000 from the Oregon Department of Agriculture and $ 20,000 from the Washington State Department of Agriculture through the 2014 Specialty Crop Block Grant. The grant will enable the Pear Bureau Northwest to focus on “Putting Pears on the Menu: Increasing the use of Pears on National Chain Restaurants.”uspear

The Pear Bureau will educate foodservice decision makers on pear varieties, seasonality, storage and ripening through outreach activities targeting large restaurant chains. The increased demand of fresh pears in foodservice will help Northwest growers and shippers keep pace with a growing supply of high-quality fruit.

“This grant will help increase pear usage and awareness among consumers throughout the US.,” Kevin Moffitt, Pear Bureau Northwest president and chief executive officer, said in a press release. “Studies show that nearly 40 percent of consumers who try a food in a restaurant will look to make it at home*, so expanding restaurant use of pears will expand retail purchases and home use as well.”

Under the 2014 farm bill, the Oregon Department of Agriculture and the Washington State Department of Agriculture receive annual funding from the USDA to award grants for projects that enhance the competitiveness of states’ specialty crops.

Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture and nursery crops. Eligible plants must be intensively cultivated and used by people for food, medicinal purposes, and/or aesthetic gratification to be considered specialty crops.

*Foodservice and Influencers, national telephone survey of 1,000 primary shoppers conducted by Produce Marketing Association, May 2006.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Pear Bureau Northwest awarded specialty crop block grant

Pear Bureau Northwest was awarded $ 40,000 from the Oregon Department of Agriculture and $ 20,000 from the Washington State Department of Agriculture through the 2014 Specialty Crop Block Grant. The grant will enable the Pear Bureau Northwest to focus on “Putting Pears on the Menu: Increasing the use of Pears on National Chain Restaurants.”uspear

The Pear Bureau will educate foodservice decision makers on pear varieties, seasonality, storage and ripening through outreach activities targeting large restaurant chains. The increased demand of fresh pears in foodservice will help Northwest growers and shippers keep pace with a growing supply of high-quality fruit.

“This grant will help increase pear usage and awareness among consumers throughout the US.,” Kevin Moffitt, Pear Bureau Northwest president and chief executive officer, said in a press release. “Studies show that nearly 40 percent of consumers who try a food in a restaurant will look to make it at home*, so expanding restaurant use of pears will expand retail purchases and home use as well.”

Under the 2014 farm bill, the Oregon Department of Agriculture and the Washington State Department of Agriculture receive annual funding from the USDA to award grants for projects that enhance the competitiveness of states’ specialty crops.

Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture and nursery crops. Eligible plants must be intensively cultivated and used by people for food, medicinal purposes, and/or aesthetic gratification to be considered specialty crops.

*Foodservice and Influencers, national telephone survey of 1,000 primary shoppers conducted by Produce Marketing Association, May 2006.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Pear Bureau Northwest awarded specialty crop block grant

Pear Bureau Northwest was awarded $ 40,000 from the Oregon Department of Agriculture and $ 20,000 from the Washington State Department of Agriculture through the 2014 Specialty Crop Block Grant. The grant will enable the Pear Bureau Northwest to focus on “Putting Pears on the Menu: Increasing the use of Pears on National Chain Restaurants.”uspear

The Pear Bureau will educate foodservice decision makers on pear varieties, seasonality, storage and ripening through outreach activities targeting large restaurant chains. The increased demand of fresh pears in foodservice will help Northwest growers and shippers keep pace with a growing supply of high-quality fruit.

“This grant will help increase pear usage and awareness among consumers throughout the US.,” Kevin Moffitt, Pear Bureau Northwest president and chief executive officer, said in a press release. “Studies show that nearly 40 percent of consumers who try a food in a restaurant will look to make it at home*, so expanding restaurant use of pears will expand retail purchases and home use as well.”

Under the 2014 farm bill, the Oregon Department of Agriculture and the Washington State Department of Agriculture receive annual funding from the USDA to award grants for projects that enhance the competitiveness of states’ specialty crops.

Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture and nursery crops. Eligible plants must be intensively cultivated and used by people for food, medicinal purposes, and/or aesthetic gratification to be considered specialty crops.

*Foodservice and Influencers, national telephone survey of 1,000 primary shoppers conducted by Produce Marketing Association, May 2006.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Pear Bureau Northwest awarded specialty crop block grant

Pear Bureau Northwest was awarded $ 40,000 from the Oregon Department of Agriculture and $ 20,000 from the Washington State Department of Agriculture through the 2014 Specialty Crop Block Grant. The grant will enable the Pear Bureau Northwest to focus on “Putting Pears on the Menu: Increasing the use of Pears on National Chain Restaurants.”uspear

The Pear Bureau will educate foodservice decision makers on pear varieties, seasonality, storage and ripening through outreach activities targeting large restaurant chains. The increased demand of fresh pears in foodservice will help Northwest growers and shippers keep pace with a growing supply of high-quality fruit.

“This grant will help increase pear usage and awareness among consumers throughout the US.,” Kevin Moffitt, Pear Bureau Northwest president and chief executive officer, said in a press release. “Studies show that nearly 40 percent of consumers who try a food in a restaurant will look to make it at home*, so expanding restaurant use of pears will expand retail purchases and home use as well.”

Under the 2014 farm bill, the Oregon Department of Agriculture and the Washington State Department of Agriculture receive annual funding from the USDA to award grants for projects that enhance the competitiveness of states’ specialty crops.

Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture and nursery crops. Eligible plants must be intensively cultivated and used by people for food, medicinal purposes, and/or aesthetic gratification to be considered specialty crops.

*Foodservice and Influencers, national telephone survey of 1,000 primary shoppers conducted by Produce Marketing Association, May 2006.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Pear Bureau Northwest awarded specialty crop block grant

Pear Bureau Northwest was awarded $ 40,000 from the Oregon Department of Agriculture and $ 20,000 from the Washington State Department of Agriculture through the 2014 Specialty Crop Block Grant. The grant will enable the Pear Bureau Northwest to focus on “Putting Pears on the Menu: Increasing the use of Pears on National Chain Restaurants.”uspear

The Pear Bureau will educate foodservice decision makers on pear varieties, seasonality, storage and ripening through outreach activities targeting large restaurant chains. The increased demand of fresh pears in foodservice will help Northwest growers and shippers keep pace with a growing supply of high-quality fruit.

“This grant will help increase pear usage and awareness among consumers throughout the US.,” Kevin Moffitt, Pear Bureau Northwest president and chief executive officer, said in a press release. “Studies show that nearly 40 percent of consumers who try a food in a restaurant will look to make it at home*, so expanding restaurant use of pears will expand retail purchases and home use as well.”

Under the 2014 farm bill, the Oregon Department of Agriculture and the Washington State Department of Agriculture receive annual funding from the USDA to award grants for projects that enhance the competitiveness of states’ specialty crops.

Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture and nursery crops. Eligible plants must be intensively cultivated and used by people for food, medicinal purposes, and/or aesthetic gratification to be considered specialty crops.

*Foodservice and Influencers, national telephone survey of 1,000 primary shoppers conducted by Produce Marketing Association, May 2006.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Pear Bureau Northwest awarded specialty crop block grant

Pear Bureau Northwest was awarded $ 40,000 from the Oregon Department of Agriculture and $ 20,000 from the Washington State Department of Agriculture through the 2014 Specialty Crop Block Grant. The grant will enable the Pear Bureau Northwest to focus on “Putting Pears on the Menu: Increasing the use of Pears on National Chain Restaurants.”uspear

The Pear Bureau will educate foodservice decision makers on pear varieties, seasonality, storage and ripening through outreach activities targeting large restaurant chains. The increased demand of fresh pears in foodservice will help Northwest growers and shippers keep pace with a growing supply of high-quality fruit.

“This grant will help increase pear usage and awareness among consumers throughout the US.,” Kevin Moffitt, Pear Bureau Northwest president and chief executive officer, said in a press release. “Studies show that nearly 40 percent of consumers who try a food in a restaurant will look to make it at home*, so expanding restaurant use of pears will expand retail purchases and home use as well.”

Under the 2014 farm bill, the Oregon Department of Agriculture and the Washington State Department of Agriculture receive annual funding from the USDA to award grants for projects that enhance the competitiveness of states’ specialty crops.

Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture and nursery crops. Eligible plants must be intensively cultivated and used by people for food, medicinal purposes, and/or aesthetic gratification to be considered specialty crops.

*Foodservice and Influencers, national telephone survey of 1,000 primary shoppers conducted by Produce Marketing Association, May 2006.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Pear Bureau Northwest awarded specialty crop block grant

Pear Bureau Northwest was awarded $ 40,000 from the Oregon Department of Agriculture and $ 20,000 from the Washington State Department of Agriculture through the 2014 Specialty Crop Block Grant. The grant will enable the Pear Bureau Northwest to focus on “Putting Pears on the Menu: Increasing the use of Pears on National Chain Restaurants.”uspear

The Pear Bureau will educate foodservice decision makers on pear varieties, seasonality, storage and ripening through outreach activities targeting large restaurant chains. The increased demand of fresh pears in foodservice will help Northwest growers and shippers keep pace with a growing supply of high-quality fruit.

“This grant will help increase pear usage and awareness among consumers throughout the US.,” Kevin Moffitt, Pear Bureau Northwest president and chief executive officer, said in a press release. “Studies show that nearly 40 percent of consumers who try a food in a restaurant will look to make it at home*, so expanding restaurant use of pears will expand retail purchases and home use as well.”

Under the 2014 farm bill, the Oregon Department of Agriculture and the Washington State Department of Agriculture receive annual funding from the USDA to award grants for projects that enhance the competitiveness of states’ specialty crops.

Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture and nursery crops. Eligible plants must be intensively cultivated and used by people for food, medicinal purposes, and/or aesthetic gratification to be considered specialty crops.

*Foodservice and Influencers, national telephone survey of 1,000 primary shoppers conducted by Produce Marketing Association, May 2006.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Pear Bureau Northwest awarded specialty crop block grant

Pear Bureau Northwest was awarded $ 40,000 from the Oregon Department of Agriculture and $ 20,000 from the Washington State Department of Agriculture through the 2014 Specialty Crop Block Grant. The grant will enable the Pear Bureau Northwest to focus on “Putting Pears on the Menu: Increasing the use of Pears on National Chain Restaurants.”uspear

The Pear Bureau will educate foodservice decision makers on pear varieties, seasonality, storage and ripening through outreach activities targeting large restaurant chains. The increased demand of fresh pears in foodservice will help Northwest growers and shippers keep pace with a growing supply of high-quality fruit.

“This grant will help increase pear usage and awareness among consumers throughout the US.,” Kevin Moffitt, Pear Bureau Northwest president and chief executive officer, said in a press release. “Studies show that nearly 40 percent of consumers who try a food in a restaurant will look to make it at home*, so expanding restaurant use of pears will expand retail purchases and home use as well.”

Under the 2014 farm bill, the Oregon Department of Agriculture and the Washington State Department of Agriculture receive annual funding from the USDA to award grants for projects that enhance the competitiveness of states’ specialty crops.

Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture and nursery crops. Eligible plants must be intensively cultivated and used by people for food, medicinal purposes, and/or aesthetic gratification to be considered specialty crops.

*Foodservice and Influencers, national telephone survey of 1,000 primary shoppers conducted by Produce Marketing Association, May 2006.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Stemilt brings locales to life in new Rushing Rivers Pear video

Rushing-Rivers-Pears

Stemilt is giving consumers a look at its world renowned pear locales in a new video that highlights the company’s heritage and its position growing and packing pears in Washington state’s Wenatchee and Entiat river valleys.

The video features high-definition aerial footage that was shot by a drone helicopter during harvest. Throughout the short video, second-generation pear growers Mike Taylor and Rudy Prey tell the story of where Stemilt’s Rushing Rivers pears come from and what makes the two river valleys the best in the world for growing pears.

The Rushing Rivers pear video debuted at PMA Fresh Summit, and now Stemilt has taken it to its website, blog and social media channels in order to share with consumers what makes Rushing Rivers pears so unique.

“We know from research and our own engagement with consumers that people want to know where their food comes from and who grew it, so we focused this video on telling that story,” Roger Pepperl, Stemilt marketing director, said in a press release.Rushing-Rivers-Pears “The locales Rushing Rivers pears come from are to pears what the Napa Valley is to wine. We want consumers to experience these locales and visually sharing our farms and passion for quality with them in this video allows them to do just that.”

Stemilt and its long-time pear partners, Peshastin Hi-Up Growers, have been growing pears in the Wenatchee River Valley and Entiat River Valley for decades. These two river valleys run parallel of each other and are separated only by the peaks of the Cascade Mountain range. The alpine peaks keep orchards cool during the warm summer months and serve to protect delicate pears. The two rivers are recharged by fresh mountain snowpack each spring to provide a pure and plentiful water source for producing dessert-flavored pears.

“The video focuses on the unique features of the Wenatchee and Entiat river valleys and how those features combine to create a perfect growing environment where pears thrive. It’s the story that our family growers in the area have known and told for so long, and the story that consumers hear first-hand in the Rushing Rivers pear video,” Pepperl said in the release.

Back in August, Stemilt introduced “Rushing Rivers” as its label for pears and began packing pears in a new carton. The white box features the Rushing Rivers logo and tagline “the best pear locales in the world,” and just like the video, helps tell the story of where the pears inside came from and how they were grown.

“The ‘Rushing Rivers’ label and new carton is already proving to be a great merchandising vehicle for pears,” Pepperl said. “Displays and signage around Rushing Rivers allow retailers to bring the beauty of where Stemilt pears come from and the passion that goes into growing each one, into their stores. Pears should be prominently displayed during the late fall and winter seasons and promoting Rushing Rivers pears is a perfect way to build category excitement and repeat purchases among shoppers.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

EU-28: Apple, pear production up – grape production significantly down

USDA Fresh Deciduous Fruit Report Annual 2014
EU-28: Apple, pear production up – grape production significantly down

The EU-28 remains a leading producer of fresh deciduous fruits. Apples are the most important fresh deciduous fruit grown within the European Union. Commercial apple production in marketing year (MY) 2014/15 is estimated to increase by 8 percent year-on-year and reach 11.7 MMT. Commercial pear production is forecast to
be comparable to MY 2013/14 at 2.2 MMT whereas table grapes production is expected to be down by 16 percent and account for 1.6 MMT. Non-commercial apple production shows an increase of estimated 45 percentto 1.6 MMT; non-commercial pear production forecast is at an almost 3 percent decline reaching 160,000 MT.

Significantly higher apple production is expected to occur in Poland, Italy, Germany,
Hungary, Belgium, Austria, The Netherlands, and the United Kingdom, which is only partially offset by lower production in Spain, Croatia, Romania, France, Portugal, Bulgaria, and the Baltic countries. The Netherlands and Belgium report higher pear
production in MY 2014/15 by about 20 percent, which is offset by 3 percent lower production in Italy (the major pear producer within the EU) and 9 percent lower production in Spain. Table grape production is expected to be significantly down especially in the major producing country Italy but also in Spain and Greece. On an average, quality and fruit size of the apple crop in MY 2014/15 is reported to be very good.

Click here to see the full report

Publication date: 11/4/2014


FreshPlaza.com

China drives world pear production

China drives world pear production

World pear production has increased about a third over the last decade, and China, the world’s leading producer of pears, is the main driver of that growth.

For the 2002-2003 season, world pear production was just under 15 million MT. That rose to over 21 million MT in for the 2012-2013 season, and the majority of that production can be attributed to Chinese growers. All of the world’s growers outside of China account for a little over five million MT of the world’s production. By contrast, Chinese growers account for over 16 million MT of pears.

Outside of China, Argentina and the United States are the biggest growers of pears, with Argentina producing just over 800,000 MT during the 2012-2013 season and the US producing just under 800,000 MT. Italy accounted for over 700,000 MT for the same period, and Spain, Turkey, South Africa and Japan all produced under 400,000 MT for the year. 


Publication date: 6/26/2013
Author: Carlos Nunez
Copyright: www.freshplaza.com


FreshPlaza.com

Domex Superfresh Growers launches ‘Share Your Perfect Pear’ sweepstakes

Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, has launched a new social media and in-store promotion called “Share Your Perfect Pear” sweepstakes.DSG-EatPears

Domex Superfresh Growers will offer retailers a suite of in-store and online partnership opportunities, including ready-to-post social content, turn-key point-of-sale materials and co-branded #EatPears Twitter parties.

“Domex Superfresh Growers is focused on creating more meaningful consumer connections and building a more powerful social partnership with our retail partners both in-store and online with delicious fruit and great content,” Howard Nager, vice president of marketing Domex Superfresh Growers, said in a press release. “Consumer-focused marketing programs like our “Share Your Perfect Pear” sweepstakes paired with proven category business intelligence is one of the many tools we offer to our retail partners to help them prepare for the changing demands of the modern marketplace.”

The “Share Your Perfect Pear” sweepstakes will utilize the Superfresh Growers hashtag #EatPears and the company’s Twitter, Facebook, Instagram and Pinterest social properties to connect consumers to pear recipes, new usage ideas and messages about health, wellness and a diet rich in fruits and vegetables. The photo-sharing sweepstakes will start Nov. 1 and end Dec. 31.

The promotion theme and artwork reinforce contemporary pear-consumption trends and supports peak pear availability during the holiday months.

“While we know consumers love to eat our pears fresh out-of-hand, they also consume pears with cheese, wine, chocolate and as part of charcuterie plates,” Nager said. “We designed our promotion artwork to reinforce these “pairing” trends and recommend that our retail partners cross promote pears with these items as part of their holiday displays.”

To enter, consumers are asked to upload an original photo to Twitter, Facebook, Instagram or Pinterest showing off their favorite pear recipe or usage idea. The image caption should include the hashtag #EatPears and the company should be tagged @Superfreshgrowers.

Through a random drawing held in January, three winners will be announced. One grand prize winner will receive $ 1,000, one first prize winner will receive $ 500 and one second prize winner shall receive $ 250.

Retailers who would like to find out more about the “Share Your Perfect Pear” sweepstakes and other potential partnership opportunities should contact Howard Nager, Vice President of Marketing at hnager@superfreshgrowers.com.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

US (CA): Pear season winds down

Pear growers in California were picking the last of their fruit this week, as the state finishes up its harvest. Production is expected to be less than that from the previous season, as harvesting was ahead of schedule for most of the season.

“Typically, we have fruit into November and December,” said Chris Zanobini, executive director of the California Pear Advisory Board. “This year, we’ll be pretty much cleaned up sooner than that.” Last year’s crop production reached 3.8 million, and it’s expected this year’s crop will be smaller than that, at 3.0 million boxes. Zanobini noted that a dip in production often follows a year with good yields, though a reduction in acreage is also responsible for less production this year.

“We did lose a significant piece of production with land that was sold and trees removed,” explained Zanobini. “About seven percent of the state’s acreage was affected.” Current acreage is between 13,000 and 14,000 acres.

At the end of last week, prices for a carton of apple pears 12s were between $ 13.85 and $ 16.85, 14s ranged from $ 12.85 and $ 15.85, and 16s were between $ 12.85 and $ 14.85.

For more information:

Chris Zanobini

California Pear Advisory Board

+1 916 441 0432

FreshPlaza.com

Northwest pear production drops slightly in 2012

Northwest pear production drops slightly in 2012

Although Summer pear production in the Pacific Northwest increased in 2012 when compared to the previous season, a drop in production for Winter pears meant a slight decrease for overall pear production in 2012. With less production, prices were higher than those from the previous season.

Summer pear production rose from 2011′s total of 4.2 million boxes to 4.4 million boxes in 2012. Though Red Bartlett production was 16 percent less than the five-year average for the area, the totals for Green Bartletts and Starkrimson pears were more than their respective five-year averages. The boost from Summer varieties, however, wasn’t enough to buoy the region’s overall pear numbers for 2012.

Total Winter pear production for the Pacific Northwest reached 14.9 million boxes in 2012. That’s down from 2011′s total of 16.3 million boxes, though 2012′s production was still higher than the region’s five-year average of 14.7 million boxes. Anjou and Bosc pears, the most prevalent Winter varieties, were less numerous in 2012, and that contributed to the overall decline in production when compared to the 2011 season. Total production for 2012 was 19.3 million boxes, which was down from the previous season’s total of 20.6 million boxes.

Publication date: 6/25/2013
Author: Carlos Nunez
Copyright: www.freshplaza.com


FreshPlaza.com

US (WA): Higher pear volumes met with strong demand

Washington’s pear crop will likely be larger than what was anticipated at the beginning of the season. As growers move into the latter part of the season, they’re finding consumer demand this year to be good.

“Demand has been pretty great,” said Sky Johnson of Borton Fruit. “Volume estimates this year have increased this season, and we see that with the amount of Bartletts we’re moving this year.” Early estimates put this year’s Washington pear crop at 18.7 million boxes, but the estimate was updated to 20.2 million boxes once harvesting was underway. Though that would put production below last year’s crop, it’s still slightly above the five-year average for the state. Part of the reason for good yields this year has been good weather, which has also helped with quality.

“With the good weather, we’re seeing great sugar in the fruit,” said Johnson. “Sizing has also been on the larger side.” With good quality and strong demand, prices have also been good.

“Pricing has been relatively strong,” said Johnson. “We have been very happy with where prices have been.” At the end of last week, prices were mostly between $ 24.00 and $ 26.00 for a carton of Bartlett pears, while Anjou pears commanded higher prices, mostly between $ 26.00 and $ 30.00 per carton.

For more information:

Sky Johnson

Borton Fruit

+1 509 966 3905

FreshPlaza.com